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Ikea Logistics

IKEA, the Swedish home furnishing retailer, is opening its first store in India in Hyderabad. The 400,000 square foot facility will offer IKEA's signature do-it-yourself furniture and a variety of experiences. IKEA plans to expand to other major Indian cities like Bangalore, Delhi, and Mumbai. The opening of IKEA in India will require establishing new operations and supply chain strategies to suit the needs of Indian customers.

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Althaf Navab
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141 views

Ikea Logistics

IKEA, the Swedish home furnishing retailer, is opening its first store in India in Hyderabad. The 400,000 square foot facility will offer IKEA's signature do-it-yourself furniture and a variety of experiences. IKEA plans to expand to other major Indian cities like Bangalore, Delhi, and Mumbai. The opening of IKEA in India will require establishing new operations and supply chain strategies to suit the needs of Indian customers.

Uploaded by

Althaf Navab
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Name: Prajnya R Pai Register No.

: 1827850 Section: 2MBA K


Title: IKEA Finally Enters Indian Soil, 8th August, 2018

Article: IKEA Finally Enters Indian Soil.

What article is IKEA, the world-famous Home furnishing outlet from Sweden, well known for their unique
about? way of sales, is finally coming to India with its first ever store in Hyderabad. It will be further
looking to expand to Bangalore, Delhi and Mumbai. IKEA’s 400,000-square feet Hyderabad
facility will offer its signature do-it-yourself furniture, besides an assortment of other
experiences as usual.
In my words: How the article relates to the Operations Management syllabus?
UNIT 1 Research shows that the company has started setting up its operations in Rangareddy
Introduction & Operations
Strategy
district of Hyderabad. Several new operation strategies and plans will be adopted along
with transformational processes to suit Indian customers and cater to their needs.
UNIT 2 Since the facility will have various departments to handle processes related to Furniture
Business Process Design
assembly and Parts and is different from any other conventional home décor store, the
facility layout of the site is of interest to me.
UNIT 3 The project requires a lot of raw materials with respect to Store/Facility construction and
Inventory Management
then Furniture related materials (Wood, Plastic, etc) as well. Inventory Management of the
same will be intriguing to study.
UNIT 4 Supply chain management is necessary for material, machinery and personnel (Both Facility
Supply Chain
Management
construction workers and Ikea Executives) in order to execute the project.
UNIT 5 Process of assembly and production of the product (Furniture) have to follow specified
Quality Management
quality standards to manage overall quality to maintain customer satisfaction base.
UNIT 6 A project of such a Uniqueness, complexity and scale has to be well monitored and various
Project Management
individual factors focussed with teams of well experienced personnel to manage costs and
timely completion.
UNIT 7 State of the art operational capability and machinery, minimising environmental impacts,
Current Trends in
Operations Management
Effective use of personnel and resources by departmentalisation, taking necessary safety
precautions and capturing customer market interests me.
My personal IKEA has been a well-known brand not only for delivering furniture and home décor of great
viewpoint quality, but also for ensuring great after sales service. The concept of customizing your
about the furniture according to your preferences really shook the market and has not been adopted
article topic. by any other furniture platform. Ikea has a monopoly in the segment and is yet to attract
major competition. The introduction of the same in India will help us have a taste of the
varying platform services and experience.

MBA236 Operations Management / 2MBA_J_K_L / CIA3 Individual Component / R.Rao 2018.10.25 1

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