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Scaling On Facebook Ads Chart

The document describes setting up a campaign with 5 ad sets that each target a different lookalike audience. Each ad set excludes the same audiences but includes a progressively higher percentage of lookalike video views or website visitors. The same ad and budget are used across all 5 ad sets to test different lookalike audiences.

Uploaded by

Mustapha Erremi
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© Public Domain
Available Formats
Download as PDF, TXT or read online on Scribd
781 views

Scaling On Facebook Ads Chart

The document describes setting up a campaign with 5 ad sets that each target a different lookalike audience. Each ad set excludes the same audiences but includes a progressively higher percentage of lookalike video views or website visitors. The same ad and budget are used across all 5 ad sets to test different lookalike audiences.

Uploaded by

Mustapha Erremi
Copyright
© Public Domain
Available Formats
Download as PDF, TXT or read online on Scribd
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Campaign

creer une nouvelle Adset Dupliquer Adset 2 Dupliquer Adset 2 Dupliquer Adset 2

adset 1 (test) Adset 2 Adset 3 Adset 4 Adset 5


- Audience : - Audience : - Audience : - Audience :
- On ne touche rien sur cette Adset
-> Exclude audience engaged with the Post -> Exclude audience engaged with the Post -> Exclude audience engaged with the Post -> Exclude audience engaged with the Post
-> Exclude audience website Visitors -> Exclude audience website Visitors -> Exclude audience website Visitors -> Exclude audience website Visitors
-> Exclude audience Purchase -> Exclude audience Purchase -> Exclude audience Purchase -> Exclude audience Purchase
-> Exclude audience Video Views 75% et plus -> Exclude audience Video Views 75% et plus -> Exclude audience Video Views 75% et plus -> Exclude audience Video Views 75% et plus

- Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Interest : - Interest : - Interest : - Interest :
-> Vide -> Vide -> Vide -> Vide
-> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin
- Business page Admin - Business page Admin - Business page Admin - Business page Admin

- Placement: - Placement: - Placement: - Placement:


-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation

- Budget: - Budget: - Budget: - Budget:


-> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test)

AD AD AD AD AD
Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test)
Campaign Looklike Video Views

Adset 1 Adset 2 Adset 3 Adset 4 Adset 5


- Audience : - Audience : - Audience : - Audience : - Audience :
+ Include Looklike Video Views 1% + Include Looklike Video Views 2% + Include Looklike Video Views 3% + Include Looklike Video Views 4% + Include Looklike Video Views 5%

- Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post
- Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors
- Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase
- Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus
- Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Interest : - Interest : - Interest : - Interest : - Interest :
-> Vide -> Vide -> Vide -> Vide -> Vide
-> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin
- Business page Admin - Business page Admin - Business page Admin - Business page Admin - Business page Admin
- Placement: - Placement: - Placement: - Placement: - Placement:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Budget: - Budget: - Budget: - Budget: - Budget:
-> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test)

AD AD AD AD AD
Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test)
Campaign Looklike web visitors

Adset 1 Adset 2 Adset 3 Adset 4 Adset 5


- Audience : - Audience : - Audience : - Audience : - Audience :
+ Include Looklike Video Views 1% + Include Looklike website Visitors 2% + Include Looklike website Visitors 3% + Include Looklike website Visitors 4% + Include Looklike website Visitors 5%

- Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post
- Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors
- Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase
- Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus
- Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Interest : - Interest : - Interest : - Interest : - Interest :
-> Vide -> Vide -> Vide -> Vide -> Vide
-> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin
- Business page Admin - Business page Admin - Business page Admin - Business page Admin - Business page Admin
- Placement: - Placement: - Placement: - Placement: - Placement:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Budget: - Budget: - Budget: - Budget: - Budget:
-> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test)

AD AD AD AD AD
Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test)
Campaign Looklike purchase on website

Adset 1 Adset 2 Adset 3 Adset 4 Adset 5


- Audience : - Audience : - Audience : - Audience : - Audience :
+ Include Looklike purchase 1% + Include Looklikepurchase 2% + Include Looklike purchase 3% + Include Looklike purchase 4% + Include Looklike purchase 5%

- Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post
- Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors
- Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase
- Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus
- Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Interest : - Interest : - Interest : - Interest : - Interest :
-> Vide -> Vide -> Vide -> Vide -> Vide
-> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin
- Business page Admin - Business page Admin - Business page Admin - Business page Admin - Business page Admin
- Placement: - Placement: - Placement: - Placement: - Placement:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Budget: - Budget: - Budget: - Budget: - Budget:
-> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test)

AD AD AD AD AD
Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test)
Campaign Looklike add to cart on website

Adset 1 Adset 2 Adset 3 Adset 4 Adset 5


- Audience : - Audience : - Audience : - Audience : - Audience :
+ Include Looklike add to cart 1% + Include Looklike add to cart2% + Include Looklike add to cart 3% + Include Looklike add to cart 4% + Include Looklike add to cart 5%

- Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post - Exclude audience engaged with the Post
- Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors - Exclude audience website Visitors
- Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase - Exclude audience Purchase
- Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus - Exclude audience Video Views 75% et plus
- Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender: - Ville - Age - Gender:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Interest : - Interest : - Interest : - Interest : - Interest :
-> Vide -> Vide -> Vide -> Vide -> Vide
-> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin -> Exclude : - Facebook Page Admin
- Business page Admin - Business page Admin - Business page Admin - Business page Admin - Business page Admin
- Placement: - Placement: - Placement: - Placement: - Placement:
-> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation -> Selon Resultat d’optimisation
- Budget: - Budget: - Budget: - Budget: - Budget:
-> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test) -> Meme Budget de l’Adset (test)

AD AD AD AD AD
Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test) Copier L’ID de AD (test)

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