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Marketing Plan Description of The Product: Ukay-Ukay Dejan's Store

The document summarizes the marketing plan for a proposed ukay-ukay store in Magnaga, Pantukan Davao De Oro. The store will offer affordable used clothes and house items. It will be located near Magnaga National High School to serve the high population area. The main customers will be students from the nearby high school based on surveys showing 44% projected demand.

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Pia Suril
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3K views

Marketing Plan Description of The Product: Ukay-Ukay Dejan's Store

The document summarizes the marketing plan for a proposed ukay-ukay store in Magnaga, Pantukan Davao De Oro. The store will offer affordable used clothes and house items. It will be located near Magnaga National High School to serve the high population area. The main customers will be students from the nearby high school based on surveys showing 44% projected demand.

Uploaded by

Pia Suril
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Chapter 3

MARKETING PLAN

Description of the Product

Ukay-ukay offers affordable and comfortable clothes that is suitable for any

occasion. The said business guarantees its customer to provide clothes that respond

to current fashion trends and it also provides house stuff including pillow, pillow

covers, curtains, bedsheets, etc. All of these products provides satisfaction to

customers who want to purchase materials in a very affordable price.

Comparison of Product with its competitors

This business has not yet introduced in Magnaga, Pantukan Davao De Oro (The

proposed location of the buiness). This is quite unique because the said location has

a total population of 10,000 individuals and most of them had to go to Kingking,

Pantukan to purchase clothes that is 14 meters away from the said place.

Location

The proposed buiness will be located at Barangay Magnaga, Pantukan Davao De

Oro near Magnaga National High School. The proponents chose this site because of

its high population and this location is the center of the said barangay.

Figure 1 shows the vicinity map of the proposed business.

Magnaga National
High School Dejan’s
Ukay-Ukay
Store

National Highway
Market Area

The area covered by this business is typically the whole Barangay Magnaga, near

Magnaga National High School.

Main Cutomer

The main customer of this buiness are the students of Magnaga National High

School.

Total Demand

Since the business has not yet proposed in the said location, this paper cannot

present historical data. The basis of this study is the survey that the proponents have

conducted.

Projected Demand

Based on the survey that have conducted, it shows that an average of 44% of

the recipients will be the customer of the said business. Table 2 presents the

projected demand

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