CHAPTER 1

INTRODUCTION
INTRODUCTION
Brand loyalty occur when a customer make the choice of purchasing one brand
from a set of alternative brands, consistently over a period of time in the traditional
sense. Brand loyalty always consideredto be related to repetitive purchase behavior
of some products. Usually rated as the most important indicator of brand equity,
the reasons for this is that loyalty develops post purchase and indicates a consistent
patronage of a customer over a long period of time, where as all other elements of
brand equity mayor may not transfer in its port folio that are aimed at the same
customer at less expenditure.

Brand loyalty play an important role in achieving the market share of a company. It
has been one of the biggest issues in the world of marketing over the last years.
Loyal brand users not only spread positive word of mouth about their preferred
brand as defending the brand in arguments and discussions, but also often talk
competitive brand down. This suggests that brand loyalty to one brand not only
influence the brand positively, but also possibly have negative effects on the
competitive brands. It is also an potential barrier to the entry of new companies.

Our study mainly depends upon four companies curry powder products brands
loyalty. The companies are Eastern, Nirapara, Malayil, Supernova. The Eastern
commands more than 70% of the market share in Kerala and can be found in
households all over India and aims many countries abroad. The Nirapara
introduced a wide range of food products in the market under the “NIRAPARA”
brand umbrella. The brand offers numerous produts other than rice from whole
spices to masala powders, vegetable to pickles which are nutritionally rich and full
of nature’s goodness. The Malayil group have been successfully catering their
clients with superior quality food products like rice’s, spices and different types of
pulses etc…They observe high guality standards during the manufacturing and
packing of products. Supernovais a highly diversified trading and manufacturing
group of spices and food products and have wide network of distributors, dealers
and bulk consumers all over and abroad.
STATEMENT OF THE PROBLEM
Study on Brand Loyalty of curry powders and
factors consumer buying decision with special
reference to Angadippuram Area.
The study mainly related to find out the brand loyalty of curry powders the study
also include the customer satisfaction brand loyalty of curry powders the factors
customer buying decision and to analysis customer opinion about the quality, price
and taste of curry powder product angadippuram area.

OBJECTIVES

 To analyze brand loyalty among customers

 Find out satisfaction level of customers
 To determine acceptability of various companies curry powder products
 To understand the quality of curry powder products
SIGNIFICANCE OF STUDY

Brand loyalty simply means the favorable attitude of a customer’s towards a particular
brand. Brand loyalty plays an important role of an achieving the market share of a
company. Loyal customers are the asset of the company, Their opinions, response etc
increase the sales and there by increase the profit of the company.

Today so many firms are engaged in production of condiment product. So many

issue are revealed to their quality. So in these circumstances, this study has got its own
significance.
METHODOLOGY

POPULATION
The population for the present study consist of customers of different
Companies manufacturing condiments(Eastern, Nirapara, Supernova,Malayil)in
Angadippuram.
AREA OF STUDY
The area of the study in limited to Angadippuram area.
SAMPLE SIZE
The sample size for the present study is 50 customers of various companies
manufacturing product.
METHOD OF SAMPLING
Random sampling method is used for collecting the required data for analysis.
SOURCE OF DATA
Both are primary data and secondary data.
TOOLS FOR DATA COLLECTION
 Primary data
 Secondary data
Both primary and secondary data are used for this study. In this study primary
data were collected through questionnaire. Secondary data were collected
through websites and published source.
TOOLS FOR ANALYSIS
Simple statistical method
 Average
TOOLS OF PRESENTATION
Tools used for presentation are tables, diagrams….etc.
LIMITATIONS
The above table and graph shows that 30% of the respondents are male. 70%
respondents are female.
 Concentrated on a limited area only
 Some of respondents were not ready to give answer for question
 Constrains are a major limitation in the study
 Lack of time
 CHAPTER 2
REVIEW OF LITERATURE AND
THEORETICAL FRAMEWORK
Brand Loyalty
Brand loyalty is a very important component of brand value and it
significantly contributes to meaning of brand as a resource of the firm. There
are various approaches to the concept of brand loyalty and what makes that the
concept may have many different meanings. Sometimes the focus is on
emotional ties between the buyer and the brand. In another approach, the focus
is on the loyal behavior of the buyer of a branded product – buyer loyalty
repeats purchase of a brand and is resistant to competitive promotion
(Rudawska 2005). The most comprehensive approach presents brand loyalty as
“a deeply held commitment to re buy or repatronize a preferred product/service
consistently in the future, thereby causing repetitive same-brand or same-brand-
set purchasing, despite situational influences and marketing efforts having the
potential to cause switching behavior” (Oliver 1999). This definition
simultaneously addresses behavioral and attitudinal elements of the buyer’s
reaction and brand loyalty emerges only in a situation when behavior is
supported by attitude. On this basis, Chaudhuri and Holbrook developed the
concept of purchase loyalty- understood as an interest in repeated purchase of a
given brand and attitudinal loyalty understood as a degree of buyer’s emotional
engagement in a brand (Chaudhuri, Holbrook 2001). Gounaris and
Stathakopoulos added social influences as another dimension to the concept of
brand loyalty and indicated four types of brand loyalty: premium loyalty, inertia
loyalty, covetous loyalty, and no loyalty (Gounaris,Stathakopoulos 2004).

A no loyalty situation is the result of no purchase and also of total

indifference to the brand. Inertia loyalty happens when a buyer buys the brand
but has no emotional ties to it and a purchasing decision is not made under the
influence of the brand image. This happens when a purchase is strongly
influenced by price or there is no other alternative on the market. this type of
loyalty is very fragile because the buyer can easily switch to other brands.
Covetous loyalty is related to no purchase of the brand, but there is a strong
emotional relationship to the brand resulting from environmental/ social
pressure. In this situation, it is difficult to expect loyalty because there is no
personal experience with the brand . As opposite to other determinants of
perceived brand value (brand awareness, brand image, and brand confidence),
an earlier purchase and experience with the brand is necessary for loyalty to
come into being. This often happens in the case of luxury goods. This situation ,
however, is advantageous for the brand owner because it contributes to the
proliferation of the brand image and increases brand awareness . Premium
loyalty refers to buyers having strong emotional ties to the brand, buyers who
regularly buy the brand under social pressure situation, and even in the case of
limited access to the brand, are still ready to search for it. This type of brand
loyalty is the most desired as it creates the highest brand equity.

Determinants of brand loyalty

The search for an answer as to why the customer feels attached to a particular
brand and systematically purchases it is related to one of the fundamental issues
of marketing management. Among academe as in business practice, there is an
overwhelming agreement that among the most important determinants of brand
loyalty is customer satisfaction (Oliver 1999, 33). Customer satisfaction can be
defined as a conclusion related to the use of a brand based on the difference of
earlier expectations and perceived achievements after brand use (Suh,Yi 2006,
146). So, satisfaction is a result of an earlier experience with the brand and
depends on a degree of expectations. Research indicates that only strong
satisfaction may be converted into loyalty and mild feelings of satisfaction do
not lead to brand loyalty (Chandrashekaran, Rotte, Tax, Gre-wal 2007).
Not only meeting but exceeding customers expectation is the key to
building emotional ties to a brand and creating loyalty. The relationship
between loyalty and customer satisfaction, however , is not just a linear
equation. Increased satisfaction is not enough to enforce loyalty and brand
equity. The reasons are as follows:
a)Even satisfied customers switch brand. The reason may be brand
indifference or conviction that another brand equally or even better responds to
customer needs.
b) Unsatisfied customers may stay loyal because it is their belief there is
no better alternative on the market or making the decision regarding switching
is too complicated.
c) Some customers, despite dissatisfaction, stay with the brand because
the earlier brand relationship was important to them and they will give the brand
another chance.
d)Formal restrictions, e.g. long-term agreement, discourage brand switch.
In all , one can make a statement that satisfaction makes a positive influence on
customer attachment to the brand, makes necessary conditions to create loyalty,
but it is not enough. An important determinant is the stage of loyalty is
perceived superiority of a product or service resulting from the quality of the
product, quality of service and quality of the marketing communication process.
THEORETICAL FRAMEWORK
“Brand loyalty as concept has its origins in the 1920s”(Bennett 2001, p.3). The
most commonly used definition of brand loyalty is “The biased (non-random)
behavioral response (purchase) expressed over time by some decision making
unit with respect to one or more alternative brands out of a set of brands and is a
function of psychological processes” (Jacoby 1971, p.25 ). Fournier and Yao
(1997) described the center of companies marketing strategies is the
development and maintenance of consumer brand loyalty. The phenomenon is
especially see in markets with tough competition, highly unpredictable and low
product differentiation. Carroll and Ahuvia (2006) suggested that brand love,
in turn, is associated to higher levels of brand loyalty and positive word-of-
mouth.
Brand loyalty is important as it motivate the consumer that their product has the
required qualities and this becomes the base for a future purchase behavior.
According to Holt (2004, p.950) “ brand loyalty is the consumer’s willingness
to stay with a brand when competitors come knocking with offering that would
be considered equally attractive had not the consumer and brand shared a
history.” Most authors and researchers have focused more on behavioral aspects
of brand loyalty and less on attitudinal aspects of brand loyalty. Dick& Basu
(1994) described behavioral loyalty, dependent on proportional purchase and
purchase sequence. Behavioral loyalty does not provide a comprehensive
picture of loyalty as it fails to explain switching away of customer to a
competitive brand (Allan& Joel, 1996). The behavioral or attitudinal attributes
of loyalty have been further strengthened by Kabiraj&Shanmugan (2001, p.
286), who pointed out that “brand loyalty is the consumer’s conscious decision,
expressed through intention or behavior, to repurchase a brand continually”.
According to Thiele & Bennett (2001), the consumers show different attitude
towards durable goods and consumption goods , In case of durable products a
customer does not buy the product so frequently has he does so in case of
consumption goods . Authors Son K, et al. (2010, p.131) described brand
loyalty as “a deeply held commitment to re-buy or re-patronize a preferred
product/service consistently in the future, causing a repetitive same brand or
same brand-set purchasing, despite situational influences and marketing efforts
having the potential to cause switching behavior. ”

It is important to study brand loyalty as plays an important role in brand

extensions as well as brand equity. Mokhtar , et al. (2000 ,p.827) pointed out
that brand loyalty plays and important role in organization’s profitability and
future growth , “Loyal customers stick with their suppliers or service providers
over the long run ”. They also express their loyalty by giving a greater share of
their wallets to their high-value brands or service providers and by generating
word-of-mouth referrals. All of these behaviors will directly affect profitability.
It shows that researcher recognizes, brand loyalty being dependent on both
attitudinal and behavioral attributes of consumers and both elements are equally
important from brand loyalty perspectives.
Brand loyalty concept becomes easy to understand by studying brand loyalty
pyramid proposed by Aaker (1991), as shown in figure 1. He proposed brand
loyalty to be one of the five elements of brand equity.
Committed buyer

Likes

Satisfied

Habitual

Switchers

(Aaker, 1991) pointed out that brand loyalty is a variable having different
levels of strengths depending on a particular customer. Switchers are the
customers, who keep on changing brands due to low switching costs. Habitual
buyers are the people who have a habit to buy the same brand repeatedly, but do
not have an emotional attachment with the product. Satisfied customers are the
people who are loyal to a brand because it continuously satisfies their needs and
wants (Aaker, 1991). Likes have an emotional attachment with the product and
committed customers are at the top of the pyramid. These people share strong
commitment and trust with the brand and value this attachment.
According to Oliver (1999) there is a social connection between the customer
and brand .This social connection helps in development of the loyalty and
satisfaction of the customers towards the brand. Oliver (1999) carried out a
research indicating that satisfaction plays an important role in brand loyalty;
however other factors like quality, customer’s interest in the brand and social
connection between customers and brand also important factor for brand loyalty
development.
Brand Image
Lazarevic (2011) argued that one of the important steps to reach loyalty is
brand image. Based on branding theory, brand image must be congruent with
the customer’s image about themselves. Brand imagery deals with the extrinsic
of the product, including the way that brand attempts to meet customer’s
psychological or social needs. And brand image indicate that people think about
brand abstractly rather than what he brand actually does, therefore image refer
to intangible aspects of the brand(Keller, 2001).
According to Chen & Myagmarsuren (2011) brand image plays an important
role when customer measure products, and it drives customers to become loyal.
Moreover brand image influence the orientation and behavioral character of
customers towards brand, product and company.
Customer satisfaction
Brand satisfaction has a positive influence on brand loyalty (Youl&
Jhon,2010). A satisfied customer is likely to use same brand in future as well.
The satisfied customer is expected to continue purchasing same brand. Trust
and satisfaction are two factors that lead to positive purchase outcome. When
customers have been sure that the company or firm is honest and truthful, then
the customers trust the brand and form a positive buying retention towards the
brand. Moreover trust can lead to customer’s satisfaction and loyalty to the
brand (Anderson &Narus, 1990). When customers fell pleasure and satisfaction
after using a product, it leads to long-term relationship and repeated purchase.
Another factor that influences customer satisfaction and expectation is the
spreading of word of mouth. It means when customers are satisfied with a
brand, they would recommended it to their friends. The customer satisfaction
result improved customer loyalty towards the brand (Dick & Basu, 1994).
 CHAPTER 3
DATA ANALYSIS AND
INTERPRETATION
 Gender wise classification

Gender Number of respondent Percentage

Male 15 30%
Female 35 70%
Total 50 100%
Table No.3.1

Number of respondents
00

30%

70%

Male Female

Figure.3.1

Interpretation
The above figure 3.1 shows that 30% of this respondents are male. 70% respondents
are female.
 Awareness of different condiments products

Options No of respondents Percentage

yes 50 100%
no 0 0%
Total 50 100%
Table No 3.2

Awareness of different of condiments

products
120%

100%

80%

60%

40%

20%

0%
Yes No

Series 1

Figure 3.2

Interpretation
From the above figure 3.2 shows that 100% of respondents are aware of different
brand of condiment products in the market.
 Reasons for selecting brand

Option No of respondents percentage

Taste 15 30%
Price 6 12%
Quality 25 50%
Variety of products 4 8%
Total 50 100%

Table No .3.3

Reasons for selecting brand

60

50

40

30

20

10

0
Taste Price Quality Variety of products

Series 1

Figure No .3.3

Interpretation
From the above figure 3.3 show under 50 respondents 50% of respondents are
selecting their brand on the basis of quality. 30% respondents are selecting their brand
on the basis of taste of the brand and 8% are variety of product.
 Medium of awareness of the products

Option No of respondent Percentage

Friends & relatives 15 30%
Television 20 40%
Radio 0 0%
Newspapers 10 20%
Other advertisement 5 10%
Total 50 100%
Table No.3.4

medium of awareness of the product

45%
40%
40%
35%
30%
30%
25%
20%
20%
15%
10%
10%
5%
0%
0%
Friends & relatives television radio newspaper other
advertisement

Figure3.4

Interpretation
From the above figure 3.4 show under 50 respondents 40% of respondents medium of
awareness of condiments products is through television, 30% are friends & relatives,
and 0% are radio.
 Satisfied the particular brand

Option No of respondent Percentage

Highly satisfied 8 16%
Satisfied 18 36%
No opinion 16 32%
Dissatisfied 5 10%
Highly dissatisfied 3 6%
Total 50 100 %
Table No 3.5

satisfied the particular brand

40%
36%
35% 32%
30%

25%

20%
16%
15%
10%
10%
6%
5%

0%
highly satisfied satisfied no opinion dissatisfied highly dissatisfied

Series 1

Figure 3.5

Interpretation
The above figure 3.5 show 36% respondents are satisfied with the particular brand 32
% respondents are no opinion with the particular brand and 6% are highly dissatisfied.
 Type of outlets

Type of outlets Number of outlets Percentage

Company stores 10 20%
Local shops 30 60%
Sales persons 3 6%
Online 1 2%
Others 6 12%
Total 50 100%
Table No3.6

type of outlets
70%
60%
60%

50%

40%

30%
20%
20%
12%
10% 6%
2%
0%
company store local shops sales persens online others

Series 1

Figure No.3.6

Interpretation
From the above figure 3.6 shows that under 50 respondents of 60% respondents are
buying products in local shop. 20% are buying company stores and 2% are online.
 Brand loyalty

Option No of respondents Percentage

Yes 40 80%
No 10 20%
Total 50 100%
Table No.3.7

90%
80%
80%

70%

60%

50%

40%

30%
20%
20%

10%

0%
Yes No

Series 1

Figure No.3.7

Interpretation
From the above figure 3.7 show that of 80% of respondents have regular customers of
particular brand and 20% of respondents are not regular customers.
 Regular customer of brand

Products No of respondents Percentage

Eastern 18 36%
Nirapara 10 20%
Malayil 12 24 %
Supernova 8 16%
Other products 2 4%
Total 50 100%
Table No.3.8

Regular customers of a brand

40%
36%
35%

30%
24%
25%
20%
20%
16%
15%

10%
4%
5%

0%
Eastern Nirapara Malayil Supernova Other products

Series 1

Figure.3.8

Interpretation
From the above 3.8 shows that 36% respondents are regular customers of eastern, 20
% are nirapara and 16 % are supernova.
 Opinion about the brand choice

Option No of respondents Percentage

Very good 16 32%
Good 20 40%
No opinion 6 12%
Average 8 16%
Bad 0 0%
Total 50 100%
Table NO.3.9

Opinion about the brand choice

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Very good Good No opinion Avarage Bad

Series 1

Figure 3.9

Interpretation
From the above figure 3.9 show that out of 50 respondents 40% of respondent’s have
good opinion about the brand choice. 32% are respondent’s very good and 16% are
average.
 Opinion about the quality

Option No of respondents Percentage

Very good 10 20%
Good 32 64%
No opinion 3 6%
Average 3 6%
Bad 2 4%
Total 50 100%
Table No 3.10

Opinion about the quality

70%

60%

50%

40%

30%

20%

10%

0%
Very good Good No opinion Average Bad

Series 1

Figure No.3.10

Interpretation
From the above figure 3.10 shows that out of 50respondents 20% respondents have
very good opinion about quality of brand, 64% of the respondents are good opinion
about the quality and 4% are bad opinio0n about the quality of brand.
 Opinion about price

Opinion No of respondents Percentage

Very high 4 8%
High 5 10%
No opinion 20 40%
Average 18 36%
Low 3 6%
Total 50 100%
Table NO.3.11

Opinion about the price

45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Very high High No opinion Average Low

Series 1

Figure No.3.11

Interpretation
From the above figure 3.11 shows that out of 50 respondents 40% respondents are no
opinion about the price of product. 36% of respondents are average opinion about the
price of products and 8% are very high
 Opinion about packaging & labeling

Options No of respondents Percentage

Excellent 10 20%
Good 30 60%
No opinion 2 4%
Average 8 16%
Bad 0 0%
Total 50 100%
Table No.3.12

Opinion about the packaging & labeling

0%

4% 16% 20%

60%

Excellen Good No opinion Average Bad

Figure No.3.12

Interpretation
From the above figure 3.12 shows that out of 50 respondents 60% are respondent’s
good opinion about the packing and labeling. 20% of respondents are excellent
opinion about the packing & labeling and 16% are average.
 Quantity of condiment product use in a month

Option No of respondents Percentage

100g 12 24%
250g 25 50%
500g 8 16%
1kg 3 6%
Above 1kg 2 4%
Total 50 100%
Table No.3.13

Quantity of condiment product use in a

month
60%
50%
50%

40%

30% 24%
20% 16%

10% 6% 4%
0%
100g 250g 500g 1kg Above 1kg

Series 1

Figure 3 .13

Interpretation
From the above figure 3.13 shows that under 50 respondents 50% respondents are
250g quantity of condiment product use in a month. 16% respondents are 500g
quantity of product use in a month and 4% are above 1kg.
 Identify brand image

Option No of respondents Percentage

Yes 38 76%
No 12 24%
Total 50 100%
Table No.3.14

Identify brand image

0

24%

76%

Yes No

Figure No.3.14

Interpretation
From the above figure 3.14 shows that under 50 respondents76% respondents are
identify brand image of condiment products. 24% is can’t identify brand image of
condiments products.
 Brand awareness of using products

Option No of respondents Percentage

Yes 35 70%
No 15 30%
Total 50 100%
Table No.3.15

80%
70%
70%

60%

50%

40%
30%
30%

20%

10%

0%
Yes No

Figure No.3.15

Interpretation
From the above figure 3.15 show that under 50 respondents 70% respondents is brand
aware of condiment product. 30% is no aware of condiment product.
 Feed back to the company

Option No of respondents percentage

Yes 15 30%
No 35 70%
Total 50 100%
Table No. 3.16

Feed back to the company

0
0

30%

70%

Yes No

Figure No.3.16

Interpretation
From the above figure 3.16 show that under 50 respondents 70% say the company is
does not collect feedback. 30% respondents is giving feedback.
 Any problem of products

Option No of respondents Percentage

Yes 3 6%
No 38 76%
Some times 9 18%
Total 50 100%
Table No.3.17

Any problem of products

0

18% 6%

76%

Yes No Some times

Figure No.3.17

Interpretation
From the above figure 3.17 show that under 50 respondents 76% respondents is no
problem of product. Only 6% respondents have the problem with product.
 Knowledge about the company

Option No of respondents Percentage

Yes 40 80%
No 10 20%
Total 50 100%
Table No.3.18

Knowledge about the company

90%
80%
80%

70%

60%

50%

40%

30%
20%
20%

10%
0
0%
Yes No

Figure No.3.18

Interpretation
From the above figure 3.18 show that under 50 respondents 80% respondents are well
known about the company and 20% of respondents are not known the company.
 Whether The Company registered

Option No of respondents Percentage

Yes 50 100%
No 0 0%
I don’t know 0 0%
Total 50 100%
Table No.3.19

whether the company registered

120%

100%
100%

80%

60%

40%

20%

0%
0%
Yes No

Figure No.3.19

Interpretation
From the above figure 3.19 show that under 50 respondents 100% respondents are
saying and confirming the company is registered.
 Usage of products of same company

Option No of respondents Percentage

Yes 35 70%
No 15 30%
Total 50 100%
Table No.3.20

Usage of products of same company

80
70
70

60

50

40
30
30

20

10

0
Yes No

Figure No.3.20

Interpretation
From the above figure 3.20 show that under 50 respondents 70% respondents are
using the same company other products. 30% respondents are not using for other
products.
 Opinion about company offers

Option No of respondents Percentage

Fatherly 0 0%
Occasionally 45 90%
Never 5 10%
Total 50 100%
Table No.3.21

Opinion about company offers

100%
90%
90%
80%
70%
60%
50%
40%
30%
20%
10%
10%
0%
0%
Fatherly Occasionally Never

Figure No.3.21

Interpretation
From the above figure 3.20 show that under 50 respondents 90% respondents are
saying company offers are occasionally and 10 % are never.
 CHAPTER 4
FINDINGS, SUGGESETIONS
AND CONCLUSION
 FINDINGS
 70% of the respondents taken for study are female.
 Majority of customers are aware of different brands of the product.
 The reason of selecting brand is quality of product. Price is no matter.
 Advertisement have an important role in making brand loyalty.
 From the study majority of customers were satisfied on a particular brand.
 The majority customers are purchasing curry powder from local shops.
 The Majority customers are regular customers for the particular brand.
 Majority of customers are regular customers of Eastern.
 The customers are good opinion for brand choice.
 From the study majority of customers prefer the condiment product depend on
quality.
 From the study majority of customers responding price is reasonable.
 Majority of customers responding packing and labeling of condiment products are
good.
 The majority customers using curry powder in month 250 gram.
 The customers are able to identify their condiment products according to brand
image.
 The customers are good respondent the brand aware of curry powder products.
 Some customers tried to give feed back to the companies.
 Some customers have problem with particular brand.
 80% of responding are well aware of the company.
 The Eastern, Nirapara, Malayil and supernova companies are registered.
 70% respondents are using same company’s other product.
 The customers are did get any festival offers yet from the company.
 SUGGESETIONS

 The companies should provide more sales promotion techniques.

 The majority of customers are using Eastern condiment products, so
other companies give importance to customer’s satisfaction.
 The companies must increase the quality of condiment products.
 The companies should more attractive media for advertisement.
 The companies must provide festival offers.
 The companies should be ready to accept customer’s feedback and give
response.
 The companies should improve the packaging and labeling with more
attractive designs.
 CONCLUSION

This study on brand loyalty among customers of various curry powder manufacturing
companies with a specific reference to Malappuram District. Customer brand loyalty
came into enterpriser’s eyes for several years. It plays a more and more important role
in global marketing. In order to maximize profit, people try different strategies, among
which, loyalty is recognized by a large amount of businessmen. On the other hand,
some may assert that it is a challenge to achieve it. Most of all, by finding the
elements and effect of loyalty, businessmen may better understand the nature of
consumer faith. For this reason, they may overcome the trouble in building and
remaining customers reliability. In the final analysis, the technique will function
better, because more and more people will contribute themselves to study the good
method in the future.
The study revealed that majority of customers using Eastern company condiment
products. The customers prefer the product depend on quality of products. The
customers have brand awareness about their using condiment products. They are
satisfied by using products.
BIBLIOGRAPHY
 BOOKS

 Marketing management, A. Vinod , Calicut university central co-

operative stores Ltd.No.4347,2010
 Marketing Research, an Applied orientation six Edition , Naresh K
Malhothra Sathyabhushan.
 Internet Market for beginners, Shar Wells, Shar Wells publication 2013

WEBSITES

 http://www.srcibd.com
 http://wiki.answers.com
 http://wiki.wikipedia.org
APPENDIX
 QUESTIONNAIRE

Sir,
I am Habeeb Ahammed. student of 6th semester BBA Nasra arts and science
college Thirurkkad as a part of my course I am required to collect information for
conducting a project on the topic “a comparative study on customer satisfaction brand
loyality of curry powders with special reference to angadippuram area”. I request you
to provide required information collected through this questionnaire will be
confidential and will be used for academic purpose only.

Name :
Gender : male or female
Age :
Occupation:
1.Are you aware of different brands of curry powder available in the market?
Yes No
2.Have you ever heard any products given below ?
Eastern Nirapara Malayil supernova
3.do you have adequate knowledge about the company?
Yes No
4.whether the company is a registered one?
Yes No I don’t know
5.How do you know the curry powder products?
Friends& relatives Television Radio Newspaper
Other advertisement
6.From where do you prefer buying curry powder products ?
Company stores local shops sales person online other
7.Are you satisfied by using the particular brand ?
Highly satisfied satisfied No opinion dissatisfied
Highly dissatisfied
8.Are you a regular customer of particular brand products?
Yes No
9.If yes, which brand?
10. do you use any other products of the same company ?
Yes No
11.does the company give Any offer to you ?
Furtherly Occasionally Never
12.what is your opinion about the brand of your choice?
Very good good no opinion average bad
13.what are the reasons for selecting your favorite brand? Mark your order
preference?
Taste price quality variety of products others
14.what is your opinion about the quality of curry powders ?
Very good good No opinion average bad
15.what is your opinion about the price of the product?
Very high high no opinion average low
16.what is your opinion about the packaging and labeling of curry powdwer product?
Excellent good no opinion average bad
17. do you know about the brand awareness of your products?
Yes no
18. can you identify the brand image of the product used ?
Yes no
19.what is the quality of curry powder product you use in a month?
100g 250g 500g 1kg above 1 kg
20. do you give any feed back to the company ?
Yes No
21. do you feel any problem with your brand of curry powder?
Yes No sometimes