MODIFIED DRAFT

REGULATION FOR
CHOICE BASED CREDIT SYSTEM
(CBCS)
FOR MASTER OF COMMERCE
(M.COM)
UNDER RANCHI UNIVERSITY

To be implemented from
Academic Session 2018-2020
 Programme Structure
The Programme shall be governed by the Department of Commerce and
Business Management, Faculty of Commerce, Nilamber-Pitamber University,
Medininagar, Palamu 822101
The M.Com. Programme is divided into two parts as under. Each Part
will consist of two semesters
Semester Semester
Part-I First Year Semester I Semester II
Part-II Second Year Semester III Semester IV
There will be 5 lecture hours of teaching per week for each paper
There will be one lecture hour for tutorial in each paper
Duration of examination of each paper shall be 3 hours
Each paper will be of 100 marks out of which 70 marks shall be allocated
for semester examination and 30 marks for internal assessment.
The schedule of papers prescribed for various semesters shall be as follows:
Part I : Semester I
Papers Marks Total Duration Credits
Paper No. Title Written Internal Marks (Hrs.) (Hrs.)
Assessment
FCCOMM101 Organizational Theory 70 30 100 3 4
and Behaviour
CCCOMM101 Managerial 70 30 100 3 5
Economics
CCCOMM102 Managerial 70 30 100 3 5
Accounting
CCCOMM103 Business Statistics 70 30 100 3 5

TOTAL 400 19
 Part I : Semester II
Papers Marks Total Duration Credits
Paper No. Title Written Internal Marks (Hrs.) (Hrs.)
Assessment
ECCOMM201 Business 70 30 100 3 4
Communication or,
ECCOMM211 Entrepreneurship
Development
CCCOMM204 Business Environment 70 30 100 3 5
CCCOMM205 Financial 70 30 100 3 5
Management & Policy
CCCOMM206 Marketing 70 30 100 3 5
Management
TOTAL 400 19

Part II : Semester III

Papers Marks Total Duration Credits
Paper No. Title Written Internal Marks (Hrs.) (Hrs.)
Assessment
ECCOMM307 Strategic Management 70 30 100 3 5
CCCOMM308 International Business & 70 30 100 3 5
Trade
CCCOMM309 Quantitative Technique for 70 30 100 3 5
Business Decision
Elective :- Any one of group 70 30 100 3 5
Gropu A Finance (Paper-I)
ECCOMM302
Group B Marketing (Paper-I)
ECCOMM312 Group C Human Resource
ECCOMM322 Management (Paper-I)

TOTAL 400 20
 Part II : Semester IV
Papers Marks Total Duration Credits
Paper No. Title Written Internal Marks (Hrs.) (Hrs.)
Assessment
CCCOMM410 Strategic Management 70 30 100 3 5
CCCOMM411 International Business & 70 30 100 3 5
Trade
Elective :- Any one of group 70 30 100 3 5
Gropu A Finance (Paper-2)
ECCOMM403
Group B Marketing (Paper-
ECCOMM413 2)
ECCOMM423 Group C Human Resource
Management (Paper-2)
Project 100 10 5

TOTAL 400 20

GRAND TOTAL 1600 78

Elective Groups
Any one group from the available electives to be selected at the commencement
of M.Com. Part II Semester III.
Notes:
1. The elective groups in the Semester IV will remain the same as the ones
selected in Semester III
2. Once a group has been selected, no change in selected groups will be
allowed later.
3. While the first paper of the selected elective group will be taught in
Semester III, the second paper of selected group will be taught in
Semester IV.
List of Elective Groups
The Department will announce in the beginning of the respective semester, the
list of elective groups which will be offered during the semester depending upon
the availability faculty members and the demand of electives.
Group A : Finance
Paper 1 : Financial Market and Institution
Paper 2 : Security Analysis and Portfolio Management

Group B : Marketing
Paper 1 : Advertising and Sales Management
Paper 2 : Consumer Behaviour

Group C : Human Resource Management

Paper 1 : Human Resource Development
Paper 2 : Management of Industrial Relations

The Department/college will decide one Elective paper of Skill Enhancement

course out of the following two elective at the course:-
1. ECCOMM201 : Business Communication
2. ECCOMM211 : Entrepreneurship Development
 Semester I
Master of Commerce
Course : FCCOMM101
Organisational Theory and Behaviour

Objective: The objective of the course is to enable students to develop a

theoretical understanding about organization structure and its
behaviour over time. The course will also make them capable of
realizing the competitiveness for firms.
Contents:
Unit I: Conceptual Foundations of Organization Theory and Behaviour
Organizational Theories: Classical, New-Classical and Contemporary,
forms and Structure of organization, Organizational Behaviour (OB):
Concept determinants, models, challenges and opportunities of OB;
Disciplines contributing to the field of OB; Individual Behaviour
Foundations of individual behaviour, values, attitudes, personality and
emotions; Perceptual proce
and Y theory.
Unit II: Group Decision Making and Communication
Concept and nature of decision making process; Individual versus group
decision making; Nominal group technique; communication effectiveness
in organizations, Improving Inter-personal Communication.
Unit III: Motivation:
Content Theories Hierarchy Theory
Factor Theory; contemporary theories of motivation expectancy model;
Behaviour modification; Motivation and organizational effectiveness.
Unit IV: Leadership
Concept and Theories of leadership Behavioural approach, Situational
approach, Leadership effectiveness; Leadership across cultures.
Unit V: Organisational Culture, Organisational Development and Stress
Management
Concept and determinants of organizational culture, creating sustaining
and changing organizational culture, organizational development
concept, values, stress forms and management.

Basic Reading List

1. Robbins, Stephen P. and timothy A. Judge, Organisational Behaviour,
Prentice-Hall, New Delhi
2. Robins S.P., and Mathew, M. Organisational Theory: Structure, Design
and Application, Prentice Hall of India Pvt. Ltd.
3. Luthans, Fred, Organisational Behaviour, McGraw Hill, New Delhi
4. Sekaran, Uma, Organisational Behaviour: Text and Cases, Tata McGraw
Hill Publishing Co. Ltd.
5. Aswathappa, K. OrganisationalBehaviour, Himalaya Publishing House,
New Delhi
6. Singh, K. Organisational Behaviour: Text and Cases, Pearson
7. Pareek, U. and Khanna, S. Understanding Organisational Behaviour,
Oxford University Press.
8. Newstorm, John W., Organisational Behaviour: Human Behaviour at
work, Tata McGraw Hill Pub. Co. Ltd., New Delhi
9. Hersey, Paul, Dewey E. Johnson and Kenneth H. Blanchard,
Management of Organisational Behaviour, Prentice Hall of India, New
Delhi
10.Terrance R. Motchell, People in Organisation An Introduction to
Organisational Behaviour, McGraw Hill, New York
Note: Latest edition of the readings may be used.
 Semester I
Master of Commerce
Course : CCCOMM101
Managerial Economics

Objective: The objective of the course is to acquaint students with the basic
principles of micro and macro economics for developing the
understanding of theory of the firm, markets and the macro
environment, which would help them in managerial decision making
processes. .
Contents:
Unit I: Demand and the Firm
Consumer Behaviour: Cardinal and ordinal approaches to the derivation
of the demand function, Revealed preference approach, Theory of
attributes Demand for consumer durables, Firm theory: Objectives of
the firm.
Unit II: Production and Cost
Production: Law of variable proportion, Returns to scale, Production

Equilibrium, Isoquants ridge lines, Isoclines, Cost function: Classification

of costs, Short run cost functions, relationship between return to scale and
return to a factor, Long run cost functions.
Unit III: Market and Pricing
Market types and characteristics of different market structure. Price
determination under different market conditions Price determination
under perfect competition, Monopolistic competition and Oligopoly.
Unit IV: Aggregate Demand and Aggregate Supply
Modern aggregate demand function, Demand Management, Aggregate
Supply and the price level.
Unit V: Trade Cycles and the Open Economy
Real Business Cycles, Exchange rate, Trade balance, Net saving,
Macroeconomic movements in an open economy.

Basic Reading List

1. Koutsyannis, A., Modern Microeconomics, Macmillan Press Ltd.
2. Varian, Micro Economics Analysis, Norton
3. Pindyck Robert S., Daniel L. Rubinfeld and Prem L. Mehta, Micro
Economics, Pearson Education Asia, New Delhi
4. Branson William H., Macro Economics Theory and Policy, First East-
West Press
5. Dornbusch, R. and S. fischer Macro Economics, Publisher Tata McGraw
Hill
6. Oliver Blanchard, Macro Economics, Pearson Education, LPE
7. Mankiw, N. Gregory, Macro Economics, Macmillan.
Note: Latest edition of the readings may be used.
 Semester I
Master of Commerce
Course : CCCOMM102
Managerial Accounting

Objective: The objective of the course is to enable students to acquire

knowledge of concepts, methods and techniques of management
accounting and to make the student develop competence with their
usage in managerial decision making and control.
Contents:
Unit I: Managerial Accounting
Nature and Functions; Financial Vs. Management Accounting: Cost Vs.
management Accounting; Role of Management Accountant. Cost
Concepts and Classifications.
Unit II: Activity Based Costing (ABC)
Concept and uses; Allocation of overhead under ABC, Steps to develop
ABC Traditional Costing System Vs. ABC
Unit III: Variable and Absorption Costing
Concept, Historical costing Vs. Marginal Costing Cost-Volume-Profit
(CVP) Analysis Contribution Margin; Break Even Analysis; Profit
Volume (P/V) Analysis; Multiple-Product Analysis; Optimal use of
Limited Resources.
Unit IV: Relevant Information and Short Run Managerial Decisions
Managerial Decision Making; Decision Making Process; Differential
Analysis; Types of Managerial Decisions Make/Buy, Add/Drop,
Sell/Process Further, Operate/Shutdown, Special Order, Product-Mix,
Pricing Decisions.
Unit V: Budgeting
Nature and functions; Preparation of Different Types of Budgets, Fixed
versus Flexible Budgeting, Standard Costing Concept, Advantages;
Types of Standards; Variance Analysis; Materials, Labour, Overhead,
Managerial uses of Variances.
Unit VI: Responsibility Accounting
Concept of Responsibility Accounting Meaning, Essential Steps for
responsibility accounting, Responsibility Centers Cost Centre, Revenue
Centre, Profit Centre, Investment Centre, cost Centre Vs. Responsibility
Centre, Transfer Pricing Concept, methods, objective; Performance
evaluation reporting, Measurement of Performing.

Basic Reading List

1. Atkinson Anthony A., Rajiv D. Banker, Robert Kaplan and S. Mark
Young, Management Accounting, Prentice Hall
2. Horngreen Charles T., and Gary L. Sundem and William O. Stratton,
Introduction to Management Accounting, Prentice Hall of India
3. Drury Colin, Management and Cost Accounting, Thomson Learning
4. Garison R.H. and E.W. Noreen, Managerial Accounting, McGraw Hill
5. Ronald W. Hilton, Managerial Accounting, McGraw Hill Education
6. Jawahar Lal, Advanced Management Accounting, Text, Problems and
Cases, S. Chand & Co., New Delhi 4
Note: Latest edition of the readings may be used.
 Semester I
Master of Commerce
Course : CCCOMM103
Business Statistics

Objective: The objective of this paper is to equip students with some of the
important statistical techniques for managerial decision making and to
provide ground for learning advanced analytical tools used in research.
Contents:
Unit I: Univariate Analysis
An overview of Central tendency, Dispersion and Skewness
Unit II: Theory of Probability and Probability Distributions
Approaches to calculation of Probability: Marginal, Joint and Conditional
m, Expected value
standard deviation of a probability distribution, Standard probability
distributions : Binomial, Poisson, Hyper Geometric and Normal
Unit III: Sampling Distribution and Estimation
Sampling Concepts, Sampling Methods, Concept of Sampling
distribution, its expected value and standard error. Sampling distribution
of means and Central Limit Theorem. Sampling distribution of
proportions. Point and interval estimation.
Unit IV: Hypothesis Testing
General methodology of hypothesis testing Primary and Secondary
hypothesis, Techniques of hypothesis testing Conclusion drawing and
cross testing.
Unit V: Analysis of Variance
F-test of equality of variance, Chi-square test for independent, Rank
correlation test.
Unit VI: Correlation and Regression Analysis
Simple, multiple and partial correlation analysis, Rank correlation,
Simple and Multiple linear regression analysis (involving up to three
variables).

Basic Reading List

1. Levin, R.I. and D.S. Rubin, Statistics for Management, Prentice Hall of
India
2. Aczel, Amir D. and Sounderpandian, J., Complete Business Statistics,
Tata McGraw Hill Publishing
3. Anderson, Sweeny and Williams, Statistics for Business and Economics,
CENGAGE Learning
4. Kazmeir Leonard J., Business Statistics, Tata McGraw Hill Publishing
Company, New Delhi
5. Vohra, N.D., Business Statistics, Tata McGraw Hill Publishing Company,
New Delhi
6. Freund, J.E. and F.J. Williams, Elementary Business Statistics The
Modern Approach, Prentice Hall of India Pvt. Ltd., New Delhi.
Note: Latest edition of the readings may be used.
 Semester II
Master of Commerce
Elective Course (Skill Enhancement) : ECCOMM201
Business Communication

Objective: To understand the process of business communication and acquire

required skills to manage business communication. To give awareness
about and to help develop the personality of the students.
Contents:
Unit I: Business Communication Meaning, Need, Process, Methods-Written,
Verbal, non-verbal, Visual, Telecommunications; Types of Business
Communication- Internal and External, Upward and Downward, Lateral;
barriers to Communication-physical, psychological, linguistic,
mechanical.
Unit II: Communication through letters, business letters, layout of letters, kinds
of business letters, characteristics of a good letter; application for
appointment resume references; appointment orders; business
enquiries offers and quotations; orders execution of orders
cancellation of orders, Letters of complaint, letter of agency status
enquiries; circulars and circular letters; notices; reports by individuals;
report by committees, annual report; writing of reports.
Unit III: Principles of effective listening, factors affecting listening,
Interviewing skills; appearing in interviews, conducting interviews.
Unit IV: Self-development and Communication; Development of positive
personal attitudes; SWOT analysis, Personality development, Concept of
personality, Concept of self perception; Personality types.
Unit V: Games and Exercise; Business Games, Group Discussions, Mock
Interviews, Seminars; Effective listening exercises, report writing, public
 speaking, preparing and delivering effective public speeches, Physical
exercises; yoga and meditation for personality development.

Basic Reading List

1. Darmar Fisher, Communication in Organizations, Jaico Publishing
House, Mumbai.
2. Bovee and Thill: Business Communication Today, Tata McGraw Hill,
New Delhi
3. Randall E. Magors: Business Communication, Harper and Row, New
York
4. Balasubamanyam: Business Communication, Vikas Publishing House,
New Delhi
5. Kaul: Effective Business Communications, Prentice Hall of India Pvt.
Ltd., New Delhi
6. Patri V.R.: Essentials of Communications, Greenspan Publcations, New
Delhi
7. Allan Pease, Body Language, Sudha Publications, New Delhi
8. Taylor, Shirley: Model Business Letters, Pearson Education Asia, New
Delhi
Note: Latest edition of the readings may be used.
 Semester II
Master of Commerce
Elective Course (Skill Enhancement) : ECCOMM211
Enterpreneurship Development

Unit I: The Entrepreneurial Development Perspective: The Concept and

Evolution of Entrepreneurship Development, Characteristics, Role and
Different forms of Entrepreneurship, Attributes and Characteristics of a
successful Entrepreneur, Role of Entrepreneur in Indian Economy and
developing economics with reference to Self-employment.
Unit II: Project management: An overview of Project Life Cycle, Technical,
Financial, Marketing, Personnel and Management Feasibility, Estimating
and Financing funds requirement Schemes offered by various
commercial banks and financial institutions like IDBI, ICICI, SIDBI,
SFCs, Venture Capital Funding, Project Appraisal and Reports.
Unit III: Entrepreneurship in Small Scale Industry: Present status of
Entrepreneurship in Small Scale Industries in India, Various problems
faced by Entrepreneurs, Role of agencies like District Industries Centre
(DIC), Small Industries Service Institute (SISI)
Unit IV: Role of Central Government and State Government in promoting
Entrepreneurship, Various Incentives available to Entrepreneurs in India,
Fiscal and Tax Concessions available.
Unit V: Problems associated with Entrepreneurship in India, Reasons for failure
of several Entrepreneurs, The four Entrepreneurial pitfalls (Peter
Drucker) Reasons for low number of women Entrepreneurs.
Unit VI: Case studies of successful Entrepreneurial ventures, Failed
Entrepreneurial ventures and Turnaround ventures, Assignments and
Field Work: There will be a group of 10 students who will prepare a
project for a new venture giving details of Name, objective, working
 capital required, fixed capital required, market survey, new strategy for
promoting sales, Challenges and Suggestions.

Basic Reading List

1. Vasant Desai & Urmila Ravi: Himalaya Publishing House Pvt. Ltd.,
Entrepreneurial Development & Business Communication.
2. E.Gordon & K. Natarajan: 2008: Himalaya Publishing House Pvt. Ltd. -
Entrepreneurship Development
3. Bhide, Amar V.: Oxford University Press, New York The Origin and
Evolution of New Business.
4. Hold, David H. : Prentice Hall of India Pvt. Ltd., New Delhi Latest
edition- Entrepreneurship: New Venture Creation
5. Anda, Shiba Charan: Anmol Publications, New Delhi (latest edition) -
Entrepreneurship Development
6. Vasant Desai: Himalaya Publishing House Pvt. Ltd. Dynamics of
Entrepreneurship Development.
Note: Latest edition of the readings may be used.
 Semester II
Master of Commerce
Course : CCCOMM204
Business Environment

Objective: The course is aimed at acquainting the students with the nature and
dimensions of the evolving environment in India which influence
managerial decisions.
Contents:
Unit I: Nature and significance of environmental analysis for business
decisions, Dimensions of business environment: Economics,
Technological, Socio-cultural, Political, Legal-regulatory and market
conditions.
Unit II: Economic environment: Economic Policy An overview, Changes in
Government policies since 1991, Impact of liberalization, Globalization
and Structural reforms, Import policy and its domestic and international
implications.
Unit III: Technological environment: Dynamics of technological environment;
Challenge of technology ungradation, Impact of foreign investment and
foreign collaboration.
Unit IV: Socio-cultural environment: Demographic profile, Class structure and
mobility, Rural-urban convergence, Changes in consumption habits and
life styles, Social responsibilities of business.
Unit V: New Industrial Policy, Fiscal Policy and Monetary Policy.
Unit VI: Social Responsibility of Business and ethics.

Basic Reading List

Cherunilam, Francis, Business Environment, Himalaya Pub. House, 1996.
Ghosh, P.K. Business and Government, 1998 Sultan Chand, Delhi. Devis,
Keith, and Blomstrom, Robert L, Business and Society: Environment and
Responsibility, 1975. Ghosh P.K. and Kapoor, G.K. Business Policy and
Environment, 1998. Sultan Chand, Delhi. Adhikary, M. Economics

Economics Crises, 1991. Oxford Univ. Press, New Delhi. Dhingra, I.C., The
Indian Economy: Environment and Policy, 1998, Sultan Chand, Delhi.
 Semester II
Master of Commerce
Course : CCCOMM205
Financial Management and Policy

Objective: To make students understand various issues involved in financial

management of a firm and quip them with advanced analytical tools and
techniques that are used for making sound financial decisions and
policies.
Contents:
Unit I: Introduction
Nature, scope and objectives of financial management, Financial
decision making and types of financial decisions, Finance as a strategic

Risk-return framework for financial decision making.

Unit II: Capital Budgeting
Nature, Significance and kinds of capital budgeting decisions. Cash flow
estimation, Capital budgeting techniques ARR, Payback period,
Discounted payback period, NPV, Equivalent annual NPV, IRR, Capital
rationing, Capital budgeting decision under inflation.
Unit III: Capital Structure
An overview of cost of capital Specific and WACC. Financial leverage
and evaluation of financial plans (EBIT-EPS analysis). Theories of
capital structure-NI, NOI, MM Hypothesis. Optimal capital structure,
Determinants of capital structure in practice.
Unit IV: Dividend Policy
Forms of dividends, Relevance of dividend policy under market
imperfections. Traditional and Radical position on dividend, Issues in
 dividend policy, types of dividend policies in practices, Determinants of
dividend policy.
Unit V: Working Capital Planning and Management
Concept and types of working capital, Operating and cash cycle,
Estimation of working capital requirement, Working capital financing,
Determinants of working capital, Components of working capital
management, Receivables management.
Unit VI: Corporate Restructuring and Contemporary Issues in Financial
Management
Corporate restructuring, Mergers and Acquisitions Types, sources of
takeover gains, Contemporary issues in financial management.

Basic Reading List

1. Van Horne, James C., Financial Management and Policy, Prentice Hall of
India
2. Pandey, I.M., Financial Management, Vikas Publishing
3. Ross S.A., R.W. Westerfield and J. Jaffe, Corporate Finance, McGraw
Hill
4. Brealey R.A. and S.C. Myers, Principles of Corporate Finance, McGraw
Hill
5. Damodaran, A., Corporate Finance: Theory and Practice, John Wiley &
Sons.
6. Chandra, P. Financial Management, Tata McGraw Hill
7. Khan, M.Y. & Jain, P.K. Financial Management: Text, Problems and
Cases, Tata McGraw Hill
8. Ehrhardt, M.C. & Brigham E.F., Corporate Finance, Indian Edition,
Cengage Learning
9. Srivastava, Rajiv and Misra, Anil, Financial Management, Oxford
University Press
10.Arthur J. Kewon, John H. Martin, J. William Petty and David F. Scott,
Financial Management: Principles and Application, Pearson
11.Meyer, et.al., Contemporary Financial Management, Cengage Learning
Note: Latest edition of the readings may be used.
 Semester II
Master of Commerce
Course : CCCOMM205
Marketing Management

Objective: To familiarize the students with the basic concepts and principles of
marketing and to develop their conceptual and analytical skill to be
able to manage marketing operations of a business firm.
Contents:
Unit I: Introduction
Nature and scope of Marketing: Evolution of modern marketing concept:
Modern Marketing concepts; Marketing mix, Marketing environment,
Significance of scanning marketing environment; Analyzing Macro
environment of marketing-economic, demographic, socio-cultural,
technological, political and legal segments; Impact of micro and macro
environment on marketing decisions. Market segmentation, Targeting
and positioning: Bases for segmenting a consumer market; Levels of
market segmentation; Factors influencing selection of market segments.
Unit II: Product and Pricing Decisions
Product: concept and classification; Major product decisions; New
product development; Packaging and labeling; Product support services;
Branding decisions; Product life cycle Concept and appropriate
strategies adopted at different stages, Pricing Objectives, Factors
affecting price of a product, Pricing policies and strategies, Ethical issues
in product and pricing decisions.
Unit III: Distribution Decisions
Channels of Distribution Concept and importance; different types of
distribution middlemen and their functions; Retailing and Wholesaling:
Types of retail formats; Retail theories; Retailing strategies; Non-Store
 retailing; Wholesaling nature and importance, types of wholesalers,
Developments in retailing and wholesaling in Indian perspective.
Unit IV: Promotion decision
Role of promotion in marketing; Promotion methods, Developing
Advertising campaign, Ethical issues in promotion decisions.
Unit V: Trends in Marketing
Service Marketing, Social Media Marketing, Green Marketing, Customer
Relationship Management, Rural Marketing, Other emerging trends.
Unit VI: Corporate Restructuring and Contemporary Issues in Financial
Management
Corporate restructuring, Mergers and Acquisitions Types, sources of
takeover gains, Contemporary issues in financial management.

Basic Reading List

1. Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham, and Mithileshwar
Jha, Marketing Management: A South Asian Perspective, Pearson
2. Lam, Charles W.; Hair, Joseph F. and Carl McDaniel, Mktg, Cengage
Learning
3. Etzel, Michael J., Walker, Bruce J. Staton, William J., and Ajay Pandit,
Marketing Concepts and Cases, Tata McGraw Hill (Special Indian
Edition)
4. Czinkota, Miachel, Marketing Management, Cengage Learning
5. Kazmi, SHH, Marketing Management Text and Cases, Excel Books
6. Kumar, Arun and N. Meenakshi, Marketing Management, Vikas
Publishing House
7.
Keeping Customers in and Ecommerce World, South-Western College
Pub.
Note: Latest edition of the readings may be used.
 Semester III
Master of Commerce
Course : CCCOMM307
Strategic Management

Objective: To help students understand strategy marketing process that is

informed integrative and responsive to rapid changes in an

understand tasks of implementing strategy in a global market.

Contents:
Unit I: Introduction
Concept and Role of Strategy; The Strategic Management Process;
Approaches to Strategic Decision Making; Strategic Role of Board of
Directors and Top Management, Strategic Intent.
Unit II: Environmental Analysis
Analysis of Global Environment Environmental Profile; Constructing
scenarios; Environmental scanning techniques ETOP, PEST and
SWOT; Analysis of Internal Environment Resource Audit; Resource
based view (RBV), global Value Chains Systems.
Unit III: Strategic Choice
Strategic Options at Corporate Level Growth, Stability and
Retrenchment strategies; Corporate Restructuring; Strategic options at
Business Level.
Unit IV: Situation Specific Strategies
Strategies for situation like competing in emerging industries, maturing
and declining industries, fragmented industries, hyper competitive
industries and turbulent industries; Strategies for industry leaders,
runner-up firms and weak businesses.
Unit V: Strategy Implementation and Control
Interdependence of formulation and implementation of strategy; Issues in
global strategy implementation Planning and allocating resources.
Unit VI: Ethical and Social considerations in Global Strategic Management
The Global Context of Corporate governance.

Basic Reading List

1. Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An
Integrated Approach, Cengage Learning
2. Ungson, G.R. and Yim-Yu-Wong, Global Strategic Management, M.E.
Sharpe
3. Davidson, W.H., Global Strategic Management, John Wiley, New York
4. Thompson, Arthur A. and A.J. Strickland, Strategic Management,
McGraw Hill, New York
5. Hitt, Michael A., Ireland, R.D., Hokisson, Robert E. and S. Manikutty,
Strategic Management: A South-Asian Perspective, Cengage Learning,
India
6. Bartlett, C.A., Ghoshal, S. and P. Beamish, Transnational Management:
Text, Cases and Readings in Cross-Border Management, McGraw Hill
7. Porter, Michael E., Competition in Global Industries, Harvard University
Press, New York, 1986
8. Porter, Michael E., The competitive Advantage of Nations, Macmillan,
London, 1990
9. Frynas, J.G. and K. Mellahi, Global Strategic Management, Oxford
University Press.
10.Henry, Anthony E., Understanding Strategic Management, Oxford
University Press, New York
11. Wheelen, Thomas L., Hunger, J. Devid, Hoffman, Alan N. and Charles
E. Bamford, Strategic Management and Business Policy: Globalization,
Innovation and Sustainability, Prentice Hall, New Jersey
12. Sengupta, N. and J.S. Chandan, Strategic Management: Contemporary
Concepts and Cases, Vikas Publishing
13. Ghosh, P.K., Strategic Management Text and Cases, Sultan Chand &
Sons
14. Nag, A., Strategic Management Analysis, Implementation, Control,
Vikas Publishing
Note: Latest edition of the readings may be used.
 Semester III
Master of Commerce
Course : CCCOMM308
International Business and Trade

Objective: The purpose of this course is to acquaint the students with nature,
scope, structure and operations of international business and
familiarize them with trends and developments in International Business
Environment and Policy Framework.
Contents:
Unit I: Introduction
International Trade : Meaning, Definition, Causes, Merits and demerits.
Unit II: Theories of International Trade
Comparative cost theory and modern theory of International Trade
Unit III: International Trade
Terms of Trade Meaning, Type, Factors influencing the terms of
Trade, Importance, causes of unfavorable terms of trade and remedial
measures and their effects; World Trade and Protectionism; GATT, The
Uruguay round, WTO, Evaluation of WTO, Important Agreements of
WTO Agriculture Agreements; SPS, TBT, GATS, TRIPS; WTO and
Developing Countries, WTO and India.
Unit IV: Balance of Payment Account
Components of BOP: Current Account, Capital Account, Official
Reserve Account; Disequilibrium in BOP; Correction of Disequilibrium.
Unit V: International Economic Institutions and Financial Environment
IMF, World Bank, Foreigh Direct Investment: Types of FDI; Theories of
FDI
Unit VI: Multinational Corporation (MNC)
An overview, Features, Impacts, Merits and Demerits
Basic Reading List
1. Daniels, John D., Radebaugh, Lee H., Sullivan, Daniel P. and Salwan, P.,
International Business: Environment and Operations
2. Griffin, Ricky W. and Pustay, Michael W., International Business: A
Managerial Perspective, Prentice Hall
3. Hill, Charles, W.L., International Business, McGraw Hill Company, New
York
4. Cherunilam, F., International Business Text and Cases, PHI
5. Bhasin, N., Foreign Direct Investment in India: Policies, Conditions and
Procedures, New Century Publications
6. Ball, Donald, Wendall H., McCulloch, Miachel Geringer, Michael S.
Minor and Jeanne M. McNett, International Business: The Challenge of
Global Competition, McGraw Hill Co.
Note: Latest edition of the readings may be used.
 Semester III
Master of Commerce
Course : CCCOMM309
Quantitative Techniques for Business and Decisions

Objective: The objective of this paper is to acquaint the students with

quantitative techniques that play an important role in managerial
decision-making.
Contents:
Unit I: Fundamental of decision making
Types of decisions; Steps in decision making; Quantitative analysis and
decision making; Different types of models and their uses; Model
building steps.
Unit II: Linear Programming
Basic concepts; Mathematical formulation and applications; Solution of
LP problem using graphic and simplex method; use of artificial
variables; Sensitivity analysis and interpretation of solution; Duality in
linear programming formulation and solution; Integer linear
programming solution.
Unit III: Transportation, Assignment and Trans-shipment
Formulation: Solving transportation and assignment problems; Dealing
with exceptional cases of transportation and assignment problems.
Unit IV: Inventory and Queuing Management
Concepts of inventory management; Inventory models -= classical EOQ,
EOQ with price breaks, EOQ model for production runs, planned
shortage model deciding optimum safety stock and reorder level.
Probalilistic model; Techniques of selective control, Queuing models;
elements of a queuing system; Models with poisson arrival and
exponential services rates single server and infinite and finite
 population; Cost behaviour analysis. Simulation: Monte Carlo
Simulation, Application of simulation of inventory management and
queuing situation.
Unit V: Project Scheduling
Concepts of PERT and CPM techniques and their applications; Network
analysis scheduling activities, determining critical path, calculation of
floats; Time-Cost trade-off; Resource allocation and resource leveling.
Unit VI: Markov Chains theory of Games
Markov Chains decision processes; Market share analysis; Account
receivable analysis, Game Theory Pure strategy games; Mixed strategy
games; Value of the game; Rules of Dominance.

Basic Reading List

1. Levin, R.I., D.S. Rubin and J.P. Stingson, Quantitative Approaches to
Management, McGraw Hill
2. Vohra N.D., Quantitative Techniques in Management, The McGraw Hill
Company
3. Bierman H. Jr, C.P. bonini and W.H. Hausman, Quantitative Analysis for
Business Decisions, Homewood, III, Irwin
4. Anderson, Quantitative Methods for Business, CENGAGE
5. Gupta and Khanna, Quantitative Techniques for Decision Making,
Prentice Hall of India
6. Kapoor V.K., Operations Research: Concepts, Problems and Solutions,
Sultan Chand & Sons
7. Swarup Kanti, P.K. Gupta, Manmohan, Operations Research, Sultan
Chand & Sons.
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : CCCOMM410
Human Resource Management

Objective: The objective of the course is to acquaint the students with the
techniques and principles to manage human resource of an
organization. This knowledge would make the students capable of
employing these techniques to harness the best of each individual
working in the organization.
Contents:
Unit I: Nature of Human Resource Management, Concept, Function and
Themes
Unit II: HRM, Job Analysis and Job Design: role of HR Manager, Human
Resource Planning, Job analysis, job enrichment and job evaluation,
description and techniques.
Unit III: Recruitment, Selection, Training and Development: Factors affecting
recruitment, sources of recruitment (internal and external), Aptitude tests
for selection. Training and Development
Unit IV: Performance Appraisal: Objectives, PA Process, Comparing Actual
Performance with Standards, Methods of appraisal.
Unit V: Compensation Management, Personnel audit and research: Wage
versus salary, determination of compensation, incentives schemes, fringe
benefits and labour welfare.
Unit VI: Human Resource Management system: Developing HR information
system.
Unit VII: Employees relations: Shifting forms from industrial relation to
employees relations. Employees grievances and handling mechanism of
grievances.

Basic Reading List

1. De Cenzo and Robins, Fundamentals Human Resource Management, 8th
Edition, Prentice Hall of India, 2005
2. Decenzo, David A. and robbins, S.P. Fundamentals of Human Resource
Management, 9th Edition, Wiley and Sons Ltd., John, 2006
3. Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984-2000
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : CCCOMM411
Corporate Governance, Ethics and Social Responsibility
of Business

Objective: To familiarize the students with the knowledge of ethics, emerging

trends in good governance practices and corporate social responsibility
in the global and Indian context.
Contents:
Unit I: Business Ethics:
Concept of business ethics, various approaches to business ethics; ethical
theories, ethical governance; the concept of corporate ethics; benefits of
adopting ethics in business.
Unit II: Conceptual Framework of Corporate Governance
Evolution of corporate governance; regulatory framework of corporate
governance in India; SEBI guidelines and clause 49; Reforms in the
Companies Act; corporate governance in PSUs and banks.
Unit III: Corporate Governances Practices
In India and abroad, Independent directors, Nomination Committee,
Mandatory Auditing an Major Corporate Frauds.
Unit IV: Role and Functions of Board Committees
Standing committees, Ad-hoc committees, Task force committees
Unit V: Whistleblowing and Corporate Governance
The Concept of Whistle-blowing; types of Whistle-blowers; Whistle-
blower policy, the whistle-blower legislation and development in India.
Unit VI: Corporate Social Responsibility (CSR)
Meaning, corporate philanthropy; CSR through triple bottom line, CSR
and business ethics; CSR initiatives in India.

Basic Reading List

1. Mallin, Christine A., Corporate Governance (Indian Edition), Oxford
University Press, New Delhi
2. Blowfield, Michael and Alan Murray, Corporate Responsibility, Oxford
University Press
3. Francesco Perrini, Stefano and Antonio Tencati, Develooping Corporate
Social responsibility A European Perspective, Edward Elgar
4. Sharma, J.P., Corporate governance, Business Ethics and CSR, Ane
Books Pvt. Ltd., New Delhi
5. Sharma, J.P., Corporate Governance and Social Responsibility of
Business, Ane Books Pvt. Ltd., New Delhi.
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : ECCOMM403
Security Analysis and Protfolio Management

Objective: To equip the students with advanced analytical tools, models and
financial theory necessary for making sound investment decisions and
optimum portfolio choice as well as understanding the paradigms by
which financial securities are valued.
Contents:
Unit I: Introduction
Investment environment, various asset classes and financial instruments.
Investment process, Return-risk analysis and impact of taxes and
inflation. Types and sources of risks, Contemporary issues in investment
management.
Unit II: Analysis of Fixed Income Securities and Equity Analysis
Bond fundamentals; Types of bonds; valuation of bonds; measurement of
return and risk of equity shares. Approaches to equity analysis,
fundamental analysis Economy, Industry, Company analysis; Technical
analysis Efficient market hypothesis. Tests of market efficiency and
empirical evidence.
Unit III: Portfolio Analysis, Selection and Management
Optimal risky portfolio
single index model and optimal portfolio construction. Capital asset
pricing model (CAPM) and market Anomalies (Size effect, value effect,
seasonality effect, overreaction effect etc.) Arbitrage pricing theory and
multifactor asset pricing models. Active and passive portfolio
management. Investment strategies value investing, momentum and
 contrarian strategies etc. Portfolio performance evaluation (Sharpe index,
Trey nor Index)
Unit IV: Financial Derivatives
Futures Types and payoffs, Pricing of financial futures and commodity
futures (Cost of carry model), Options types and valuation using Black
and Scholes Model. Put call parity, Options trading strategies, Portfolio
of futures and options synthetics.

Basic Reading List

1. Bodie, Zvi., Kane Alex and Alan J. Marcus, Investments, McGraw Hill
2. Reilly, Frank K, and Brown, Keith C., Investment Analysis and Portfolio
Management, Cengage Learning
3. Chandra, P., Security Analysis and Portfolio Management, Tata McGraw
Hill
4. Vishwanath, R. and Krishna Murthi C., Investment Management,
Springer
5. Fischer, Donald E. and Ronald J. Jordan, Security Analysis and Portfolio
Management, PHI, Learning
6. Elton, E. and Gruber, M, Moder Portfolio Theory and Investment
Analysis, John Wiley and Sons
7. Damodaran, A., Investment Valuation, John Wiley & Sons
8. Sharpe William F. and Bailey Jeffery V., Alexander Gordon J.,
Investment, PHI Learning
9. Hull, J.C., Options, Futures and Other Derivaties, Prentice Hall
10.Bhalla, V.K. Investment Managemen, S. Chand & Company Ltd.
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : ECCOMM312
International Marketing

Objective: To familiarize the students with the concept and issues of

international marketing and enable them to be able to analyze the
foreign market environment and develop international marketing
strategies for a business firm.
Contents:
Unit I: Introduction
Nature, importance and scope of international marketing; International
marketing management process an overview, International marketing
information system, International marketing environment; Global trading
environment and developments, International market segmentation,
Selection and positioning; Screening and selection of markets.
Unit II: International Product Planning and Pricing Decisions
Major Product decisions Product design, labeling, packaging, branding
and product support services; Product standardization vs. adaptation;
managing product line; International trade product life cycle; New
product development
Unit III: International Distribution Decisions
Distribution channel strategy International distribution channels; their
roles and functions; selection and management of overseas agents;
International distribution logistics inventory management,
transportation.
Unit IV: International Promotion Strategies
International Promotion tools and planning; Advertising, publicity, and
sales promotion; International public relations, Planning for direct mail,
Sales literature, trade fairs and exhibitions.
Unit V: Emerging Trends in International Marketing
International Marketing through Internet.

Basic Reading List

1. Keegan, Warran J. and Mark C. Green, Global Marketing, Pearson
2. Cateora, Phillip R., Grahm John L. and Prashand Salwan, International
Marketing, Tata McGraw Hill
3. Czinkota, Michael R. and Illka A. Ronkainon, International Marketing,
Cengage Learning
4. Terpstra, Vernh; Foley, James and Ravi Sarathy, International Marketing,
Naper Press
5. Jain, Subash C., International Marketing, South Western
6. Kotabe, Masaki and Kristiaan Helsen, Global Marketing Magement, John
Wiley & Sons
7. Onkvist, Sak and John J. Shaw, International Marketing: Analysis and
Strategy, Psychology Press
8. Rajagopal, International Marketing, Vikas Publishing House.
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : ECCOMM413
Advertising and Sales Management

Objective: To develop an in-depth understanding of the modern concepts and

latest techniques of advertising and personal selling and sales force
management which constitute a fast growing area of marketing. .
Contents:
Section A : Advertising
Unit I: Communication Basics
Advertising Its importance and nature; Advertising and publicity;
Advertising management process; Advertising objectives; DAGMAR
approach; Determination of Target Audience and Positioning;
Advertising budget factors influencing budget decision and methods.
Unit II: Advertising Message and Media Decisions
Creativity and Advertising: Creative process; Creative appeals and
execution styles; Developing Advertising copy for print ad-headline,
body copy, logo, illustration and layout. Media decisions Types of
media; Advertising through internet and interactive media; Developing
media plan; Media selection and scheduling.
Unit III: Organization and Evaluation of Advertising Efforts
Centralized and decentralized systems; Inhouse agency arrangements;
Advertising agencies selection, IMC services; reasons for evaluating
Advertising effectiveness; Advertising testing process Before and after
Advertising tests and techniques.
Unit IV: Advertising in India
Social and regulatory aspects of Advertising in India; Recent
developments and issues in advertising.
Section B : Sales Management
Unit V: Fundmentals of Personal Selling
Nature and importance of selling; Types of selling; Personal selling,
salesmanship and sales management; Process of effective selling; Sales
management process; Environmental factors impacting selling; Managing
ethics in selling environment; role of personnel selling in customer
relationship management.
Unit VI: Sales Planning and Organization
Setting personal selling objective; Market analysis and sales forcasting;
Sales budget; Sales territory; Sales quota; role of IT in sales planning.
Unit VII: Sales Force Management
Recruitment and selection; training and development objectives,
techniques and evaluation. Motivating and supervising sales personnel.

Basic Reading List

1. Aaker, David A., Rajeev Batra and John G. Mayers, Advertising
Management, Prentice Hall of India
2. Belch, George and Michael Belch, Advertising and Promotion : An
Integrated Marketing Communications Perspective, McGraw Hill
Education
3. Still, Richard R., Sales Management: Decisions, Strategies and Cases,
Pearson Education, India
4. Anderson B. Robert, Professional Selling, Universe
5. Johnston, Mark W. and Greg W. Marshall, Sales force Management:
Leadership, Innovation, Technology, Routledge
6. Spiro, Rosann, William J. Stanton and Gregory A. Rich, Management of
a Sales Force, McGraw Hill Education
7. Hair, Sales Management, Cengage Learning
8. Johnston, Mark W. and Greg W. Marshall, Contemporary Selling:
Building Relationships and Creating Value, Routledge
9. Sharma, Kavita, Adversising: Planning and Decision Making, Taxmann.
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : ECCOMM322
Human Resource Development

Objective: The objective of the course is to make students aware of the

concepts, techniques and practices of human resource development.
This course intends to make students understand the applicability of
these principles and techniques in an organization.
Contents:
Unit I: Introduction to Human Resource Development
Concept and Evolution; Relationship between Human Resource
Management and Human Resource Development; HRD Mechanisms,
Processes and Outcomes.

Unit II: HRD Process

Assessing HRD Needs; Designing and Developing effective HRD
programmes, Implementing HRD Programmes, Evaluating HRD
Programme.
Unit III: Activities and Applications
HRD for Workers; HRD Mechanisms for workers; role of trade unions;
Employee training and development - Process methods, and types;
coaching, counseling and performance management; Career management
and development; Organization development.

Basic Reading List

1. Werner J.M., DeSimone, R.L., Human Resource Development, South
Western
 2. Nadler, L. Corporate Human Resource Development, Van Nostrand
Reinhold
3. Blanchard, P.N., Thacker, J.W., Anand Ram, V., Effective Training,
System, Strategies and Practices, Pearson Education.
4. Raymond, N. and Kodwani, A.D., Employee Training and Development,
McGraw Hill Education India
5. Mankin, D., Human Resource Development, Oxford University Press,
India
6. Haldar,U.K., Human Resource Development, Oxford University Press,
India
7. Rao, T.V., Future of HRD, Macmillan Publisher India
8. Rao, T.V., HRD Score Card 2500: Based on HRD Audit, Response
Books, SAGE Publications
9. Rao, T.V., Hurconomics for talent management: Making the HRD
missionary business-driven, Pearson Education
10. Curtis, B., Hefley, W.E., Miller, S.A., The People capability maturity
model; Guidelines for improving workforce, Pearson Education
11.Kaplan, R.S. and Norton, D.P. 1992, The Balanced Scorecard: Measures
that drive performance, Harvard Business Review
12.Kameshwar Pandit and Preeti Raina manav Sansadhan Prabandh, Sahitya
Bhawan Publication, Agra.
Note: Latest edition of the readings may be used.
 Semester IV
Master of Commerce
Course : ECCOMM423
Management of Industrial Relations

Objective: The objective of the course is to make students particularly equipped

to manage the industrial relations in the light of numerous
augmentations in the area of Industrial relations. The course will make
them understand the importance of industrial relations for an
organization and the ways and means to create industrial hormony at
different levels of organization.
Contents:
Unit I: Stricture and Evolution of Industrial Relations
Concept, Nature and models of IR: Industrial Relations system in India;
Structure and its evolution, Major contemporary developments in global
economy and policy and their impact on Industrial Relations scenario in
India.
Unit II: Industrial Conflicts and Disputes Resolution
Industrial Relations Machinery in India, Provisions under the Industrial
Disputes Act, 1947; authorities under the Act, Reference of disputes to
boards, courts or tribunals, Procedures, powers and duties of authorities,
Strikes, Lockouts, Layoff and retrenchments, unfair labour practices,
Penalties, disputes resolution methods, forms of industrial conflicts,
Labour turnover, Workplace practices and cooperation, Nature, Causes
and Types of industrial disputes.
Unit III: Trade Unionism, Negotiations and Collective Bargaining
Provisions of Trade Union Act, 1926; Definitions, Legislations of Trade
Unions, Rights and Liabilities of Registered Trade Union, Regulations,
Penalties and Procedure, Management of labour, Management control
 strategies, business strategies and industrial relations, role of market
conditions, Structure for management of Industrial relations; Collective
bargaining; Nature and functions; Types of bargaining; Collective
bargaining in the Indian context; Negotiating a collective bargaining
agreement.
Unit IV: Industrial Democracy

Strategy, practices, behavioural science input/contribution and models,

Rationale for participation, Issues in participation, Strategies for making
participation effective, Emerging trends in Union-Management relations.

Basic Reading List

1. Venkataratnam, C.S., Industrial Relations: Text and Cases, Delhi,
Oxford University Press
2. Michael Salamon, Industrial Relations Theory & Practice, London,
Prentice Hall
3. Bray, M. Deery, S., Walsh, J. and Waring P., Industrial Relations : A
Contemporary Approach, Tata McGraw Hill
4. Dwivedi, R.S., Managing Human Resource : Industrial Relations in
Indian Enterprises, New Delhi, Galgotial Publishing company
5. Edwards, P., Industrial Relations: Theory and Practice in Britain, U.K.,
Blackwell Publishing
6. Kaufman, B., The Global Evolution of Industrial Relations: Events,
Idea and the HRA, Geneva, International Labour Office
7. Singh, P., and Kumar, N., Employee Relations Management, New
Delhi, Pearson Education India.
8. Kameshwar Pandit, Audoyogic Sambandh AWM Shram Sangh,
Novelty & Co., Patna
 9. Kameshwar, Pandit & Preeti Raina, New Dimension & Labour
Economics, Novelty & Co., Patna
10.Ramaswamy, E.A., The Rayon Spinners Strategic Management of
Industrial Relations, New Delhi, Oxford University Press
11.Mamoria C.B. & S. Mamoria: Dynamics of Industrial Relations in
India, Mumbai, Himalaya Publishng House
12.Niland R. et.al., The Future of Industrial Relations, New Delhi, Sage
13.Sen, R., Industrial Relations: Text and Cases, New Delhi, Macmillan
Publishers
14.Rowley, C. and Warner, M., Globalizing Internatioanl Human
Resource Managemetn, New York, Routledge
15.Zeytinoglu, I.U., Effects, Flexibility in workplace on workers: Work
environment and the unions, Geneva: International Labour Office
16.www.workersparticipation.eu
17.www.ilo.org
Note: Latest edition of the readings may be used.