Explain the key features of business and management research and explain the difference

between basic and applied research, discuss the research process.

Business and management research:

We can define business and management research as undertaking systematic research to

The electric nature of management and management research, drawing upon knowledge
developed in different disciplines such as sociology geography, psychology, economic and
statistics, which have different underlying assumptions. The high levels of education of both
manager and employee. Most now have undergraduate and master’s degree and, as such, tend
often to be as well educated as those conducting research about them. The expectation for
research to have some practical consequences and to lead directly to action. This means it either
need to contain the potential for taking some form of the action or need to take account of the
practical consequences of the findings.it also mean that managers are unlikely to allow research
access unless they can see an advantage for their organization or themselves.

Difference between basic and applied research:

Basic research term is known as fundamental and pure research and its focus may not have
been on practical or commercial value. Basic research is also known as fundamental or pure
research since it is mainly concerned with the improvement of scientific knowledge.  The
purpose of basic research is simply to gather more information to further understand existing
phenomena specially in the field of natural sciences. Its focus is on supporting as well as
challenging assumptions which aim to explain various phenomena. Pure research looks at the
“big picture” in the sense that it looks for overall factors and related postulates. Hence,
fundamental research is purely theoretical as it delves into basic laws and principles. For
example, basic science investigations probe for answers to questions such as: How did the
universe begin? What are protons, neutrons, and electrons composed of? How do slime molds
reproduce? What is the specific genetic code ofthefruitfly? Basic research on the basis of purpose
that they expand knowledge of process business and management. Then the purpose result in
universal principle relating to the process and its relationship to outcome and finding of
significance and value of society in general. The context of basic research is undertaken by
people used in universities, choice of topic and objective determined by the researcher and
flexible time scale.

The research that is of direct and immediate use to manager, address issues that they see
important, and is presented in way that they understand and can act on .This is termed applied
research. The purpose of applied research is to know more about a certain real-world problem
and take steps to solve it. It focuses on the application of natural science principles on practical
difficulties as well as enhancing innovations. Such studies are often associated with the fields of
business, economics, health, and politics. For instance, a company may hire an applied
researcher to look into the best way of hiring applicants and placing employees in connection
with the organization’s various positions. Many applied researchers utilize the naturalistic
observation method to verify existing social difficulties and then conduct experiments to
ascertain solutions. However, data gathering challenges such as ethics and validity issues may
arise especially when testing procedures may pose for humans and animals. Thus, restrictions are
applied in employing the respective study procedures. For example, applied researchers may
investigate ways to: that improve agricultural crop production, treat or cure a specific disease and
improve the energy efficiency of homes, offices, or modes of transportation. The purpose of
applied research that improve understanding of particular business or management problem, the
main purpose is result in solution problem and finding of p[practical relevance and value to
managers in the organization. Then the context of applied research is undertaken by people based
in a variety of setting including organization and universities. The main context of applied
research that objective negotiated with originator and the time scale is tight.

 Research process:

Most research textbooks represent research as a multi-stage process that you must follow in order
to undertake and complete your research project. The precise number of stages varies, but they
usually include formulating and clarifying a topic, reviewing the literature, designing the
research, collecting data, analyzing data and writing up. In the majority of these the research
process, although presented with rationalized examples, is described as a series of stages through
which you must pass. Articles you have read may also suggest that the research process is
rational and straightforward. As part of this process, we believe that it is vital that you spend
time formulating and clarifying your research topic. This we believe should be expressed as one
or more research questions that your research must answer, accompanied by a set of objectives
that your research must address. However, we would also stress the need to reflect on your ideas
continually and revise both these and the way in which you intend to progress your research. We
believe that writing is an intrinsic part of developing your idea and understanding your research.
We and our student have found that it is not until we write our idea that we discover where our
argument needs further clarification. Understanding the research process is an important step
towards executing a thorough research or study. Let us examine the different phases in research
planning as well as the stages involved in a research process. A deeper understanding of the
process of research will help you identify the similar features that occur in the different fields
and the variety in the purpose and approaches to some studies. Understanding the research
process will help you understand the implication of deviating from a systematic approach to
research, as well as the associating consequences of ineffective and ineffectual research.
Adopting the proposed model by Rummel and Ballaine (1963), there are six steps involved in the
research process. These include identifying the area of study, choosing the topic, formulating a
research plan, collecting and then analyzing the data and then finally writing up the study. These
steps can be represented in three phases, namely the planning phase and the research phase and
then finally the presentation phase. The precise number of stages varies ,but usually including
formulating research topic ,review the literature ,designing the research collecting data analyzing
data and write up