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Case Study: Fe Noel Influencer Marketing Strategy

Fe Noel, a women's clothing brand, saw an opportunity to boost their influencer marketing strategy. They proposed partnering with influencer Khadeen Ellis, who has over 600k Instagram followers and embodies the brand's image. Working with Ellis, Fe Noel planned to launch a new collection, create a style guide with branded looks, and provide tracking links to measure engagement. The goal was to use influencer marketing to promote products, drive traffic to the site, and increase customer engagement through new content and promotions.

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76 views

Case Study: Fe Noel Influencer Marketing Strategy

Fe Noel, a women's clothing brand, saw an opportunity to boost their influencer marketing strategy. They proposed partnering with influencer Khadeen Ellis, who has over 600k Instagram followers and embodies the brand's image. Working with Ellis, Fe Noel planned to launch a new collection, create a style guide with branded looks, and provide tracking links to measure engagement. The goal was to use influencer marketing to promote products, drive traffic to the site, and increase customer engagement through new content and promotions.

Uploaded by

api-509113023
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case Study: Fe Noel

Influencer Marketing Strategy


FE NOEL
6
After closing a boutique in

CLIENT OVERVIEW
2011, Fe Noel, a womenswear
brand targeting women who
“Eat well, travel often, and
dress to inspire” was launched
by Brooklyn designer Felisha
Noel
OPPORTUNITY
1. 90% ROI from influencer marketing is comparable to or better than other marketing

MARKET INSIGHT
channels
2. Instagram stories are the second most used format, followed by YouTube and
Instagram videos.
3. 7% of companies plan to invest over a million dollars in influencer marketing in 2020

Data Source: Bigcommerce.com


Suggest possible influencer(s) who
embody the brand image and will
expand brand recognition amongst
an extended audience and
promote merchandise

INFLUENCER NETWORK & CONNECTIVITY

• Wife
• Mother INFLUENCER INFO: KHADEEN ELLIS

APPROACH
• Entrepreneur
• MUA
• Travel Lover 1. 641K Instagram Followers
• Web Talk show Host 2. 26.4K YouTube Subscribers
• Aspiring actress 3. Dead Ass Podcast w/ DeVale Ellis
4. Khadeeniam.com (Personal Blog)

Image Source: Instagram.com


INFLUENCER STRATEGY
• Launch Fe Noel Resort 2020 Collection with
Influencer as brand ambassador.
• Fe Noel x Influencer will curate a Style Book with
brand looks and alternative wears.
• Provide ambassador with customized merchandise
links to track consumer reach and engagement
• Data chart displays
consumer lack in online
engagement amongst
brand

• Influencer marketing will


promote merchandise and

OPPORTUNITY
create a platform for
engagement

Data Source: Alexa.com


Fe Noel is able to increase traffic to
their site and engage retail customers
with new products, sales, and X

BRAND IMPACT
promotions.

Image Source: Instagram.com

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