MKT 651

Integrated Marketing Communication

Class Activity- 3: Advertisement

Source, Message and Highlight

Submitted To:
Prof.Jinal Parikh

Submitted By:
Karan Trivedi-AU1814018
MBA-2

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1. Vivo IPL - #GameBanayegaName
Source: The Celebrity (Virat Kohli)
Message: The tagline #GameBanayegaName, inspires each individual to be one of a kind.
This campaign reflects the thought that anyone with right skills and talent can make the
mark in the world, given the right opportunity.
Advertisement Highlight: The background music and the motivational tagline keeps the
advertisement worthwhile and the tagline in itself suggests the whole crux of the
advertisement.

2. Vivo IPL Hot star #Koiyaarnahinfar

Source: The Company (Hotstar)
Message: The usage of Hotstar is promoted in the advertisement by justifying that even
repelling magnetic poles can have fun and enjoy the match together when watched on
hotstar
Advertisement Highlight: The concept of using magnet is something unique and showing
the magnetic property in every situation makes the advertisement remarkable

3. Vivo IPL - #GameBanayegaName

Source: The Celebrity (IPL players)
Message: The indication of openness and transparency of selection procedure of IPL is
justified here; the background song suggests the same message indicating that the rules
would be same, and everyone should be given an equal chance. And at the time of welcome
the team states that no matter what the name is if you can play well only then you can join.
Advertisement Highlight: The attempts made from both the side creating a Tug-of- war
situation makes remarkable.

4. Flipkart-(Big Billion Day Sale)

Source: The Celebrity (Virat Kohli)

Message: The promotion of the offer is done and the statement that a man commits with
confidence about the lowest price during those days is shown which shows that the best deal
is coming. The company tries to reach out to and engage with a diverse set of customers by
bringing in celebrities and influencers.
Advertisement Highlight: The offer of special days has been highlighted in here.
5. Tata Tigor-( The Sedan for Stars)
Source: The Celebrity (Hrithik Roshan)
Message: The features and specifications of the car is shown from the user perspective. The
comfort and feel while driving is explained by the actor which enhances the decision
making.
Advertisement Highlight: The specifications of the car are highlighted in the
advertisement.

6. Manyavar Mohey-(Dulhan wali Feeling)

Source: The Celebrity (Alia Bhatt)
Message: As the bride walks down the aisle, a million of emotions come rushing in to fill
her heart and all these emotions are beautifully portrayed by Alia Bhatt in this
advertisement. She portrays-excitement, nervousness, joy, nostalgia all at once. Hence, this
campaign tries to break the perception of Dulhan and portrays Alia as a traditional bride
with a modern personality.
Advertisement Highlight: It highlights a bride’s behavior in not so standard bridal manner

7. OPPO F9 Pro-(#BestDiwaliGift)
Source: The Celebrity (Deepika Padukone)
Message: The feature of one-time free screen replacement is highlighted as usually such
offers are not availed by any competitors.
Advertisement Highlight: The slip of phone and fear of screen breakage, also the solution
that Oppo provides for it also is highlighted in a way that whenever a screen might break it
would make customer thinks of Oppo.

8. Axis Bank-(12 EMIs Off)

Source: The Celebrity (Deepika Padukone)

Message: This advertisement portrays services and benefits provided by the bank. Further,
portrays that bank provide 12 EMIs off to the customer given that he makes regular
payment for the loan taken by the bank

Advertisement Highlight: The last line she says is “Sach ko promote Karna is so easy”
suggests that the company promotes a honest schemes.

9. Vistara –(Flying-It just feels new again)

Source: The Celebrity (Deepika Padukone)

Message: The imaginary facility shown while flying like delicious food, beverages make it
convey that Vistara provides such amazing facility and the same message has been
conveyed in the advertisement. Fly the new feeling emphasizes the same message.
Advertisement Highlight: The presentation of the advertisement is very fascinating, and it
makes the advertisement worth remembering.

10.Jaguar 2018 lights

Source: The Celebrity (Deepika Padukone)
Message: The concept that Jaguar lighting has been inspired by nature and eternal sources
of light. The artistic idea of bringing in Deepika as a brand ambassador is the one who
herself is a symbol of light and brilliance much like her name.
Advertisement Highlight: Bringing in various natural sources of light and comparing it
with jaguar lights keeps an impact in the viewer’s mind.

11.Flipkart POCO F1 #AsFastAsSindhu

Source: The Celebrity (PV Sindhu)
Message: The #AsFastAsSindhu conveys the speed and that attracts the buyer to buy the
phone which is a USP of the phone. The style of comparing it with the PV Sindhu signifies
the importance of speed in the phone and the need that people can’t wait.
Advertisement Highlight: The tagline used #AsFastAsSindhu makes the image of phone’s
speed and makes it remarkable for a person to remember PocoF1 when thought of speed.

12.Yonex- My Yonex, My Choice.

Source: The Celebrity (PV Sindhu)
Message: The commercial justifies that the quality and attributes that are required by each
player has been fulfilled by Yonex and the same is stated by the tagline when it says My
Yonex My Choice.
Advertisement Highlight: The way PV Sindhu states the qualities of the product while
displaying it while playing makes it remarkable.

13.Amazon Prime 2017-(#Indiakanayaprimetime)

Source: The Company (Amazon)

Message: This new campaign breaks previously held ideas of traditional entertainment
consumption and redefines content consumption in India. It offers consumers the ability to
enjoy the latest and exclusive content, with easy to use features hence enabling them to take
control of what they want to watch, when they want to watch and where they want to watch.
Advertisement Highlight: The presentation of the advertisement showing the importance
of the USP makes it worth remembering.

14. Amazon Prime Video –(#anytimeanywhere)

Source; The Company (Amazon)

Message: The commercial highlights the feature of watching movies or series across
multiple devices and the latest content available on Amazon prime.
Advertisement Highlight: The feasibility of watching it across various devices is helpful in
remembering the advertisement.

15. Vodafone- (#PlayOn)

Source: The Celebrity (Shankar Mahadevan)

Message: The sponsor tries to use the notoriety of singer, Shankar Mahadevan who is
known for his short of breath melody, to present the idea of endless movie and TV shows
that Vodafone Play offers to its clients. It further encourages customers to get the app to
enjoy your favorite movies, latest originals and Live TV only on Vodafone PLAY at no
cost.
The peculiarity is that when the company uses the jingle of the famous song by the singer.
Advertisement Highlight: The peculiar jingle makes it highlight and easy to remember.

16. Vodafone – Be Unlimited

Source: The Celebrity (Martin Freeman)
Message: The commercial features its upcoming 5G network and unlimited data plans.
Advertisement Highlight: The lady in Red dress indicating it a Vodafone commercial as it
matches with the logo of the brand. The important part is that it says future is exciting that
indicates promotion of their new brand.
17. Vegan Viva- Are you ready to change the world?
Source: The Company
Message: The commercial focuses on highlighting the climatic condition and habitat
destruction. This advertisement tries to address this issue and encourages its consumers to
don’t harm animals and stop eating them.
Advertisement Highlight: The effect on environment and the deterioration of life makes
the advertisement remarkable.

18. Jersey Vegan- 2019

Source: Vegan Purses
Message: The commercial brings awareness about their online presence and the selling of
Eco-friendly products and in turn promote the brand.
Advertisement Highlight: The promotion of Eco-friendly product, which is really less
promoted grabs the attention.

19.   Peta- (Go -Vegan Sexual Stamina)

Source: The Company (PETA)
Message: Peta is an organization which is against the brutal treatment of the animals.
Therefore, it tries to promote the idea of being vegan through this advertisement. The
advertisement tries to promote vegan by stating that a non-vegan person has less stamina as
compared to a vegan person.

Advertisement Highlight: The way the commercial is shown where the males are dancing
with fruits and vegetable dangling from their intimate parts.

20. Amazon: (#AapkiApniDukan)

Source:-Middle-classman
Message: This advertisement portrays a middleman facing large number of problems while
purchasing furniture wherein he has to go to different places to get right type of furniture
but with Amazon he can make right purchase of his own desire at the one place and at the
best possible price.

Advertisement Highlight: tagline- Har zaroorat ka samaan mile on Amazon

-#AapkiApniDukan best captures this idea.

21. Airtel Digital TV-(Pause Live TV)

Source: The accompanied person (The loved one)

Message: The advertisement promotes to watch your favorite program with your loved ones
where you can pause live and wait for your loved ones to finish the work.
Advertisement Highlight: The ad portraits the couples where husband waits for the wife to
finish the work by pausing the program so that they can watch together. That feature makes
the advertisement worth remembering.

22. Art India-(Jewellery Ad)

Source: The Company (Bride and Groom)
Message: This ad tries change the perception of dulha-dulhan and create an ideology where
the brides are more confident, and grooms can be shy. This advertisement beautifully
captures the hesitation and awkwardness of a newlywed couple and how a small mischief
helps in breaking the ice and making things normal for them!

Advertisement Highlight: The advertisement portraits the first night of the married couple
where bride teases husband for being late on first night.

23. Incredible India- (Latest Advertisement/Commercial) 2013

Source: Cultural Values and Diversity of India

Message: To show different places of India which includes nature, cultural values cities or
historic monuments.
Advertisement Highlight: The advertisement promotes cultural values and diversity of
India by showing different places of India where some cities are rich in religious aspect,
some cities are famous for historic monuments; infrastructure; heritage, some have natural
beauty like waterfall, and some are famous for wildlife & safari parks.
 
24. Incredible India-(by India and You)

Source: Cultural Values and Diversity of India

Message: To commercial shows different places of India which includes nature, cultural
values cities or historic monuments.
Advertisement Highlight: The advertisement promotes cultural values and diversity of
India by showing different places of India where some cities are rich in religious aspect,
some cities are famous for historic monuments and some are famous for wildlife & safari
parks this makes the advertisement worth remembering

25. Clinic Plus- (#MeriBetiStrong)

Source: Daughter and Mother

Message: The commercial focuses on highlighting the need for change in society that has
historically been rooted in patriarchy, Clinic Plus' campaign illustrates how culturally and
socially mothers use their own experiences to build strong foundations for their daughters
and inspire them.
Advertisement Highlight: The advertisement shows that how mothers encourage their
daughter to be carefree and promotes her to live her dream.