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Practical No 3

Dairy Milk is owned by Cadbury and is one of the biggest chocolate brands in the world. It has a variety of products including standard Dairy Milk bars as well as flavors like Oreo Crunch, Turkish, and Fruit and Nut. Cadbury uses a value-added pricing strategy, keeping prices reasonable and competitive to attract and retain customers. Dairy Milk has enjoyed tremendous success due to its high-quality products at moderate prices, leading to large sales volumes and profits that have made it the number one chocolate brand globally.

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62 views

Practical No 3

Dairy Milk is owned by Cadbury and is one of the biggest chocolate brands in the world. It has a variety of products including standard Dairy Milk bars as well as flavors like Oreo Crunch, Turkish, and Fruit and Nut. Cadbury uses a value-added pricing strategy, keeping prices reasonable and competitive to attract and retain customers. Dairy Milk has enjoyed tremendous success due to its high-quality products at moderate prices, leading to large sales volumes and profits that have made it the number one chocolate brand globally.

Uploaded by

Ashu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Ashutosh

PRACTICAL NO. 3

Que.

visit any website of FMCG organization, study its marketing mix with respective
product or price and submit a report.

Ans.

Marketing Mix of Dairy Milk – Dairy Milk Marketing Mix

Dairy Milk is owned, produced and marketed by Cadbury in the global market
and by Hershey Company in the United States. It is a confectionary and is associated
with the food industry. It was introduced to the consumer market in the year 1905 by
Cadbury Company in the United Kingdom and later its products were sold globally
because of its immense popularity. Dairy Milk In the year 2014, was ranked as the best
chocolate bar in the United Kingdom. Some of its competitors are as follows-

• Amul Chocolates
• Nestle
• Ferrero Rocher

❖ Product in the Marketing Mix of Dairy Milk:

Dairy Milk is the biggest and most accepted chocolate brand in the world. It
caters to every age and class of people.

It has positioned itself as something sweet that is necessary for everyone


because of its exquisite taste. Dairy Milk Product line started its first bar with the higher
consistency of milk chocolate. In the year 1926, Fruit & Nut was launched as part of its
line and later in the year 1933, it was followed by Whole Nut. Currently, variants of
Dairy Milk include-

• Dairy Milk
Ashutosh

• Dairy Milk Big Taste Triple Choc Sensation


• Dairy Milk Big Taste Toffee Whole Nut
• Dairy Milk Turkish
• Dairy Milk Big Taste Oreo Crunch
• Dairy Milk Bubbly
• Dairy Milk with Crunchie Bits
• Dairy Milk Freddo
• Dairy Milk Roast Almond
• Dairy Milk Crackle
• Dairy Milk Fruit and Nut – made with almonds and raisins
• Dairy Milk Caramel
• Dairy Milk Puddles Mint
• Dairy Milk Little Bar
• Dairy Milk Whole Nut- made with hazelnuts
• Dairy Milk Ritz- introduced in the United Kingdom in the year 2014 and
includes Salty-Ritz crackers

❖ Price in the Marketing Mix of Dairy Milk:

Cadbury has several products in the market to meet expectations of its


customers. The company believes in providing the best possible product at moderate
cost so that it seems affordable to every customer. All the products have value-
added pricing strategy and hence are priced differently. Dairy Milk has enjoyed the
trust of millions and it is reflected in the company’s sales figures.

Huge turnovers have resulted in good profits and lead to its number one
position. Qualitative products and reasonable pricing policy have helped Dairy Milk to
satisfy new customers and maintain the loyalty of older ones. The company has also
adopted a competitive pricing policy and has kept its prices at par with rival companies.

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