Supply Chain Management and Its Impact On Purchasing
Supply Chain Management and Its Impact On Purchasing
AUTHORS
investigated the breadth of SCM, the impact of SCM on a manage the movement and transformation of materials,
wide variety of purchasing practices and firm characteris- components, products, and services along the supply
tics, and the operating problems specifically related to chain until final delivery to the end user. Thus, SCM
SCM. Based on the research findings, a clearer picture of integrates a number of key functions, including pur-
SCM practice emerged, with implications for both practi- chasing, demand management, distribution planning,
tioners and researchers. quality management, manufacturing planning, and
The following section reviews the SCM literature. materials management, throughout the supply chain.
Subsequent sections present the research methodology, The short-term objective of SCM is primarily to
demographic characteristics of the respondents, a working increase productivity and reduce inventory and cycle
description of industrial supply chains, organizational and time. Its long-term strategic goal is to increase customer
purchasing strategies and their relationship to SCM, a satisfaction, market share, and profits for all members of
description of SCM problems, supplier issues and their the virtual organization. To realize these objectives, all
relationship to SCM, and, finally, the managerial impli- strategic partners must recognize that the purchasing
cations of the results. Future research directions are sug- function, with its boundary-spanning activities, is a cru-
gested and discussed. cial link between the sources of supply and the organiza-
tion. Early involvement of suppliers in product design,
THE SUPPLY CHAIN MANAGEMENT LITERATURE for instance, allows manufacturers to develop alternative
The intense global competition of the past decade has solutions; to select the best and most affordable compo-
led many organizations to create cooperative, mutually nents, materials, and technologies; and to receive help
beneficial partnerships with suppliers, distributors, in design assessment (Burt and Soukup 1985). Supplier
retailers, and other firms within the supply chain. The involvement in product and process design and contin-
objective of those partnerships has been to offer lower- uous improvement activities has been shown to have a
cost, higher-quality products and services with greater positive impact on competitive advantage and perfor-
design flexibility. The partnerships are particularly critical mance (McGinnis and Vallopra 1999; Vonderembse and
in JIT manufacturing where there is little inventory to Tracey 1999). In general, SCM seeks improved perfor-
cushion production, scheduling, and usage problems. mance through elimination of waste and better use of
Manufacturers and service organizations have experi- internal and external supplier capabilities and technolo-
mented with strategic partnerships with suppliers and gies (Morgan and Monczka 1996).
transportation and warehousing providers. Manufacturers
The retailing industry has focused on different aspects
have utilized supplier strengths and technologies to sup-
of SCM, namely, location, transportation, and logistics
port new product development efforts (Morgan and
issues. Indeed, the origin of supply chain management
Monczka 1995) and have drastically reduced supply bases
can be traced back to efforts to better manage the trans-
to a handful of certified suppliers (Inman and Hubler
portation and logistics functions (Fisher 1997; Lamb
1992). Retailers have seamlessly integrated their logistics
1995; Whiteoak 1994; Turner 1993; MacDonald 1991;
functions with transportation partners to achieve direct
Stock and Lambert 1987). The wholesaling and retailing
store deliveries or cross-docking without the need for
industries incorporate a logistics focus within their
incoming inspections (St. Onge 1996).
strategic decisions. SCM would allow channel members
Supply chain management has been used to denote to compete as a unified entity instead of just pushing
these attempts to integrate and partner with suppliers inventories down the supply chain to end customers.
and to integrate logistics functions and transportation Thus, the benefits of vertical integration could be obtained
providers to efficiently and effectively manage the value by coordinating the logistics functions of independent
chain. More recently, SCM has focused on integration, firms in the chain (La Londe and Masters 1994). In this
customer satisfaction, and business results. Most of the respect, SCM is synonymous with integrated logistics sys-
recent literature on SCM focuses on manufacturers’ tems that control the movement of goods from the sup-
attempts to integrate processes and form alliances with pliers to end customers without waste (Ellram 1991).
suppliers to more efficiently and effectively manage the
Integrated logistics systems seek to manage inventories
purchasing and supply function. Carter et al. (2000)
through close relationships with suppliers and trans-
forecast that supplier selection will increasingly be based
portation, distribution, and delivery services. A goal is
on strategic contribution to the supply chain and will
to replace inventory with frequent communication and
extend beyond first-tier suppliers.
sophisticated information systems to provide visibility
The SCM philosophy expands the internally focused and coordination. In this way, merchandise can be
integrating activities of logistics by bringing multiple replenished quickly in small lot size and arrive where
organizations along the supply chain together with the and when it is needed (Handfield 1994; Shapiro et al.
common goals of efficiency and end-customer satisfac- 1993). Firms that use advanced process technology to
tion (Harwick 1997). SCM creates a virtual organization increase flexibility and involve manufacturing managers
of independent entities to efficiently and effectively in strategic decisionmaking alter the role of logistics in
firm success (Tracey 1998). Quick, frequent, and accu- were from Standard Industrial Classification codes 20 to
rate information transfer among members of the supply 39 (manufacturing firms). Care was taken to delete mul-
chain can counteract the distortion of information (known tiple listings for firms with more than one NAPM member
as the bullwhip effect) as it passes up the supply chain listing. Two complete survey mailings, with one reminder
from the end customer (Metters 1997). A supply chain postcard after the first mailing, resulted in 101 usable
can reduce overall inventory while maximizing cus- returned surveys. The 6.7 percent response rate was con-
tomer service by efficiently redistributing stock within sidered reasonable, given the subject’s complexity and the
the supply chain using effective postponement and length of the survey.
speculation strategies (Pagh and Cooper 1998; Davis To investigate the possibility of non-response bias in
1993; Scott and Westbrook 1991). the data, a test for statistically significant differences in
Despite its importance, theoretical development, and the responses of early and late waves of returned surveys
popularity in the business and academic press, there is was performed (Armstrong and Overton 1977; Lambert
little empirical research that clearly defines SCM and its and Harrington 1990). The last wave of surveys received
impact on the firm and its trading partners. This research were considered to be representative of non-respondents.
addresses these issues, with particular attention paid to The sample was split into two groups on the basis of
the purchasing function and its role in SCM. early and late survey return times and t-tests were per-
formed on the responses of the two groups. The groups
RESEARCH METHODOLOGY represented the first 74 and last 27 responses of the 101
To gauge the current understanding and use of supply responses received. The t-tests yielded no statistically
chain management practices, a survey was designed and significant differences among the survey items tested.
sent to 1,500 randomly selected U.S. purchasing and These results suggest that non-response bias did not
materials managers from the National Association of significantly impact this study.
Purchasing Management (NAPM) membership list. A
Finally, because much of the data presented in the tables
review of the supply chain management and related liter-
was generated using scaled responses, it was deemed nec-
ature revealed a number of commonly cited practices and
essary to test for internal consistency. Table VII contains
concerns associated with SCM, which were incorporated
this information. Cronbach-Alpha tests were performed
into the survey. The survey included sections regarding
on the scaled data shown in the tables. Based on the coef-
SCM strategies, supply and materials management, opera-
ficient values, the measures tested were deemed reliable
tions, information technology and sharing, and customer
for this type of exploratory research (Nunnally 1978).
service/distribution. Additionally, a number of potential
SCM concerns or problems were also identified and RESPONDENT FIRM DEMOGRAPHICS
included in the survey. These concerns included coopera- General demographic information of the respondent
tion and trust among supply chain members, informa- firms is presented in Table I. Most of the firms were either
tion-sharing capability, competition, and geographical final product or component manufacturers with regional
proximity between supply chain members. The survey U.S. or global market coverage. A large percentage of the
instrument also included a number of general questions respondents (over 78 percent) stated they practiced some
regarding SCM and its relationship to various elements form of supply chain management, based on the defini-
within the firm. tion provided in the survey (shown in Table I). A wide
For many of the survey questions, respondents were range of firm sizes was represented in the sample as indi-
asked to indicate, using a five-point Likert scale (where 1 cated by number of employees and annual sales. Tables II
= low and 5 = high), the importance, impact, or success through VI summarize the SCM practices and concerns of
of the various SCM practices, issues, and terms. Tables the 79 respondents whose firms practiced some form of
III through VI contain summary information of actual SCM.
questions asked in the survey. A number of other ques-
tions required simple yes or no answers, and several A DESCRIPTION OF RESPONDENTS’ SUPPLY
demographic questions were also included in the CHAINS
questionnaire. To explore the breadth of respondents’ supply chain
The survey instrument was pretested for content practices, respondents actively practicing supply chain
validity using 30 purchasing managers. Where neces- management were asked to describe the various partici-
sary, questions were reworded, added, or discarded to pants in their supply chains. The findings are summa-
improve validity and clarity. The pretest questionnaires rized in Table II. Respondents were shown a schematic
were not used for subsequent analyses. The revised of an extensive supply chain encompassing raw material
survey instrument was then sent to 1,500 supply and extractors, raw material manufacturers, component
materials managers of U.S. manufacturing companies, manufacturers, final product manufacturers, whole-
using a modified version of Dillman’s (1978) total salers, retailers, final consumers, physical distribution,
design method. Firms represented by these individuals and product recycling. They were instructed to circle the
elements included in their SCM efforts.
Table II
BREADTH OF SUPPLY CHAIN MANAGEMENT EFFORTS
PROBLEMS AND CONCERNS IN SUPPLY CHAIN number of practitioners. Respondents practicing SCM
MANAGEMENT were asked to assess the severity of each of the potential
Table IV reports on a number of potential problem areas problems with respect to their firms, based on a five-point
that prevented the respondent firms from achieving their Likert scale (1 = low severity and 5 = high severity). Based
supply chain management objectives. These problem areas on the mean responses, none of the potential problems
were cited in many of the articles reviewed for this research surfaced as being extremely severe; all were judged to be
project, as well as identified through conversations with a moderately to less-than-moderately severe. Problems
concerning information systems, information sharing, defined in the survey and in Table V) decreased by over 3
cooperation, and trust appeared to be the most percent, and the purchase dollars attributed to these sup-
troublesome. pliers declined similarly.
Another issue is the supplier management methods
SUPPLIER ISSUES IN SUPPLY CHAIN
used to ensure supplier conformance to specifications.
MANAGEMENT Respondents were asked to assess, on a five-point Likert
Reducing or reevaluating the supply base is commonly scale, the importance of a number of supplier confor-
mentioned in the JIT and SCM literature as a means of mance issues. Items found to be most important included
creating closer, interdependent buyer-supplier relation- ensuring that:
ships. Thus, exploring the recent changes in the supply
• Suppliers’ purchases adequately conformed to their
base of the respondents could provide some insights
(the respondent firm’s) purchase specifications
into the value of these activities relative to the practice
• Suppliers investigated nonconformance causes
of SCM. (Indeed, a number of respondents were only
and took corrective actions
concerned with this aspect of SCM, as reported in Table
II.) Information regarding these issues appears in Table V. • Suppliers implemented quality policies
• Suppliers established and documented their
For the prior three-year period, the respondents prac-
quality systems
ticing SCM experienced an increase in outsourcing
activity of over 13 percent. During the same time period, • Suppliers maintained adequate inspection and
the respondents increased the number of “distinguished” testing equipment
and “key” suppliers by 13.5 percent and 8.7 percent, Performance evaluation and selection criteria for the
respectively. Definitions of these terms were provided distinguished and key suppliers were addressed in the
in the survey and are shown in Table V. In short, distin- survey. When periodically evaluating existing suppliers,
guished and key suppliers were described as having more respondents practicing SCM placed a high level of impor-
strategic value and better quality systems than general or tance on product quality, customer service, on-time
provisional suppliers. Expenditures with these suppliers delivery, response time, and delivery flexibility. Criteria
increased by nearly 15 percent and 9 percent, respectively. such as product price, communication capabilities, and
The number of “general” and “provisional” suppliers (also supplier certification were seen as significantly less impor-
tant to this group. When selecting distinguished and key
suppliers, respondents placed a high level of importance
Table IV on the ability to meet due dates, the commitment to
quality, suppliers’ technical expertise, the commitment
SUPPLY CHAIN MANAGEMENT PROBLEMSa to continuous improvement, and product prices.
moderate-to-high success on all of the performance A number of important supplier issues emerged from
measures (see Table VI). this study. The respondents utilized an increasing
Supplier certification programs were also common among number of distinguished or key suppliers; outsourced
the respondents practicing SCM. The vast majority (nearly more frequently over time; developed strategic alliance
76 percent) stated that they required suppliers to be certi- and supplier certification programs; involved their per-
fied. The most popular certifications were ISO 9000 certifi- sonnel in their suppliers’ quality improvement and pur-
cation (65 percent of the respondents) and the respondent’s chasing practices; and selected and evaluated suppliers
own certification program (approximately 58 percent). based on quality, customer service, and flexibility.
Table V
SUPPLIER ISSUES AND CHARACTERISTICSa
Table VI
STRATEGIC ALLIANCE AND SUPPLIER CERTIFICATION PROGRAMSa
Strategic Alliance Program Percent Sig.b Supplier Certification Program Percent Sig.b
Yes 60.8 0.000 Yes 75.9 0.000
No 34.2 No 20.3
Missing 5.1 Missing 3.8
3 yr. change in strategic alliances 22.5
Std. Type of Supplier Certificationd,e
Strategic Alliance Prog. Perf. Success c,d
Dev. ISO 9000 certification 65.0
Increased cooperation/commun. 4.21 0.75 In-house certification 58.3
Reduced total costs 4.11 0.89 Self-reported certification 30.0
Increased product quality 4.00 0.78 Others 16.7
Increased customer service 3.91 1.16
Increased profits 3.87 0.77 Certification of Respondent Firmsf
Reduced new prod. devel. time 3.74 1.13 ISO 9000 certified 60.8
Becoming ISO 9000 certified 16.5
ISO 14000 certified 3.8
Becoming ISO 14000 certified 21.5
a
The information shown is compiled from the 79 respondents stating they practiced supply chain management.
b
Significance level is based on a t-test of equal yes/no response rates.
c
Defined as 1 = low success, 3 = moderate success, 5 = high success.
d
The vertical lines indicate insignificant response differences using Bonferroni multiple comparison tests at the 0.05 significance level.
e
Some of the respondents selected several certification methods.
f
Some of the respondents had obtained, or were obtaining, both certifications.
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