Effective Writing Script
Effective Writing Script
A key part of communication is writing effectively. Before you put pen to paper, it’s
important to understand your reader’s needs, outline the structure for the document
and have a clear objective.
The objective isn’t limited to the subject, so ask yourself “What am I trying to
achieve?” With the answer, construct a target statement clarifying the desired out-
come for your writing that describes the intended action, not the content, of the
document.
It’s important to acknowledge any hidden objectives you have that could nega-
tively influence your primary aim. These relate to what you want to do and how you
want to make the reader feel. For example, venting your feelings to make the
reader feel guilty.
Tailoring your writing to the reader’s needs is one way to make it effective, although
it’s not always possible when writing to a large group.
You need to understand your reader’s knowledge level, attitudes and preferences,
which can be achieved by identifying their background. Generally, the higher a
person’s managerial level the more their interests move away from the technical
‘how’ to the commercial ‘why’.
It’s important that your document is structured in a way that makes it easy to follow,
as the most common cause of ineffective writing is poor structure.
To form your structure, list all the points you want to make and sort them into groups
under key headings, which are then arranged into a logical order based on how
you want to present them to the reader.
Your writing should always have a beginning, a middle and an end. The introduction
should inform the reader of the subject and its relevance to them. The middle covers
the full findings of your research into the subject, while the conclusion summarises
the key points and covers what should come next.
Once you have a plan for the structure, you can start drafting the document. It’s
recommended that you leave the introduction for last, as the document will evolve
as your writing, impacting what you need to include in it. It’s also best to start with
the easiest part…the middle.
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Don’t try for perfection straight away – remember, you can always go back and edit
it later. If you’re struggling with a sentence, accept the best version you have, move
on to something else and come back to it later.
Paragraphs are distinct sections within a document that express a single point or
idea. Consisting of one or more sentences, they’re usually indicated by a new line or
indentation in the text.
Another way to break up text is to use bullet points to convey several closely related
points, which also helps the reader absorb and remember information.
Editing your writing can make all the difference to its effectiveness, as it allows you to
pick up and correct flaws.
It’s best to leave the document alone, preferably overnight, before editing it as the
distance will allow you to look at it from a fresh perspective.
Always edit your own work first, reading through the entire document to ensure it
flows before focusing on the language and content.
Its good practice to also ask a colleague to read through your work and identify any
missing points or unclear passages…but don’t ask them to rewrite it.
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