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Project Proposal Example: Business Growth Strategies

This document outlines the key sections needed for a successful project proposal, including an introduction, product/service description, market analysis, customer reach plan, business development strategy, management team, project specification, budget, and finances. The proposal should provide details on the unique product or service, quantified market opportunity, customer acquisition strategy, strengths/weaknesses, and management team's experience to receive funding. Ultimately, a comprehensive proposal reflects thorough consideration of all aspects related to developing a commercially viable business or research idea.

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Saman Kumara
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38 views

Project Proposal Example: Business Growth Strategies

This document outlines the key sections needed for a successful project proposal, including an introduction, product/service description, market analysis, customer reach plan, business development strategy, management team, project specification, budget, and finances. The proposal should provide details on the unique product or service, quantified market opportunity, customer acquisition strategy, strengths/weaknesses, and management team's experience to receive funding. Ultimately, a comprehensive proposal reflects thorough consideration of all aspects related to developing a commercially viable business or research idea.

Uploaded by

Saman Kumara
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Proposal Example

Introduction 
A short background to your project and how your ideas have been generated. A summary of the key
points from your business plan capturing the rationale behind your application will be good.

Product or Service
This selection criteria is based on clearly designed products and services with features demonstrated to
be unique and offer a clear value to potential customers. In addition to that, an impeccable understanding
of your supply chain, in particular your prototyping and manufacturing requirements and how to fulfill them
is needed.

Market Analysis
Selection criteria for the products or design will involve a clearly quantified high value market with few
competitors as well as a clear understanding of your supply chain, especially your trade and retail. Also a
brief mention of business growth strategies.

Customer Reach
This involves:

 Description of market (location/size and value quantified where possible)


 Description of how you will reach your potential customers in terms of the sales
platform, marketing and promotion
 Order fulfillment for your product or service.

Business Development Strategy


A properly articulated business development strategy is the foundation of your project. So with the help of
questions like what are the strengths and weaknesses of your business, what are the identified
opportunities and threats that exist for your product/service offer and so on, elucidate that.

Management Team
The individual or the team involved needs to show a clear commitment to the success of the project in
terms of the time and resources that will be required to ensure success. They will also need to
demonstrate that they have the necessary set of skills to make the project a success. Mention the profile
of team, its roles and responsibilities, demonstration of time and financial commitment to the business
and who will be the lead contact. 

Creative Fund Project Specification


The proposal has to clearly mention the project plan for which the loan is sought, outlining the plan’s
objective(s), milestones, and how this will be achieved. 

Project Budget and Finances


The application should show a detailed budget prepared for Creative Seed Fund expenditure and the
business’ cash flow in connection with project delivery and beyond. Further, this section should also
indicate the pricing strategy for the product or service and how this has been worked out.

Ultimately, the project proposal and the project proposal template should reflect that you have thought
about the various aspects related to the development of the business idea and how it is commercially
viable. Or if it is a research proposal, it should accurately portray the objective of the research. Read more
on project management jobs.

Make sure you have all these factors in your project proposal template and you are all set! All the best!

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