Module13 -Product Description

Leader: Members: 1.
2.
3.
4.
Explain the meaning of the following concepts:
1. Product description- is the marketing copy that explains what a product is and why it's worth purchasing.
2. Audience-friendly-Readily understood or appreciated by a group of viewers, listeners, or readers; having popular appea
3. Features- a distinctive attribute or aspect of something
4. Product warrantees- is a type of guarantee that a manufacturer or similar party makes regarding the condition of its
Product.
5. Product quality- collection of features and characteristics of a product that contribute to its ability to meet
given requirements.
Describe the product description of the following products:
1. Dunking Donuts- often abbreviated as DD and officially known as simply Dunkin', is an American multinational
coffeehouse and donut company. Its products include donuts, bagels, other baked goods, and a variety
of hot and iced beverages.
2. Tropicana Juice- 100% pure orange juice that's squeezed from fresh oranges. With no added sugar*, water,
or preservatives, Tropicana puts the good in morning. * Not a low calorie food.
3. Magnolia Ice Cream
4. Choco Mucho- Choco Mucho offers a crunchy wafer topped with rich caramel, rice cripsies and enrobed in milk
Pure chocolate pleasure now 10% more!
5. Hibiscus Tea in Starbucks- Bright, juicy papaya and mango combined with citrus lemongrass for a naturally
caffeine-free blend. Hibiscus flowers lend the tea a slight tartness and extraordinary deep fuchsia color.
It provides the overarching flavor for this soft, soothing floral blend.

Module 14– Prototype of Product

Leader: Members: 1.
2.
3.
4.
Explain the meaning of the following concepts:
1. Patenting your invention.- A patent is an exclusive right granted for an invention. ... In other words,
patent protection means that the invention cannot be commercially made, used, distributed, imported,
or sold by others without the patent owner's consent.
2. Production Feasibility- An analysis and evaluation of a proposed project to determine if it (1) is technically
feasible, (2) is feasible within the estimated cost, and (3) will be profitable. Feasibility studies are almost
always conducted where large sums are at stake. Also called feasibility analysis.
3. Prototype- is a new type of machine or device which is not yet ready to be made in large
numbers and sold.
4. Licensing- is a marketing and brand extension too! that is widely used by everyone from major corporations
to the smallest of small business.
5. Brainstorm ideas- is a group creativity technique by which efforts are made to find a conclusion for a specific
problem by gathering a list of ideas spontaneously contributed by its members.
Create a prototype for the following products:
1. Non-food
2. Food
3. Apparel

Module15 – Testing of Product Prototype and validation of service description of the product for
market acceptability

Leader: Members: 1.
Lyndern (spa and massage parlor) 2.
3.
4.
Explain the meaning of the following concepts:
1. Video recording- a recording of both the visual and audible components (especially one containing a recording
of a movie or television program) video
2. Direct observation- also known as observational study, is a method of collecting evaluative information in
which the evaluator watches the subject in his or her usual environment without altering that environment.
3. Open-ended question- is a question that cannot be answered with a "yes" or "no" response, or with a static
response.
 4. Participative user- relating to or involving participation especially of, relating to, or being a style of management
in which subordinates participate in decision making.
5. Brand label- a printed information that is bonded to the product for recognition and provides detailed information
about the product. Customers make the decision easily at the point of purchase seeing the labelling of the product.
6. Rented goods and service- Area of service retailing in which consumers lease and use goods for specified
periods of time.
7. Variability- is the extent to which data points in a statistical distribution or data set diverge—vary—from the average
value, as well as the extent to which these data points differ from each other.
8. Consumer test- or comparative testing, is a process of measuring the properties or performance of products.
9. Inseparability- is the characteristic that a service has which renders it impossible to divorce the supply or production
of the service from its consumption.
Look for the service description of the following:
1. Honda cars- Dean Honda is searching for a professional customer service representative who can provide customers with an
exceptional experience when they bring their…
2. May bank
3. Manila Hotel
4. Canossa school
5. Lyndern (spa and massage parlor)