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Uniqlo New

UNIQLO is a Japanese clothing company founded in 1949 that is now a global brand. It produces high-quality, affordable basic apparel through vertical integration of its business model. UNIQLO pioneered the concept of "LifeWear" - simple, multi-purpose clothing designed for everyday comfort. In China, UNIQLO has seen significant revenue growth through expanding its store network and digital marketing that promotes the LifeWear concept to more Chinese consumers. Going forward, UNIQLO aims to further grow its physical and online presence in China to serve the daily clothing needs of its growing consumer base.

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254 views

Uniqlo New

UNIQLO is a Japanese clothing company founded in 1949 that is now a global brand. It produces high-quality, affordable basic apparel through vertical integration of its business model. UNIQLO pioneered the concept of "LifeWear" - simple, multi-purpose clothing designed for everyday comfort. In China, UNIQLO has seen significant revenue growth through expanding its store network and digital marketing that promotes the LifeWear concept to more Chinese consumers. Going forward, UNIQLO aims to further grow its physical and online presence in China to serve the daily clothing needs of its growing consumer base.

Uploaded by

Ho Da
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Nama : Achmad Rizal Nurhuda

NIM : 190211100258

Kelas : Manajemen F

Uniqlo

Uniqlo is company who do bussines in apparel. Uniqlo is founded by Tadashi Yanai in Yamaguchi,
Japan at originally 1949 but known as texture manufacturing. Uniqlo start his first open door or new
selling procces at 1984. Uniqlo make an essential product that was very easy to combine with another
cloth, it make uniqlo more value in its time

Uniqlo make his product easier and more comfortable to use. Inovation is the best weapon in bussines
corporation, and it make Uniqlo More than other prroduct. And now Uniqlo is one of global brand which
sell more than thousand product in the word. LifeWere is high-quality innovative clothing that is
universal in design that made for everyone in every situation, it is the next Uniqlo achievment project

I like the business strategy and things offered by Uniqqlo because our expenses are equivalent to what
we get, even though the price of Uniqlo clothes is a bit expensive, but it pay off with the comfort
provided that what we get
UNIQLO is a clothing apparel company, which was originally founded in
Yamaguchi, Japan in 1949 as a textiles manufacturer. Now it is a global
brand with over 1000 stores around the world. Redefining clothing, with a
focus on quality and textiles which has been unwavered since the company’s
origins in 1949.

UNIQLO is able to produce such an amazing number of unique products because our business
model unifies the entire clothes-making process--from planning and design through production,
distribution, and retail. UNIQLO's market share is expanding worldwide as it develops radical
new materials together with the world's best fabric technology innovators and creates basic
designs using superior natural materials. UNIQLO LifeWear is high-quality, innovative clothing
that is universal in design and comfort. It is made for everyone, everywhere. UNIQLO leverages
today's increasingly digital world to communicate directly with customers and quickly transform
their desires into actual products.

Our history
The first UNIQLO store opened its doors in June 1984, proving the success of
the SPA manufacturer retailer model controlling the entire process from
product planning, production, distribution and marketing. UNIQLO enjoyed
(and continues to enjoy) superb growth by providing high quality casual wear
at remarkably affordable prices for men, women and kids.

Clothing
Our clothes are simple and essential yet universal, so people can freely
combine them with their own unique styles, in any way they choose, every
day of the year.

Even since UNIQLOs humble beginnings in 1984, UNIQLO has continued to


aspire towards excellence in quality, design and technology, and has
managed to achieve as such. But even so, UNIQLO still strives onwards and
upwards. Not in pursuit of perfection, but in evolution.

UNIQLO is more than just a clothing brand. But a way of thinking. A steady
consciousness of constant change, diversity, and the challenging of
conventions.

UNIQLO believes that everyone can benefit from simple, well-designed


clothes. Because if all people can look and feel better every day, then maybe
the world can be a little better too.
LifeWear
What first began as every day wear, UNIQLO has reinvented in Japan as
LifeWear.
LifeWear isn’t disposable clothing, but perfect components made with
quality.
We create LifeWear by evolving the ordinary, producing innovations big and
small that benefit you ever day.

LifeWear. Simple made better.


UNIQLO Greater China, which is made up of Mainland China, Hong Kong, and Taiwan,
reported significant increases in revenue and profit in FY2018, with revenue totaling \439.8
billion (+26.9% year on year) and operating profit reaching \73.7 billion (+47.1%). The operating
profit margin increased 2.3 points to 16.7%. 

Sales were especially strong in Mainland China as more Chinese consumers embraced the
UNIQLO LifeWear concept. Our decision to introduce tailored product mixes in different regions
of Mainland China facilitated the timely delivery of the items that customers needed most. For
example, UT graphic T-shirts and Kando pants sold especially well. Mainland China also
generated double-digit growth in online sales in FY2018, raising the proportion of online sales to
15% of total sales. 

Going forward, we will be looking to further expand growth of physical and online stores in
tandem. We expect the Greater China network to surpass 1,000 stores by the end of August
2021. Same-store sales will continue to grow strongly as UNIQLO brand visibility extends
nationwide. At the same time, we will be looking to the e-commerce operation for 30% of total
sales. 

As smartphone penetration continues to expand rapidly in Mainland China, UNIQLO is using


social media, online apps, and other digital marketing to convey new product information. Digital
marketing is also proving very effective for deepening understanding of the UNIQLO LifeWear
concept. Mainland China's interest in fashion continues to rise each year against a backdrop of
spectacular economic development. 
UNIQLO was selected by CBN weekly as a "Top Brand in China" for the seventh consecutive
year, and was again ranked the No.1 foreign apparel brand. 

We will continue to improve our products and services to help UNIQLO become a vital brand for
everyday living for the 1.4 billion consumers in the Greater China region.

https://www.uniqlo.com/eu/en/company/

https://www.uniqlo.com/eu/en/company/about_uniqlo.html

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