Scribd
Upload
157 views

Questionnaire of RM

The document is a questionnaire about mothers' and housewives' buying behaviors of health drinks. It contains 15 questions about who they buy health drinks for, the purposes and brands of health drinks, factors that influence their purchasing decisions, preferred packaging and flavors, spending habits, and desired promotions. The questionnaire is part of a research project conducted by management students at Navnirman Institute Of Management to understand purchasing behaviors.

Uploaded by

Kaz Sudani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
157 views

Questionnaire of RM

The document is a questionnaire about mothers' and housewives' buying behaviors of health drinks. It contains 15 questions about who they buy health drinks for, the purposes and brands of health drinks, factors that influence their purchasing decisions, preferred packaging and flavors, spending habits, and desired promotions. The questionnaire is part of a research project conducted by management students at Navnirman Institute Of Management to understand purchasing behaviors.

Uploaded by

Kaz Sudani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Mothers’/ Housewives’ buying behaviour of health drinks

Respected Sir/Madam,

We are the management student of Navnirman Institute Of management(Kajal Sudani, Shweta Vadecha,
Juhi patel and Usha Sadhu) conducting a research on Mothers’/ Housewives’ buying behaviour of health
drinks. We will be thankful if you could provide us with your valuable time to give honest reply.We
assures you that the information is used for academic purpose only and kept confidential.

Thank You

Questionnaire

Mothers’/ Housewives’ buying behaviour of health drinks.

1. For whom do you buy health drinks? (Tick 1 or more)

 Children
 Yourself
 Other family members
 Specify other____________________

2. For which purpose do you buy health drinks? (Tick 1 or more)

 As a taste enhancer for milk


 For its nutritional values
 On the demand of others (children or other family members)
 Because others are buying
 Specify other____________________

3. Which various brands of health drinks are you aware of? (Tick 1 or more)

 Bournvita  Boost
 Complain  Milo
 Horlicks  Viva
 Amul Shakti

Navnirman Institute Of Management Page 1


Mothers’/ Housewives’ buying behaviour of health drinks

4. How do you come to know about various brands of health drinks in the market?
(Tick 1 or more)

 Advertisements
 Sales promotion by the companies
 Tele marketing
 Relatives
 Friends
 Doctor
 Specify other____________________

5. Where do you see the advertisement of the various health drinks? ( Tick 1 or more)

 Television  Magazines
 Outdoor hording  Newsletters
 Newspapers  Brochures
 Internet  Radio
 Specify other____________________

6. Rank the following attributes you give priority while selectingthe health drink?
(Please give rank from 1 to 7 according the priority)

Attribute Ranks

Price

Nutritional values

Gifts

Packaging

Brand image

Advertisement

Brand ambassad or Stars

Navnirman Institute Of Management Page 2


Mothers’/ Housewives’ buying behaviour of health drinks

7. Who influence your buying decision? (Tick mark any three)

 Children  Health adviser


 Media  Teachers
 Family members  Friends
 Specify other____________________
8. How frequently do you purchase health drinks? (Tick only 1)

 Once in a week
 Once in a fortnight
 Once in a month
 Once in two months
 Specify other____________________

9. How much quantity would you like to buy at a time? (Tick only 1)

 200 gms  250 gms


 500 gms  1 kg
 Specify other____________________

10. From where would you like to buy? (Tick only 1)

 Shopping malls (eg. Picnic, Subhiksha )


 Super stores (eg. Dhiraj Sons )
 General stores (eg.Shop near to your home)
 Super markets (eg. Big Bazar)
 Specify other____________________

11. Which different flavours the following brands would you liketo buy out of the
available range?
(Tick 1 or more)

 Bournvita________________________________
 Horlicks_________________________________
 Boost____________________________________

Navnirman Institute Of Management Page 3


Mothers’/ Housewives’ buying behaviour of health drinks

 Complain________________________________
 Specify other_____________________________
12. Which packaging would you like to buy? (Tick only 1)

 Pet jars  Glass bottles


 Shrink-sleeved packaging  Refill packs
 Specify other____________________

13. How much would you like to spend monthly for health drinks? (Tick only 1)

 Rs. 50-100  Rs. 150-200


 Rs. 100-150  Rs. 200-250
 Specify other____________________

14. What would you love to get with your purchase? (Tick only 1)

 Any gift
 Free Extra quantity
 Discount
 Buy 1 get 1 free
 Scratch Coupon
 Specify other____________________

15. Do you buy the same brand every time?

 Yes  No

If ‘Yes’, do you suggest brand to others?

 Yes  No

If ‘No’, why?

 Just for a change


 Because of price
 For better quality
 For trying new brand
 For new taste
 Because you are not satisfied
 With the brand

Navnirman Institute Of Management Page 4


Mothers’/ Housewives’ buying behaviour of health drinks

 Specify other____________________

Personal Detail:

Name: __________________________________________________________________

Add: ___________________________________________________________________

____________________________________________________________________

Contact No.:__________________________

Age Group: (Tick mark below)

 20-25  25-30
 30-35  35-40
 40-45  45-50
 Above 50

Education:

 10th pass  12th pass


 Undergraduate  Graduate
 Post-Graduate  Professional

Occupation: 

 Housewife  Business
 Salaried Employee  Practicing Profession
 Specify other ____________

Navnirman Institute Of Management Page 5


Mothers’/ Housewives’ buying behaviour of health drinks

Navnirman Institute Of Management Page 6

You might also like