Scribd
Upload
432 views

Project

CG Corp Global is a large multi-national conglomerate headquartered in Nepal that owns the Wai Wai brand of instant noodles. Wai Wai was initially produced in Thailand in 1972 and introduced to Nepal in 1985 by CG Corp Global. CG Corp Global has since built factories around the world to manufacture and distribute Wai Wai noodles, making it a market leader in Nepal and parts of India. The company also owns other brands and has business interests in many industries beyond food, demonstrating its growth into a diverse transnational corporation over decades.

Uploaded by

Dikshya Vuzel
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
432 views

Project

CG Corp Global is a large multi-national conglomerate headquartered in Nepal that owns the Wai Wai brand of instant noodles. Wai Wai was initially produced in Thailand in 1972 and introduced to Nepal in 1985 by CG Corp Global. CG Corp Global has since built factories around the world to manufacture and distribute Wai Wai noodles, making it a market leader in Nepal and parts of India. The company also owns other brands and has business interests in many industries beyond food, demonstrating its growth into a diverse transnational corporation over decades.

Uploaded by

Dikshya Vuzel
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Introduction of company

Chaudhary Group (CG Global) is a multi-national conglomerate headquartered in Nepal. Its


businesses include financial services, consumer goods, education, hospitality, energy, consumer
electronics, real estate, biotech, and alternative medicine. The group owns 136 companies in 15
different business verticals across five continents. Wai Wai is an international brand of instant
noodles produced initially in Thailand by Thai Preserved Food Factory Co. since 1972. Chaudhary
Group with technical assistance of the company introduced Wai Wai in Nepal in 1985. Wai Wai is
pre-cooked and flavored before packaging, so it can be eaten straight from the pack as snack or
prepared like any other noodle. It has its distinct taste. The Chaudhary Group built four factories in
Nepal and six factories in India for the manufacture and distribution of Wai Wai and its other brand of
Instant noodles. CG is expanding with new plants in Nepal, India, Bangladesh, Serbia, Kazakhstan
and Egypt. Along with other noodle brands of India, one segment of Xpress Noodles, a product of
CG was banned in the Tamil Nadu state of India in 2015 for a period of three months citing high
levels of lead in similar noodle brand known as Maggi.The Assam government had also banned
Mimi, another product from CG for one month under the Food Safety and Standard Act 2006.
Subsequently, concerned authorities declared the noodles safe as they proved to contain no lead
and harmful materials. Wai Wai which claims a 20 percent market share in the Indian market, has
apparently benefited from the noodle controversy and has resurfaced in the Indian market with
aggressive business plans from the Chaudhary Group.
An Introduction to CG Corp Global:

WAI WAI noodles are owned by CG Corp Global which is a transitional conglomerate and has been
around for over 140 years! Under its kitty lie 86 brands, 156 companies scattered over 60 countries
and employs more than 15,000 people. Now those are exceptional numbers making it Nepal’s first
and only billion-dollar corporation. Dr. Binod Chaudhary, chairman of CG Corp Global owns
companies not only in FMCG but also has interests in telecom, banking, education, real estate,
consumer electrical, cement, biotech and retail to name a few. Other than this, they are also involved
on various philanthropic activities through Chaudhary Foundation.
CG Foods and WAI WAI Brand

● In the year 1980, CG Foods started the WAI WAI brand under Nepal Thai Foods in Kathmandu.
these were Nepal’s first ever brown noodles.

● WAI WAI got popularity in the Indian market too which gave birth to CG Foods India and it’s first
manufacturing unit in Sikkim and then in various other parts of the country.

● In South Asia, WAI WAI is a synonym to instant noodles and is a market leader in this category in
Nepal and North East India.

● WAI WAI noodles are exported to over 30 countries and it is already spreading it’s manufacturing
base to Africa, South Asia, Europe and the Middle East.

● To begin with this brand had only two flavors – Chicken and Vegetarian Masala. However today it
is available in over 20 flavors which are loved by everyone!
The City of WAI WAI

WAI WAI city was launched at Hauz Khas Village in Delhi, which was an iconic move of this noodle
giant.WAI WAI City is a concept chain where they sell variants of this classic.There are more than 30
operating outlets in India and Nepal.The aim is to build a cool hangout place for young and
enthusiastic food lovers and obviously the WAI WAI fans.

This place is a quick service restaurant (QSR) which offers noodles over and above the 20 flavors
offered in packets.WAI WAI city brings the noodle eaters closer to the brand says the man behind
this amazing concept Dr Binod K Chaudhary, Chairman, CG Corp Global. The main reason of
opening these outlets is to bring back school and college memories of youngsters who at WAI WAI
as a staple in college days.

The magical taste of WAI WAI remains untouched but an all-new experience of eating this very
loved noodles enhances.

Wai Wai City’s 30-seater restaurant in Hauz Khas Village was their flagship outlet with an open
kitchen concept. It was projected as the next hangout destination for city’s youngsters, Wai Wai City
has an inviting ambience with bold graphics. It also offers free Wi-Fi and mini munchie packs of Wai
Wai as a takeaway.

You might also like