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Amul Research Project

The document outlines a questionnaire to study customer perception and preferences regarding Amul dairy products. The objective is to study the dairy market and determine customer preference of Amul. The questionnaire contains 11 multiple choice questions regarding retailers' sales, brands offered, customer opinions and demand for different brands of milk, distribution of Amul products, competitors, distribution services, order preferences, and any problems with Amul products.

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Shrey Gupta
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66 views

Amul Research Project

The document outlines a questionnaire to study customer perception and preferences regarding Amul dairy products. The objective is to study the dairy market and determine customer preference of Amul. The questionnaire contains 11 multiple choice questions regarding retailers' sales, brands offered, customer opinions and demand for different brands of milk, distribution of Amul products, competitors, distribution services, order preferences, and any problems with Amul products.

Uploaded by

Shrey Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Title – Consumer perception regarding Amul products

Objective –

o To study dairy market


o To determine customer preference of Amul

Questionnaire –

1. What is your average sales per month?

a. 0-5000 Rs. b. 5000-10000 Rs.


c. 10000-20000 Rs d. More than 30000Rs
2- Which Brands of Pouch Milk have you in your shop?

a. Amul b. Verka
c. Mother Dairy d. Others
3 Which brand is preferred by customer?

a. Amul b. Verka
c. Mother Dairy d. Others
4 Customer opinion about Amul products?

a. Good b. Very Good


c. Excellent
5 Average customer demand of different brands of Milk?

a. Amul b. Verka
c. Mother Dairy d. Other

6 Distribution of Amul products?

a. Good b. Very Good


c. Excellent
7 Best competitors of Amul Milk?

a. Mother Dairy b. Verka


8 Which brand provides best distribution service?

a. Amul b. Verka
c. Mother Dairy d. Other
9 To whom do you like to deal?

a. Distributors b. Company
10 Which time do you prefer for order?

a. Morning b. Afternoon
c. Evening
11 Is there any problem regarding the Amul products?

a. Yes b. No

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