Economic Dimensions of Environment
Economic Dimensions of Environment
Economic environment refers to the aggregate of the nature of economic system of the
country, the structural anatomy of the economy to economic policies of the government
the organisation of the capital market, the nature of factor endowment, business cycles,
the socio-economic infrastructure etc. The successful businessman visualizes the external
factors affecting the business, anticipating the prospective market situations and makes
suitable to get the maximum with minimize cost.
Political environment
The political environment of a country is influenced by the political organisations such as
philosophy of political parties, ideology of government or party in power, nature and
extent of bureaucracy influence of primary groups etc. political stability in the country,
foreign policy, Defence and military policy, image of the country and its leaders in and
outside the country. The political environment of the country influences the business to a
great extent. For instance, the Government of India, bottling and sale of cocoa-cola was
discontinued in India in the late seventies following policy of restricting the growth of
multinationals in Indian markets. But, its entry was allowed under the New Industrial
policy of 1991. Under this new policy, government allowed liberalized licensing, imports
and exports, inflow of foreign capital and technology on more liberal terms. The trend
towards globalization and signing of GATT in 1993 have posed new challenges before
Indian business.