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This 3 sentence summary provides the key details about the document: The document is a questionnaire being distributed by a marketing student at St. Mary's University to collect consumer data on buying behaviors related to Agmas spring water for a senior project essay. The questionnaire contains questions about demographic information, bottled water consumption habits, purchasing locations, and factors that influence purchasing decisions. Respondents are asked to provide honest answers while remaining anonymous in order to help the student successfully complete the senior essay.

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41 views

Question

This 3 sentence summary provides the key details about the document: The document is a questionnaire being distributed by a marketing student at St. Mary's University to collect consumer data on buying behaviors related to Agmas spring water for a senior project essay. The questionnaire contains questions about demographic information, bottled water consumption habits, purchasing locations, and factors that influence purchasing decisions. Respondents are asked to provide honest answers while remaining anonymous in order to help the student successfully complete the senior essay.

Uploaded by

music lyrics
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ST.

MARY’S UNIVERSITY

SCHOOL OF BUSINESS

DEPARTMENT OF MARKETING MANAGEMENT


Questionnaire to be filled by business customer of bottle water consumer

This questionnaire is prepared by the graduated student of under graduated program in the field of
marketing management for the partial fulfillment of senior easy. This questionnaire is prepared to
assess the consumer buying behavior of agmas spring water and to collect data which can assist to
prepare a senior essay.

The validity of your response has high contribution for the success of my senior essay due to this reason
I would like to ask with due respect to give me the right response.

Thank you for your sincerely cooperation!

Instruction

 The respondent should give their response by marking the box using x sign
 The respondent are not supposed to disclose their names
 If the respondents are interested to give additional response they can the black space provided at
the end.

General characteristics of the respondent

I. General Questions

1.1. Gender Male Female

1.2. Age

16- 25 year † 26-34 year † 35-44 year † 45+

1.3. Educational Background

10/12 Completed Certificate Diploma 1st Degree Master and above

1.4. Occupation

Student Employee Retired Merchant Other ____________

1.5. Income

1400-2350 2351-3550 3551-5000 >5000


II. Questions Directly Related to the Study

Once a week Less than once a Less than once Never


or more week (up to once a a month
month)
1. How often do you drink bottled
water?

If you have filled out ‘Never’ at above mentioned question (question 1), this is the end of the
questionnaire for you. Once again many thanks for your support!

At the At restaurants, At service Other:


supermarket bars, cafés stations/ 24
hour open
shops
12. Where do you buy bottled water
mostly?

It tastes It is It is thirst- It is convenient


better than healthier/safer quenching and easy to
other drinks than other drinks consume

13. What is your main reason to


use bottled water?

14. To what extent do the following factors High influence Any influence No influence
influence your buying behavior of bottled
water?
Quality
Brand
Price
Package
Promotion
Availability

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