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Instrucciones Proyecto de Logistica

This document provides instructions for a group project on designing an international distribution and marketing plan. The project must be completed in groups of five students. It involves three deliverables: 1) For the first deliverable in week 3, groups must specify the type of product, destination country, and proposed brand name with justification based on market research. 2) For the second deliverable in week 5, groups must enhance the first deliverable based on feedback and include a proposed distribution plan justified for the destination country. 3) For the final deliverable in week 7 or 8, groups must enhance prior deliverables and include an international marketing plan outlining branding, advertising, pricing, targeting, product adaptation and more.

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Danna Valentina Franco Rodriguez
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61 views3 pages

Instrucciones Proyecto de Logistica

This document provides instructions for a group project on designing an international distribution and marketing plan. The project must be completed in groups of five students. It involves three deliverables: 1) For the first deliverable in week 3, groups must specify the type of product, destination country, and proposed brand name with justification based on market research. 2) For the second deliverable in week 5, groups must enhance the first deliverable based on feedback and include a proposed distribution plan justified for the destination country. 3) For the final deliverable in week 7 or 8, groups must enhance prior deliverables and include an international marketing plan outlining branding, advertising, pricing, targeting, product adaptation and more.

Uploaded by

Danna Valentina Franco Rodriguez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Module Project

Unidad 1 / Escenario 2
Lectura Fundamen-
Groupal Project
Etapas de un plan de comunicación
estratégica

Module

Logistics and International Marketing

Project’s name

Designing an international distribution and marketing plan

Academic level

Undergraduate

Type of project

Project
INSTRUCTIONS FOR
DELIVER THE PROJECT
With this Project, you will learn the importance of designing an international marketing plan,
along with the distribution channel of a product, as a competitive strategy within a company.
This project must be done in groups of five people.

The first step consists of creating a product, a brand for it, and choosing a country to export it
to. This must be justified with a market research.

The next step is creating a distribution plan, and finally, an international marketing plan.

The project will be delivered on three stages: the first during the third week, the second during
the fifth week, and the last one during the module’s last week. Remember to use APA 6th
edition rules. The final document must have a minimum of 6 pages and a maximum of 10,
including references.

FIRST DELIVER
THIRD LEARNING ENVIRONMENT

The first installment consists on a written document where you have to specify

A. Type of product (no commodities are accepted).

B. Country of destination.

C. Brand name Proposal.

D. Justification of the chosen product and country based on marketing research.

POLITÉCNICO GRANCOLOMBIANO
22
SECOND DELIVER
FIFTH LEARNING ENVIRONMENT

The second installment consists of the document of week 3 with adjustments according to
the feedback, and including the proposal of the distribution plan. In the distribution plan you
should include both the strategy and the distribution channel. This must be justified according
to the destination country’s requirements.

THIRD DELIVER AND ASSESSMENT


SEVENTH AND EIGHT LEARNING
ENVIRONMENT

The last installment consists of the documents of weeks 3 and 5 with the adjustments
requested, plus the international marketing plan. This plan must include the branding strategy,
advertising strategy, price, type of customer, product adaptation, etc.

POLITÉCNICO GRANCOLOMBIANO
33

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