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Literature Study

The document discusses considerations for car showroom design. Key factors discussed include using lighting to showcase cars, maximizing available space so customers can view vehicles, maintaining brand identity through consistent colors and themes, and employing an open plan layout to create a sense of transparency. Lighting, both natural and LED, is emphasized as important for enhancing vehicles' features. Showrooms should also utilize some colors beyond just white to create emotional connections for customers.

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Vibin Gethstar
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2K views

Literature Study

The document discusses considerations for car showroom design. Key factors discussed include using lighting to showcase cars, maximizing available space so customers can view vehicles, maintaining brand identity through consistent colors and themes, and employing an open plan layout to create a sense of transparency. Lighting, both natural and LED, is emphasized as important for enhancing vehicles' features. Showrooms should also utilize some colors beyond just white to create emotional connections for customers.

Uploaded by

Vibin Gethstar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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LITERATURE STUDY

Car Showroom Design Concept


There are a number of considerations to bear in mind when designing a car
showroom. The car has to be showcased in the best way and cost efficient. Some
of the main considerations when it comes to car showroom design ideas include:
Lighting
Lighting is one of the most important investments designing a car showroom.
Natural light is cost efficient and effectively enhances the style, colour and
features of each model. Bright, indoor LED showroom lighting can also further
enhance the features of the cars, offering customers an enriched buying
experience. For this reason, many car showroom designs utilise direct and
indirect, point-shaped and wide-area lighting, coupled with a bright colour
temperature.
Space
Make sure the customer’s have enough room to look around individual cars is
important. For this reason, dealerships must be creative and maximise the
available space. All customers need to be able to get around and have a good look
at all the cars on display. It may be off-putting if this isn’t possible, which is why
a minimalist design is recommended.
Keep with the brand
It is important for any dealership that they stick with their recognised branding, in
order to be identifiable to customers. This means all colour schemes must match
the colours within the brand as a whole, keeping within the suggested maximum
of three colours.
Open Plan
Having an open plan sales office connotes honesty within a business and shows
there is nothing to hide. From their original viewing of the models to the final
purchase and servicing, an open plan showroom indicates complete transparency
throughout the whole process. This can also be hugely beneficial to the car
showroom design as it creates the illusion of a more spacious area.
Colour
Try to ensure the car showroom is not just white. The showroom should utilise
colours, depending on the brand. Fitting in line with the brand of the car
showroom, varying colours will create an emotional connection for the customer.
Case Study I

Classic Car Liquidators LLC

LOCATION: Sherman ,Texas.


STORE: The showroom shows, with motor car and associated motor parts the latest
advancements in car design through a wide range of models of vintage cars, which
reflects the value of Tesla brand. Opened in April of 2005.
CONCEPT: To achieve a comprehensive design of the building. The design is to be
approached and carried out from a multi-disciplinary perspective. This include but
not limited to: context, competency, environmental, structural, and technical.
Developing the building exterior envelop (Design, function , structure of the
showroom)
• Addressing aesthetics and the expression of the building.
• Considering international and local regulations and codes regarding safety and
building codes.
• Achieving an economical value for space utilization.

COLOUR SCHEME: warm colours with the building includes the showroom and
the attached office spaces and services. In addition to one floor basement parking
spaces for new cars and the service station with a total gross area of 3836 sq m.

SPACE DIVISION: Two structure systems, the skeleton and frame systems. The
skeleton system is used in showrooms and the offices while the columns have been
employed to make a different sense of visual experience to the visitor within the
interior spaces of the building. Where columns are used as partitions to support the
concept of dividing the showrooms into several exhibition zones. The frames are
used to carry the enclose of the building which has many sloped parts to accelerate
the air velocity around and inside the building. The frames are constructed from steel
with roof cladding system by cement panels. The façade mainly contains different
kind of treatment such as closed, semi closed and wide opened facades according to
its orientation, curtain walls are supported through spiders, cables and wires. The grid
of the façade glazing is regular horizontal and vertical lines, intersected together. This
gives the feeling of formality and stability. The Glass is curtain wall: in the first floor
the panels divided in 3m*3m The first floor 3m*2.5m while in the second floor
3m*2.5m as well as the kinetic panels designed in triangle shape to be integrated with
the entire building lines. Also, this helps the required function of blocking the heat
flow from the outdoor environment. .

DESIGN ELEMENTS: The basement has been elevated in order to provide good
ventilation and light. Moreover, a central ramp inside the showroom is designed and
covered with glass to serve the building as an atrium to provide natural light to the
heart of the building. Also in order to minimize the heat gain for the interior spaces of
the building, as number of vertical supports as V columns are added to the external
walls. In addition, absorbed and tented double glazing is added to the Facade system
with a specific slope based on the orientation of the different elevation. This assure
the penetration of the natural light without direct solar radiation. Moreover, a kinetic
wooden panel systems are added to some parts of the facade to create shade, allow
the natural light and break the direct sun radiation. Finally, solar panels placed in
some parts of the roof to generate energy which is employed to provide light for the
corridors, staircases, and some main functions of the building in the emergency
situations.

LIGHTING: Spot lights, Cove lights, accent lighting, specialty lighting,


integrated into the casework. Both warm and cool colours are used.

FALSE CEILING: mainly untreated ceiling

CONCLUSION: This development for a distinguished 8200 sqm property on such


an attractive area is about to become a destination for those people who are seeking to
by this brand of cars. Consequently, the design and the image of the building has to
play an important role in expressing the brand.
/
CASE STUDY II
GD NAIDU MUSEUM

LOCATION: Race Course, Coimbatore

STORE: Museum featuring an eclectic range of automobiles, with an emphasis


on design & innovation. the vintage car showroom features The unique car five
sections which revolutionised and influenced automotive technology such as the
Benz motorwagen(the first ever car in the world), Ford-T (The first mass
produced car in the early 1990), The Volkswagen Beetle (first rear engine car),
Hitler's people car, and the Morris Mini (the forerunner of today's cars).

CONCEPT: open and spaciousness

COLOUR SCHEME: The basic color scheme are white, cream and medium
grey

SPACE DIVISION: Staffed Reception, Vehicle Restoration centre, Five stations


for different country Car display, Manager’s office, waiting area, walkway for the
history of Museum and Vehicle delivery area.

DESIGN ELEMENTS: when we enter the vintage car showroom through the
main doorway we will see a model car displayed and forward to that customer
lounge, this area includes an expresso machine, tea making facility, a television
,free wifi and toilet facilities, the lounge has been chosen with its simple chairs so
that we can relax and take a break all at the same time being an ideal relaxed
setting to discuss their vehicle history in the consulting station. The showroom
does have room for seven other countries cars, one being there for Indian vintage
cars. A separate area for displaying cars which are for sales and for more details
about cars on sales, a sales station is available to help the customers.

LIGHTING: Spot lights, Cove lights, accent lighting, specialty lighting,


integrated into the casework. Both warm and cool colours are used.

FALSE CEILING: mainly untreated cieling,

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