Hypothesis-Driven

Development
Peer-Reviewed Assignment by RAGHURAM

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Part 1: Positioning Statement
For neighbors who desire to lend their household items to those nearby, the Rentr App is a software platform that connects willing
lenders to willing renters who need temporary use of an item. Unlike other seller marketplaces like Craigslist or OfferUp, our product
enables the lender to keep ultimate possession of his or her items, but not monetize them while they’re not in use.

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Part 2: Problem Scenarios (aka Jobs-to-be-Done)

Problem Scenarios Current Alternatives Your Value Proposition

Larry the Lender owns various items that Sells his items on apps like Craigslist,
he seldom uses; instead, they just take up LetGo, and OfferUp, or just lets them sit If we provide a platform on which Larry can
space in the garage. unused in the garage. lend out his idle items for a profit, he will
generate passive income at no major
inconvenience to him.

Does not want to sell items, as he still Reluctantly sells items; performs side
If we connect Larry the Lender to a willing
occasionally uses them, but would like to gigs that take up a lot of his time, like
renter like Rachel the Renter, then he will
make some extra money as a side gig to teaching guitar lessons on his time off.
be able to passively make extra money off
his regular 9-5 job.
his unused items while having more free
time.

Rachel the Renter needs a specific tool for Rents from Home Depot or Lowes
If we introduce Rachel the Renter to our
a one time auto repair, but does not want
value proposition, she will not need to
to purchase the tool because she’ll likely
resort to costly and time consuming
only use it once.
alternatives like renting from a major
retailer.

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Part 3: How would you observe a given user cohort interacting with a
version of your solution?
Item Onboarding Engagement Outcome

What does this mean? How do Downloading the app/ Interacting with the app/web Larry the Lender lends out 1
we observe it? creating profile online based version and actually or more items
posting an item

What is the interval for an 1 day 1 week 1 month

How might we test this? Time on app store to Shadow users and test Track interest from renters in
download/time on landing usability through item, as well as amount of
page to sign up observation time from post to completed
transaction.

What are the metrics? Is app downloaded or user Track how long it takes Larry lends out 1 or more
profile created? Yes or no. Larry to be connected with item in a roughly 30 day time
renter. Should be <2 days period

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What’s tricky? What do we Competitor apps appearing One-time post and
need to watch out for? first/Google AdWords not Focus on ease of use. It ghosted/Larry posts but
adequately targeting should not be difficult to receives no hits
interact with platform.
Having a large pool of wiling
renters is difficult to control,
but UX/UI design isn’t.

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