Marketing for LED and Music stuff, lighting

products

By Mahder Habtu

April, 2018
LED lights
In Ethiopia at this time all the other lamps are changed to LED lights because of the power
saving. There are different importers and the main importers are.

ROMEL
Romel Holding, also known as Romel General Trading P.L.C, a company that originated from Betelehem
Trading, holds various expertise’s in different realms of industries. Romel Trading has explored business
in the Computer Education, Super Market, Restaurants, Import/Export, Advertising, and Food Product
Manufacturing. Romel Holding currently consists of Romel Electrical, Kaliti Foods Share Company and
Vista Promotions. For over 12 years, ROMEl has been excellent in the retail lighting industry.
Established in 2004, we are the largest lighting retailer in the nation with multiple stores throughout
Ethiopia. We serve customers nationwide with the largest selection of functional and decorative indoor
and outdoor electrical equipments. Our range of products includes light fixtures, louver fittings, circuit
breakers, adapters, lamps, switches, sockets and other electrical items. We operate as pioneers in the
Ethiopian electric goods Industry by having own brand goods, driving performance at every level of our
organization, meeting global standards in operations and bench marking excellence in innovation &
delivery. Our vision is to build the largest Electric goods manufacturing & Distribution Enterprise in East
Africa that is recognized for delivering the highest standards in innovation, quality, service & social
responsibility.

Dama trade
Dama trade is a Lighting supplier and dealer from Ethiopia for lighting such as LED lighting and
conventional lighting products. They cover different lighting applications such as Indoor, decorative,
outdoor, and architectural lighting in Ethiopia.

Dama trade deal for many lighting brands such as BEGA, the company listed supplier and dealer for
lighting and its accessories in Ethiopia.

HIDAYA ELECTRIC TRADING

This Company type is distributor, Exporter, Importer, Manufacturer different electrical equipment
specially LED lamps. The company is registered as Hidaya and Importer of Type of Lighting Fluorescent
lighting in Addis

AMSEL ELECTROMECHANICAL SOLUTION

This company is Developer, Exporter, Importer, Manufacturer, and Trader in different Ethiopian regions.
And some of their Products and Services are Candle Lighting, Ceiling Lights, Event Lighting, Flash lights,
Fluorescent Lighting, Garden Lighting, Home Lighting, Industrial Lighting, Lanterns, LED Lighting, etc
100 W- 3000 birr 50 W- 2000 birr 30 W- 1500 birr

50W-1850 birr 50W- 3100 birr 30W- 1300 birr

50W- 1700 birr 100W- 2700 birr

There are also different types of LED bulbs in different price and types. Most of them are imported from
china. The price is different like their brands. The price is average
Types price
Without emergency
3.0W LED bulb 20-23 birr
5.0W LED bulb 27-30birr
7.0W LED bulb 32-34 birr
9.0W LED bulb 37-40 birr
12W LED bulb 70-75 birr
With emergency
3.0W LED bulb 70-75 birr
5.0W LED bulb 90-95 birr
7.0W LED bulb 103-110 birr
9.0W LED bulb 120-125 birr
12W LED bulb 135-140 birr
 Music Stuff and Lighting Products
ABC TRADING

Location
Bole Road, Mega Building, Ground Floor and on the road from Olympia to Bambis, ABC
Building

Phone +251 115 520621

+251 911 693381

Fax: +251 115 543939

Overview
For over 35 years, ABC Trading has been recognized as a market leader synonymous with
providing quality Sound + pro light products, and service excellence to a wide customer base in
Ethiopia. From humble beginnings in the consumer accessories industry, the company grew
rapidly, and today represents some of the world’s most exclusive and sought after brands. There
brand is different such as HARMAN KARDON & JBL, MONTARBO, YAMAHA, SHURE,
PEAVEY and much more.

It is now one of the leading companies in Ethiopia that offers high quality instruments and sound
system at reasonable prices. It has also given birth to other small business like abc studio,
universal and meeting point that are all thriving in their respective fields.

Services of ABC Trading

Sales of different sound equipment such as / speakers, amplifiers, mixers/ Sales of different
musical instruments such as/ Keyboard, Microphones, Guitars, flutes/ Selling different kind of
solar lights. Sales of Construction machinery equipment, Rental of sound, stage & light
equipment for different occasions. Rental of Booth and interpretation equipment for conferences.
Rental of projector and screen with different sizes. Giving a service of event management for
different occasions, Meetings, Product launch, concert, conferences & wedding.
EBBA ENGINEERING PLC

Location
Adwa Dildiy, at the beginning of the road to Zerihun Building, Addis Ababa, Ethiopia

Phone +251 11 6186061

+251 91 1211769

Fax: +251 11 6186082

Overview

EBBA Engineering PLC, is an Ethiopian company supplying a range of electrical equipments

such as uninterruptable power systems UPS, surge suppressors, TVSS, batteries, voltage
regulators or stabilizers, power factor correction, conference & simultaneous interpretation
systems, video projection systems, public address systems, MATV systems, rental services of PA
& Conference Systems, security & safety systems such as fire alarm systems, X-Ray screening
systems, security Walkthrough and hand held metal detectors, vehicle search mirrors, voice
evacuation system, closed circuit television (CCTV, access control systems, anti-intrusion alarm
system, fire suppression systems and traffic barrier systems.

Audio & Video

Conference & Simultaneous Interpretation Systems including electronic voting integrated
witness camera system, Video projection systems, Public Address Systems, MATV System,
Rental services of PA & Conference Systems

Security & Safety

Fire Alarm System X-Ray Screening Systems, Security Walkthrough and Hand Held Metal
Detectors, Vehicle Search Mirrors, Voice Evacuation system, Closed Circuit Television (CCTV)
Access Control system, Anti-intrusion Alarm system, Fire Suppression Systems, Traffic Barrier
Systems.

Electro-Mechanical
Electrical power installation for commercial & industrial facilities, Interruptible Power Systems
(UPS), Surge Suppressors (TVSS), Batteries, Voltage Regulators, Stabilizers, Standby generators,
Air conditioning units, Power Factor Correction.
Pulse General Business PLC

Location
Kebele 03, House Number 448, Kirkos Sub City, Debreziet Road, Addis Ababa, Ethiopia

Phone+251 91 1519042

+251 91 1244017

Fax+251 11 4671121

Mobile+251 92 4402719

Pulse General Business PLC, is a multi-disciplinary engineering service provider company in

Ethiopia. The Company was established in 2001 Ethiopian Calendar to deal mainly with but not
bounded to provision of electromechanical services in electrical power system, industries,
commercial companies, IT services & telecom services.

Pulse General Business PLC aspires to become a major electromechanical service provider in
East Africa by maintaining world class standards.

Some of the services

1. Power Sector Service

Supply & Erection of Micro hydro power plants, Supply & Erection of Diesel power plants,
Supply & Erection of Substation & Switchyards, Supply & Erection of Over Head Transmission
Lines, Supply & Erection of Distribution Systems, Supply & Design. Supply & Install Air
conditioning system, Supply & Security and fire alarm installation. Supply & Renewable Energy
Projects which includes: Supply System Design & installation of solar PV Systems, Installation
of wind turbines. Design & Construction of Biogas system. etc

2. Industrial Services

Design, Supply & Installation of Electrical systems [Residential, Commercial & Industrial]
Designing. Manufacturing & assembling of Electrical System Units like: -Different Capacity
Main and Sub Distribution/Control Board. Compact substation Single & three phase step up/step
down transformers, Automatic Transfer switch, Low Voltage Switchgear Synchronization Panels,
Power factor correctors, Motor starters, Automatic Voltage regulators, Impedance
transformers Programmable Logic Controllers[PLC], Generator.

3. IT Services

Supply & configure server design. Supply & Install LAN & WAN design. Supply & Install
Sound Systems for Conference Hall, etc
UNI SOUND GENERAL TRADING
Location
Phone+251 111 557223

Fax+251 111 557226

Mobile+251 911 808080

Uni sound General trading is a big sound system importer company in Ethiopia. They imported
different types of products for a long time. Some of the products are,

Sound equipment

 Speakers
 Amplifiers ,
 Mixers

Musical instruments

 Keyboard
 Microphones ,
 Guitars
 flutes

Solar system lights.

 Solar Generator
 Solar kit
 Solar lantern

Prince for some music stuff

The next price is average and different from shop to shop. They use different international brands
like AHUJA, AVILITES, JBL, Martin, Montarbo and Montarbo etc.

Speakers
Most of importers have different brands so the price will be different but the average lowest price
is 6700 and the biggest speaker is around 100,000 birr.

Microphones
The market of microphone is not that much. The price is from 500 birr to 3000 birr
Different electrical products that have good demand
Electrical divider
The market is very good. All electrical material used divider to get the electric city and also to
multiply one electric source to many. There are different types in the market but most of them
are imported from China.

Flash disk
At this time most of the students used computer to learn and study. So the demandis very big.
The most used flash dick in Ethiopia is sandick with capacity of 2,4,8,16,32,64GB.

Power bank
Last time we already tried the power bank as a promotion. At this tme everybody uses a
smartphone so it's important and can be sold in good in the market.
Phone charger
The phone charger have agood market in Ethiopia. If we start sale this product we can sale the
charger box and the USB cable together and also we can sale only the USB cable which is the
long one.

Memory disk
This product also have a good market the whole country. Have different capacity like
2,4,8,16,32,64GB and also others.

Hand torch
We can supply this product both which have solar panels on the body or with out solar panel
which works by charging direct from source or by battery. This product have good market.
Car phone charger
In the market this product is sold in a good quantity. We can supply it with different types which
have a music player on it and also which used only to chargea phone with 2 portor one port.

Radio
There different types of radio in the market at this time. They have a very big market and they
sold very well. In rural areas the farmers use this product at their home. In the market I get radio
witch works by using solar panel which is good for us if we bring radio with solar panel.

Car speaker
Also the car speaker have big demand in the market most of electronics shopes sale diffrent
brands of car speakers.
 Conclusion
Us we know for the next two or three month the solar market will be cold or we will stop selling
our products so its better to start importing another electrical materials which is related to solar.
For LED lights it’s the market is very good because all the people at this time are using LED
lights for there home or for other places. So it is recommendable to start selling it. But at this
time there are different importers who sales in low price so we have to conceder it. For the other
musical stuffs the market is demandable and very good . But we have to add some different
things on the products to attracter the customers. For example for the radio if we make it work
with power system because it simple for us but it have a big value for the customers. And also if
the radios have flash light on it we can simply attract the customers.