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ANGKAS

Angkas is a Philippine motorcycle-hailing platform founded by CEO Angeline Tham. Their mission is to provide affordable transportation options using motorcycles, which are well-suited for Manila's traffic issues. Their main product is the Angkas app, which allows users to book professional motorcycle rides. Their target market is 18-35 year old commuters looking for cheaper alternatives to traffic. Their marketing objectives include expanding rural operations and establishing best practices. Challenges include high employee turnover and increasing competition in the industry.

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Orea Donnan
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2K views

ANGKAS

Angkas is a Philippine motorcycle-hailing platform founded by CEO Angeline Tham. Their mission is to provide affordable transportation options using motorcycles, which are well-suited for Manila's traffic issues. Their main product is the Angkas app, which allows users to book professional motorcycle rides. Their target market is 18-35 year old commuters looking for cheaper alternatives to traffic. Their marketing objectives include expanding rural operations and establishing best practices. Challenges include high employee turnover and increasing competition in the industry.

Uploaded by

Orea Donnan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing Plan

Company: DBDOYC Inc. d/b/a Angkas

Executive Summary

DBDOYC Inc. d/b/a Angkas is a Philippine is an on-demand motorcycle-hailing platform based


in Makati, Metro Manila Co-founded by its CEO Angeline Tham with George Royeca as Chief
Transport Advocate altogether they conceptualize a solution helping to tackle transport mobility
for Filipinos where country traffic is some of the highest in the world.

Mission Statement

Our mission is to provide inclusive mobility for Filipinos using the versatility of
motorcycles. Given the worsening traffic in major urban areas from the lagging
infrastructure development in the country, Filipinos require more and better transport
options, whether to transport themselves, or to have items delivered. We believe that
motorcycles are low-cost, versatile, and most of all, already widely adopted for personal
use and therefore an effective solution. They are currently underutilized though as a for-
hire service, and it is our mission to increase their accessibility to more people.

Situation Analysis

Product/Service Angkas App: A professional Angkas biker will take you


to your booked location quickly and safely.

Unique Selling Proposition Through Angkas, find convenient, reliable, and affordable
motorbike transportation.

Best Practices What are best practices at your company?


They could be well-performing marketing
channels, buyer personas with a large
amount of purchase intent, or campaigns
that have generated a lot leads.

Marketing Objectives and What are your current marketing


Performance objectives? Did you manage to achieve
them? If not, why?

Challenges What are the current challenges that your


company (especially your marketing team) is
facing?

Competitor Analysis Who are your competitors? How are your


competitors performing?

SWOT Analysis

Strengths Weaknesses

 Cheaper’ Rates  Suzuki has a higher employee turnover rate


compared to competitors
Compared To Other  The marketing of the products left a lot to be desired
Low amounts of spending on research and
Booking Companies development as compared to the competition.
 It has a high standard of
service
Opportunities Threats

 Expand its operations across Bikers Losing Jobs


rural and provincial areas.  Increasing competition
  Difficulties in Legislations

Target Market

Primary Target Market


18-35 years old Male & Female
Students, Self-Employed, Office Workers, who are rush hour commuters looking for
affordable alternative and convenient method of transportation to surpass heavy traffic
congestions in cities
Marketing Objectives and Performance

Pricing Strategy

How will you price your products/services?

Product/Service Price

Product 1 $10

... ...

Distribution Strategy
What is your preferred distribution channel?
Why are you choosing it over others?
What are the costs related to distributing your products or services?
What’s the impact of your distribution channel on your delivery times?

Promotion Strategy

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