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Program Name-BBA Batch (2017 - 20) Semester Number-06 Section Name - International Business Course Name

The document provides details about the contributions of Norman Borlaug, M.S. Swaminathan, and Verghese Kurian to agriculture in India. Norman Borlaug helped develop high-yielding varieties of wheat in India which boosted food production during the Green Revolution. M.S. Swaminathan is known as the father of India's Green Revolution and founded an organization for sustainable development and food security. Verghese Kurian established cooperative dairy societies in Gujarat which helped launch the White Revolution in India and make Amul a successful national brand.

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52 views

Program Name-BBA Batch (2017 - 20) Semester Number-06 Section Name - International Business Course Name

The document provides details about the contributions of Norman Borlaug, M.S. Swaminathan, and Verghese Kurian to agriculture in India. Norman Borlaug helped develop high-yielding varieties of wheat in India which boosted food production during the Green Revolution. M.S. Swaminathan is known as the father of India's Green Revolution and founded an organization for sustainable development and food security. Verghese Kurian established cooperative dairy societies in Gujarat which helped launch the White Revolution in India and make Amul a successful national brand.

Uploaded by

ADESH JAIWAL
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Program Name- BBA

Batch (2017 – 20)

Semester Number-06

Section Name- International Business

Course Name

Assignment No.-03

Full Name of the Student- Soumen Bala

System ID- 2017014137


1.Explain in detail the contribution of Dr. Norman Borlaug.

He is considered the father of Green Revolution in India. After the British robbed India,
Agriculture needed to be boosted. Borlaug was a specialist in agronomy and related genetics.
For biology students, Mexico is synonymous with genetically enhanced or modified plants.
Borlaug came from Mexico to India. He worked with M.S.Swaminathan (he is famous for his
work in the same field in India) in IARI (Indian Agricultural Research Institute to develop semi-
dwarf varieties of food crops namely wheat and rice. Semi-dwarf varieties require less inputs but
give same output as normal crops owing to their smaller stalk size. Ever heard of Sharbati
Sonora, Lerma Rojo, Sharbati-64, Safed Lerma, Sonalika?
These were the varieties of wheat developed with his help by IARI.It came in the time of need
when India had a population boom and food production was inadequate. Crop records went
through the roof after the Green Revolution.
After this,
Plant engineering began developing and India slowly became self-sufficient in food.
White, blue and yellow revolutions developed after this for milk, aquaculture and eggs
respectively. Norman Borlaug was awarded Padma Vibhushan for his contribution, Second
highest civilian award by the Government of India.
He was also awarded the Nobel Prize for peace.
So yes, he had a huge contribution to India's development.

2. Explain in detail, the contribution of M S Swaminatham. And also explain


in detail the recommendation of M S Swaminatham committee to improve
agriculture in India.

Monkombu Sambasivan Swaminathan is a well-known Indian agricultural


scientist. He was born in Kumbakonam, Tamil Nadu on August 7, 1925. His father
was a surgeon and he is the second of four sons. Dr. Swaminathan is popularly
called the father of India's Green Revolution, for his contributions to the
development of high-yielding varieties of wheat. He founded the MS
Swaminathan Research Foundation, the pioneer organization behind the
''evergreen revolution''. Throughout his life Dr. Swaminathan worked consistently
toward a vision of a world in which there were no hungry or poor populations. He
also did great work with the concept of sustainable development, especially with
eco-friendly techniques of agriculture, food availability, and biodiversity
conservation.

Recommendation
I. Distribution of ceiling-surplus and wasteland among farmers, prevention of the
non- agriculture use of farmland, securing gazing rights and seasonal forest access
to forest tribal were the mainland reforms suggested in the commission. It also
suggested establishing a National Land use Advisory Service, which would link
land use decisions with ecological and marketing factors of season and
geography- specific basis.

II. One recommendation was to reform irrigation resources and its distribution
among farmers. The commission also suggested the use of rainwater harvesting,
water level recharging to increase water supply.

III. The commission recommended spreading outreach of institutional credit by


reducing crop loan interest rates, providing a moratorium on debt recovery,
agricultural risk fund and a separate kisan credit card for women farmers, among
other services.

IIII. To address the growing farmer suicides, affordable health insurance at


primary health centres In rural areas was one of the key recommendations. The
recommendations included an extension of national rural health mission to
suicide-prone areas. Restructuring of microfinance policies, covering all crops by
insurance and social security net for support were also sought.

3. Explain the contribution of Mr. Verghese Kurian in the white revolution of


India.

While Dr Verghese Kurian was indeed the father of the White Revolution, the seeds of this
inspiring saga were laid by several others. Their names are highlighted in bold letters below.

 In 1946, a group of marginal farmers of Khera District. led by Tribhuvandas Patel, approached
Sardar Patel with their grievance. Polson, a Bombay based dairy had a monopoly on the
collection of milk from the farmers of Khera and supplying it to Bombay city. They paid a
pittance to the farmers and made huge profits at their expense.
 Sardar Patel asked them to form a co-operative and directly supply milk to Bombay, He also
directed Morarji Desai to assist the farmers in setting up co-operative societies and running
them under the leadership of Tribhuvandas Patel.
 In 1950, a young engineer, V Kurian joined the fledgling dairy and he hired the services of
refugee from Karachi, H M Dalaya, a dairy expert and a classmate of his from the Michigan State
University. While Kurian handled the marketing and statutory aspects, the technical aspects
were handled by Dalaya, who had invented a method of producing milk powder from Buffalo
milk, something that experts said was impossible to do.
 Under the leadership of Tribhuvandas Patel, Kurian and Dalaya, the cooperative movement
spread all over Gujarat and in 1966, the services of Sylvester Da Cunha, the marketing guru were
hired to launch a highly successful advertising campaign which made Amul (an acronym of
Anand Milk Union Ltd) a household brand. Under the creative genius called Bharat Dabholkar,
the Amul ads had a devoted fan following all over India.

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