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Assignment On Consumer Behaviour Analysis

The document summarizes consumer behavior stages for two products: the Alexa Echo and holiday packages from Thomas Cook. It outlines the typical needs, information search, evaluation, purchase decision, and post-purchase evaluation stages consumers go through for each product. It also provides suggestions for how companies can target consumers at each stage, such as through advertisements that highlight features for the Alexa Echo or customizing holiday packages to individual consumer needs and preferences. The summary focuses on the overarching consumer behavior process described for both products.

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sumera dervish
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80 views

Assignment On Consumer Behaviour Analysis

The document summarizes consumer behavior stages for two products: the Alexa Echo and holiday packages from Thomas Cook. It outlines the typical needs, information search, evaluation, purchase decision, and post-purchase evaluation stages consumers go through for each product. It also provides suggestions for how companies can target consumers at each stage, such as through advertisements that highlight features for the Alexa Echo or customizing holiday packages to individual consumer needs and preferences. The summary focuses on the overarching consumer behavior process described for both products.

Uploaded by

sumera dervish
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment on Consumer Behaviour Analysis

Submitted By: Pavan Kumar

PRN: 18020848007
Alexa Echo

Behaviour by consumer what can be done


Stage
consumer feels a dissatisfaction of not having an
Target the audience through
advanced technology at home that will help him to
advertisement, and bringing in the
Need Recognition play music, set alarms and timers, make calls, answer
features of Alexa in the notice of
questions, and control connected home devices—all
public
via voice

Researching about the features and advantages of  make the brand visible in online
Information Search
Alexa on Internet, shopping malls. search

Highlighting the features and


Comparing Alexa Eco's features with Google Home's
Evaluation benefits while the consumer visits
features
the stores

Reminding the consumer how


Customer has made final decision about which
Purchase Decision Alexa Eco would be beneficial to
product, service, brand and they are ready to buy.
him once he purchases it

Calling the customer for any


services and appreciating them to
make the right decision
Consumers are pleasantly surprised by the ease of use,
Post-Purchase Evaluation
accuracy, and functionality of Alexa Echo
Holiday Package- Thomas
Cook

behaviour by consumer what can be done


Stage
Tie-up with corporate to send an employee for
outing as break from work with program
named as ‘F5’.
Generation of different packages like ‘Second
Innings’ .
People realises that the needs such as relaxing, Information Search.
taking a break from work, visit a new place, etc. Data gathering of people having searches on
will be met most easily by engaging in tourist tourism sites or holiday planning sites.
Need Recognition
activity. Online Blogs to promote own holiday package
When consumers decide to travel, they are and its advantages over others, positive
usually fulfilling an internal emotional desire reviews as well as problems if any that had
come during trip and how it was handled
should be mentioned.
Visibility of packages to maximum to make
consumer believe the quality of service
provided.

Online search, checking with family and friends information should be given on the tourism
Information Search
and people who have recently travelled sites

People compare various packages, holiday


Evaluation destinations and various holiday websites to  
avail the best package

Different customers have different choices. The


When the consumer is sure which place to visit
packages should be customised as per their
Purchase Decision and which package to buy. whether he books it
requirement so that each consumers feels
through an agent or books it by himself
satisfied and contended with his decision

When buying a holiday, tourists will often only


have pictures of destinations and facilities to go
Giving offers to existing customers and taking
on - only on holiday can it be determined if
Post-Purchase Evaluation the photographs of them and their holiday
these reflect the reality. The product that was
moments to create memories
bought can thus not be evaluated after
purchase, but only after consumption

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