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Red Lobster operates over 670 casual seafood restaurants employing 63,000 people. It established a new vision, mission, and goals to focus on value and improve its image. However, newly hired managers did not always reflect the new strategy, vision, and values. Red Lobster realized its old job descriptions did not capture the passion needed for the new strategy.

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Axcel Pejano
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223 views

Helbero

Red Lobster operates over 670 casual seafood restaurants employing 63,000 people. It established a new vision, mission, and goals to focus on value and improve its image. However, newly hired managers did not always reflect the new strategy, vision, and values. Red Lobster realized its old job descriptions did not capture the passion needed for the new strategy.

Uploaded by

Axcel Pejano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Case: 03 Job Description at RedLobster Red Lobster operates over 670 casual-dining seafood

restaurants in the US and Canada, employing more than 63,000 people. When Red Lobster
developed a new business strategy to focus on value and improve its image, it established a new
vision, mission, and goals for the company. The restaurant chain simplified its menu with the
highest-quality seafood it could offer at mid-range prices,tradeditsrestaurants’tropical
themesforacrisp,clean look with white-shirt-and-black-pants uniforms for its employees, and
added Northeastern coastal imagery to its menu and Web-site. Executing the new mission and
differentiation strategy required hiring fun, hospitality-minded people who shared its values.
Although Red Lobster had not had any problem with hiring restaurant managers, the company
felt that the managers it hired did not always reflect Red Lobster’s strategy, vision and values.
The company also realized that their old job descriptions did not reflect the passion its new
strategy needed from its employees.
Question: Red Lobster asks your opinion of what it should doin writing its job descriptions to
improve the fit between its new management hires and its new business strategy.
16. 10 Summary Red lobster has over 670 casual dining seafood restaurants include 63000
employees.It established new mission vision goal for getting more customer satisfaction. But the
new hired manager did not follow his strategy vision and values.Then they realized their old job
description didn’t work.
Answer to the question: Red Lobster should look for these things in its managers while writing
its job descriptions, to improve the fit between its new management hires and its new businesss
trategy:
 Accomplishesrestauranthumanresource objectivesbyrecruiting,selecting,orienting,
training,assigning,scheduling,coaching,counseling,anddiscipliningemployees;
communicatingjobexpectations;planning,monitoring,appraising,andreviewingjob
contributions;planningandreviewingcompensationactions;enforcingpoliciesand procedures.
 Plansmenusbyconsultingwithchefs;estimatesfoodcostsandprofits;adjustsmenus.  Controls
costs by reviewing portion control and quantities of preparation; minimizing waste; ensuring
high quality of preparation.  Publicizesthe restaurantby designingandplacingadvertisements;
inviting food editors to reviewthe restaurant;contactinglocal,regional,andnational
magazineswithfeature ideas; encouraging local businesses to hold social events at the
restaurant.  Maintainsambiance bycontrollinglighting,backgroundmusic, linen service,
glassware, dinnerware, and utensil quality and placement; monitoring food presentation and
service.

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