Domus Academy Brochure PDF
Domus Academy Brochure PDF
DESIGN 12
MASTER
Master in Product Design PROGRAMS
94%
Master in Interior & Living Design
Master in Urban Vision &
Architectural Design INTERNATIONAL
STUDENTS
EXPERIENCE
Master in Interaction Design 600
COMPANIES INVOLVED
Master in Visual Brand Design
TO SUPPORT THE
Master in Information Design ACADEMIC MODEL
Master in Service Design
BUSINESS 92%
EMPLOYMENT
Master in Business Design RATE W1Y*
Master in Luxury
Brand Management
55%
START-UP
FASHION SELF-EMPLOYED
POSITION
Master in Fashion Styling
& Visual Merchandising
Master in Fashion Design 94%
Master in Fashion Management JOB SATISFACTION
* certified by Ipsos Observer
The Design
Habitat
for the 21st
Century
CONTENTS
29 PROGRAMS
30 PRE-MASTER'S PROGRAM
32 MASTER PROGRAM STRUCTURE
35 DESIGN
36 Master in Product Design
38 Master in Interior & Living Design
40 Master in Urban Vision & Architectural Design
43 EXPERIENCE
44 Master in Visual Brand Design
46 Master in Interaction Design
48 Master in Information Design
50 Master in Service Design
ever-evolving situations and the merging As designers of tomorrow, we need to
MESSAGE FROM THE DEAN of different cultures. We not only challenge
design solutions - we believe equally in the
reinvent creative thinking to interpret and
generate new forms of information, and
task of revealing new problems. Design to fully exploit the growing capabilities of
has a voice in problem defining, not only in technology. At the same time, we need to
problem solving. cultivate our curiosity about all the design
The Domus Academy methodology, “learning disciplines, thus inspiring our deepest
by designing”, is made possible through creativity and innovation.
Domus Academy is more than a design school. It is a our strong collaborative relationships with
place where the designers of tomorrow can produce companies, international design thinkers, Contexts are changing daily, and we welcome
and our faculty of industry professionals. you at Domus Academy to become part of a
wonders and surprises as they learn to meet the circuit that engages in designing tomorrow’s
design challenges of the 21st century. It is a place By working on real projects, our students realities through questioning and creating.
develop a framework for reflecting on
where students can discover new realities, boost society and for thinking and acting through
their careers, and invent professional trajectories design, while meeting the problems and
aligned with tomorrow’s market demands. the opportunities that are created by rapid Line Ulrika Christiansen
technological changes. Dean
From the very beginning, Domus Academy of digital devices, information technology
was created as a unique institution. has become a commodity that is available
The founders envisioned a school where to everyone. As a result, design is morphing
designers from different cultures and and adapting; it is proposing new avenues
backgrounds would meet and exchange ideas, of creative thinking, interactions between
and where education and research would be people, and possible realities. Today’s
closely integrated. They envisioned a school designers are able to influence the landscape
with an open environment conducive to of interaction and to actively participate in
reflection and criticism - one that would bring shaping the future.
together students and companies to pursue
real-world projects addressing the most “Made in Italy” is a key aspect of our
important aspects of contemporary life. This teaching at Domus Academy. Italian design
is still the mission of Domus Academy today. has long been renowned for its creativity,
originality, innovation, and beauty, as well as
Yet, since the birth of Domus Academy in the its capacity to adapt rapidly to the changing
Eighties, when design leveraged advances market. Domus Academy’s contemporary
in manufacturing, the design habitat has interpretation of Italian design remains
radically changed. With the proliferation faithful to this tradition by responding to
PROTOTYPING 5 REASONS TO JOIN
IDEAS DOMUS ACADEMY
WORKSHOPS
PERSONAL
1
BRANDING EXPERIENCE
MILANO
WORLD CAPITAL OF
FASHION AND DESIGN
2
DNA COURSES BOOST YOUR
KICK CAREER
CAREER WITH OUR UNIQUE
PROFESSIONAL
EXPERIENCE
3
IMPROVE YOUR
NETWORKING COMPANIES KNOWLEDGE
AND KNOW-HOW THANKS
TO REAL PROJECTS
4
BUILD YOUR GLOBAL
INNOVATION NETWORK
LEARNING BY AND MULTICULTURAL
CONNECTIONS
DESIGNING
5
DESIGN YOUR
MULTICULTURAL
MASTER
IN A HIGHLY RANKED ACADEMY
REAL-WORLD OFFERING A GLOBALLY
RECOGNIZED DEGREE
PROJECTS
MILAN
There is no better place to pursue a truly
superb design education than Milan, the city where
the passion for design is part of the fabric of life. In
Milan you will be immersed in a stimulating creative
culture and thriving commercial design industry. A
restless rhythm is part of Milan, so much so that it is
difficult to stay unmoved and detached from all the
cultural and social activities.
You will be inspired by the trend-setting Milan’s center is full of all the most important
work of the world’s leading designers. fashion and design flagship stores, including
You will have access to Italy’s finest artisans Cappellini, Driade, Kartell or Versace,
and the production and fabrication facilities Armani and Valentino. Milan is vibrant
responsible for renowned Made in Italy with life. Every year, during Fashion Week
craftsmanship. and the International Furniture Fair, Milan
Milan is the worldwide capital for fashion becomes a large showroom where exhibitions,
and design where you can always find performances, parties and conferences
innovative and creative people, emerging involving lots of international guests
label boutiques and chic concept stores. take place all day long. Milan is a creative
environment like no other.
LEARNING BY DESIGNING Our students are encouraged to develop the
ability, not only to solve design problems, but
These invaluable collaborations give
students vital real-world learning to develop
also to identify problems for which design critical thinking and problem-solving
can offer effective solutions. Essential to abilities. Through such perspective Domus
Domus Academy are the challenges offered Academy has stayed true to its founding
by the professional partners that the school mission: to prepare designers for personal
has developed with leading Italian and growth and professional success in an ever-
Domus Academy is an incubator of talents and a international companies. changing market.
springboard for interdisciplinary adventures.
Here, the main protagonist is the student, the one
who generates ideas and makes mistakes, from
which he/she learns and thereby invents new
models, processes and objects; above all developing,
through an unlimited curiosity, a one-of-a-kind
future work life.
The school encourages the expressiveness leading fashion houses, architecture firms
of creative enthusiasts in a multidisciplinary and design shops, and with them they bring
way while combining the ability to invent a current, real-world perspective to lectures
with an accurate, rigorous and robust and group projects.
approach based on “learning by designing”. Among our present and past collaborations,
The method balances the theoretical with are: Andrea Branzi, Huberto & Fernando
the practical by integrating classroom study Campana, Ennio Capasa, Matali Crasset,
with workshop practice; enhancing hands-on Ildo Damiano, Alessandro Dell’Acqua,
training with cultural research; and bringing Diego Dolcini, Elio Fiorucci, Joseph
together multidisciplinary project teams to Forakis, Naoto Fukasawa, Roberto Giolito,
enrich individual creative talents. Stefano Giovannoni, Riccardo Grassi,
Central to the success of the Domus Academy Kostantin Grcic, Ezio Manzini, Flavio
approach are professors: they are strong Manzoni, Francesco Morace, Setsu Ito,
educators who are also highly talented Mario Trimarchi, Clino Trini Castelli, Gaia
designers. Many operate their own studios Trussardi, Jan Christoph Zoels, and many
and companies while others come from more. Alessandro Mendini, Andrea Branzi, Alessandro Guerriero, Valerio Castelli and Maria Grazia Mazzocchi are Domus Academy founders.
PROTOTYPING IDEAS Each event will debate a theme. The theme
will be introduced by a plenary session and
Prototyping ideas is very hard, but is critical
to good design. This is why Domus Academy
further expanded through informal talks. devotes a whole cycle of events on the task of
Then, the participants to the events will turning ideas into plans for action. Into tools
gather around worktables to mark where with which to tweak the world in the right
flashpoints of interest may have emerged. To direction, one good design at a time.
harness good design ideas, each worktable
Ideas are not Platonic forms, John Dewey said. Ideas will be asked to subject the main theme to
are plans for action. They are tools we use to adapt a set of categories deployed to underline
where problems may emerge. Solving
to the environment, and to adapt the environment those problems will lead the group to the
to us. prototyping of fruitful research avenues
paving the way to positive design outcomes.
When we talk about design, we often give ‘form’
pride of place. We often think that ‘form’ is more
important than anything else that goes in the
making of a good product. But design is much more
than form. Design is primarily a good idea.
Upon graduation from a Domus Academy Master Magazines and influential opinion leaders all
Program, you’ll earn a degree that’s recognized widely agree to consider Domus Academy a school
around Europe and the world – an Academic Master of global excellence in the areas of Fashion, Design
Degree (60 ECTS credits) accredited by the Italian and Architecture.
Ministry of Education, Universities and Research In 2016 the renowned influencer Business of Fashion
(MIUR)* – in addition to the Domus Academy selected Domus Academy in its Global Fashion
Master Diploma. Schools Ranking 2016, ranking the school at the
Our accreditation gives you the opportunity to gain second place for Learning Experience.
real-world work experience during your course of
study granting real life professional experience.
After graduation from a Domus Academy skills to the table when you join their team. - Top 8 Interior Design School by Azure During the years our students have been
Master Program, you can extend your Our accreditation also means that the Magazine in 2017 awarded in international contests such as:
visa to work in Italy for up to one year. relevant academic credits you earn at - Top Global Fashion Schools by Business of - ITS (International Talents Support)
An accredited degree, plus the practical Domus Academy can be transferred to other Fashion, in 2016 and 2017 - Who is on Next (Altaroma Vogue)
experience gained through Professional institutions if you choose to work towards - Europe Top 100 Schools of Architecture and - MittelModa (Levi's Award)
Experience, shows employers you have another master’s or a doctoral-level degree. Design by DOMUS MAGAZINE, 2012-2017 - Muse x Vogue Talents Young Vision Award
received a top-quality education and that * The Academic Master Degree is validated through NABA, - Top 30 World's leading Graduate Design, - Red Dot Award
you bring industry-relevant knowledge and Nuova Accademia di Belle Arti. Fashion, Interior and Architecture Schools - IxDA Design Challange
by Materclass Frame Guide, 2012-2014 - CFDA (Council of Fashion Designers Of
- One of the Best School of Design in the America)
World by BusinessWeek, 2009 - Samsung Young Design Award
- Compasso d'Oro Award by ADI - Wallpaper Design Award
(Associazione Disegno Industriale) in 1994 - Gold Award at Samsung Young Design
Award
- IF Design Award
- CAFA Swarovski Award for Emerging
Talent sezione Fashion award
- Prix Emile Hermès International Design
Award
INDUSTRY NETWORK
A DIAMOND IS FOREVER
USER EXPERIENCE
BRAND DESIGNER
BRAND MANAGER
FASHION BUYER
DEVELOPMENT
CONSULTANT
MARKETING
INDUSTRIAL
DESIGNER
DESIGNER
DESIGNER
DESIGNER
BUSINESS
MANAGER
MANAGER
INTERIOR
PROJECT
FASHION
& SALES
The Domus Academy Career Service helps students EMPLOYMENT RATE WITHIN 1 YEAR
in their transition from the academic to the
professional world. Through orientation meetings, CURRENT JOB
EMPLOYED SELF-EMPLOYED
POSITION POSITION
94% JOB
73% permanent 55% start-up SATISFACTION
AlmaLaurea was born in 1994 at the University of Bologna with
AVERAGE three great intuitions, which remained unique in the European
+45%
Domus Academy’s entrepreneurial approach —— Entrepreneurial Experience: If being MONTHLY VS AlmaLaurea and international context. Today, AlmaLaurea represents almost
91% of Italian graduates (2,540,000 from 74 Italian Universities up
NET INCOME
allows students to gain the Professional an entrepreneur is our students' vision, to27/06/2017) and has now grown to 57 expert employee.
Experience they need. Our unique offering Domus Academy will sustain their
enhances students’ personal and professional choice providing mentoring support
expertise and network, empowering their and developing students' business and COUNTRY OF WORK
skills, vision and values. managerial skills, thanks to a practical
Students will have the opportunity to be and theoretical approach.
addressed to the most suitable job immersion
Students will be mentored on a step-by-step
23%
ITALY
amongst our very specific Professional
basis, get an inside perspective on how their
Experiences:
industry of choice works and make valuable
—— Internship: while working for a company,
connections that will further their career. Eastern
students will be able to develop North America Western
Europe
Europe
assignments on real projects directly on Non-EU students are eligible to participate Middle East
ABROAD
South America
project, for a company, supervised by a
project leader.
ALUMNI STORIES The multifaceted exposure that I received at Domus Academy
through design projects, internships and guest lectures positioned me
to make my mark globally as an entrepreneur.
NIKHIL PAUL
Founder / Creative head Paul Matter
Master in Business Design 2007
Our graduates leave with rich, relevant experiences
and portfolios able to boost their careers and
enhance their network.
kick
SH O P S
DNA
WORK Each program is organized in four main modules including DNA kicks, courses
CO and workshops, followed by a fifth module providing a professional experience
UR
t
ar
S
RSE
DN U DNA kicks will begin with visions to end with concrete prototype ideas. Plenary
Fin
CO
al A
Pre kic lectures will present themes that will be then developed by students in dedicated
se
nta k
tio
n worktables. At each worktable, there will be leading designers/design thinkers
of several fields to lead the prototyping of new concepts and ideas. The DNA kick
WO
will prototype ideas that will be later used to frame the workshops at Domus
R
KSH
Academy.
CE
OP
Courses, through a combination of lectures, exercises and tutorials, provide
NAL EXPERIEN
students with tools and framework in preparation for the workshop, and personal
branding experiences for the development of the students’ professional career.
DNA kick Workshops are project assignments that give students a working knowledge
of different subjects relevant to the specific master program. Workshops are
FESSIO
COUR
launched with the presentation of a brief defined by the faculty in collaboration
with external professionals and private and public business partners.
PRO
SES
Through the workshop students will be supported by lectures aiming at
broadening their knowledge on the specific theme, involving designers,
researchers, stakeholders and representatives of companies. Each workshop
culminates in an open presentation.
W
The professional experience is the final step of a process in which students receive
O
RK
S SH a deep and balanced evaluation of their skills and aspirations, in order to build a
OP O
S H PS
career, which fits their aims.
RK
WO
There are three kinds of professional experiences; an internship in a company
DNA
COURSES
where the students will be hosted in a work environment developing assigned
real projects; a field learning experience as a specific work project carried out on
kick
URBAN VISION
& ARCHITECTURAL DESIGN
Cities, landscapes and systems are the built fabric that make
the connection between people and places. It is constantly
morphing according to the trends of society and creates a
frame where all subjects such as environment, social equity,
economic viability are the key ingredients of the designer.
FASHION STYLING
& VISUAL MERCHANDISING
Fashion Brands are focusing on coherent visual communication to
be genuinely believable and recognizable. The booming appetite
for experience and active participation is challenging fashion
brands to create and maintain a consistent, yet evolving, aesthetic
vision that guides an omni-channel strategy, where physical and
digital are merged thanks to a detailed visual vocabulary.
There is an increasing demand for fashion brand image architects, visual
communicators who can translate brand values into idiosyncratic and holistic
projects that make the eye think. The Master in Fashion Styling & Visual
Merchandising program blends the approach and competencies of the visual
merchandiser with those owned by the fashion stylist, to nurture a new
professional profile: the visual fashion brand communicator, whose scope
encompasses lookbooks, advertising campaigns, editorials, website, social
media, but also multi-sensorial retail concepts. Students will learn how to
convey unique brand values and identity through powerful storytelling and to
create an appealing visual language through photo and video shootings, visual
merchandising strategies for window and in-store displays.
FASHION DESIGN
FASHION MANAGEMENT
1
in fields related to the selected study
register/OLA_LoginRequestForm
program
OPTION 2:
CHECK YOUR —— certificate of English language (IELTS Scan all your documents and email us at:
ENTRY REQUIREMENTS 5.0 Academic or equivalent on entry) [email protected]
OPTION 3:
Mail to: Domus Academy
2 PREPARE Attn: International Admissions Office
2
Via C. Darwin, 20 – 20143 Milan, Italy
YOUR SUPPORTING
PREPARE YOUR DOCUMENTS
The required documents for admission are: 4 ENROLL TO OUR
SUPPORTING DOCUMENTS —— Application form
PROGRAM
—— Detailed curriculum vitae Students wishing to receive an Academic Master's Degree
recognized by the Ministry of Italian Education (MIUR), will
—— Copy of bachelor degree /academic need to be enrolled at NABA – Nuova Accademia di Belle
Arti, which will award the Master program with the above
3
diploma (in English language) title*.
—— Official academic transcripts / Mark Upon being offered a place, you will be
SUBMIT YOUR sheet required to secure this by submitting the
4
have been received, Domus Academy will
—— 2 recommendation letters (if available)
provide you with all necessary assistance to
ENROLL TO —— Copy of passport apply for a student visa.