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Dunkin Donuts

 Dunkin' Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg as Open Kettle, later changing the name to Dunkin' Donuts.  It has since grown to over 12,400 locations worldwide serving coffee and baked goods.  In January 2019, the company officially changed its name to simply "Dunkin'" to reflect its emphasis on coffee and other beverages over donuts.

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0% found this document useful (0 votes)
190 views6 pages

Dunkin Donuts

 Dunkin' Donuts was founded in 1950 in Quincy, Massachusetts by William Rosenberg as Open Kettle, later changing the name to Dunkin' Donuts.  It has since grown to over 12,400 locations worldwide serving coffee and baked goods.  In January 2019, the company officially changed its name to simply "Dunkin'" to reflect its emphasis on coffee and other beverages over donuts.

Uploaded by

Feyza Emilla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 is an American multinational coffeehouse and donut company.

It was founded by William


Rosenberg in Quincy, Massachusetts in 1950. 

was renamed Dunkin', in January 2019; while stores in the U.S. began using the new name, the
rebranding will eventually be rolled out to all of its international stores
Its products include donuts, bagels, other baked goods, and a variety of hot and iced beverages

William Rosenberg opened Open Kettle in 1948, a restaurant selling donuts and coffee in Quincy,
Massachusetts, but he changed the name in 1950 to Dunkin' Donuts

He conceived the idea for the restaurant after his experiences selling food in factories and at
construction sites, where donuts and coffee were the two most popular items. 

 Dunkin' Donuts was a subsidiary of Universal Food Systems at the time, a conglomerate of 10 small
food-service businesses,[11] and Dunkin' Donuts locations varied greatly in their menu options, with
some selling full breakfasts and others serving only donuts and coffee.

The menu and shop format were standardized, and various new menu items were introduced. The
chain was acquired by Baskin-Robbins owner Allied Lyons in 1990.[12] By 1998, the brand had grown
to 2,500 locations worldwide with $2 billion in annual sales.
Dunkin' Donuts expanded in the 1990s by buying out two rival chains: Mister Donut and Dawn
Donuts

In 2004, the company's headquarters were relocated to Canton. In December 2005, Dunkin' Donuts
and Baskin-Robbins (by then operating under the name Dunkin' Brands) were sold to a private
equity consortium of Bain Capital, Carlyle Group, and Thomas H. Lee Partners for $2.4 billion.[14] By
2010, Dunkin' Donuts' global sales were $6 billion.[

January 2018, Dunkin' Donuts began to open new concept locations, beginning in Quincy, featuring
modern decor, cold beverages on tap and a single-cup brewing machine, more packaged take-out
options, and dedicated pick-up lines for mobile ordering inside and in the drive-thru. The concept
was described as being part of a shift towards becoming an "on-the-go, beverage-led brand".

In September 2019, the New York attorney general alleged in a lawsuit that Dunkin' mishandled a
series of "brute force" cyberattacks that were directed at customers using the Dunkin' mobile app.
These attacks took place in early 2015 and thousands of usernames and passwords stolen. The
state lawsuit alleges that Dunkin' employees knew about these attacks, but failed to take appropriate
action. The New York Attorney General Letitia James alleges the Massachusetts-based company
"glazing over" the cyberattacks. A Dunkin' spokesperson said the restaurant chain has been working
with law enforcement for two years and will fight the lawsuit

In 1950, Bill Rosenberg opened the first Dunkin’ Donuts restaurant in Quincy, Massachusetts,
with the goal to “make and serve the freshest, most delicious coffee and donuts quickly and
courteously in modern, well merchandised stores.” In 1955, the first Dunkin’ Donuts franchise
opened. Since then, the brand has grown to more than 12,400 restaurants in 46 countries.
Today, Dunkin' is America's favorite all-day, everyday stop for coffee and baked goods. The
brand still uses the original proprietary coffee blend recipe established by its founder and serves
approximately 2 billion cups of hot and iced coffee every year around the world, with standards
for coffee excellence that are among the best in the industry. In addition, Dunkin’ offers a full
lineup of espresso beverages, including Lattes, Macchiatos and Cappuccinos, a range of frozen
beverages, premium hot teas and iced tea, sandwiches and delicious baked goods. The brand
is constantly innovating to offer guests new, delicious flavors and menu options to keep them
running all throughout the day.
one of America’s most iconic restaurant brands. 

Where is Dunkin Donuts originally from?


Quincy, Massachusetts, Statele Unite
How did Dunkin Donuts begin?
case you were wondering where the chain started, here's its origin story. William
Rosenberg opened his first restaurant in Quincy, Massachusetts in 1948, called Open Kettle.
The following year the name was changed to Kettle Donuts, and in 1950 he finally settled
upon Dunkin' Donuts

https://www.thedailymeal.com/dunkin-donuts-where-did-it-start

Why do they call it Dunkin Donuts?


Dunkin Donuts dropping "Donuts" from its name. Doughnuts remain on the menu,
but Dunkin Donuts is shortening its name to "Dunkin'" to reflect its increasing
emphasis on coffee and other drinks as well as sandwiches. Earlier this year, the
company tested the new name at a store in the Boston suburb of Quincy
https://www.cbsnews.com/news/dunkin-donuts-dropping-donuts-from-its-name/

Who owns Dunkin Donuts coffee?


Dunkin' Brands
Is Dunkin Donuts changing their name to just Dunkin?

 Dunkin' Donuts announced it is officially dropping


the "Donuts" from its name, going by simply "Dunkin'." 
 The doughnut chain tested the new name at
roughly 50 locations over the last year — and many
customers responded with fury.
 The name change will officially take place in
January 2019. 

Dunkin' Donuts is officially changing its name to just Dunkin'. 


On Tuesday, the chain announced plans to rebrand as simply
"Dunkin'," with the change officially taking place in January 2019. 

Dunkin' Donuts has already rebranded some stores — a decision that
sparked some backlash. In August, the company announced plans to
drop the "Donuts" in roughly 50 stores across the United States,
following a small test in Massachusetts.

"They literally invented the word "Donut". They should keep it


forever," wrote Twitter user @larocciDave.

Dunkin' Donuts has been making some major changes recently. 

In a tour of a next-generation Dunkin' store, Tyler reports that the


most notable change — beyond the logo — is the inclusion of a new tap
system for cold beverages. The tap includes nitro cold brew, cold brew,
original-blend coffee, dark-roast coffee, decaf, green tea, and iced tea.
https://www.businessinsider.com/dunkin-donuts-changes-name-no-donuts-2018-9

Is Dunkin cheaper than Starbucks?


When I would drink flavored coffee, I survived on caramel iced coffees. Dunkin' Donuts
is cheaper than Starbucks so it wins in this category. Starbucks drinks can be really
expensive and sometimes you need to rely on those Starbucks gift cards to get you
through these difficult times.2
http://blogs.luc.edu/uao/2019/02/25/starbucks-or-dunkin-coffee/

(plus poza de pe site)


Does Dunkin Donuts give free donuts at night?
Yes, we give out free donuts. If we don't get rid of the donuts before closing, they are all
thrown out before delivery comes in the morning. I always feel guilty throwing them out, so I try
to give them away.

Does Dunkin give free donuts?

Dunkin’ Donuts is celebrating National Donut Day 2019 with an awesome


deal: free donuts all day long.
To take advantage of the Dunkin' free donut deal, all you have to do is visit a participating
store (most Dunkin' locations are participating) on Friday, June 7, 2019, and purchase any
beverage. ... Dunkin' is one of several major doughnut shop chains offering free donuts today
for National Donut Day 2019

How many donuts are sold a day?


o prepare for National Donut Day on June 1st, Dawn Foods conducted a donut survey. The
more than 25,000 donuts shops across our nation serve more than 10 billion donuts each
year. And the average American eats 31 donuts a year, which means we each consume two or
three donuts a month.

https://money.com/dunkin-free-donuts-national-donut-day-2019/

What state eats the most donuts?

The 6 Best Cities to Eat Donuts in the United States


1. Chicago, Illinois. The windy city doesn't mess around when it comes to donuts. ...
2. Louisville, Kentucky. You come to Louisville for the bourbon, but Hi-Five makes
sure you never forget the donuts. ...
3. New York, New York. ...
4. Portland, Oregon. ...
5. Seattle, Washington. ...
6. Washington, D.C.

Al Pacino starred in a fake Dunkin’ Donuts ad wherein he


renames himself "Dunk-acino" in the movie Jack & Jill. How do
we know you didn’t know this? Because you are not Adam
Sandler’s relative, so you didn’t see Jack & Jill. CONSUMERISM
In 1977, Dunkin' pissed off the Quebec agriculture ministry (dibs
on that band name!) when they refused to put French inscriptions
on their bags and boxes. The French-Canadians responded by
seizing and destroying over 15,000 containers from six DD
stores in the area. Mon Dieu!

https://www.thrillist.com/eat/nation/things-you-didnt-know-about-dunkin-donuts

Who is Dunkin Donuts target audience?


Target Market for Dunkin Donuts. Young adults who are between 18-45 years old.
BlogSpot (2015) describes the consumer behaviour of this category of people as one
that is highly consumption-oriented. What this means is that my category of consumers
are ones who expect that their product purchase offers them the expected satisfaction and
they are willing to spend reasonable amount in getting them.  Therefore, with the
introduction of our new beverage flavours and snacks line, my target market will be quiet
content to spend money for beverage and snacks that gets them prepared for their daily
tasks at a reasonable price. For example, Dunkin Large Chai Tea Latte is sold for $3.75 as
against $4.84 sold by Starbucks.X CONSUMERISM
How does Dunkin Donuts measure quality?
Dunkin Donuts focuses on using Total Quality Management. ... Value- customers measure
quality through value, or how well the service or product service or product serves its intended
purpose at a price customers are willing to pay.
Dunkin Donuts focuses on using Total Quality Management. The main
focus of TQM are three principles; Customer Satisfaction, Employee
Involvement, and Continuous Improvement.CONSUMERISM
http://dunkindonutsteam4.blogspot.com/p/analysis.html

Why Dunkin Donuts is successful?


Dunkin' Donuts is an excellent example of such extraordinary brand
longevity. Dunkin' Donuts started as a single restaurant founded by Bill Rosenberg in Quincy,
Massachusetts in 1950. Its mission back then was to serve guests high-quality coffee
and donuts with fast and friendly service at an affordable price.
https://www.forbes.com/sites/steveolenski/2017/03/06/time-to-make-the-donuts-how-the-dunkin-
donuts-brand-stays-relevant/#7a27e2a5556a CONSUMERISM

he original Dunkin' Donuts slogan was Sounds Good, Tastes Even Better.


Dunkin' Donuts's current slogan is "America Runs On Dunkin'"

Lineup-gama

Headquartered-cu sediul

Mishandled-administrat gresit
Attorney-procuror general

Law enforcement-fortele de ordine, politisti, aplicare legii

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