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Business Simulation Course Syllabus

This document outlines a business simulation course that uses a PC-based team simulation and case studies to teach strategic business planning skills. Over 10 weekly sessions, students will learn basic analytical tools, discuss business cases, and work in teams on a 5-year simulation. The course combines lectures, in-class activities, and team projects/presentations. Students will apply concepts like SWOT analysis, competitive strategies, and the marketing mix to make strategic decisions in the simulation. Their final project is a strategic business plan presentation based on the simulation results.

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Kristy Daproza
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Download as PDF, TXT or read online on Scribd
126 views

Business Simulation Course Syllabus

This document outlines a business simulation course that uses a PC-based team simulation and case studies to teach strategic business planning skills. Over 10 weekly sessions, students will learn basic analytical tools, discuss business cases, and work in teams on a 5-year simulation. The course combines lectures, in-class activities, and team projects/presentations. Students will apply concepts like SWOT analysis, competitive strategies, and the marketing mix to make strategic decisions in the simulation. Their final project is a strategic business plan presentation based on the simulation results.

Uploaded by

Kristy Daproza
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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BUSINESS SIMULATION

Course Introduction

Overview The Business Simulation course is for those who want to apply problem
solving techniques to multi-faceted business strategy situations that go
deeper/wider than scenarios experienced in the “Strategy” course.
Includes more sophisticated business analysis, marketing and strategy
concepts with goal of completing a market-oriented strategic business plan
in a PC-based team simulation over last 5 weeks of the course. Case
studies used as the basis for exploration and discussion of strategic
issues. By the end of the course, students will be able to put together a
strategic business plan and present it to the class (team).

Topics BASIC SKILL BUILDING (2 sessions)


Teaches how to solve inter-connected business problems in complex
business situations with an emphasis on strategy, marketing and finance.

CASE DISCUSSION, PRESENTATIONS, SIMULATION (8 sessions)


Applying strategy concepts in the real world
Ongoing team business simulation (StratSim simulation)

Tools utilized: Situation analysis (SWOT, vision/mission statements, 5-


forces, value chain); Marketing (marketing strategy, segment, product life
cycle, 4Ps); Finance (cash flow, breakeven, value creation)

Cases:
Apple Inc., Gap Stores, Renault-Nissan Alliance, “StratSim” business
simulation case (plus selected annual report extracts on Sony Corp.)

In-Class Interactive course combines short lectures with practical in-class


activities and business cases. Classes end with team
projects/presentations.

Pre-Class 3 or 4 hours per week preparation including assigned exercises, reading


materials, answering pre-assigned questions, and working on PC
simulation

Class Time Saturdays 16:00 – 18:30

*10 weekly sessions

Instructor Nigel Denscombe


Denscombe Corporation
http://www.denscombe.co.jp/2010/CEO_profile.html

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BUSINESS SIMULATION
Course Syllabus
Week1 BASIC SKILL BUILDING – PART 1
Problem Solving & Strategic Business Planning
Environmental analysis / SWOT matrix, value chain & stakeholders
Team exercise: Sony Corporation (1)
Week2 BASIC SKILL BUILDING – PART 2
5-forces industry analysis, Vision / Mission classic competitive strategies
Team exercise: Sony Corporation (2)
Week3 CASE DISCUSSION, PRESENTATIONS & SIMULATION
Case “Apple Inc.”
(Harvard Business School)

Week4 CASE DISCUSSION, PRESENTATIONS & SIMULATION


Case StratSim – Automotive industry business simulation
SIMULATION – Team planning & Practice decision-making round

Week5 CASE DISCUSSION, PRESENTATIONS & SIMULATION


SIMULATION – Year 1 – 1st round decisions

Week6 CASE DISCUSSION, PRESENTATIONS & SIMULATION


Case Gap, Inc. (Harvard Business School)
SIMULATION – Year 2 – 2nd round decisions

Week7 CASE DISCUSSION, PRESENTATIONS & SIMULATION


SIMULATION – Year 3 – 3rd round decisions

Week8 CASE DISCUSSION, PRESENTATIONS & SIMULATION


Case The Renault-Nissan Alliance (Harvard Business School)
SIMULATION – Year 4 and 5 – 4th and 5th round decisions

Week9 CASE DISCUSSION, PRESENTATIONS & SIMULATION


SIMULATION – Review and preparation for Week 10 team presentation

Week10 FINAL PRESENTATION (TEAM / POWERPOINT)


SIMULATION – Final team presentation on future strategic business plan
*Business plan focused on simulation results and priorities for the future

Instructor Nigel Denscombe


Denscombe Corporation
http://www.denscombe.co.jp/2010/CEO_profile.html

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BUSINESS SIMULATION
Course Overview

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