definition -

On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products,
services, or information between businesses rather than between businesses and consumers.
Although early interest centered on the growth of retailing on the Internet (sometimes called e-
tailing), forecasts are that B2B revenue will far exceed business-to-consumers (B2C) revenue in
the near future. According to studies published in early 2000, the money volume of B2B exceeds
that of e-tailing by 10 to 1. Over the next five years, B2B is expected to have a compound annual
growth of 41%. The Gartner Group estimates B2B revenue worldwide to be $7.29 trillion dollars
by 2004. In early 2000, the volume of investment in B2B by venture capitalists was reported to
be accelerating sharply although profitable B2B sites were not yet easy to find.

E-commerce is a major player in your online business. So important is it that our team is the
best in the industry. Our team of experts will develop a dependable, secure, transparent e-
commerce solution at a price that fits your budget restraints. Our cutting edge technologies in
web development will ensure your website that is both attractive to your visitor and secure with a
reliable e-commerce solution designed specifically for you.

When you want to sell goods and services online, you need an E-commerce website so that you
can transfer fund electronically. Whether you are selling Business-to-Consumer (B2C) or
Business-to-Business (B2B), we will design the right E-commerce site for you.

At Uniquesofts we also have experts to build your corporate identity by designing catchy
visiting cards, brochures and other marketing and product multimedia presentations. The
company has excellent expertise in providing web solution and provides full-on customer
support, and has the reputation for following highest ethical standards. We work with clients to
establish a creative web presence for the client and effectively make the company's vision into a
virtual representation.

E-commerce is the way we do business online. Goods can be bought and sold online and the
convenience of shopping in this manner has indeed made e-commerce a very popular concept.
Uniquesofts team of experts will create your e-commerce application using the most state of the
art technology. Below is just a short list of our expertise in the e-commerce field.

E-Market Websites - Websites that provide top quality merchandise at unbeatable price
points. The integrated shopping cart offers several payment gateways for the convenience
of their customers.

 Health Care Websites - Visitors are able to view product line and also make purchases
online. Clients are able to subscribe to the newsletter to assure them they are up to date
and encourage future purchases.
 Online Auctions - Provide visitors the ability to compare products and prices, and then
make their purchase. The ability to offer subscriptions to newsletters and promotions.
 Products can be managed and older products easily replaced with newer products easily
and quickly.
 Mortgage Websites - Provide the convenience of online loan applications. Offer fixed,
variable, and a host of other loan types. Integrate functionality for all steps related to
mortgage shopping.


 Internet-based business-to-business (B2B) e-commerce is conducted through industry-
sponsored marketplaces and through private exchanges set up by large companies for
their suppliers and customers. Of course, companies also sell to business customers
through their own Web sites.
 In the early 2000s, industry-sponsored marketplaces (ISMs) accounted for only a small
percentage of B2B transactions. The main reason, according a survey of 25 ISMs
published in the industry periodical B to B, is that ISMs have had problems convincing
buyers and sellers to use them. For one thing, companies are reluctant to acquire
customized designs through marketplaces because they don't want to reveal proprietary
information on an site that is shared by competitors. These companies fear they will give
away too much information about their competitive strategies simply by taking part in
such a marketplace. ISMs also do not necessarily level the playing field for small
companies against larger competitors. As a result, companies use such marketplaces
mainly to purchase commodity goods, manage their supply chains, and conduct indirect
procurement transactions not related to their core business.
 Business-to-business (B2B) e-commerce is significantly different from business-to-
consumer (B2C) e-commerce. While B2C merchants sell on a first-come, first-served
basis, most B2B commerce is done through negotiated contracts that allow the seller to
anticipate and plan for how much the buyer will purchase. In some cases B2B is not so
much a matter of generating revenue as it is a matter of making connections with
business partners.


Read more: Business-to-Business (B E-Commerce (2B) - B2b E-commerce Quantified,

B2b E-commerce In Early Adopter Stage, Customer Service
http://ecommerce.hostip.info/pages/141/Business-Business-B2B-E-
Commerce.html#ixzz14trgMqUh

IBM B2B Direct e-commerce

Now it's easier than ever for IBM customers to

purchase advanced IBM hardware, software and
services, thanks to a revolutionary channel that
can integrate with your internal e-procurement
systems. With the IBM B2B Direct e-commerce
program, you can research our products, view
entitled pricing and make purchases through a
protected Web connection, allowing you to
speed up your procurement processes so you
can
become more efficient and cut costs. Our flexible system is compatible with leading platforms
such as Ariba, CommerceOne, SAP and Oracle, or our specialists can also help create a solution
for your needs.

Ready to explore how your company can save time and money with IBM B2B Direct e-
commerce? Contact an IBM e-procurement specialist to learn more about how this new channel
can work for you or follow the links below to learn more about how IBM B2B Direct e-
commerce can help you gain the advantages of e-business on demand.

Dell is a pioneer in electronic commerce (E-Commerce), leading the industry as one of the first
companies to allow its customers to custom configure and purchase computers online. Now Dell
extends this functionality all the way to your organization's Enterprise Resource Planning (ERP)
system for true B2B commerce.

The goal for today's corporate environments, businesses, government agencies, educational
institutions and healthcare organizations is clear - drive down the cost of procurement. With
purchase orders costing as much as $150 or more to generate and process, there needs to be a
better solution.

For more information about this opportunity and to see if your organization qualifies, click on
the links below:

Factors

Many companies successfully operate in a niche market without ever expanding into new
markets[who?]. Some businesses achieve increased sales, brand awareness and business stability by
entering a new market[who?]. Developing a market entry strategy involves a thorough analysis of
potential competitors and possible customers[who?]. Some of the relevant factors that are important
in deciding the viability of entry into a particular market include Trade barriers, localized
knowledge, price localization, Competition, and export subsidies.
[edit] Timing of the market entry

"What countries to enter and when mainly depends on the finanical resources of a company, the
product lifecyle and the product itself." [1]
The different strategies available are:

 Waterfall strategy
 Wave strategy
 Sprinkler strategy

[edit] Strategies

Some of the most common market entry strategies are: directly exporting products, indirect
exporting using a middleman, and producing products in the target market.[2]
But also:

 Licensing
 Greenfield Strategy
 Franchising
 Alliances

[edit] Market entry and trade risks

Some of the risks incurred when entering a new market and start domestic or international trade
include:

 Weather risk
 Systematic risk, different from systemic risk, the systematic risk is the risk inherent to the entire
market or an entire market segment [3]
 Sovereign risk
 Foreign exchange risk
 Liquidity risk

While some companies prefer to develop by their own their market entry plans, other outsource
to specialised companies[who?]. The knowledge of the local or target market by those specialized
companies can mitigate trade risk[citation needed].

More market entry strategies:

Production at home Indirect exporting (export merchant) Direct exporting (foreign customer,
agent, distributor, representative office, foreign branch, foreign subsidiaryÖ Production
abroad without direct investment (management contract, franchising, licensing, contract

International marketing
From Wikipedia, the free encyclopedia

Jump to: navigation, search

'Bold text'International marketing (IM) or global marketing refers to marketing carried out by
companies overseas or across national borderlines. This strategy uses an extension of the
techniques used in the home country of a firm.[1] It refers to the firm-level marketing practices
across the border including market identification and targeting, entry mode selection, marketing
mix, and strategic decisions to compete in international markets.[2] According to the American
Marketing Association (AMA) "international marketing is the multinational process of
planning and executing the conception, pricing, promotion and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational objectives."[3] In contrast
to the definition of marketing only the word multinational has been added.[3] In simple words
international marketing is the application of marketing principles to across national boundaries.
However, there is a crossover between what is commonly expressed as international marketing
and global marketing, which is a similar term.

The intersection is the result of the process of internationalization. Many American and
European authors see international marketing as a simple extension of exporting, whereby the
marketing mix 4P's is simply adapted in some way to take into account differences in consumers
and segments. It then follows that global marketing takes a more standardised approach to world
markets and focuses upon sameness, in other words the similarities in consumers and segments.

Cateora and Ghauri (1999) International Marketing is the performance of business activities
that direct the flow of a company's goods and services to consumers or users in more than
one nation for a profit.

International marketing is often not as simple as marketing your product to more than one nation.
[4]
Companies must consider language barriers, ideals, and customs in the market they are
approaching.[4] Tailoring your marketing strategies to attract the specific group of people you are
attempting to sell to is highly important and can serve the number one cause of failure or success.
[4]

As with other elements of marketing, there is no single definition of international marketing.

Furthermore some authors define international marketing and global marketing differently. It can
be distinguished between different levels of international marketing: "At its simplest level,
international marketing involves the firm in making one or more marketing mix decisions across
national boundaries. At its most complex level, it involves the firm in establishing manufacturing
facilities overseas and coordinating marketing strategies across the globe."[5] Another definition
sees international marketing as the international involvement of business activities:
"International marketing is the performance of business activities that direct the flow of a
company's goods and services to consumers or users in more than one nation for a profit."[6] It
can be also defined as "the application of marketing orientation and marketing capabilities to
international business."[7] "The international market goes beyond the export marketer and
becomes more involved in the marketing environment in the countries in which it is doing
business."[8]
Some definition refer to the term global marketing: "Global/transnational marketing focuses
upon leveraging a company's assets, experience and products globally and upon adapting to
what is truly unique and different in each country."[8] "Global marketing refers to marketing
activities coordinated and integrated across multiple country markets."[9]

Differences between domestic marketing and international marketing

There are various differences between domestic marketing and international marketing. Due to a
language barrier it is more difficult to obtain and interpret research data in international
marketing.[11] Promotional messages needs to consider numerous cultural differences between
different countries.[11] This includes the differences in languages, expressions, habits, gestures,
ideologies and more. For example, in the United States the round O sign made with thumb and
first finger means "okay" while in Mediterranean countries the same gesture means "zero" or
"the worst".[12] In Tunisia it is understood as "I'll kill you" meanwhile for a Japan consumer it
implies "money".[12]

What is International Marketing?

Introduction to International Marketing

International marketing is simply the application of marketing principles to more than one
country. However, there is a crossover between what is commonly expressed as international
marketing and global marketing, which is a similar term. For the purposes of this lesson on
international marketing and those that follow it, international marketing and global marketing are
interchangeable.

What Is The Difference Between International Marketing And Global Marketing?

Again, most people out in the field will say they mean the same thing. Most people refer to
international and global marketing from one standpoint: when they are referring to one person’s
or company’s marketing to a foreign market. But this time I do actually see a slight difference if
I’m on the receiving end of the marketing efforts. Here’s an example of Global Marketing:

Nike’s Slogan

USA: Just Do It

France: Just Do It!

= Global Marketing

Here’s an example of International Marketing:

McDonald’s Slogan
USA: I’m lovin’

France: C’est tout que j’aime .

= International Marketing

This is probably not a good academic example for company’s trying to define the difference.
That’s how it comes across to me as a consumer living in a foreign country. Nike is just flying
around the planet at its own speed. And McDonalds is a bit closer down to the people in each
country.