DIFFERENCES AND RELATIONSHIP AMONG CRM, ERP &

SCM
 Difference between ERP and CRM
Enterprise Resource Planning Customer Relationship Management
1. ERP is application software which automates CRM is application which takes care of sales activities,
the internal department of organisation, a customer relationship, marketing products and
smooth flow of function like accounts, customer service. The role of CRM is restricted to
production, human resource and sales related activities only.
administration. it looks after supply chain
management, production management and
account mgmt.
2. With the help of ERP the business owner With the help of CRM It tackles the marketing related
integrate the internal business. activities, individual sales services and customer
services and all. Whenever a sales person receives any
leads, it is recorded in the CRM.
3. ERP addresses all the issues across the CRM addresses the issues in a narrow sense.
company
4. It reduces the lead time of the manufacturing It helps the company in cross selling the products, if
products. the company is into multiple product lines.
5. Reduces expenses and overall higher Helps in improving ROI in the long Run, a better
profitability. decision making.

Supply Chain Management how it differs from the CRM and ERP
 SCM is the focus on core business, primary through the means of information, every
aspect of the supply of various materials, capital, and information.
 Its primary meaning is “the mainline of supply chain.’ Based on the “chain” form of
manufacturers, users, retailers and suppliers
 To connect together to form an indivisible whole, along the
chain,logistcics,information flow ,cash flow , value flow and work flow plan,
organize, coordinate and control, in order to seek the establishment of
supply,production,and marketing strategies between business and customer
partnerships.
 To minimize friction and waste , the overall efficiency of the supply chain
optimization.
 It enhances the integration with suppliers, enterprise, and information sharing among
key customers, which complement each other, risk, and lower costs.
 Effective supply chain management enables to make informed decisions along the
entire supply chain, from acquiring raw materials to manufacturing products to
distributing finished goods to the consumer.

 SCM products are able to consider all the relevant constraints simultaneously, and to
perform real-time simulations of adjustments in the constraints. it is easily flexible
adding more dynamic functionality the ERP.
Relationship between ERP, CRM and Supply Chain Management
Enterprise
Application
Back-Office ERP Applications
Front Office CRM Application Integration
Distribution
Customer Service
Manufacturing
Field Service
Scheduling
Product Configuration
Finance
Sales Order Entry

Many SCM applications are reliant upon the kind of information that is stored inside
enterprise resource planning (ERP) software and, in some cases, to some customer
relationship management (CRM) packages. ERP is the battering ram that integrates
all that information in a single application, and SCM applications benefit from having
a single major source to go to for up-to-date information.
The ERP defines "putting your information house in order." Of course, ERP is
expensive and difficult, so you may want to explore ways to feed your SCM
applications the information they need without doing ERP first. These days, most
ERP vendors have SCM modules, so doing an ERP project may be a way to kill two
birds with one stone. In addition, the rise and importance of CRM systems inside
companies today puts even more pressure on a company to integrate all of its
enterprise wide software packages. Companies will need to decide if these products
meet their needs or if they need a more specialized system.
Applications that simply automate the logistics aspects of SCM are less dependent
upon gathering information from around the company, so they tend to be
independent of the ERP decision. But chances are, companies will need to have
these applications communicate with ERP in some fashion. It's important to pay
attention to the software's ability to integrate with the Internet and with ERP
applications because the Internet will drive demand for integrated information. For
example, if a company wants to build a private website for communicating with their
customers and suppliers, the company will want to pull information from ERP and
supply chain applications together to present updated information about orders,
payments, manufacturing status and delivery.