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The document discusses the objectives of a study conducted on Kenro's Superstore. The general objectives were to understand how the supermarket reaches its objectives by focusing on customers, offering products and services customers want, and developing marketing plans. Specific objectives were to understand customer awareness and perceptions of products/services, how the store satisfies customers, and how it reduces uncertainty in purchase decisions. The scope was a selected Kenro's Superstore branch in Kasiglahan, Rodriguez, Rizal and focused on assessing customer accessibility, satisfaction, and the development of a payroll and point-of-sale system for the store.

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Tirso Jr.
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734 views

Scope

The document discusses the objectives of a study conducted on Kenro's Superstore. The general objectives were to understand how the supermarket reaches its objectives by focusing on customers, offering products and services customers want, and developing marketing plans. Specific objectives were to understand customer awareness and perceptions of products/services, how the store satisfies customers, and how it reduces uncertainty in purchase decisions. The scope was a selected Kenro's Superstore branch in Kasiglahan, Rodriguez, Rizal and focused on assessing customer accessibility, satisfaction, and the development of a payroll and point-of-sale system for the store.

Uploaded by

Tirso Jr.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Objective of the study:

General Objectives:
To understand the main objective of Kenro’s superstore they usually outline these
objectives in before the start of new fiscal years.These companies can best reach
their objectives by staying costumer focused,offering products and services their
costumers want. That is why most mini grocery store companies also develop
comprehensive marketing plans to reach their key objectives.Marketing plans to help
the owners better define their target costumers and store concepts,such as whether
they serve speciality markets like organic food.The major objective of most grocery
store companies is to sell products and earn the highest profits possible.However
Kenro’s superstore owners face major competition from other retailers like
restaurants and mass merchandisers,Small grocery store companies also strive for
more costumer traffic in their stores.The best way to achieve high costumer traffic
levels is to locate stores in high-traffic areas.This may include business districts or
areas close to residential or apartment buildings.Costumer traffic can also be
enhanced by providing plenty of parking spaces and easy access to and from major
roads.Owners can also increase costumer traffic by providing proper lightning and
security for those who shop at night.To those loyal costumers are those who
repeatedly came back each week.One way a small grocer builds a repeat costumer
base is through loyalty program.Loyalty programs are designed to reward costumers
according to their purchase volums.These rewards can include coupons on popular
item or even free products.
Specific Objectives
The objective of this research study is to investigate the grocery consumer
behavior,which in turn provides marketers with a constructional framework for fine-
turning their businesses strategies.The specific objectives of this research are.
1. To know the consumers awareness and perception about the products and
services.
2. To know how it provides products and services and satisfies their costumers.
3. To know how it reduces the uncertainty in purchase decision process.
Scope and Delimitation of the study:
This research was conducted to be able to know the marketability of selected
convenience store in selected areas in Rodriguez rizal.The researchers conducted
this study in one selected convenience stores in selected areas in Rodriguez Rizal
such as kasiglahan which is the kenro’s superstore which operates 14 hours and 7
days a week.Those branches who are operating 24 hours and 7 days a week are not
included as respondent in the study.The study aims to assess the effect of the
expansion of convenience stores in Rodriguez rizal,in terms of accessibility and
satisfaction. This includes access to present convenience store such as kenro’s
superstore in kasiglahan Rodriguez rizal.How frequent the costumers go to the
convenience store and their sense of safety whenever going or buying, needs and
wants of the costumers,variety of items offered and services provided by the stores.
Affordability of prices of goods and services,and satisfaction of costumers.The study
will focus on the development of an Payroll system and point of sale for kenro’s
superstore .The study focuses in Software development tools,payroll system
providing a computer program that is used by the software that used to input data in
the following transaction such as purchasing of orders,recording of orders,provides a
record to the user for maintenance and security purposes.Kenro’ssuperstore is in
need of payroll system to make easier to compute the salary of their employees.The
payroll system is only used the administrator and employee but the employee
capable only to view the list and their payslip.For security purposes, data base is
protected by a password that verifies if the user was authorized to use the
program.The primary focus of the system is dealing with employees records. Kenro’s
superstore Refers to the products such as snacks,liquors,candies,cigarettes and
etc.The shoppers of kenro’s superstore are the main beneficiaries of the proposed
project. The innovated cart will provide them more ease and convenience in
budgeting their means by the use of the price indicator shown at the screen as well
as the current total of the items they have purchased.Another beneficiary is the
owner of the shop.A kenro’s superstore is a small store that stocks a range of
everyday items. Convinience store usually charge higher than ordinary supermarket,
which they make up for with convenience by serving more location and having
shorter cashier lines.According to the characteristics of retail business in kasiglahan
Rodriguez Rizal there is research in Kenro’s superstore to understand the quality of
service level and characteristics of costumer satisfaction.Based on characteristics of
population distribution and consumer’s behavior,firstly the research has investigated
the cognitive importance about products in small grocery or convenience store,the
costumer loyalty and satisfaction of convenience store service then it has analyzed
the reliability validity and variance afterwards it can identify the problem and put
forward corresponding countermeasure.

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