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120 Google Tag Manager Resources - Analytics Mania PDF

The document provides a comprehensive list of 99 resources for learning and implementing Google Tag Manager. It covers topics such as what GTM is, how to install and set up tags, triggers and variables, measurement plans, data layers, integrating GTM with Google Analytics and AdWords, using default and custom auto-event listeners, versions and testing, and tools for working with GTM. The resources include blog posts, guides, and courses to help users of all experience levels better understand and utilize GTM.

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Emirjona Lleshi
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1K views

120 Google Tag Manager Resources - Analytics Mania PDF

The document provides a comprehensive list of 99 resources for learning and implementing Google Tag Manager. It covers topics such as what GTM is, how to install and set up tags, triggers and variables, measurement plans, data layers, integrating GTM with Google Analytics and AdWords, using default and custom auto-event listeners, versions and testing, and tools for working with GTM. The resources include blog posts, guides, and courses to help users of all experience levels better understand and utilize GTM.

Uploaded by

Emirjona Lleshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

I am sharing my ultimate list of bookmarked content that helped me better understand

Google Tag Manager (+ I added few blog posts of mine). These resources (and people
behind them) helped me a lot. Learning Google Tag Manager today is much easier for a
non-developer (like me), compared to 2013 (current UI is better than v1; in 2013 there
was too little information/tutorials). Currently there are tons of Google Tag Manager
resources that beginners can utilize achieve their success. And that amount is growing
exponentially (awesome)!

So I compiled everything that was useful for me, categorized and sorted those resources.

WHAT IS GOOGLE TAG MANAGER AND WHY


SHOULD YOU USE?
Let's start from the very beginning. If you don't know what GTM is or whether you need
it (the default answer is of course, you do!), check out the links below.

#1. 8 reasons to start using Google Tag Manager by Lunametrics


#2. What Is Google Tag Manager? (And How Does It Work With Google Analytics?) by
Lunametrics
#3. Google Support - Google Tag Manager by Google
#4. What is Google Tag Manager (A bit of theory) by Measureschool

Are you now convinced that GTM should be included in your stack of Digital Analytics
tools? I bet you are. Let's continue.
MAIN CONCEPTS, NAMING CONVENTIONS,
INSTALLING GOOGLE TAG MANAGER
Disclaimer - on September 28, 2016 Google announced that official recommendation for
placement of Google Tag Manager's Container snippet has changed. Previously it was
recommended (by Google) to place the entire code right after the <body> tag. Now that
opinion has shifted: a part of the code should be placed in <head> and the noscript part
should be placed in <body>. The following two blog posts discuss the impact of placing
the code in <head>. Nonetheless, if you inject the code right after <body> tag, Google
Tag Manager will still work.

#5. Installing Google Tag Manager Container in the <head> by Simo Ahava.
#6. How To Install Google Tag Manager by Analytics Mania
#7. Naming conventions and setup tips by Google
#8. Google Tag Manager Naming Strategies to Organize Your Container by Lunametrics
#9. Google Tag Manager Structure by Aukera
#10. Tag Manager Workspaces by Simo Ahava
#11. Google Tag Manager Updates: Workspaces and User Interface by Lunametrics
#12. Web Performance Optimization and Google Tag Manager by Christophe Caulet
#13. Google Tag Manager Best Practices by Analytics Mania
#14. Publishing and versions by Google
#15. GTM Guide: How to Export and Import container by Marketlytics
#16. Users and permissions by Google
#17. Understanding Tag Sequencing In Google Tag Manager by Simo Ahava

TAGS, TRIGGERS AND VARIABLES


#18. Tags, Triggers, Variables by Google

VARIABLES
#19. Use constant string user-defined variables by Google
#20. Variables by Google
#21. Variable Guide For Google Tag Manager by Simo Ahava
#22. Custom JavaScript Variable within Google Tag Manager (ClientID, Document Title
etc) by Measureschool
#23. Cool stuff with lookup tables in Google Tag Manager by Rebelytics
#24. 7 Must-Have Google Tag Manager Custom Variables by Analytics Mania
TRIGGERS
#25. Beginner's guide to Triggers by Lunametrics
#26. Trigger guide for Google Tag Manager by Simo Ahava
#27. Triggers to Test Using Google Tag Manager by Clix

TAGS
#28. Tag Setup Guides by Google
#29. Tags, Triggers, Variables by Google

MEASUREMENT PLAN, TAG PLAN


#30. Measurement plan by Fresh egg
#31. Tag template + VIDEO by Measureschool

Do you want to test your current Google Tag Manager knowledge (+ learn a bit more
with practical tasks)? Then check out #32. Google Tag Manager Fundamentals course.

Thriving for more knowledge? Continue reading.

DATA LAYER
#33. What is dataLayer in Google Tag Manager? by Analytics Mania.
#34. 3 Ways To Pull Data from Data Layer with Google Tag Manager by Analytics Mania
#35. Instantiating & Using The Google Tag Manager dataLayer – Data Layer Best
Practices by Lunametrics
#36. The Data Layer by Lunametrics
#37. Using dataLayer.push? Include An Event To Fire Tags in Google Tag Manager by
Greg Cruce
#38. The Google Tag Manager dataLayer explained by Cardinal Path
GOOGLE TAG MANAGER + GOOGLE ANALYTICS
#39. What Is Google Tag Manager? (And How Does It Work With Google Analytics?) by
Lunametrics
#40. Google Analytics vs Google Tag Manager: What’s the Difference? By Analytics
Mania
#41. Safely Migrating To Google Tag Manager by Lunametrics
#42. Cross Domain Tracking with Google Tag Manager by Lunametrics
#43. Enhanced Link Attribution using Google Analytics & GTM by Rick R Duncan
#44. Advanced - Google Tag Manager Event tracking using data attribute elements by
David Vallejo
#45. Advanced - Setting Google Analytics Fields In GTM by Simo Ahava
#46. Google Analytics Settings Variable in Google Tag Manager by Analytics Mania
#47. Cross device tracking with User ID in Google Tag Manager by Himanshu Sharma
#48. Using Fields to Set in Google Tag Manager by Lunametrics

GOOGLE TAG MANAGER + GOOGLE ADWORDS


#49. Setting Up Conversion Tracking in AdWords by Megalytic
#50. Install Adwords Remarketing Tag by Webanalytics
#51. Advanced - Setting up Dynamic Remarketing via Google Tag Manager by Optimize
Smart
#52. AdWords Call Conversion Tracking with Google Tag Manager by Lunametrics

GOOGLE TAG MANAGER PLAYS WELL WITH


OTHERS TOO
#53. Inspectlet + Google Tag Manager: Complete Guide by Analytics Mania
#54. Zopim + Google Tag Manager: Install, Control and Track Real-time Chat Widget
by Analytics Mania
#55. Tracking LinkedIn Conversions Using Google Tag Manager by Anders Analytics
#56. Complete Guide: Google Tag Manager + Twitter by Analytics Mania
#57. Track Disqus Comments with Google Tag Manager by Analytics Mania
#58. Complete Guide: Google Tag Manager + Facebook by Analytics Mania
#59. Supported Tag Templates by Google. The list of supported tag templates is
constantly growing, so if you represent a vendor and want to be included among other
default tag templates, fill in this Tag Vendor Interest form.

Still hungry for more Google Tag Manager Resources? If yes, continue reading. If no - I
suggest bookmarking this list for the future.

CLICK TRACKING - DEFAULT AUTO-EVENT


LISTENERS
#60. Tracking links by Cucumber
#61. Track buttons with Google Tag Manager v2.0 by Konygin
#62. Matches CSS selector Operator in Triggers by Simo Ahava

REGULAR EXPRESSIONS
In my opinion, basic knowledge of Regular Expressions (Regex or Regexp) is a must-
have skill when working with Google Tag Manager (i.e. setting up triggers) or Google
Analytics (i.e. settings up custom filters). Make sure you check out the next 4
resources.

#63. Beginner’s Guide to Regular Expression (Regex) by Hongkiat


#64. RegEx guide for Google Analytics and Tag Manager by Aleksandrs Pasters
#65. An Introduction to regular expressions, and the ABCs. It's an interactive guide
with practical tasks.
#66. Regular expressions 101. I use this web-based app to test and validate my regular
expressions. Extremely useful.
#67. Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager by
Optimize Smart.
FORM TRACKING - DEFAULT AUTO-EVENT
LISTENERS
#68. Track Form Engagement With Google Tag Manager by Simo Ahava
#69. Form Field Tracking with Google Tag Manager and a Auto Event Trigger by
Measureschool. P.S. Make sure you also check Resource #76.

HISTORY, ERRORS, TIMER - DEFAULT AUTO-


EVENT LISTENERS
#70. Track URL Fragments As Pageviews by Simo Ahava
#71. Tracking single page web apps with Google Tag Manager and Analytics by PMG
#72. Track JavaScript Errors As Events by Simo Ahava
#73. How to Use Timer Triggers in Google Tag Manager [V2] by ClickInsight
#74. The Timer Trigger by Analytics Mania
#75. Adjusting Bounce Rate via Google Tag Manager by Optimize Smart

CUSTOM AUTO-EVENT LISTENERS (FACEBOOK,


YOUTUBE, ETC.)
#76. Google Tag Manager Form Tracking: 5 Ways To Reach Your Goal by Analytics
Mania
#77. Google Tag Manager: Track Social Interactions by Simo Ahava
#78. Youtube video tracking with GTM and Universal Analytics : a step by step guide by
Cardinal Path
#79. Youtube video tracking with Google Tag Manager (v2) and Universal Analytics: a
step-by-step guide by Cardinal Path
#80. YouTube Tracking In Google Analytics & Google Tag Manager by Lunametrics
#81. Solved: Youtube tracking isn’t working with Google Tag Manager by Analytics
Mania. I faced a problem when Cardinal Path's or Lunametrics' Youtube tracking
solutions didn't work for me. This blog post describes an alternative solution which
might help you.
#82. Tracking Scroll Depth with Google Tag Manager by Advanced Web Ranking
#83. Hover Tracking in Google Tag Manager by Lunametrics
#84. Free AJAX Event Listener for Google Tag Manager by Lunametrics
#85. Vimeo tracking with Google Tag Manager by Cardinal Path
P.S. You can find more Custom Auto-Event Listeners in the library of 30+
Free GTM Recipes.

VERSIONS, DEPLOYMENT, TESTING, QA


#86. How to Publish a Single Tag (and not others) in Google Tag Manager by
Lunametrics
#87. Better QA With Google Tag Manager Environments by Simo Ahava
#88. Deploying Google Tag Manager on Multiple Website Environments by Lunametrics
#89. Process Control: Google Analytics and Google Tag Manager in Development and
Live Environments by E-nor

TOOLS
#90. 12 Google Tag Manager Extensions for Google Chrome by Analytics Mania
#91. Google Tag Manager Injector: Painless Tagging Chris Berger
#92. GTM DataLayer Sifter: Find The Data You Want Easily by Grue and Bleen
#93. Facebook Pixel Helper reviewed by AdEspresso
#94. A Guide to Google Tag Manager Preview and Debug Mode by Analytics Mania

GOOGLE TAG MANAGER + SEO


#95. Verify your site in Search Console (ex. Webmaster Tools) by Google
#96. Using Google Tag Manager to Dynamically Generate Schema/JSON-LD Tags by
Moz
#97. Dynamically Added Meta Data Indexed By Google Crawlers by Simo Ahava
#98. 404 Error Tracking with Google Tag Manager and Google Analytics by
Measureschool

RECIPES
#99. The Ultimate Library of 30+ Google Tag Manager (ready-made containers with
tags and triggers). Just download them and import to your container.

A/B TESTING
#100. A/B Testing with Google Tag Manager by The Next Web
#101. Use Optimizely X API within Google Tag Manager for sending experimental data
to GA by Dmitri Ilin
#102. [VIDEO] How to A/B Test with Google Tag Manager by Measureschool

OTHER RESOURCES
#103. Most common Google Tag Manager Mistakes by Analytics Mania
#104. 10 Useful CSS Selectors by Simo Ahava
#105. Accelerated Mobile Pages Via Google Tag Manager by Simo Ahava
#106. [VIDEO] How to integrate Google Tag Manager on AMP pages by Measureschool
#107. Set and Read Cookies with Google Tag Manager by Analytics Mania
#108. 29 Advanced Google Tag Manager Tips Every Marketer Should Know by UpBuild
#109. Add Konami Code To Your Site by Simo Ahava
#110. Tealium or Google Tag Manager? Weighing Your Options by Lunametrics
#111. Google Tag Manager Readiness Checklist: 42 Ways to Prep Your Site by
Lunametrics.
COMMUNITIES
Join these communities if you want to be the first to hear the GTM news, solve your
problems or get some new ideas.
#112. GTM Google+ community
#113. Official Google Tag Manager Forum
#114. Google Tag Manager Group on Linked In
#115. Stack Overflow - Google Tag Manager

PEOPLE AND BLOGS TO FOLLOW


Pro tip: I prefer getting updates/new blog posts straight to my email inbox.
Unfortunately not all GTM influencers send newsletters. My solution to that is
using Blogtrottr - a free service which regularly checks RSS feeds and sends me an email
when a new post is published. I do this with Simo Ahava's or Krista Seiden's blogs, for
instance.

#116. Simo's blog post 10 Blogs, 10 Articles, 10 People To Follow is a good place to
start looking for GTM/Digital Analytics influencers to follow.
#117. Analytics Mania #shamelessplug
#117.5 Check out any other author whose post(s) are mentioned in this list and you
will find what you need.

COMPLETE GUIDES
#118. Complete guide to Google Tag Manager by iPullRank
#119. "Advanced - "Generic" GTM Developer Guide by Phil Pearce
#120. Google Tag Manager – Complete Guide for WordPress by WPism
#121. Google Tag Manager Container Tutorial for Shopify, Magento and WordPress by
Elevar Magazine
DO YOU KNOW MORE GOOGLE TAG MANAGER
RESOURCES?
In case I missed something (which is very possible), contact me via Twitter or Email. If I
find your suggestion interesting and useful, I'll add it to this list (topics should not overlap
with my current choices).

Ok, so what's next?

1. If you haven't already, check out at least few entries on this list.
2. Bookmark this list for the future.
3. Join GTM communities and start following GTM people/blog of your choice.
4. Continue learning.
5. Profit.

This guide was compiled by Julius Fedorovicius, www.analyticsmania.com


Contact the author via Twitter @fedorovicius or Linked In
2017

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