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The document describes a factor analysis conducted on 20 variables measured for 286 cases from an Excel dataset. It provides descriptive statistics for each variable, a correlation matrix between all variables, and notes on the factor analysis syntax and results including extraction of principal components and rotation using varimax. The analysis aims to identify underlying factors or dimensions in the 20 variables.

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Kartik Soni
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52 views

OUTPUT

The document describes a factor analysis conducted on 20 variables measured for 286 cases from an Excel dataset. It provides descriptive statistics for each variable, a correlation matrix between all variables, and notes on the factor analysis syntax and results including extraction of principal components and rotation using varimax. The analysis aims to identify underlying factors or dimensions in the 20 variables.

Uploaded by

Kartik Soni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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GET DATA /TYPE=XLSX /FILE='C:\Users\hp\Desktop\New Book.

xlsx' /SHEET=name
'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767.
FACTOR /VARIABLES Price Taste BrandImageName NoAddedSugar NoPreservatives
NoSideEffects Advertisements ConsistentAvailability Promotional Offers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /MISSING LISTWISE /ANALYSIS Price Taste
BrandImageName NoAddedSugar NoPreservatives NoSideEffects Advertisements
ConsistentAvailability PromotionalO ffers Packaging HealthBenefits
ProductRangeFlavours ConveniencePackSize SpecialOffers CelebrityEndorsements
FreeGifts QualityofIngredients Trustworthiness Satisfaction /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis

Notes

Output Created 23-Apr-2020 01:58:40

Comments

Input Active Dataset DataSet2

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 286


File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined


missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on


cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/MISSING LISTWISE
/ANALYSIS Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.281

Elapsed Time 0:00:00.310

Maximum Memory Required 43972 (42.941K) bytes

[DataSet2]
Descriptive Statistics

Mean Std. Deviation Analysis N

[Price] 3.24 1.044 285

[Taste] 2.33 1.194 285

[Brand Image/ Name] 3.74 .993 285

[No Added Sugar] 2.24 1.119 285

[No Preservatives] 3.94 1.005 285

[No Side Effects] 2.38 1.246 285

[Advertisements] 2.09 .895 285

[Consistent Availability] 3.34 .765 285

[Promotional Offers] 1.99 .957 285

[Packaging] 1.95 .972 285

[Health Benefits] 3.39 .778 285

[Product Range/ Flavours] 2.02 1.000 285

[Convenience/ Pack Size] 2.13 1.010 285

[Special Offers] 3.79 1.002 285

[Celebrity Endorsements] 2.62 1.317 285

[Free Gifts] 1.82 1.114 285

[Quality of Ingredients] 3.10 1.197 285

[Trustworthiness] 1.45 .873 285

[Satisfaction] 3.70 1.055 285

Correlation Matrixa

[Brand Image/ [No Added


[Price] [Taste] Name] Sugar]

Correlation [Price] 1.000 -.320 .405 -.431

[Taste] -.320 1.000 -.387 .648

[Brand Image/ Name] .405 -.387 1.000 -.448

[No Added Sugar] -.431 .648 -.448 1.000

[No Preservatives] .375 -.439 .416 -.504


[No Side Effects] -.313 .478 -.303 .559

[Advertisements] -.144 .460 -.275 .456

[Consistent Availability] .232 -.250 .320 -.265

[Promotional Offers] -.166 .405 -.319 .371

[Packaging] -.036 .364 -.255 .374

[Health Benefits] .110 -.161 .245 -.181

[Product Range/ Flavours] -.190 .366 -.296 .364

[Convenience/ Pack Size] -.146 .328 -.227 .360

[Special Offers] .169 -.190 .352 -.300

[Celebrity Endorsements] -.111 .210 -.189 .209

[Free Gifts] -.147 .180 -.214 .221

[Quality of Ingredients] .251 -.222 .350 -.272

[Trustworthiness] -.141 .170 -.192 .175

[Satisfaction] .171 -.159 .289 -.183

Sig. (1-tailed) [Price] .000 .000 .000

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .008 .000 .000 .000

[Consistent Availability] .000 .000 .000 .000

[Promotional Offers] .003 .000 .000 .000

[Packaging] .272 .000 .000 .000

[Health Benefits] .032 .003 .000 .001

[Product Range/ Flavours] .001 .000 .000 .000

[Convenience/ Pack Size] .007 .000 .000 .000

[Special Offers] .002 .001 .000 .000

[Celebrity Endorsements] .030 .000 .001 .000

[Free Gifts] .006 .001 .000 .000


[Quality of Ingredients] .000 .000 .000 .000

[Trustworthiness] .009 .002 .001 .002

[Satisfaction] .002 .004 .000 .001

a. Determinant = .002

Correlation Matrixa

[No
Preservatives] [No Side Effects] [Advertisements]

Correlation [Price] .375 -.313 -.144

[Taste] -.439 .478 .460

[Brand Image/ Name] .416 -.303 -.275

[No Added Sugar] -.504 .559 .456

[No Preservatives] 1.000 -.576 -.264

[No Side Effects] -.576 1.000 .316

[Advertisements] -.264 .316 1.000

[Consistent Availability] .281 -.239 -.267

[Promotional Offers] -.305 .329 .396

[Packaging] -.270 .322 .439

[Health Benefits] .253 -.225 -.299

[Product Range/ Flavours] -.381 .310 .387

[Convenience/ Pack Size] -.316 .284 .307

[Special Offers] .362 -.233 -.175

[Celebrity Endorsements] -.183 .155 .259

[Free Gifts] -.201 .171 .183

[Quality of Ingredients] .335 -.204 -.192

[Trustworthiness] -.244 .168 .173

[Satisfaction] .279 -.187 -.202

Sig. (1-tailed) [Price] .000 .000 .008

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000


[No Preservatives] .000 .000

[No Side Effects] .000 .000

[Advertisements] .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000

[Special Offers] .000 .000 .002

[Celebrity Endorsements] .001 .004 .000

[Free Gifts] .000 .002 .001

[Quality of Ingredients] .000 .000 .001

[Trustworthiness] .000 .002 .002

[Satisfaction] .000 .001 .000

a. Determinant = .002

Correlation Matrixa

[Consistent [Promotional
Availability] Offers] [Packaging] [Health Benefits]

Correlation [Price] .232 -.166 -.036 .110

[Taste] -.250 .405 .364 -.161

[Brand Image/ Name] .320 -.319 -.255 .245

[No Added Sugar] -.265 .371 .374 -.181

[No Preservatives] .281 -.305 -.270 .253

[No Side Effects] -.239 .329 .322 -.225

[Advertisements] -.267 .396 .439 -.299

[Consistent Availability] 1.000 -.369 -.269 .375

[Promotional Offers] -.369 1.000 .567 -.319

[Packaging] -.269 .567 1.000 -.252

[Health Benefits] .375 -.319 -.252 1.000


[Product Range/ Flavours] -.263 .387 .385 -.214

[Convenience/ Pack Size] -.157 .341 .337 -.207

[Special Offers] .228 -.190 -.181 .314

[Celebrity Endorsements] -.214 .281 .257 -.196

[Free Gifts] -.211 .222 .173 -.140

[Quality of Ingredients] .159 -.192 -.129 .162

[Trustworthiness] -.142 .033 .053 -.043

[Satisfaction] .325 -.217 -.177 .209

Sig. (1-tailed) [Price] .000 .003 .272 .032

[Taste] .000 .000 .000 .003

[Brand Image/ Name] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .001

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .000 .000 .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000 .000

[Convenience/ Pack Size] .004 .000 .000 .000

[Special Offers] .000 .001 .001 .000

[Celebrity Endorsements] .000 .000 .000 .000

[Free Gifts] .000 .000 .002 .009

[Quality of Ingredients] .004 .001 .015 .003

[Trustworthiness] .008 .290 .187 .235

[Satisfaction] .000 .000 .001 .000

a. Determinant = .002

Correlation Matrixa
[Product Range/ [Convenience/
Flavours] Pack Size] [Special Offers]

Correlation [Price] -.190 -.146 .169

[Taste] .366 .328 -.190

[Brand Image/ Name] -.296 -.227 .352

[No Added Sugar] .364 .360 -.300

[No Preservatives] -.381 -.316 .362

[No Side Effects] .310 .284 -.233

[Advertisements] .387 .307 -.175

[Consistent Availability] -.263 -.157 .228

[Promotional Offers] .387 .341 -.190

[Packaging] .385 .337 -.181

[Health Benefits] -.214 -.207 .314

[Product Range/ Flavours] 1.000 .542 -.277

[Convenience/ Pack Size] .542 1.000 -.287

[Special Offers] -.277 -.287 1.000

[Celebrity Endorsements] .535 .414 -.183

[Free Gifts] .408 .287 -.208

[Quality of Ingredients] -.255 -.156 .393

[Trustworthiness] .320 .235 -.085

[Satisfaction] -.231 -.116 .453

Sig. (1-tailed) [Price] .001 .007 .002

[Taste] .000 .000 .001

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000

[No Side Effects] .000 .000 .000

[Advertisements] .000 .000 .002

[Consistent Availability] .000 .004 .000

[Promotional Offers] .000 .000 .001

[Packaging] .000 .000 .001


[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .000

[Special Offers] .000 .000

[Celebrity Endorsements] .000 .000 .001

[Free Gifts] .000 .000 .000

[Quality of Ingredients] .000 .004 .000

[Trustworthiness] .000 .000 .077

[Satisfaction] .000 .025 .000

a. Determinant = .002

Correlation Matrixa

[Celebrity [Quality of
Endorsements] [Free Gifts] Ingredients]

Correlation [Price] -.111 -.147 .251

[Taste] .210 .180 -.222

[Brand Image/ Name] -.189 -.214 .350

[No Added Sugar] .209 .221 -.272

[No Preservatives] -.183 -.201 .335

[No Side Effects] .155 .171 -.204

[Advertisements] .259 .183 -.192

[Consistent Availability] -.214 -.211 .159

[Promotional Offers] .281 .222 -.192

[Packaging] .257 .173 -.129

[Health Benefits] -.196 -.140 .162

[Product Range/ Flavours] .535 .408 -.255

[Convenience/ Pack Size] .414 .287 -.156

[Special Offers] -.183 -.208 .393

[Celebrity Endorsements] 1.000 .543 -.160

[Free Gifts] .543 1.000 -.105

[Quality of Ingredients] -.160 -.105 1.000


[Trustworthiness] .325 .331 -.197

[Satisfaction] -.153 -.179 .425

Sig. (1-tailed) [Price] .030 .006 .000

[Taste] .000 .001 .000

[Brand Image/ Name] .001 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .001 .000 .000

[No Side Effects] .004 .002 .000

[Advertisements] .000 .001 .001

[Consistent Availability] .000 .000 .004

[Promotional Offers] .000 .000 .001

[Packaging] .000 .002 .015

[Health Benefits] .000 .009 .003

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .004

[Special Offers] .001 .000 .000

[Celebrity Endorsements] .000 .003

[Free Gifts] .000 .038

[Quality of Ingredients] .003 .038

[Trustworthiness] .000 .000 .000

[Satisfaction] .005 .001 .000

a. Determinant = .002

Correlation Matrixa

[Trustworthiness] [Satisfaction]

Correlation [Price] -.141 .171

[Taste] .170 -.159

[Brand Image/ Name] -.192 .289

[No Added Sugar] .175 -.183

[No Preservatives] -.244 .279

[No Side Effects] .168 -.187


[Advertisements] .173 -.202

[Consistent Availability] -.142 .325

[Promotional Offers] .033 -.217

[Packaging] .053 -.177

[Health Benefits] -.043 .209

[Product Range/ Flavours] .320 -.231

[Convenience/ Pack Size] .235 -.116

[Special Offers] -.085 .453

[Celebrity Endorsements] .325 -.153

[Free Gifts] .331 -.179

[Quality of Ingredients] -.197 .425

[Trustworthiness] 1.000 -.070

[Satisfaction] -.070 1.000

Sig. (1-tailed) [Price] .009 .002

[Taste] .002 .004

[Brand Image/ Name] .001 .000

[No Added Sugar] .002 .001

[No Preservatives] .000 .000

[No Side Effects] .002 .001

[Advertisements] .002 .000

[Consistent Availability] .008 .000

[Promotional Offers] .290 .000

[Packaging] .187 .001

[Health Benefits] .235 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .025

[Special Offers] .077 .000

[Celebrity Endorsements] .000 .005

[Free Gifts] .000 .001

[Quality of Ingredients] .000 .000


[Trustworthiness] .119

[Satisfaction] .119

a. Determinant = .002

Inverse of Correlation Matrix

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

[Price] 1.443 .044 -.319 .414 -.190

[Taste] .044 1.998 .145 -.795 .150

[Brand Image/ Name] -.319 .145 1.594 .224 -.161

[No Added Sugar] .414 -.795 .224 2.453 .163

[No Preservatives] -.190 .150 -.161 .163 1.940

[No Side Effects] .070 -.198 -.112 -.503 .666

[Advertisements] -.090 -.312 -.003 -.360 -.144

[Consistent Availability] -.131 .022 -.132 .021 -.049

[Promotional Offers] .024 -.218 .113 .032 .010

[Packaging] -.286 -.023 .073 -.193 .016

[Health Benefits] .019 -.107 -.074 -.163 -.102

[Product Range/ Flavours] .015 -.092 .008 .057 .220

[Convenience/ Pack Size] -.013 -.062 -.048 -.165 .067

[Special Offers] .109 -.116 -.199 .228 -.202

[Celebrity Endorsements] .005 -.003 -.034 .058 -.126

[Free Gifts] .035 .052 .060 -.100 -.021

[Quality of Ingredients] -.111 .009 -.177 .067 -.143

[Trustworthiness] -.013 -.018 .092 .055 .173

[Satisfaction] -.024 -.027 -.049 -.167 -.072

Inverse of Correlation Matrix

[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers]

[Price] .070 -.090 -.131 .024

[Taste] -.198 -.312 .022 -.218


[Brand Image/ Name] -.112 -.003 -.132 .113

[No Added Sugar] -.503 -.360 .021 .032

[No Preservatives] .666 -.144 -.049 .010

[No Side Effects] 1.825 .000 -.006 -.072

[Advertisements] .000 1.612 .027 -.089

[Consistent Availability] -.006 .027 1.431 .254

[Promotional Offers] -.072 -.089 .254 1.819

[Packaging] -.119 -.286 .048 -.654

[Health Benefits] .107 .256 -.334 .164

[Product Range/ Flavours] -.003 -.197 .042 -.111

[Convenience/ Pack Size] -.018 -.016 -.119 -.145

[Special Offers] -.041 -.101 .020 -.125

[Celebrity Endorsements] .066 -.036 .041 -.070

[Free Gifts] -.017 .054 .046 -.088

[Quality of Ingredients] -.060 .030 .133 .091

[Trustworthiness] -.045 -.112 .105 .235

[Satisfaction] .039 .115 -.294 .028

Inverse of Correlation Matrix

[Product Range/ [Convenience/


[Packaging] [Health Benefits] Flavours] Pack Size]

[Price] -.286 .019 .015 -.013

[Taste] -.023 -.107 -.092 -.062

[Brand Image/ Name] .073 -.074 .008 -.048

[No Added Sugar] -.193 -.163 .057 -.165

[No Preservatives] .016 -.102 .220 .067

[No Side Effects] -.119 .107 -.003 -.018

[Advertisements] -.286 .256 -.197 -.016

[Consistent Availability] .048 -.334 .042 -.119

[Promotional Offers] -.654 .164 -.111 -.145

[Packaging] 1.746 .018 -.182 -.100

[Health Benefits] .018 1.363 -.068 .055

[Product Range/ Flavours] -.182 -.068 2.015 -.525

[Convenience/ Pack Size] -.100 .055 -.525 1.623


[Special Offers] -.009 -.279 .037 .250

[Celebrity Endorsements] -.054 .099 -.510 -.253

[Free Gifts] .052 -.025 -.169 .027

[Quality of Ingredients] -.068 -.003 .096 -.082

[Trustworthiness] .092 -.082 -.159 -.098

[Satisfaction] .038 .056 .061 -.123

Inverse of Correlation Matrix

[Celebrity [Quality of
[Special Offers] Endorsements] [Free Gifts] Ingredients] [Trustworthiness]

[Price] .109 .005 .035 -.111 -.013

[Taste] -.116 -.003 .052 .009 -.018

[Brand Image/ Name] -.199 -.034 .060 -.177 .092

[No Added Sugar] .228 .058 -.100 .067 .055

[No Preservatives] -.202 -.126 -.021 -.143 .173

[No Side Effects] -.041 .066 -.017 -.060 -.045

[Advertisements] -.101 -.036 .054 .030 -.112

[Consistent Availability] .020 .041 .046 .133 .105

[Promotional Offers] -.125 -.070 -.088 .091 .235

[Packaging] -.009 -.054 .052 -.068 .092

[Health Benefits] -.279 .099 -.025 -.003 -.082

[Product Range/ Flavours] .037 -.510 -.169 .096 -.159

[Convenience/ Pack Size] .250 -.253 .027 -.082 -.098

[Special Offers] 1.602 -.034 .119 -.271 -.120

[Celebrity Endorsements] -.034 1.810 -.648 .066 -.177

[Free Gifts] .119 -.648 1.559 -.163 -.253

[Quality of Ingredients] -.271 .066 -.163 1.461 .184

[Trustworthiness] -.120 -.177 -.253 .184 1.312

[Satisfaction] -.451 -.011 .102 -.408 -.098

Inverse of Correlation Matrix

[Satisfaction]

[Price] -.024

[Taste] -.027
[Brand Image/ Name] -.049

[No Added Sugar] -.167

[No Preservatives] -.072

[No Side Effects] .039

[Advertisements] .115

[Consistent Availability] -.294

[Promotional Offers] .028

[Packaging] .038

[Health Benefits] .056

[Product Range/ Flavours] .061

[Convenience/ Pack Size] -.123

[Special Offers] -.451

[Celebrity Endorsements] -.011

[Free Gifts] .102

[Quality of Ingredients] -.408

[Trustworthiness] -.098

[Satisfaction] 1.518

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .882


of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1798.535

df 171

Sig. .000

Communalities

Initial Extraction

[Price] 1.000 .507

[Taste] 1.000 .646

[Brand Image/ Name] 1.000 .481

[No Added Sugar] 1.000 .719


[No Preservatives] 1.000 .579

[No Side Effects] 1.000 .558

[Advertisements] 1.000 .483

[Consistent Availability] 1.000 .385

[Promotional Offers] 1.000 .617

[Packaging] 1.000 .634

[Health Benefits] 1.000 .446

[Product Range/ Flavours] 1.000 .632

[Convenience/ Pack Size] 1.000 .475

[Special Offers] 1.000 .556

[Celebrity Endorsements] 1.000 .689

[Free Gifts] 1.000 .570

[Quality of Ingredients] 1.000 .503

[Trustworthiness] 1.000 .512

[Satisfaction] 1.000 .606

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 6.012 31.643 31.643 6.012 31.643 31.643

2 1.693 8.908 40.551 1.693 8.908 40.551

3 1.509 7.943 48.494 1.509 7.943 48.494

4 1.384 7.285 55.780 1.384 7.285 55.780

5 .970 5.104 60.884

6 .830 4.369 65.253

7 .785 4.131 69.384

8 .717 3.774 73.158

9 .664 3.492 76.651

10 .610 3.208 79.859

11 .592 3.115 82.974

12 .492 2.589 85.563


13 .472 2.482 88.045

14 .432 2.276 90.321

15 .407 2.142 92.464

16 .402 2.117 94.581

17 .373 1.961 96.542

18 .361 1.901 98.443

19 .296 1.557 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative %

1 3.103 16.333 16.333

2 2.675 14.079 30.411

3 2.509 13.206 43.617

4 2.311 12.163 55.780

Extraction Method: Principal Component Analysis.


Component Matrixa

Component

1 2 3 4

[Price] -.453 .366 .093 -.399

[Taste] .667 -.147 .362 .218

[Brand Image/ Name] -.616 .277 .141 -.076

[No Added Sugar] .722 -.228 .272 .269

[No Preservatives] -.675 .271 .029 -.221

[No Side Effects] .625 -.237 .247 .222

[Advertisements] .599 .081 .310 -.147

[Consistent Availability] -.514 .073 .082 .331


[Promotional Offers] .622 .078 .317 -.352

[Packaging] .570 .150 .406 -.350

[Health Benefits] -.447 .042 .053 .491

[Product Range/ Flavours] .679 .407 -.054 .052

[Convenience/ Pack Size] .579 .363 .063 .061

[Special Offers] -.513 .207 .445 .227

[Celebrity Endorsements] .511 .621 -.203 .046

[Free Gifts] .461 .508 -.284 .136

[Quality of Ingredients] -.468 .287 .449 .013

[Trustworthiness] .354 .333 -.289 .439

[Satisfaction] -.450 .247 .481 .333

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Price] -.659 .130 -.074 .225

[Taste] .688 .391 .136 .015

[Brand Image/ Name] -.509 -.142 -.130 .431

[No Added Sugar] .767 .322 .143 -.082

[No Preservatives] -.656 -.148 -.171 .313

[No Side Effects] .680 .285 .086 -.082

[Advertisements] .309 .591 .186 -.062

[Consistent Availability] -.123 -.408 -.097 .441

[Promotional Offers] .203 .732 .127 -.154

[Packaging] .162 .768 .131 -.041

[Health Benefits] .019 -.494 -.032 .448

[Product Range/ Flavours] .227 .364 .652 -.152

[Convenience/ Pack Size] .224 .365 .539 -.039

[Special Offers] -.158 -.113 -.142 .706

[Celebrity Endorsements] -.017 .235 .789 -.110


[Free Gifts] .041 .087 .734 -.151

[Quality of Ingredients] -.296 .058 -.127 .629

[Trustworthiness] .239 -.189 .646 -.049

[Satisfaction] -.068 -.118 -.062 .764

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 9 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .595 .518 .448 -.421

2 -.479 .184 .774 .371

3 .252 .569 -.322 .714

4 .594 -.612 .312 .419

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

GET DATA /TYPE=XLSX /FILE='C:\Users\hp\Desktop\New Book.xlsx' /SHEET=name


'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767.
FACTOR /VARIABLES Price Taste BrandImageName NoAddedSugar NoPreservatives
NoSideEffects Advertisements ConsistentAvailability Promotional Offers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /MISSING LISTWISE /ANALYSIS Price Taste
BrandImageName NoAddedSugar NoPreservatives NoSideEffects Advertisements
ConsistentAvailability PromotionalO ffers Packaging HealthBenefits
ProductRangeFlavours ConveniencePackSize SpecialOffers CelebrityEndorsements
FreeGifts QualityofIngredients Trustworthiness Satisfaction /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis

Notes
Output Created 23-Apr-2020 02:08:41

Comments

Input Active Dataset DataSet3

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 300


File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined


missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on


cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/MISSING LISTWISE
/ANALYSIS Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.297

Elapsed Time 0:00:00.286

Maximum Memory Required 43972 (42.941K) bytes

[DataSet3]
Descriptive Statistics

Mean Std. Deviation Analysis N

[Price] 3.24 1.032 300

[Taste] 2.35 1.189 300

[Brand Image/ Name] 3.72 1.002 300

[No Added Sugar] 2.28 1.133 300

[No Preservatives] 3.92 1.024 300

[No Side Effects] 2.37 1.232 300

[Advertisements] 2.09 .887 300

[Consistent Availability] 3.34 .765 300

[Promotional Offers] 1.99 .955 300

[Packaging] 1.95 .973 300

[Health Benefits] 3.39 .779 300

[Product Range/ Flavours] 2.03 .998 300

[Convenience/ Pack Size] 2.12 .999 300

[Special Offers] 3.77 .993 300

[Celebrity Endorsements] 2.64 1.305 300

[Free Gifts] 1.81 1.092 300

[Quality of Ingredients] 3.08 1.184 300

[Trustworthiness] 1.43 .857 300

[Satisfaction] 3.70 1.055 300

Correlation Matrixa

[Brand Image/ [No Added


[Price] [Taste] Name] Sugar]

Correlation [Price] 1.000 -.312 .397 -.411

[Taste] -.312 1.000 -.395 .647

[Brand Image/ Name] .397 -.395 1.000 -.448

[No Added Sugar] -.411 .647 -.448 1.000

[No Preservatives] .366 -.450 .449 -.492


[No Side Effects] -.317 .461 -.293 .537

[Advertisements] -.119 .444 -.257 .437

[Consistent Availability] .215 -.264 .345 -.266

[Promotional Offers] -.160 .389 -.317 .370

[Packaging] -.022 .358 -.250 .376

[Health Benefits] .107 -.176 .268 -.192

[Product Range/ Flavours] -.175 .364 -.310 .366

[Convenience/ Pack Size] -.139 .329 -.236 .342

[Special Offers] .161 -.193 .361 -.316

[Celebrity Endorsements] -.111 .202 -.179 .181

[Free Gifts] -.151 .179 -.214 .205

[Quality of Ingredients] .246 -.223 .352 -.267

[Trustworthiness] -.137 .164 -.191 .165

[Satisfaction] .158 -.166 .298 -.174

Sig. (1-tailed) [Price] .000 .000 .000

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .019 .000 .000 .000

[Consistent Availability] .000 .000 .000 .000

[Promotional Offers] .003 .000 .000 .000

[Packaging] .352 .000 .000 .000

[Health Benefits] .032 .001 .000 .000

[Product Range/ Flavours] .001 .000 .000 .000

[Convenience/ Pack Size] .008 .000 .000 .000

[Special Offers] .003 .000 .000 .000

[Celebrity Endorsements] .027 .000 .001 .001

[Free Gifts] .004 .001 .000 .000


[Quality of Ingredients] .000 .000 .000 .000

[Trustworthiness] .009 .002 .000 .002

[Satisfaction] .003 .002 .000 .001

a. Determinant = .002

Correlation Matrixa

[No
Preservatives] [No Side Effects] [Advertisements]

Correlation [Price] .366 -.317 -.119

[Taste] -.450 .461 .444

[Brand Image/ Name] .449 -.293 -.257

[No Added Sugar] -.492 .537 .437

[No Preservatives] 1.000 -.556 -.246

[No Side Effects] -.556 1.000 .299

[Advertisements] -.246 .299 1.000

[Consistent Availability] .302 -.218 -.273

[Promotional Offers] -.295 .304 .376

[Packaging] -.252 .293 .443

[Health Benefits] .269 -.211 -.290

[Product Range/ Flavours] -.375 .286 .379

[Convenience/ Pack Size] -.318 .270 .304

[Special Offers] .358 -.218 -.177

[Celebrity Endorsements] -.176 .138 .255

[Free Gifts] -.202 .168 .171

[Quality of Ingredients] .331 -.186 -.179

[Trustworthiness] -.240 .168 .171

[Satisfaction] .298 -.177 -.202

Sig. (1-tailed) [Price] .000 .000 .019

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000


[No Preservatives] .000 .000

[No Side Effects] .000 .000

[Advertisements] .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000

[Special Offers] .000 .000 .001

[Celebrity Endorsements] .001 .008 .000

[Free Gifts] .000 .002 .002

[Quality of Ingredients] .000 .001 .001

[Trustworthiness] .000 .002 .001

[Satisfaction] .000 .001 .000

a. Determinant = .002

Correlation Matrixa

[Consistent [Promotional
Availability] Offers] [Packaging] [Health Benefits]

Correlation [Price] .215 -.160 -.022 .107

[Taste] -.264 .389 .358 -.176

[Brand Image/ Name] .345 -.317 -.250 .268

[No Added Sugar] -.266 .370 .376 -.192

[No Preservatives] .302 -.295 -.252 .269

[No Side Effects] -.218 .304 .293 -.211

[Advertisements] -.273 .376 .443 -.290

[Consistent Availability] 1.000 -.361 -.284 .394

[Promotional Offers] -.361 1.000 .557 -.318

[Packaging] -.284 .557 1.000 -.262

[Health Benefits] .394 -.318 -.262 1.000


[Product Range/ Flavours] -.279 .386 .387 -.229

[Convenience/ Pack Size] -.177 .334 .340 -.230

[Special Offers] .237 -.207 -.191 .315

[Celebrity Endorsements] -.212 .271 .247 -.185

[Free Gifts] -.210 .216 .161 -.142

[Quality of Ingredients] .168 -.206 -.127 .175

[Trustworthiness] -.147 .038 .052 -.051

[Satisfaction] .337 -.225 -.183 .225

Sig. (1-tailed) [Price] .000 .003 .352 .032

[Taste] .000 .000 .000 .001

[Brand Image/ Name] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .000 .000 .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000 .000

[Convenience/ Pack Size] .001 .000 .000 .000

[Special Offers] .000 .000 .000 .000

[Celebrity Endorsements] .000 .000 .000 .001

[Free Gifts] .000 .000 .003 .007

[Quality of Ingredients] .002 .000 .014 .001

[Trustworthiness] .005 .256 .183 .191

[Satisfaction] .000 .000 .001 .000

a. Determinant = .002

Correlation Matrixa
[Product Range/ [Convenience/
Flavours] Pack Size] [Special Offers]

Correlation [Price] -.175 -.139 .161

[Taste] .364 .329 -.193

[Brand Image/ Name] -.310 -.236 .361

[No Added Sugar] .366 .342 -.316

[No Preservatives] -.375 -.318 .358

[No Side Effects] .286 .270 -.218

[Advertisements] .379 .304 -.177

[Consistent Availability] -.279 -.177 .237

[Promotional Offers] .386 .334 -.207

[Packaging] .387 .340 -.191

[Health Benefits] -.229 -.230 .315

[Product Range/ Flavours] 1.000 .533 -.294

[Convenience/ Pack Size] .533 1.000 -.279

[Special Offers] -.294 -.279 1.000

[Celebrity Endorsements] .498 .404 -.172

[Free Gifts] .397 .282 -.201

[Quality of Ingredients] -.248 -.161 .389

[Trustworthiness] .315 .234 -.085

[Satisfaction] -.231 -.136 .443

Sig. (1-tailed) [Price] .001 .008 .003

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000

[No Side Effects] .000 .000 .000

[Advertisements] .000 .000 .001

[Consistent Availability] .000 .001 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000


[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .000

[Special Offers] .000 .000

[Celebrity Endorsements] .000 .000 .001

[Free Gifts] .000 .000 .000

[Quality of Ingredients] .000 .003 .000

[Trustworthiness] .000 .000 .072

[Satisfaction] .000 .009 .000

a. Determinant = .002

Correlation Matrixa

[Celebrity [Quality of
Endorsements] [Free Gifts] Ingredients]

Correlation [Price] -.111 -.151 .246

[Taste] .202 .179 -.223

[Brand Image/ Name] -.179 -.214 .352

[No Added Sugar] .181 .205 -.267

[No Preservatives] -.176 -.202 .331

[No Side Effects] .138 .168 -.186

[Advertisements] .255 .171 -.179

[Consistent Availability] -.212 -.210 .168

[Promotional Offers] .271 .216 -.206

[Packaging] .247 .161 -.127

[Health Benefits] -.185 -.142 .175

[Product Range/ Flavours] .498 .397 -.248

[Convenience/ Pack Size] .404 .282 -.161

[Special Offers] -.172 -.201 .389

[Celebrity Endorsements] 1.000 .535 -.169

[Free Gifts] .535 1.000 -.106

[Quality of Ingredients] -.169 -.106 1.000


[Trustworthiness] .312 .333 -.194

[Satisfaction] -.152 -.178 .419

Sig. (1-tailed) [Price] .027 .004 .000

[Taste] .000 .001 .000

[Brand Image/ Name] .001 .000 .000

[No Added Sugar] .001 .000 .000

[No Preservatives] .001 .000 .000

[No Side Effects] .008 .002 .001

[Advertisements] .000 .002 .001

[Consistent Availability] .000 .000 .002

[Promotional Offers] .000 .000 .000

[Packaging] .000 .003 .014

[Health Benefits] .001 .007 .001

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .003

[Special Offers] .001 .000 .000

[Celebrity Endorsements] .000 .002

[Free Gifts] .000 .033

[Quality of Ingredients] .002 .033

[Trustworthiness] .000 .000 .000

[Satisfaction] .004 .001 .000

a. Determinant = .002

Correlation Matrixa

[Trustworthiness] [Satisfaction]

Correlation [Price] -.137 .158

[Taste] .164 -.166

[Brand Image/ Name] -.191 .298

[No Added Sugar] .165 -.174

[No Preservatives] -.240 .298

[No Side Effects] .168 -.177


[Advertisements] .171 -.202

[Consistent Availability] -.147 .337

[Promotional Offers] .038 -.225

[Packaging] .052 -.183

[Health Benefits] -.051 .225

[Product Range/ Flavours] .315 -.231

[Convenience/ Pack Size] .234 -.136

[Special Offers] -.085 .443

[Celebrity Endorsements] .312 -.152

[Free Gifts] .333 -.178

[Quality of Ingredients] -.194 .419

[Trustworthiness] 1.000 -.078

[Satisfaction] -.078 1.000

Sig. (1-tailed) [Price] .009 .003

[Taste] .002 .002

[Brand Image/ Name] .000 .000

[No Added Sugar] .002 .001

[No Preservatives] .000 .000

[No Side Effects] .002 .001

[Advertisements] .001 .000

[Consistent Availability] .005 .000

[Promotional Offers] .256 .000

[Packaging] .183 .001

[Health Benefits] .191 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .009

[Special Offers] .072 .000

[Celebrity Endorsements] .000 .004

[Free Gifts] .000 .001

[Quality of Ingredients] .000 .000


[Trustworthiness] .090

[Satisfaction] .090

a. Determinant = .002

Inverse of Correlation Matrix

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

[Price] 1.417 .036 -.311 .379 -.153

[Taste] .036 1.999 .158 -.815 .212

[Brand Image/ Name] -.311 .158 1.640 .217 -.244

[No Added Sugar] .379 -.815 .217 2.393 .129

[No Preservatives] -.153 .212 -.244 .129 1.939

[No Side Effects] .130 -.162 -.137 -.459 .636

[Advertisements] -.087 -.302 -.021 -.315 -.162

[Consistent Availability] -.108 .042 -.164 .012 -.082

[Promotional Offers] .037 -.172 .095 -.013 -.019

[Packaging] -.286 -.026 .061 -.216 -.014

[Health Benefits] .031 -.092 -.093 -.143 -.113

[Product Range/ Flavours] -.017 -.073 .031 -.022 .195

[Convenience/ Pack Size] -.009 -.093 -.039 -.098 .096

[Special Offers] .107 -.165 -.188 .298 -.163

[Celebrity Endorsements] .033 -.016 -.052 .121 -.101

[Free Gifts] .048 .035 .064 -.078 -.025

[Quality of Ingredients] -.120 .019 -.174 .066 -.132

[Trustworthiness] -.013 .007 .082 .039 .154

[Satisfaction] -.013 -.012 -.054 -.212 -.119

Inverse of Correlation Matrix

[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers]

[Price] .130 -.087 -.108 .037

[Taste] -.162 -.302 .042 -.172


[Brand Image/ Name] -.137 -.021 -.164 .095

[No Added Sugar] -.459 -.315 .012 -.013

[No Preservatives] .636 -.162 -.082 -.019

[No Side Effects] 1.736 -.043 -.048 -.075

[Advertisements] -.043 1.574 .044 -.060

[Consistent Availability] -.048 .044 1.458 .214

[Promotional Offers] -.075 -.060 .214 1.749

[Packaging] -.103 -.307 .075 -.630

[Health Benefits] .080 .218 -.357 .150

[Product Range/ Flavours] .035 -.172 .054 -.131

[Convenience/ Pack Size] -.022 -.020 -.111 -.108

[Special Offers] -.039 -.083 .029 -.088

[Celebrity Endorsements] .054 -.079 .044 -.069

[Free Gifts] -.034 .070 .041 -.083

[Quality of Ingredients] -.071 .017 .133 .108

[Trustworthiness] -.057 -.114 .096 .209

[Satisfaction] .035 .120 -.299 .028

Inverse of Correlation Matrix

[Product Range/ [Convenience/


[Packaging] [Health Benefits] Flavours] Pack Size]

[Price] -.286 .031 -.017 -.009

[Taste] -.026 -.092 -.073 -.093

[Brand Image/ Name] .061 -.093 .031 -.039

[No Added Sugar] -.216 -.143 -.022 -.098

[No Preservatives] -.014 -.113 .195 .096

[No Side Effects] -.103 .080 .035 -.022

[Advertisements] -.307 .218 -.172 -.020

[Consistent Availability] .075 -.357 .054 -.111

[Promotional Offers] -.630 .150 -.131 -.108

[Packaging] 1.748 .031 -.181 -.117

[Health Benefits] .031 1.370 -.057 .092

[Product Range/ Flavours] -.181 -.057 1.933 -.492

[Convenience/ Pack Size] -.117 .092 -.492 1.590


[Special Offers] -.011 -.251 .097 .188

[Celebrity Endorsements] -.060 .057 -.405 -.266

[Free Gifts] .063 -.012 -.178 .022

[Quality of Ingredients] -.071 -.013 .064 -.071

[Trustworthiness] .094 -.081 -.176 -.094

[Satisfaction] .042 .042 .025 -.080

Inverse of Correlation Matrix

[Celebrity [Quality of
[Special Offers] Endorsements] [Free Gifts] Ingredients] [Trustworthiness]

[Price] .107 .033 .048 -.120 -.013

[Taste] -.165 -.016 .035 .019 .007

[Brand Image/ Name] -.188 -.052 .064 -.174 .082

[No Added Sugar] .298 .121 -.078 .066 .039

[No Preservatives] -.163 -.101 -.025 -.132 .154

[No Side Effects] -.039 .054 -.034 -.071 -.057

[Advertisements] -.083 -.079 .070 .017 -.114

[Consistent Availability] .029 .044 .041 .133 .096

[Promotional Offers] -.088 -.069 -.083 .108 .209

[Packaging] -.011 -.060 .063 -.071 .094

[Health Benefits] -.251 .057 -.012 -.013 -.081

[Product Range/ Flavours] .097 -.405 -.178 .064 -.176

[Convenience/ Pack Size] .188 -.266 .022 -.071 -.094

[Special Offers] 1.575 -.040 .104 -.266 -.114

[Celebrity Endorsements] -.040 1.730 -.642 .104 -.148

[Free Gifts] .104 -.642 1.551 -.166 -.261

[Quality of Ingredients] -.266 .104 -.166 1.449 .179

[Trustworthiness] -.114 -.148 -.261 .179 1.298

[Satisfaction] -.421 -.020 .107 -.400 -.090

Inverse of Correlation Matrix

[Satisfaction]

[Price] -.013

[Taste] -.012
[Brand Image/ Name] -.054

[No Added Sugar] -.212

[No Preservatives] -.119

[No Side Effects] .035

[Advertisements] .120

[Consistent Availability] -.299

[Promotional Offers] .028

[Packaging] .042

[Health Benefits] .042

[Product Range/ Flavours] .025

[Convenience/ Pack Size] -.080

[Special Offers] -.421

[Celebrity Endorsements] -.020

[Free Gifts] .107

[Quality of Ingredients] -.400

[Trustworthiness] -.090

[Satisfaction] 1.508

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .882


of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1847.528

df 171

Sig. .000

Communalities

Initial Extraction

[Price] 1.000 .513

[Taste] 1.000 .645

[Brand Image/ Name] 1.000 .503

[No Added Sugar] 1.000 .712


[No Preservatives] 1.000 .588

[No Side Effects] 1.000 .550

[Advertisements] 1.000 .484

[Consistent Availability] 1.000 .396

[Promotional Offers] 1.000 .587

[Packaging] 1.000 .650

[Health Benefits] 1.000 .436

[Product Range/ Flavours] 1.000 .615

[Convenience/ Pack Size] 1.000 .471

[Special Offers] 1.000 .540

[Celebrity Endorsements] 1.000 .672

[Free Gifts] 1.000 .578

[Quality of Ingredients] 1.000 .494

[Trustworthiness] 1.000 .505

[Satisfaction] 1.000 .599

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 5.963 31.382 31.382 5.963 31.382 31.382

2 1.681 8.845 40.227 1.681 8.845 40.227

3 1.493 7.859 48.086 1.493 7.859 48.086

4 1.399 7.363 55.449 1.399 7.363 55.449

5 .952 5.012 60.461

6 .817 4.299 64.760

7 .792 4.167 68.926

8 .712 3.745 72.672

9 .664 3.493 76.165

10 .610 3.208 79.373

11 .600 3.159 82.533

12 .505 2.660 85.193


13 .483 2.544 87.737

14 .450 2.370 90.107

15 .420 2.210 92.316

16 .398 2.097 94.414

17 .388 2.041 96.455

18 .375 1.972 98.427

19 .299 1.573 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative %

1 3.003 15.804 15.804

2 2.720 14.318 30.122

3 2.420 12.736 42.858

4 2.392 12.590 55.449

Extraction Method: Principal Component Analysis.


Component Matrixa

Component

1 2 3 4

[Price] -.438 .374 .121 -.408

[Taste] .666 -.172 .352 .218

[Brand Image/ Name] -.629 .280 .162 -.056

[No Added Sugar] .711 -.256 .278 .250

[No Preservatives] -.677 .288 .059 -.209

[No Side Effects] .598 -.260 .238 .262

[Advertisements] .583 .103 .334 -.146

[Consistent Availability] -.531 .047 .087 .322


[Promotional Offers] .616 .083 .305 -.328

[Packaging] .566 .162 .427 -.348

[Health Benefits] -.466 .024 .052 .464

[Product Range/ Flavours] .676 .393 -.027 .054

[Convenience/ Pack Size] .580 .353 .077 .059

[Special Offers] -.521 .179 .416 .250

[Celebrity Endorsements] .492 .623 -.183 .090

[Free Gifts] .454 .509 -.274 .193

[Quality of Ingredients] -.470 .253 .453 .057

[Trustworthiness] .352 .328 -.284 .438

[Satisfaction] -.461 .198 .468 .357

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Price] -.663 .147 -.091 .210

[Taste] .679 .410 .124 -.008

[Brand Image/ Name] -.507 -.141 -.130 .458

[No Added Sugar] .752 .352 .115 -.091

[No Preservatives] -.652 -.144 -.167 .339

[No Side Effects] .687 .261 .080 -.064

[Advertisements] .269 .615 .170 -.065

[Consistent Availability] -.122 -.394 -.104 .464

[Promotional Offers] .185 .710 .112 -.192

[Packaging] .130 .785 .105 -.069

[Health Benefits] .004 -.463 -.029 .469

[Product Range/ Flavours] .212 .397 .619 -.171

[Convenience/ Pack Size] .203 .398 .516 -.067

[Special Offers] -.157 -.120 -.129 .696

[Celebrity Endorsements] -.026 .235 .777 -.107


[Free Gifts] .052 .078 .741 -.141

[Quality of Ingredients] -.272 .052 -.133 .632

[Trustworthiness] .230 -.156 .652 -.046

[Satisfaction] -.057 -.110 -.066 .761

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 8 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .578 .528 .431 -.449

2 -.520 .218 .762 .319

3 .217 .611 -.317 .692

4 .591 -.548 .365 .466

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

GET DATA /TYPE=XLSX /FILE='C:\Users\hp\Desktop\New Book.xlsx' /SHEET=name


'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767.
FACTOR /VARIABLES Price Taste BrandImageName NoAddedSugar NoPreservatives
NoSideEffects Advertisements ConsistentAvailability Promotional Offers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /MISSING LISTWISE /ANALYSIS Price Taste
BrandImageName NoAddedSugar NoPreservatives NoSideEffects Advertisements
ConsistentAvailability PromotionalO ffers Packaging HealthBenefits
ProductRangeFlavours ConveniencePackSize SpecialOffers CelebrityEndorsements
FreeGifts QualityofIngredients Trustworthiness Satisfaction /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis

Notes
Output Created 23-Apr-2020 02:14:03

Comments

Input Active Dataset DataSet4

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 300


File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined


missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on


cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/MISSING LISTWISE
/ANALYSIS Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.266

Elapsed Time 0:00:00.285

Maximum Memory Required 43972 (42.941K) bytes

[DataSet4]
Descriptive Statistics

Mean Std. Deviation Analysis N

[Price] 3.28 .992 300

[Taste] 2.18 1.050 300

[Brand Image/ Name] 3.74 .959 300

[No Added Sugar] 2.14 .960 300

[No Preservatives] 3.95 .980 300

[No Side Effects] 2.26 1.153 300

[Advertisements] 1.94 .805 300

[Consistent Availability] 3.36 .720 300

[Promotional Offers] 1.89 .906 300

[Packaging] 1.85 .903 300

[Health Benefits] 3.45 .718 300

[Product Range/ Flavours] 1.83 .914 300

[Convenience/ Pack Size] 2.09 .888 300

[Special Offers] 3.86 .825 300

[Celebrity Endorsements] 2.45 1.095 300

[Free Gifts] 1.64 .860 300

[Quality of Ingredients] 3.21 1.061 300

[Trustworthiness] 1.36 .770 300

[Satisfaction] 3.81 .900 300

Correlation Matrixa

[Brand Image/ [No Added


[Price] [Taste] Name] Sugar]

Correlation [Price] 1.000 -.230 .353 -.282

[Taste] -.230 1.000 -.400 .607

[Brand Image/ Name] .353 -.400 1.000 -.416

[No Added Sugar] -.282 .607 -.416 1.000

[No Preservatives] .311 -.361 .476 -.383


[No Side Effects] -.220 .443 -.282 .503

[Advertisements] -.037 .302 -.251 .336

[Consistent Availability] .207 -.177 .357 -.246

[Promotional Offers] -.115 .288 -.233 .306

[Packaging] -.078 .317 -.241 .409

[Health Benefits] .147 -.151 .208 -.202

[Product Range/ Flavours] -.097 .268 -.366 .285

[Convenience/ Pack Size] -.024 .220 -.194 .198

[Special Offers] .136 -.127 .264 -.175

[Celebrity Endorsements] -.054 .087 -.105 .052

[Free Gifts] -.054 .056 -.211 .149

[Quality of Ingredients] .192 -.169 .291 -.200

[Trustworthiness] -.109 .157 -.178 .164

[Satisfaction] .108 -.085 .207 -.105

Sig. (1-tailed) [Price] .000 .000 .000

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .264 .000 .000 .000

[Consistent Availability] .000 .001 .000 .000

[Promotional Offers] .023 .000 .000 .000

[Packaging] .089 .000 .000 .000

[Health Benefits] .005 .004 .000 .000

[Product Range/ Flavours] .047 .000 .000 .000

[Convenience/ Pack Size] .342 .000 .000 .000

[Special Offers] .009 .014 .000 .001

[Celebrity Endorsements] .174 .066 .034 .184

[Free Gifts] .175 .165 .000 .005


[Quality of Ingredients] .000 .002 .000 .000

[Trustworthiness] .030 .003 .001 .002

[Satisfaction] .031 .072 .000 .034

a. Determinant = .008

Correlation Matrixa

[No
Preservatives] [No Side Effects] [Advertisements]

Correlation [Price] .311 -.220 -.037

[Taste] -.361 .443 .302

[Brand Image/ Name] .476 -.282 -.251

[No Added Sugar] -.383 .503 .336

[No Preservatives] 1.000 -.533 -.140

[No Side Effects] -.533 1.000 .252

[Advertisements] -.140 .252 1.000

[Consistent Availability] .278 -.237 -.162

[Promotional Offers] -.304 .341 .298

[Packaging] -.274 .358 .424

[Health Benefits] .205 -.210 -.257

[Product Range/ Flavours] -.312 .241 .281

[Convenience/ Pack Size] -.191 .138 .190

[Special Offers] .343 -.181 -.079

[Celebrity Endorsements] -.065 .021 .165

[Free Gifts] -.166 .115 .140

[Quality of Ingredients] .256 -.174 -.066

[Trustworthiness] -.152 .076 .107

[Satisfaction] .193 -.159 -.095

Sig. (1-tailed) [Price] .000 .000 .264

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000


[No Preservatives] .000 .008

[No Side Effects] .000 .000

[Advertisements] .008 .000

[Consistent Availability] .000 .000 .002

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .008 .000

[Special Offers] .000 .001 .087

[Celebrity Endorsements] .132 .356 .002

[Free Gifts] .002 .024 .007

[Quality of Ingredients] .000 .001 .126

[Trustworthiness] .004 .093 .032

[Satisfaction] .000 .003 .050

a. Determinant = .008

Correlation Matrixa

[Consistent [Promotional
Availability] Offers] [Packaging] [Health Benefits]

Correlation [Price] .207 -.115 -.078 .147

[Taste] -.177 .288 .317 -.151

[Brand Image/ Name] .357 -.233 -.241 .208

[No Added Sugar] -.246 .306 .409 -.202

[No Preservatives] .278 -.304 -.274 .205

[No Side Effects] -.237 .341 .358 -.210

[Advertisements] -.162 .298 .424 -.257

[Consistent Availability] 1.000 -.242 -.201 .323

[Promotional Offers] -.242 1.000 .565 -.242

[Packaging] -.201 .565 1.000 -.207

[Health Benefits] .323 -.242 -.207 1.000


[Product Range/ Flavours] -.239 .398 .400 -.149

[Convenience/ Pack Size] -.195 .365 .325 -.203

[Special Offers] .139 -.137 -.144 .173

[Celebrity Endorsements] -.025 .172 .122 -.075

[Free Gifts] -.134 .159 .121 -.079

[Quality of Ingredients] .144 -.181 -.051 .140

[Trustworthiness] -.096 .047 .081 -.018

[Satisfaction] .225 -.120 -.088 .170

Sig. (1-tailed) [Price] .000 .023 .089 .005

[Taste] .001 .000 .000 .004

[Brand Image/ Name] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .002 .000 .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000 .005

[Convenience/ Pack Size] .000 .000 .000 .000

[Special Offers] .008 .009 .006 .001

[Celebrity Endorsements] .331 .001 .018 .097

[Free Gifts] .010 .003 .018 .086

[Quality of Ingredients] .006 .001 .189 .007

[Trustworthiness] .049 .207 .081 .379

[Satisfaction] .000 .019 .064 .002

a. Determinant = .008

Correlation Matrixa
[Product Range/ [Convenience/
Flavours] Pack Size] [Special Offers]

Correlation [Price] -.097 -.024 .136

[Taste] .268 .220 -.127

[Brand Image/ Name] -.366 -.194 .264

[No Added Sugar] .285 .198 -.175

[No Preservatives] -.312 -.191 .343

[No Side Effects] .241 .138 -.181

[Advertisements] .281 .190 -.079

[Consistent Availability] -.239 -.195 .139

[Promotional Offers] .398 .365 -.137

[Packaging] .400 .325 -.144

[Health Benefits] -.149 -.203 .173

[Product Range/ Flavours] 1.000 .409 -.243

[Convenience/ Pack Size] .409 1.000 -.249

[Special Offers] -.243 -.249 1.000

[Celebrity Endorsements] .360 .286 -.094

[Free Gifts] .314 .247 -.207

[Quality of Ingredients] -.156 -.062 .259

[Trustworthiness] .290 .160 -.122

[Satisfaction] -.169 -.084 .325

Sig. (1-tailed) [Price] .047 .342 .009

[Taste] .000 .000 .014

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .001

[No Preservatives] .000 .000 .000

[No Side Effects] .000 .008 .001

[Advertisements] .000 .000 .087

[Consistent Availability] .000 .000 .008

[Promotional Offers] .000 .000 .009

[Packaging] .000 .000 .006


[Health Benefits] .005 .000 .001

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .000

[Special Offers] .000 .000

[Celebrity Endorsements] .000 .000 .052

[Free Gifts] .000 .000 .000

[Quality of Ingredients] .003 .141 .000

[Trustworthiness] .000 .003 .017

[Satisfaction] .002 .073 .000

a. Determinant = .008

Correlation Matrixa

[Celebrity [Quality of
Endorsements] [Free Gifts] Ingredients]

Correlation [Price] -.054 -.054 .192

[Taste] .087 .056 -.169

[Brand Image/ Name] -.105 -.211 .291

[No Added Sugar] .052 .149 -.200

[No Preservatives] -.065 -.166 .256

[No Side Effects] .021 .115 -.174

[Advertisements] .165 .140 -.066

[Consistent Availability] -.025 -.134 .144

[Promotional Offers] .172 .159 -.181

[Packaging] .122 .121 -.051

[Health Benefits] -.075 -.079 .140

[Product Range/ Flavours] .360 .314 -.156

[Convenience/ Pack Size] .286 .247 -.062

[Special Offers] -.094 -.207 .259

[Celebrity Endorsements] 1.000 .371 -.014

[Free Gifts] .371 1.000 -.036

[Quality of Ingredients] -.014 -.036 1.000


[Trustworthiness] .222 .178 -.156

[Satisfaction] -.082 -.033 .249

Sig. (1-tailed) [Price] .174 .175 .000

[Taste] .066 .165 .002

[Brand Image/ Name] .034 .000 .000

[No Added Sugar] .184 .005 .000

[No Preservatives] .132 .002 .000

[No Side Effects] .356 .024 .001

[Advertisements] .002 .007 .126

[Consistent Availability] .331 .010 .006

[Promotional Offers] .001 .003 .001

[Packaging] .018 .018 .189

[Health Benefits] .097 .086 .007

[Product Range/ Flavours] .000 .000 .003

[Convenience/ Pack Size] .000 .000 .141

[Special Offers] .052 .000 .000

[Celebrity Endorsements] .000 .402

[Free Gifts] .000 .269

[Quality of Ingredients] .402 .269

[Trustworthiness] .000 .001 .003

[Satisfaction] .078 .283 .000

a. Determinant = .008

Correlation Matrixa

[Trustworthiness] [Satisfaction]

Correlation [Price] -.109 .108

[Taste] .157 -.085

[Brand Image/ Name] -.178 .207

[No Added Sugar] .164 -.105

[No Preservatives] -.152 .193

[No Side Effects] .076 -.159


[Advertisements] .107 -.095

[Consistent Availability] -.096 .225

[Promotional Offers] .047 -.120

[Packaging] .081 -.088

[Health Benefits] -.018 .170

[Product Range/ Flavours] .290 -.169

[Convenience/ Pack Size] .160 -.084

[Special Offers] -.122 .325

[Celebrity Endorsements] .222 -.082

[Free Gifts] .178 -.033

[Quality of Ingredients] -.156 .249

[Trustworthiness] 1.000 -.109

[Satisfaction] -.109 1.000

Sig. (1-tailed) [Price] .030 .031

[Taste] .003 .072

[Brand Image/ Name] .001 .000

[No Added Sugar] .002 .034

[No Preservatives] .004 .000

[No Side Effects] .093 .003

[Advertisements] .032 .050

[Consistent Availability] .049 .000

[Promotional Offers] .207 .019

[Packaging] .081 .064

[Health Benefits] .379 .002

[Product Range/ Flavours] .000 .002

[Convenience/ Pack Size] .003 .073

[Special Offers] .017 .000

[Celebrity Endorsements] .000 .078

[Free Gifts] .001 .283

[Quality of Ingredients] .003 .000


[Trustworthiness] .030

[Satisfaction] .030

a. Determinant = .008

Inverse of Correlation Matrix

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

[Price] 1.248 .033 -.278 .181 -.164

[Taste] .033 1.795 .279 -.767 .079

[Brand Image/ Name] -.278 .279 1.749 .192 -.448

[No Added Sugar] .181 -.767 .192 2.019 -.030

[No Preservatives] -.164 .079 -.448 -.030 1.841

[No Side Effects] .030 -.273 -.225 -.419 .678

[Advertisements] -.117 -.139 .158 -.145 -.166

[Consistent Availability] -.087 -.078 -.271 .057 -.057

[Promotional Offers] .031 -.078 -.087 .067 .116

[Packaging] -.055 .046 -.013 -.333 .027

[Health Benefits] -.070 -.047 -.005 .027 -.032

[Product Range/ Flavours] -.096 -.019 .262 .002 .104

[Convenience/ Pack Size] -.097 -.150 -.025 .009 -.005

[Special Offers] -.016 -.059 -.054 .026 -.300

[Celebrity Endorsements] .094 -.067 -.058 .117 -.043

[Free Gifts] -.044 .196 .144 -.131 .026

[Quality of Ingredients] -.064 .002 -.187 .084 -.061

[Trustworthiness] .050 -.066 -.011 -.079 .058

[Satisfaction] .009 -.045 -.066 -.056 .018

Inverse of Correlation Matrix

[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers]

[Price] .030 -.117 -.087 .031

[Taste] -.273 -.139 -.078 -.078


[Brand Image/ Name] -.225 .158 -.271 -.087

[No Added Sugar] -.419 -.145 .057 .067

[No Preservatives] .678 -.166 -.057 .116

[No Side Effects] 1.780 -.081 .062 -.147

[Advertisements] -.081 1.384 -.011 -.030

[Consistent Availability] .062 -.011 1.324 .091

[Promotional Offers] -.147 -.030 .091 1.735

[Packaging] -.140 -.384 -.006 -.701

[Health Benefits] .057 .216 -.278 .096

[Product Range/ Flavours] -.003 -.067 .083 -.217

[Convenience/ Pack Size] .107 .045 .096 -.253

[Special Offers] -.033 -.046 .087 -.111

[Celebrity Endorsements] .076 -.108 -.128 -.067

[Free Gifts] -.063 -.043 .067 -.040

[Quality of Ingredients] .009 -.021 .026 .211

[Trustworthiness] .061 -.033 .024 .152

[Satisfaction] .095 .031 -.173 .012

Inverse of Correlation Matrix

[Product Range/ [Convenience/


[Packaging] [Health Benefits] Flavours] Pack Size]

[Price] -.055 -.070 -.096 -.097

[Taste] .046 -.047 -.019 -.150

[Brand Image/ Name] -.013 -.005 .262 -.025

[No Added Sugar] -.333 .027 .002 .009

[No Preservatives] .027 -.032 .104 -.005

[No Side Effects] -.140 .057 -.003 .107

[Advertisements] -.384 .216 -.067 .045

[Consistent Availability] -.006 -.278 .083 .096

[Promotional Offers] -.701 .096 -.217 -.253

[Packaging] 1.855 -.001 -.266 -.136

[Health Benefits] -.001 1.241 -.079 .122

[Product Range/ Flavours] -.266 -.079 1.710 -.260

[Convenience/ Pack Size] -.136 .122 -.260 1.417


[Special Offers] .050 -.081 .072 .222

[Celebrity Endorsements] .067 .035 -.314 -.184

[Free Gifts] .094 -.030 -.147 -.092

[Quality of Ingredients] -.182 -.052 .026 -.067

[Trustworthiness] .020 -.071 -.239 -.056

[Satisfaction] -.023 -.063 .053 -.063

Inverse of Correlation Matrix

[Celebrity [Quality of
[Special Offers] Endorsements] [Free Gifts] Ingredients] [Trustworthiness]

[Price] -.016 .094 -.044 -.064 .050

[Taste] -.059 -.067 .196 .002 -.066

[Brand Image/ Name] -.054 -.058 .144 -.187 -.011

[No Added Sugar] .026 .117 -.131 .084 -.079

[No Preservatives] -.300 -.043 .026 -.061 .058

[No Side Effects] -.033 .076 -.063 .009 .061

[Advertisements] -.046 -.108 -.043 -.021 -.033

[Consistent Availability] .087 -.128 .067 .026 .024

[Promotional Offers] -.111 -.067 -.040 .211 .152

[Packaging] .050 .067 .094 -.182 .020

[Health Benefits] -.081 .035 -.030 -.052 -.071

[Product Range/ Flavours] .072 -.314 -.147 .026 -.239

[Convenience/ Pack Size] .222 -.184 -.092 -.067 -.056

[Special Offers] 1.353 -.058 .173 -.178 -.007

[Celebrity Endorsements] -.058 1.353 -.376 -.050 -.143

[Free Gifts] .173 -.376 1.305 -.069 -.068

[Quality of Ingredients] -.178 -.050 -.069 1.236 .124

[Trustworthiness] -.007 -.143 -.068 .124 1.172

[Satisfaction] -.321 .085 -.114 -.166 .045

Inverse of Correlation Matrix

[Satisfaction]

[Price] .009

[Taste] -.045
[Brand Image/ Name] -.066

[No Added Sugar] -.056

[No Preservatives] .018

[No Side Effects] .095

[Advertisements] .031

[Consistent Availability] -.173

[Promotional Offers] .012

[Packaging] -.023

[Health Benefits] -.063

[Product Range/ Flavours] .053

[Convenience/ Pack Size] -.063

[Special Offers] -.321

[Celebrity Endorsements] .085

[Free Gifts] -.114

[Quality of Ingredients] -.166

[Trustworthiness] .045

[Satisfaction] 1.224

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .843


of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1416.241

df 171

Sig. .000

Communalities

Initial Extraction

[Price] 1.000 .395

[Taste] 1.000 .615

[Brand Image/ Name] 1.000 .528

[No Added Sugar] 1.000 .661


[No Preservatives] 1.000 .536

[No Side Effects] 1.000 .534

[Advertisements] 1.000 .411

[Consistent Availability] 1.000 .364

[Promotional Offers] 1.000 .560

[Packaging] 1.000 .641

[Health Benefits] 1.000 .435

[Product Range/ Flavours] 1.000 .575

[Convenience/ Pack Size] 1.000 .475

[Special Offers] 1.000 .455

[Celebrity Endorsements] 1.000 .562

[Free Gifts] 1.000 .455

[Quality of Ingredients] 1.000 .371

[Trustworthiness] 1.000 .417

[Satisfaction] 1.000 .478

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 4.980 26.212 26.212 4.980 26.212 26.212

2 1.736 9.139 35.351 1.736 9.139 35.351

3 1.536 8.084 43.435 1.536 8.084 43.435

4 1.217 6.405 49.840 1.217 6.405 49.840

5 .999 5.258 55.097

6 .934 4.915 60.012

7 .833 4.384 64.396

8 .784 4.128 68.524

9 .750 3.946 72.470

10 .730 3.844 76.313

11 .714 3.760 80.073

12 .668 3.515 83.588


13 .598 3.145 86.734

14 .505 2.658 89.392

15 .485 2.550 91.942

16 .457 2.404 94.346

17 .402 2.114 96.460

18 .342 1.801 98.261

19 .330 1.739 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative %

1 2.817 14.826 14.826

2 2.600 13.683 28.509

3 2.041 10.745 39.254

4 2.011 10.586 49.840

Extraction Method: Principal Component Analysis.


Component Matrixa

Component

1 2 3 4

[Price] -.378 .386 .206 -.247

[Taste] .615 -.222 .277 .331

[Brand Image/ Name] -.651 .209 .195 -.150

[No Added Sugar] .677 -.242 .265 .271

[No Preservatives] -.654 .289 .127 -.098

[No Side Effects] .619 -.300 .230 .089

[Advertisements] .491 .170 .363 -.095

[Consistent Availability] -.482 .139 .112 .317


[Promotional Offers] .606 .186 .305 -.255

[Packaging] .608 .182 .459 -.167

[Health Benefits] -.420 .064 -.014 .504

[Product Range/ Flavours] .631 .408 -.082 .057

[Convenience/ Pack Size] .489 .462 .002 -.151

[Special Offers] -.433 .023 .472 .210

[Celebrity Endorsements] .296 .625 -.212 .199

[Free Gifts] .353 .474 -.258 .197

[Quality of Ingredients] -.368 .283 .388 .071

[Trustworthiness] .310 .218 -.325 .409

[Satisfaction] -.333 .135 .439 .394

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Price] -.564 .142 -.037 .235

[Taste] .711 .313 .077 .071

[Brand Image/ Name] -.583 -.117 -.222 .354

[No Added Sugar] .726 .360 .065 -.002

[No Preservatives] -.606 -.157 -.116 .361

[No Side Effects] .619 .365 -.057 -.124

[Advertisements] .190 .601 .115 .019

[Consistent Availability] -.190 -.294 .009 .491

[Promotional Offers] .159 .703 .128 -.157

[Packaging] .225 .762 .097 -.005

[Health Benefits] -.018 -.442 .103 .477

[Product Range/ Flavours] .189 .408 .584 -.178

[Convenience/ Pack Size] -.036 .485 .454 -.177

[Special Offers] -.121 -.029 -.250 .614

[Celebrity Endorsements] -.072 .142 .733 .011


[Free Gifts] .041 .099 .661 -.081

[Quality of Ingredients] -.310 .094 -.057 .513

[Trustworthiness] .267 -.138 .570 -.042

[Satisfaction] -.024 -.037 -.044 .688

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 10 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .618 .566 .361 -.409

2 -.553 .310 .735 .242

3 .091 .633 -.412 .649

4 .551 -.428 .400 .594

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

DATASET CLOSE DataSet2. DATASET CLOSE DataSet3. DATASET CLOSE DataSet4.


DATASET ACTIVATE DataSet1. GET DATA /TYPE=XLSX
/FILE='C:\Users\hp\Desktop\New Book.xlsx' /SHEET=name 'Sheet1'
/CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767. FREQUENCIES
VARIABLES=Price Taste BrandImageName NoAddedSugar NoPreservatives
NoSideEffects Advertisements ConsistentAvailability Pr omotionalOffers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 23-Apr-2020 02:17:00

Comments

Input Active Dataset DataSet5


Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 300


File

Missing Value Handling Definition of Missing User-defined missing values are treated
as missing.

Cases Used Statistics are based on all cases with


valid data.

Syntax FREQUENCIES VARIABLES=Price


Taste BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements
FreeGifts QualityofIngredients
Trustworthiness Satisfaction
/ORDER=ANALYSIS.

Resources Processor Time 0:00:00.016

Elapsed Time 0:00:00.019

[DataSet5]

Statistics

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

N Valid 300 300 300 300 300

Missing 0 0 0 0 0

Statistics
[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers] [Packaging]

N Valid 300 300 300 300 300

Missing 0 0 0 0 0

Statistics

[Product Range/ [Convenience/ [Celebrity


[Health Benefits] Flavours] Pack Size] [Special Offers] Endorsements]

N Valid 300 300 300 300 300

Missing 0 0 0 0 0

Statistics

[Quality of
[Free Gifts] Ingredients] [Trustworthiness] [Satisfaction]

N Valid 300 300 300 300

Missing 0 0 0 0

Frequency Table

[Price]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 17 5.7 5.7 5.7

2 47 15.7 15.7 21.3

3 117 39.0 39.0 60.3

4 85 28.3 28.3 88.7

5 34 11.3 11.3 100.0

Total 300 100.0 100.0

[Taste]
Cumulative
Frequency Percent Valid Percent Percent

Valid 1 96 32.0 32.0 32.0

2 68 22.7 22.7 54.7

3 85 28.3 28.3 83.0

4 36 12.0 12.0 95.0

5 15 5.0 5.0 100.0

Total 300 100.0 100.0

[Brand Image/ Name]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 11 3.7 3.7 3.7

2 20 6.7 6.7 10.3

3 77 25.7 25.7 36.0

4 125 41.7 41.7 77.7

5 67 22.3 22.3 100.0

Total 300 100.0 100.0

[No Added Sugar]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 90 30.0 30.0 30.0

2 97 32.3 32.3 62.3

3 65 21.7 21.7 84.0

4 36 12.0 12.0 96.0

5 12 4.0 4.0 100.0

Total 300 100.0 100.0


[No Preservatives]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 2.7 2.7 2.7

2 23 7.7 7.7 10.3

3 52 17.3 17.3 27.7

4 118 39.3 39.3 67.0

5 99 33.0 33.0 100.0

Total 300 100.0 100.0

[No Side Effects]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 95 31.7 31.7 31.7

2 79 26.3 26.3 58.0

3 63 21.0 21.0 79.0

4 46 15.3 15.3 94.3

5 17 5.7 5.7 100.0

Total 300 100.0 100.0

[Advertisements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 83 27.7 27.7 27.7

2 128 42.7 42.7 70.3

3 67 22.3 22.3 92.7

4 22 7.3 7.3 100.0

Total 300 100.0 100.0


[Consistent Availability]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.3 2.3 2.3

2 32 10.7 10.7 13.0

3 115 38.3 38.3 51.3

4 145 48.3 48.3 99.7

5 1 .3 .3 100.0

Total 300 100.0 100.0

[Promotional Offers]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 114 38.0 38.0 38.0

2 99 33.0 33.0 71.0

3 63 21.0 21.0 92.0

4 24 8.0 8.0 100.0

Total 300 100.0 100.0

[Packaging]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 119 39.7 39.7 39.7

2 106 35.3 35.3 75.0

3 45 15.0 15.0 90.0

4 30 10.0 10.0 100.0

Total 300 100.0 100.0


[Health Benefits]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 2.7 2.7 2.7

2 31 10.3 10.3 13.0

3 96 32.0 32.0 45.0

4 165 55.0 55.0 100.0

Total 300 100.0 100.0

[Product Range/ Flavours]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 117 39.0 39.0 39.0

2 86 28.7 28.7 67.7

3 69 23.0 23.0 90.7

4 28 9.3 9.3 100.0

Total 300 100.0 100.0

[Convenience/ Pack Size]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 97 32.3 32.3 32.3

2 105 35.0 35.0 67.3

3 62 20.7 20.7 88.0

4 36 12.0 12.0 100.0

Total 300 100.0 100.0


[Special Offers]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.3 2.3 2.3

2 27 9.0 9.0 11.3

3 66 22.0 22.0 33.3

4 127 42.3 42.3 75.7

5 73 24.3 24.3 100.0

Total 300 100.0 100.0

[Free Gifts]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 162 54.0 54.0 54.0

2 78 26.0 26.0 80.0

3 23 7.7 7.7 87.7

4 30 10.0 10.0 97.7

5 7 2.3 2.3 100.0

Total 300 100.0 100.0

[Quality of Ingredients]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 36 12.0 12.0 12.0

2 59 19.7 19.7 31.7

3 80 26.7 26.7 58.3

4 94 31.3 31.3 89.7

5 31 10.3 10.3 100.0


Total 300 100.0 100.0

[Celebrity Endorsements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 75 25.0 25.0 25.0

2 76 25.3 25.3 50.3

3 60 20.0 20.0 70.3

4 61 20.3 20.3 90.7

5 28 9.3 9.3 100.0

Total 300 100.0 100.0

FACTOR /VARIABLES Price Taste BrandImageName NoAddedSugar NoPreservatives


NoSideEffects Advertisements ConsistentAvailability Promotional Offers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /MISSING LISTWISE /ANALYSIS Price Taste
BrandImageName NoAddedSugar NoPreservatives NoSideEffects Advertisements
ConsistentAvailability PromotionalO ffers Packaging HealthBenefits
ProductRangeFlavours ConveniencePackSize SpecialOffers CelebrityEndorsements
FreeGifts QualityofIngredients Trustworthiness Satisfaction /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis

Notes

Output Created 23-Apr-2020 02:18:40

Comments

Input Active Dataset DataSet5

Filter <none>

Weight <none>

Split File <none>


N of Rows in Working Data 300
File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined


missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on


cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/MISSING LISTWISE
/ANALYSIS Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.281

Elapsed Time 0:00:00.271

Maximum Memory Required 43972 (42.941K) bytes

[DataSet5]
Descriptive Statistics

Mean Std. Deviation Analysis N

[Price] 3.24 1.032 300

[Taste] 2.35 1.189 300

[Brand Image/ Name] 3.72 1.002 300

[No Added Sugar] 2.28 1.133 300

[No Preservatives] 3.92 1.024 300

[No Side Effects] 2.37 1.232 300

[Advertisements] 2.09 .887 300

[Consistent Availability] 3.34 .765 300

[Promotional Offers] 1.99 .955 300

[Packaging] 1.95 .973 300

[Health Benefits] 3.39 .779 300

[Product Range/ Flavours] 2.03 .998 300

[Convenience/ Pack Size] 2.12 .999 300

[Special Offers] 3.77 .993 300

[Celebrity Endorsements] 2.64 1.305 300

[Free Gifts] 1.81 1.092 300

[Quality of Ingredients] 3.08 1.184 300

[Trustworthiness] 1.43 .857 300

[Satisfaction] 3.69 1.051 300

Correlation Matrixa

[Brand Image/ [No Added


[Price] [Taste] Name] Sugar]

Correlation [Price] 1.000 -.312 .397 -.411

[Taste] -.312 1.000 -.395 .647

[Brand Image/ Name] .397 -.395 1.000 -.448

[No Added Sugar] -.411 .647 -.448 1.000

[No Preservatives] .366 -.450 .449 -.492


[No Side Effects] -.317 .461 -.293 .537

[Advertisements] -.119 .444 -.257 .437

[Consistent Availability] .215 -.264 .345 -.266

[Promotional Offers] -.160 .389 -.317 .370

[Packaging] -.022 .358 -.250 .376

[Health Benefits] .107 -.176 .268 -.192

[Product Range/ Flavours] -.175 .364 -.310 .366

[Convenience/ Pack Size] -.139 .329 -.236 .342

[Special Offers] .161 -.193 .361 -.316

[Celebrity Endorsements] -.111 .202 -.179 .181

[Free Gifts] -.151 .179 -.214 .205

[Quality of Ingredients] .246 -.223 .352 -.267

[Trustworthiness] -.137 .164 -.191 .165

[Satisfaction] .164 -.164 .293 -.192

Sig. (1-tailed) [Price] .000 .000 .000

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .019 .000 .000 .000

[Consistent Availability] .000 .000 .000 .000

[Promotional Offers] .003 .000 .000 .000

[Packaging] .352 .000 .000 .000

[Health Benefits] .032 .001 .000 .000

[Product Range/ Flavours] .001 .000 .000 .000

[Convenience/ Pack Size] .008 .000 .000 .000

[Special Offers] .003 .000 .000 .000

[Celebrity Endorsements] .027 .000 .001 .001

[Free Gifts] .004 .001 .000 .000


[Quality of Ingredients] .000 .000 .000 .000

[Trustworthiness] .009 .002 .000 .002

[Satisfaction] .002 .002 .000 .000

a. Determinant = .002

Correlation Matrixa

[No
Preservatives] [No Side Effects] [Advertisements]

Correlation [Price] .366 -.317 -.119

[Taste] -.450 .461 .444

[Brand Image/ Name] .449 -.293 -.257

[No Added Sugar] -.492 .537 .437

[No Preservatives] 1.000 -.556 -.246

[No Side Effects] -.556 1.000 .299

[Advertisements] -.246 .299 1.000

[Consistent Availability] .302 -.218 -.273

[Promotional Offers] -.295 .304 .376

[Packaging] -.252 .293 .443

[Health Benefits] .269 -.211 -.290

[Product Range/ Flavours] -.375 .286 .379

[Convenience/ Pack Size] -.318 .270 .304

[Special Offers] .358 -.218 -.177

[Celebrity Endorsements] -.176 .138 .255

[Free Gifts] -.202 .168 .171

[Quality of Ingredients] .331 -.186 -.179

[Trustworthiness] -.240 .168 .171

[Satisfaction] .289 -.175 -.191

Sig. (1-tailed) [Price] .000 .000 .019

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000


[No Preservatives] .000 .000

[No Side Effects] .000 .000

[Advertisements] .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000

[Special Offers] .000 .000 .001

[Celebrity Endorsements] .001 .008 .000

[Free Gifts] .000 .002 .002

[Quality of Ingredients] .000 .001 .001

[Trustworthiness] .000 .002 .001

[Satisfaction] .000 .001 .000

a. Determinant = .002

Correlation Matrixa

[Consistent [Promotional
Availability] Offers] [Packaging] [Health Benefits]

Correlation [Price] .215 -.160 -.022 .107

[Taste] -.264 .389 .358 -.176

[Brand Image/ Name] .345 -.317 -.250 .268

[No Added Sugar] -.266 .370 .376 -.192

[No Preservatives] .302 -.295 -.252 .269

[No Side Effects] -.218 .304 .293 -.211

[Advertisements] -.273 .376 .443 -.290

[Consistent Availability] 1.000 -.361 -.284 .394

[Promotional Offers] -.361 1.000 .557 -.318

[Packaging] -.284 .557 1.000 -.262

[Health Benefits] .394 -.318 -.262 1.000


[Product Range/ Flavours] -.279 .386 .387 -.229

[Convenience/ Pack Size] -.177 .334 .340 -.230

[Special Offers] .237 -.207 -.191 .315

[Celebrity Endorsements] -.212 .271 .247 -.185

[Free Gifts] -.210 .216 .161 -.142

[Quality of Ingredients] .168 -.206 -.127 .175

[Trustworthiness] -.147 .038 .052 -.051

[Satisfaction] .322 -.240 -.174 .223

Sig. (1-tailed) [Price] .000 .003 .352 .032

[Taste] .000 .000 .000 .001

[Brand Image/ Name] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .000 .000 .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000 .000

[Convenience/ Pack Size] .001 .000 .000 .000

[Special Offers] .000 .000 .000 .000

[Celebrity Endorsements] .000 .000 .000 .001

[Free Gifts] .000 .000 .003 .007

[Quality of Ingredients] .002 .000 .014 .001

[Trustworthiness] .005 .256 .183 .191

[Satisfaction] .000 .000 .001 .000

a. Determinant = .002

Correlation Matrixa
[Product Range/ [Convenience/
Flavours] Pack Size] [Special Offers]

Correlation [Price] -.175 -.139 .161

[Taste] .364 .329 -.193

[Brand Image/ Name] -.310 -.236 .361

[No Added Sugar] .366 .342 -.316

[No Preservatives] -.375 -.318 .358

[No Side Effects] .286 .270 -.218

[Advertisements] .379 .304 -.177

[Consistent Availability] -.279 -.177 .237

[Promotional Offers] .386 .334 -.207

[Packaging] .387 .340 -.191

[Health Benefits] -.229 -.230 .315

[Product Range/ Flavours] 1.000 .533 -.294

[Convenience/ Pack Size] .533 1.000 -.279

[Special Offers] -.294 -.279 1.000

[Celebrity Endorsements] .498 .404 -.172

[Free Gifts] .397 .282 -.201

[Quality of Ingredients] -.248 -.161 .389

[Trustworthiness] .315 .234 -.085

[Satisfaction] -.228 -.123 .452

Sig. (1-tailed) [Price] .001 .008 .003

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000

[No Side Effects] .000 .000 .000

[Advertisements] .000 .000 .001

[Consistent Availability] .000 .001 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000


[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .000

[Special Offers] .000 .000

[Celebrity Endorsements] .000 .000 .001

[Free Gifts] .000 .000 .000

[Quality of Ingredients] .000 .003 .000

[Trustworthiness] .000 .000 .072

[Satisfaction] .000 .017 .000

a. Determinant = .002

Correlation Matrixa

[Celebrity [Quality of
Endorsements] [Free Gifts] Ingredients]

Correlation [Price] -.111 -.151 .246

[Taste] .202 .179 -.223

[Brand Image/ Name] -.179 -.214 .352

[No Added Sugar] .181 .205 -.267

[No Preservatives] -.176 -.202 .331

[No Side Effects] .138 .168 -.186

[Advertisements] .255 .171 -.179

[Consistent Availability] -.212 -.210 .168

[Promotional Offers] .271 .216 -.206

[Packaging] .247 .161 -.127

[Health Benefits] -.185 -.142 .175

[Product Range/ Flavours] .498 .397 -.248

[Convenience/ Pack Size] .404 .282 -.161

[Special Offers] -.172 -.201 .389

[Celebrity Endorsements] 1.000 .535 -.169

[Free Gifts] .535 1.000 -.106

[Quality of Ingredients] -.169 -.106 1.000


[Trustworthiness] .312 .333 -.194

[Satisfaction] -.151 -.175 .432

Sig. (1-tailed) [Price] .027 .004 .000

[Taste] .000 .001 .000

[Brand Image/ Name] .001 .000 .000

[No Added Sugar] .001 .000 .000

[No Preservatives] .001 .000 .000

[No Side Effects] .008 .002 .001

[Advertisements] .000 .002 .001

[Consistent Availability] .000 .000 .002

[Promotional Offers] .000 .000 .000

[Packaging] .000 .003 .014

[Health Benefits] .001 .007 .001

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .003

[Special Offers] .001 .000 .000

[Celebrity Endorsements] .000 .002

[Free Gifts] .000 .033

[Quality of Ingredients] .002 .033

[Trustworthiness] .000 .000 .000

[Satisfaction] .004 .001 .000

a. Determinant = .002

Correlation Matrixa

[Trustworthiness] [Satisfaction]

Correlation [Price] -.137 .164

[Taste] .164 -.164

[Brand Image/ Name] -.191 .293

[No Added Sugar] .165 -.192

[No Preservatives] -.240 .289

[No Side Effects] .168 -.175


[Advertisements] .171 -.191

[Consistent Availability] -.147 .322

[Promotional Offers] .038 -.240

[Packaging] .052 -.174

[Health Benefits] -.051 .223

[Product Range/ Flavours] .315 -.228

[Convenience/ Pack Size] .234 -.123

[Special Offers] -.085 .452

[Celebrity Endorsements] .312 -.151

[Free Gifts] .333 -.175

[Quality of Ingredients] -.194 .432

[Trustworthiness] 1.000 -.073

[Satisfaction] -.073 1.000

Sig. (1-tailed) [Price] .009 .002

[Taste] .002 .002

[Brand Image/ Name] .000 .000

[No Added Sugar] .002 .000

[No Preservatives] .000 .000

[No Side Effects] .002 .001

[Advertisements] .001 .000

[Consistent Availability] .005 .000

[Promotional Offers] .256 .000

[Packaging] .183 .001

[Health Benefits] .191 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .017

[Special Offers] .072 .000

[Celebrity Endorsements] .000 .004

[Free Gifts] .000 .001

[Quality of Ingredients] .000 .000


[Trustworthiness] .103

[Satisfaction] .103

a. Determinant = .002

Inverse of Correlation Matrix

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

[Price] 1.417 .036 -.311 .378 -.153

[Taste] .036 2.000 .158 -.813 .213

[Brand Image/ Name] -.311 .158 1.639 .213 -.247

[No Added Sugar] .378 -.813 .213 2.376 .120

[No Preservatives] -.153 .213 -.247 .120 1.936

[No Side Effects] .130 -.162 -.136 -.456 .638

[Advertisements] -.087 -.303 -.019 -.307 -.158

[Consistent Availability] -.108 .045 -.169 -.005 -.090

[Promotional Offers] .037 -.173 .094 -.017 -.022

[Packaging] -.286 -.026 .062 -.211 -.012

[Health Benefits] .031 -.092 -.092 -.141 -.112

[Product Range/ Flavours] -.017 -.074 .031 -.021 .195

[Convenience/ Pack Size] -.008 -.091 -.039 -.099 .097

[Special Offers] .108 -.160 -.193 .280 -.169

[Celebrity Endorsements] .033 -.016 -.052 .119 -.102

[Free Gifts] .048 .034 .065 -.072 -.022

[Quality of Ingredients] -.120 .024 -.179 .048 -.138

[Trustworthiness] -.013 .008 .080 .034 .152

[Satisfaction] -.016 -.030 -.034 -.139 -.092

Inverse of Correlation Matrix

[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers]

[Price] .130 -.087 -.108 .037

[Taste] -.162 -.303 .045 -.173


[Brand Image/ Name] -.136 -.019 -.169 .094

[No Added Sugar] -.456 -.307 -.005 -.017

[No Preservatives] .638 -.158 -.090 -.022

[No Side Effects] 1.736 -.044 -.046 -.074

[Advertisements] -.044 1.570 .051 -.057

[Consistent Availability] -.046 .051 1.446 .204

[Promotional Offers] -.074 -.057 .204 1.753

[Packaging] -.103 -.309 .081 -.630

[Health Benefits] .080 .217 -.355 .151

[Product Range/ Flavours] .035 -.172 .053 -.129

[Convenience/ Pack Size] -.023 -.020 -.106 -.113

[Special Offers] -.037 -.077 .024 -.104

[Celebrity Endorsements] .054 -.078 .042 -.069

[Free Gifts] -.035 .068 .044 -.080

[Quality of Ingredients] -.069 .023 .129 .093

[Trustworthiness] -.056 -.112 .094 .206

[Satisfaction] .026 .092 -.268 .082

Inverse of Correlation Matrix

[Product Range/ [Convenience/


[Packaging] [Health Benefits] Flavours] Pack Size]

[Price] -.286 .031 -.017 -.008

[Taste] -.026 -.092 -.074 -.091

[Brand Image/ Name] .062 -.092 .031 -.039

[No Added Sugar] -.211 -.141 -.021 -.099

[No Preservatives] -.012 -.112 .195 .097

[No Side Effects] -.103 .080 .035 -.023

[Advertisements] -.309 .217 -.172 -.020

[Consistent Availability] .081 -.355 .053 -.106

[Promotional Offers] -.630 .151 -.129 -.113

[Packaging] 1.747 .030 -.182 -.116

[Health Benefits] .030 1.370 -.056 .092

[Product Range/ Flavours] -.182 -.056 1.933 -.493

[Convenience/ Pack Size] -.116 .092 -.493 1.594


[Special Offers] -.003 -.249 .094 .199

[Celebrity Endorsements] -.059 .057 -.405 -.266

[Free Gifts] .061 -.013 -.177 .020

[Quality of Ingredients] -.064 -.011 .061 -.061

[Trustworthiness] .096 -.080 -.177 -.092

[Satisfaction] .014 .034 .034 -.114

Inverse of Correlation Matrix

[Celebrity [Quality of
[Special Offers] Endorsements] [Free Gifts] Ingredients] [Trustworthiness]

[Price] .108 .033 .048 -.120 -.013

[Taste] -.160 -.016 .034 .024 .008

[Brand Image/ Name] -.193 -.052 .065 -.179 .080

[No Added Sugar] .280 .119 -.072 .048 .034

[No Preservatives] -.169 -.102 -.022 -.138 .152

[No Side Effects] -.037 .054 -.035 -.069 -.056

[Advertisements] -.077 -.078 .068 .023 -.112

[Consistent Availability] .024 .042 .044 .129 .094

[Promotional Offers] -.104 -.069 -.080 .093 .206

[Packaging] -.003 -.059 .061 -.064 .096

[Health Benefits] -.249 .057 -.013 -.011 -.080

[Product Range/ Flavours] .094 -.405 -.177 .061 -.177

[Convenience/ Pack Size] .199 -.266 .020 -.061 -.092

[Special Offers] 1.585 -.043 .105 -.256 -.114

[Celebrity Endorsements] -.043 1.730 -.642 .102 -.148

[Free Gifts] .105 -.642 1.550 -.166 -.261

[Quality of Ingredients] -.256 .102 -.166 1.459 .179

[Trustworthiness] -.114 -.148 -.261 .179 1.297

[Satisfaction] -.439 -.011 .099 -.420 -.085

Inverse of Correlation Matrix

[Satisfaction]

[Price] -.016

[Taste] -.030
[Brand Image/ Name] -.034

[No Added Sugar] -.139

[No Preservatives] -.092

[No Side Effects] .026

[Advertisements] .092

[Consistent Availability] -.268

[Promotional Offers] .082

[Packaging] .014

[Health Benefits] .034

[Product Range/ Flavours] .034

[Convenience/ Pack Size] -.114

[Special Offers] -.439

[Celebrity Endorsements] -.011

[Free Gifts] .099

[Quality of Ingredients] -.420

[Trustworthiness] -.085

[Satisfaction] 1.513

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .883


of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1848.505

df 171

Sig. .000

Communalities

Initial Extraction

[Price] 1.000 .512

[Taste] 1.000 .645

[Brand Image/ Name] 1.000 .500

[No Added Sugar] 1.000 .708


[No Preservatives] 1.000 .587

[No Side Effects] 1.000 .552

[Advertisements] 1.000 .484

[Consistent Availability] 1.000 .387

[Promotional Offers] 1.000 .588

[Packaging] 1.000 .649

[Health Benefits] 1.000 .433

[Product Range/ Flavours] 1.000 .614

[Convenience/ Pack Size] 1.000 .472

[Special Offers] 1.000 .546

[Celebrity Endorsements] 1.000 .672

[Free Gifts] 1.000 .578

[Quality of Ingredients] 1.000 .502

[Trustworthiness] 1.000 .506

[Satisfaction] 1.000 .605

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 5.961 31.374 31.374 5.961 31.374 31.374

2 1.685 8.869 40.243 1.685 8.869 40.243

3 1.497 7.877 48.120 1.497 7.877 48.120

4 1.398 7.356 55.476 1.398 7.356 55.476

5 .956 5.031 60.507

6 .819 4.312 64.819

7 .792 4.168 68.987

8 .711 3.743 72.730

9 .664 3.495 76.225

10 .609 3.207 79.432

11 .591 3.113 82.545

12 .506 2.661 85.205


13 .477 2.512 87.717

14 .448 2.359 90.076

15 .418 2.203 92.279

16 .400 2.107 94.387

17 .387 2.037 96.424

18 .377 1.982 98.405

19 .303 1.595 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative %

1 3.011 15.847 15.847

2 2.729 14.363 30.210

3 2.421 12.744 42.953

4 2.379 12.522 55.476

Extraction Method: Principal Component Analysis.


Component Matrixa

Component

1 2 3 4

[Price] -.439 .372 .108 -.412

[Taste] .666 -.158 .358 .218

[Brand Image/ Name] -.629 .280 .149 -.063

[No Added Sugar] .713 -.247 .279 .245

[No Preservatives] -.676 .284 .043 -.218

[No Side Effects] .598 -.249 .249 .266

[Advertisements] .582 .113 .334 -.146

[Consistent Availability] -.530 .048 .077 .313


[Promotional Offers] .617 .086 .292 -.338

[Packaging] .565 .171 .421 -.351

[Health Benefits] -.466 .027 .049 .461

[Product Range/ Flavours] .676 .393 -.040 .049

[Convenience/ Pack Size] .579 .358 .069 .057

[Special Offers] -.522 .195 .415 .251

[Celebrity Endorsements] .492 .618 -.204 .081

[Free Gifts] .454 .503 -.289 .188

[Quality of Ingredients] -.472 .269 .452 .059

[Trustworthiness] .352 .326 -.289 .438

[Satisfaction] -.459 .231 .468 .350

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Price] -.661 .148 -.091 .214

[Taste] .682 .406 .124 -.005

[Brand Image/ Name] -.507 -.145 -.132 .452

[No Added Sugar] .751 .349 .113 -.099

[No Preservatives] -.654 -.145 -.169 .331

[No Side Effects] .690 .258 .080 -.060

[Advertisements] .274 .614 .171 -.054

[Consistent Availability] -.127 -.401 -.107 .446

[Promotional Offers] .184 .710 .111 -.194

[Packaging] .134 .785 .105 -.059

[Health Benefits] .002 -.471 -.032 .458

[Product Range/ Flavours] .214 .397 .619 -.168

[Convenience/ Pack Size] .206 .398 .517 -.058

[Special Offers] -.153 -.128 -.129 .700

[Celebrity Endorsements] -.026 .236 .777 -.107


[Free Gifts] .052 .079 .741 -.141

[Quality of Ingredients] -.266 .046 -.132 .642

[Trustworthiness] .231 -.157 .653 -.044

[Satisfaction] -.062 -.110 -.058 .765

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 8 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .580 .530 .431 -.444

2 -.503 .229 .756 .350

3 .240 .592 -.339 .691

4 .594 -.563 .357 .451

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

DATASET CLOSE DataSet5. DATASET ACTIVATE DataSet1. DATASET CLOSE DataSet6. GET
DATA /TYPE=XLSX /FILE='C:\Users\hp\Desktop\Book7.xlsx' /SHEET=name
'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767.
FREQUENCIES VARIABLES=Price Taste BrandImageName NoAddedSugar NoPreservatives
NoSideEffects Advertisements ConsistentAvailability Pr omotionalOffers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /ORDER=ANALYSIS.

Frequencies

Notes

Output Created 23-Apr-2020 02:39:26

Comments

Input Active Dataset DataSet7


Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 267


File

Missing Value Handling Definition of Missing User-defined missing values are treated
as missing.

Cases Used Statistics are based on all cases with


valid data.

Syntax FREQUENCIES VARIABLES=Price


Taste BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements
FreeGifts QualityofIngredients
Trustworthiness Satisfaction
/ORDER=ANALYSIS.

Resources Processor Time 0:00:00.031

Elapsed Time 0:00:00.028

[DataSet7]

Statistics

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics
[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers] [Packaging]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[Product Range/ [Convenience/ [Celebrity


[Health Benefits] Flavours] Pack Size] [Special Offers] Endorsements]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[Quality of
[Free Gifts] Ingredients] [Trustworthiness] [Satisfaction]

N Valid 267 267 267 267

Missing 0 0 0 0

Frequency Table

[Price]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 16 6.0 6.0 6.0

2 41 15.4 15.4 21.3

3 101 37.8 37.8 59.2

4 76 28.5 28.5 87.6

5 33 12.4 12.4 100.0

Total 267 100.0 100.0

[Taste]
Cumulative
Frequency Percent Valid Percent Percent

Valid 1 85 31.8 31.8 31.8

2 61 22.8 22.8 54.7

3 75 28.1 28.1 82.8

4 32 12.0 12.0 94.8

5 14 5.2 5.2 100.0

Total 267 100.0 100.0

[Brand Image/ Name]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 10 3.7 3.7 3.7

2 18 6.7 6.7 10.5

3 68 25.5 25.5 36.0

4 112 41.9 41.9 77.9

5 59 22.1 22.1 100.0

Total 267 100.0 100.0

[No Added Sugar]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 81 30.3 30.3 30.3

2 85 31.8 31.8 62.2

3 59 22.1 22.1 84.3

4 32 12.0 12.0 96.3

5 10 3.7 3.7 100.0

Total 267 100.0 100.0


[No Preservatives]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 3.0 3.0 3.0

2 19 7.1 7.1 10.1

3 46 17.2 17.2 27.3

4 106 39.7 39.7 67.0

5 88 33.0 33.0 100.0

Total 267 100.0 100.0

[No Side Effects]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 84 31.5 31.5 31.5

2 68 25.5 25.5 56.9

3 57 21.3 21.3 78.3

4 42 15.7 15.7 94.0

5 16 6.0 6.0 100.0

Total 267 100.0 100.0

[Advertisements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 72 27.0 27.0 27.0

2 110 41.2 41.2 68.2

3 64 24.0 24.0 92.1

4 21 7.9 7.9 100.0

Total 267 100.0 100.0


[Consistent Availability]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.6 2.6 2.6

2 29 10.9 10.9 13.5

3 100 37.5 37.5 50.9

4 131 49.1 49.1 100.0

Total 267 100.0 100.0

[Promotional Offers]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 103 38.6 38.6 38.6

2 84 31.5 31.5 70.0

3 57 21.3 21.3 91.4

4 23 8.6 8.6 100.0

Total 267 100.0 100.0

[Packaging]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 105 39.3 39.3 39.3

2 94 35.2 35.2 74.5

3 40 15.0 15.0 89.5

4 28 10.5 10.5 100.0

Total 267 100.0 100.0


[Health Benefits]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 3.0 3.0 3.0

2 31 11.6 11.6 14.6

3 80 30.0 30.0 44.6

4 148 55.4 55.4 100.0

Total 267 100.0 100.0

[Product Range/ Flavours]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 100 37.5 37.5 37.5

2 77 28.8 28.8 66.3

3 64 24.0 24.0 90.3

4 26 9.7 9.7 100.0

Total 267 100.0 100.0

[Convenience/ Pack Size]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 87 32.6 32.6 32.6

2 90 33.7 33.7 66.3

3 54 20.2 20.2 86.5

4 36 13.5 13.5 100.0

Total 267 100.0 100.0

[Special Offers]
Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.6 2.6 2.6

2 26 9.7 9.7 12.4

3 60 22.5 22.5 34.8

4 106 39.7 39.7 74.5

5 68 25.5 25.5 100.0

Total 267 100.0 100.0

[Celebrity Endorsements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 67 25.1 25.1 25.1

2 65 24.3 24.3 49.4

3 52 19.5 19.5 68.9

4 55 20.6 20.6 89.5

5 28 10.5 10.5 100.0

Total 267 100.0 100.0

[Free Gifts]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 146 54.7 54.7 54.7

2 63 23.6 23.6 78.3

3 22 8.2 8.2 86.5

4 29 10.9 10.9 97.4

5 7 2.6 2.6 100.0

Total 267 100.0 100.0


[Quality of Ingredients]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 34 12.7 12.7 12.7

2 53 19.9 19.9 32.6

3 66 24.7 24.7 57.3

4 85 31.8 31.8 89.1

5 29 10.9 10.9 100.0

Total 267 100.0 100.0

[Trustworthiness]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 191 71.5 71.5 71.5

2 49 18.4 18.4 89.9

3 12 4.5 4.5 94.4

4 11 4.1 4.1 98.5

5 4 1.5 1.5 100.0

Total 267 100.0 100.0

[Satisfaction]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 12 4.5 4.5 4.5

2 23 8.6 8.6 13.1

3 73 27.3 27.3 40.4

4 91 34.1 34.1 74.5

5 68 25.5 25.5 100.0


Total 267 100.0 100.0

FACTOR /VARIABLES Price Taste BrandImageName NoAddedSugar NoPreservatives


NoSideEffects Advertisements ConsistentAvailability Promotional Offers
Packaging HealthBenefits ProductRangeFlavours ConveniencePackSize
SpecialOffers CelebrityEndorsements FreeGifts QualityofIngredients
Trustworthiness Satisfaction /MISSING LISTWISE /ANALYSIS Price Taste
BrandImageName NoAddedSugar NoPreservatives NoSideEffects Advertisements
ConsistentAvailability PromotionalO ffers Packaging HealthBenefits
ProductRangeFlavours ConveniencePackSize SpecialOffers CelebrityEndorsements
FreeGifts QualityofIngredients Trustworthiness Satisfaction /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis

Notes

Output Created 23-Apr-2020 02:39:58

Comments

Input Active Dataset DataSet7

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 267


File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined


missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on


cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/MISSING LISTWISE
/ANALYSIS Price Taste
BrandImageName NoAddedSugar
NoPreservatives NoSideEffects
Advertisements ConsistentAvailability
PromotionalOffers Packaging
HealthBenefits ProductRangeFlavours
ConveniencePackSize SpecialOffers
CelebrityEndorsements FreeGifts
QualityofIngredients Trustworthiness
Satisfaction
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.265

Elapsed Time 0:00:00.296

Maximum Memory Required 43972 (42.941K) bytes

[DataSet7]
Descriptive Statistics

Mean Std. Deviation Analysis N

[Price] 3.26 1.053 267

[Taste] 2.36 1.194 267

[Brand Image/ Name] 3.72 1.004 267

[No Added Sugar] 2.27 1.128 267

[No Preservatives] 3.93 1.027 267

[No Side Effects] 2.39 1.244 267

[Advertisements] 2.13 .900 267

[Consistent Availability] 3.33 .773 267

[Promotional Offers] 2.00 .973 267

[Packaging] 1.97 .982 267

[Health Benefits] 3.38 .806 267

[Product Range/ Flavours] 2.06 1.002 267

[Convenience/ Pack Size] 2.15 1.025 267

[Special Offers] 3.76 1.024 267

[Celebrity Endorsements] 2.67 1.331 267

[Free Gifts] 1.83 1.130 267

[Quality of Ingredients] 3.08 1.208 267

[Trustworthiness] 1.46 .876 267

[Satisfaction] 3.67 1.084 267

Correlation Matrixa

[Brand Image/ [No Added


[Price] [Taste] Name] Sugar]

Correlation [Price] 1.000 -.322 .389 -.432

[Taste] -.322 1.000 -.392 .636

[Brand Image/ Name] .389 -.392 1.000 -.451

[No Added Sugar] -.432 .636 -.451 1.000

[No Preservatives] .359 -.447 .428 -.511


[No Side Effects] -.322 .438 -.269 .527

[Advertisements] -.158 .482 -.281 .477

[Consistent Availability] .218 -.255 .318 -.279

[Promotional Offers] -.158 .427 -.308 .390

[Packaging] -.017 .356 -.238 .361

[Health Benefits] .106 -.196 .276 -.216

[Product Range/ Flavours] -.189 .381 -.286 .378

[Convenience/ Pack Size] -.143 .372 -.238 .398

[Special Offers] .170 -.205 .379 -.317

[Celebrity Endorsements] -.135 .224 -.191 .220

[Free Gifts] -.159 .196 -.211 .239

[Quality of Ingredients] .234 -.224 .345 -.273

[Trustworthiness] -.120 .159 -.178 .156

[Satisfaction] .183 -.182 .323 -.217

Sig. (1-tailed) [Price] .000 .000 .000

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .005 .000 .000 .000

[Consistent Availability] .000 .000 .000 .000

[Promotional Offers] .005 .000 .000 .000

[Packaging] .391 .000 .000 .000

[Health Benefits] .042 .001 .000 .000

[Product Range/ Flavours] .001 .000 .000 .000

[Convenience/ Pack Size] .010 .000 .000 .000

[Special Offers] .003 .000 .000 .000

[Celebrity Endorsements] .014 .000 .001 .000

[Free Gifts] .005 .001 .000 .000


[Quality of Ingredients] .000 .000 .000 .000

[Trustworthiness] .025 .005 .002 .005

[Satisfaction] .001 .001 .000 .000

a. Determinant = .001

Correlation Matrixa

[No
Preservatives] [No Side Effects] [Advertisements]

Correlation [Price] .359 -.322 -.158

[Taste] -.447 .438 .482

[Brand Image/ Name] .428 -.269 -.281

[No Added Sugar] -.511 .527 .477

[No Preservatives] 1.000 -.551 -.258

[No Side Effects] -.551 1.000 .314

[Advertisements] -.258 .314 1.000

[Consistent Availability] .287 -.206 -.277

[Promotional Offers] -.320 .320 .408

[Packaging] -.260 .291 .438

[Health Benefits] .289 -.216 -.305

[Product Range/ Flavours] -.387 .298 .375

[Convenience/ Pack Size] -.347 .306 .330

[Special Offers] .376 -.223 -.182

[Celebrity Endorsements] -.191 .154 .249

[Free Gifts] -.202 .178 .180

[Quality of Ingredients] .335 -.159 -.203

[Trustworthiness] -.233 .148 .169

[Satisfaction] .302 -.172 -.204

Sig. (1-tailed) [Price] .000 .000 .005

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000


[No Preservatives] .000 .000

[No Side Effects] .000 .000

[Advertisements] .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000

[Special Offers] .000 .000 .001

[Celebrity Endorsements] .001 .006 .000

[Free Gifts] .000 .002 .002

[Quality of Ingredients] .000 .005 .000

[Trustworthiness] .000 .008 .003

[Satisfaction] .000 .002 .000

a. Determinant = .001

Correlation Matrixa

[Consistent [Promotional
Availability] Offers] [Packaging] [Health Benefits]

Correlation [Price] .218 -.158 -.017 .106

[Taste] -.255 .427 .356 -.196

[Brand Image/ Name] .318 -.308 -.238 .276

[No Added Sugar] -.279 .390 .361 -.216

[No Preservatives] .287 -.320 -.260 .289

[No Side Effects] -.206 .320 .291 -.216

[Advertisements] -.277 .408 .438 -.305

[Consistent Availability] 1.000 -.380 -.267 .421

[Promotional Offers] -.380 1.000 .582 -.340

[Packaging] -.267 .582 1.000 -.278

[Health Benefits] .421 -.340 -.278 1.000


[Product Range/ Flavours] -.263 .397 .376 -.242

[Convenience/ Pack Size] -.165 .351 .363 -.236

[Special Offers] .244 -.211 -.195 .349

[Celebrity Endorsements] -.227 .293 .265 -.188

[Free Gifts] -.194 .219 .171 -.144

[Quality of Ingredients] .152 -.189 -.124 .184

[Trustworthiness] -.140 .031 .035 -.054

[Satisfaction] .353 -.228 -.204 .236

Sig. (1-tailed) [Price] .000 .005 .391 .042

[Taste] .000 .000 .000 .001

[Brand Image/ Name] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .000 .000 .000 .000

[Consistent Availability] .000 .000 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000 .000 .000

[Convenience/ Pack Size] .003 .000 .000 .000

[Special Offers] .000 .000 .001 .000

[Celebrity Endorsements] .000 .000 .000 .001

[Free Gifts] .001 .000 .003 .009

[Quality of Ingredients] .006 .001 .021 .001

[Trustworthiness] .011 .308 .282 .190

[Satisfaction] .000 .000 .000 .000

a. Determinant = .001

Correlation Matrixa
[Product Range/ [Convenience/
Flavours] Pack Size] [Special Offers]

Correlation [Price] -.189 -.143 .170

[Taste] .381 .372 -.205

[Brand Image/ Name] -.286 -.238 .379

[No Added Sugar] .378 .398 -.317

[No Preservatives] -.387 -.347 .376

[No Side Effects] .298 .306 -.223

[Advertisements] .375 .330 -.182

[Consistent Availability] -.263 -.165 .244

[Promotional Offers] .397 .351 -.211

[Packaging] .376 .363 -.195

[Health Benefits] -.242 -.236 .349

[Product Range/ Flavours] 1.000 .570 -.290

[Convenience/ Pack Size] .570 1.000 -.288

[Special Offers] -.290 -.288 1.000

[Celebrity Endorsements] .534 .430 -.186

[Free Gifts] .408 .275 -.201

[Quality of Ingredients] -.265 -.165 .399

[Trustworthiness] .320 .244 -.085

[Satisfaction] -.245 -.147 .473

Sig. (1-tailed) [Price] .001 .010 .003

[Taste] .000 .000 .000

[Brand Image/ Name] .000 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .000 .000 .000

[No Side Effects] .000 .000 .000

[Advertisements] .000 .000 .001

[Consistent Availability] .000 .003 .000

[Promotional Offers] .000 .000 .000

[Packaging] .000 .000 .001


[Health Benefits] .000 .000 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .000

[Special Offers] .000 .000

[Celebrity Endorsements] .000 .000 .001

[Free Gifts] .000 .000 .000

[Quality of Ingredients] .000 .004 .000

[Trustworthiness] .000 .000 .083

[Satisfaction] .000 .008 .000

a. Determinant = .001

Correlation Matrixa

[Celebrity [Quality of
Endorsements] [Free Gifts] Ingredients]

Correlation [Price] -.135 -.159 .234

[Taste] .224 .196 -.224

[Brand Image/ Name] -.191 -.211 .345

[No Added Sugar] .220 .239 -.273

[No Preservatives] -.191 -.202 .335

[No Side Effects] .154 .178 -.159

[Advertisements] .249 .180 -.203

[Consistent Availability] -.227 -.194 .152

[Promotional Offers] .293 .219 -.189

[Packaging] .265 .171 -.124

[Health Benefits] -.188 -.144 .184

[Product Range/ Flavours] .534 .408 -.265

[Convenience/ Pack Size] .430 .275 -.165

[Special Offers] -.186 -.201 .399

[Celebrity Endorsements] 1.000 .551 -.168

[Free Gifts] .551 1.000 -.100

[Quality of Ingredients] -.168 -.100 1.000


[Trustworthiness] .342 .352 -.185

[Satisfaction] -.148 -.177 .448

Sig. (1-tailed) [Price] .014 .005 .000

[Taste] .000 .001 .000

[Brand Image/ Name] .001 .000 .000

[No Added Sugar] .000 .000 .000

[No Preservatives] .001 .000 .000

[No Side Effects] .006 .002 .005

[Advertisements] .000 .002 .000

[Consistent Availability] .000 .001 .006

[Promotional Offers] .000 .000 .001

[Packaging] .000 .003 .021

[Health Benefits] .001 .009 .001

[Product Range/ Flavours] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .004

[Special Offers] .001 .000 .000

[Celebrity Endorsements] .000 .003

[Free Gifts] .000 .052

[Quality of Ingredients] .003 .052

[Trustworthiness] .000 .000 .001

[Satisfaction] .008 .002 .000

a. Determinant = .001

Correlation Matrixa

[Trustworthiness] [Satisfaction]

Correlation [Price] -.120 .183

[Taste] .159 -.182

[Brand Image/ Name] -.178 .323

[No Added Sugar] .156 -.217

[No Preservatives] -.233 .302

[No Side Effects] .148 -.172


[Advertisements] .169 -.204

[Consistent Availability] -.140 .353

[Promotional Offers] .031 -.228

[Packaging] .035 -.204

[Health Benefits] -.054 .236

[Product Range/ Flavours] .320 -.245

[Convenience/ Pack Size] .244 -.147

[Special Offers] -.085 .473

[Celebrity Endorsements] .342 -.148

[Free Gifts] .352 -.177

[Quality of Ingredients] -.185 .448

[Trustworthiness] 1.000 -.084

[Satisfaction] -.084 1.000

Sig. (1-tailed) [Price] .025 .001

[Taste] .005 .001

[Brand Image/ Name] .002 .000

[No Added Sugar] .005 .000

[No Preservatives] .000 .000

[No Side Effects] .008 .002

[Advertisements] .003 .000

[Consistent Availability] .011 .000

[Promotional Offers] .308 .000

[Packaging] .282 .000

[Health Benefits] .190 .000

[Product Range/ Flavours] .000 .000

[Convenience/ Pack Size] .000 .008

[Special Offers] .083 .000

[Celebrity Endorsements] .000 .008

[Free Gifts] .000 .002

[Quality of Ingredients] .001 .000


[Trustworthiness] .085

[Satisfaction] .085

a. Determinant = .001

Inverse of Correlation Matrix

[Brand Image/ [No Added [No


[Price] [Taste] Name] Sugar] Preservatives]

[Price] 1.435 .065 -.304 .400 -.130

[Taste] .065 1.989 .167 -.723 .195

[Brand Image/ Name] -.304 .167 1.604 .225 -.205

[No Added Sugar] .400 -.723 .225 2.417 .219

[No Preservatives] -.130 .195 -.205 .219 1.962

[No Side Effects] .163 -.119 -.144 -.414 .628

[Advertisements] -.069 -.351 .007 -.385 -.225

[Consistent Availability] -.120 .005 -.115 .076 -.064

[Promotional Offers] .011 -.252 .080 .009 .030

[Packaging] -.298 -.007 .063 -.158 .002

[Health Benefits] .052 -.091 -.091 -.160 -.140

[Product Range/ Flavours] .012 -.096 -.030 .035 .210

[Convenience/ Pack Size] -.054 -.108 -.044 -.221 .091

[Special Offers] .101 -.126 -.227 .213 -.182

[Celebrity Endorsements] .065 .014 -.032 .112 -.129

[Free Gifts] .038 .033 .058 -.143 -.040

[Quality of Ingredients] -.102 .010 -.151 .086 -.171

[Trustworthiness] -.040 -.009 .092 .086 .183

[Satisfaction] -.034 -.028 -.077 -.153 -.078

Inverse of Correlation Matrix

[Consistent [Promotional
[No Side Effects] [Advertisements] Availability] Offers]

[Price] .163 -.069 -.120 .011

[Taste] -.119 -.351 .005 -.252


[Brand Image/ Name] -.144 .007 -.115 .080

[No Added Sugar] -.414 -.385 .076 .009

[No Preservatives] .628 -.225 -.064 .030

[No Side Effects] 1.703 -.066 -.056 -.083

[Advertisements] -.066 1.649 .042 -.085

[Consistent Availability] -.056 .042 1.501 .284

[Promotional Offers] -.083 -.085 .284 1.884

[Packaging] -.104 -.301 .011 -.701

[Health Benefits] .063 .236 -.416 .154

[Product Range/ Flavours] .013 -.154 .039 -.143

[Convenience/ Pack Size] -.047 -.018 -.151 -.075

[Special Offers] -.012 -.100 .041 -.093

[Celebrity Endorsements] .067 -.023 .102 -.098

[Free Gifts] -.040 .059 -.015 -.074

[Quality of Ingredients] -.119 .066 .183 .082

[Trustworthiness] -.039 -.130 .118 .233

[Satisfaction] .015 .077 -.361 -.010

Inverse of Correlation Matrix

[Product Range/ [Convenience/


[Packaging] [Health Benefits] Flavours] Pack Size]

[Price] -.298 .052 .012 -.054

[Taste] -.007 -.091 -.096 -.108

[Brand Image/ Name] .063 -.091 -.030 -.044

[No Added Sugar] -.158 -.160 .035 -.221

[No Preservatives] .002 -.140 .210 .091

[No Side Effects] -.104 .063 .013 -.047

[Advertisements] -.301 .236 -.154 -.018

[Consistent Availability] .011 -.416 .039 -.151

[Promotional Offers] -.701 .154 -.143 -.075

[Packaging] 1.778 .041 -.136 -.149

[Health Benefits] .041 1.438 -.035 .084

[Product Range/ Flavours] -.136 -.035 2.040 -.594

[Convenience/ Pack Size] -.149 .084 -.594 1.740


[Special Offers] -.017 -.308 .046 .210

[Celebrity Endorsements] -.085 .031 -.470 -.310

[Free Gifts] .045 .003 -.192 .104

[Quality of Ingredients] -.085 -.026 .124 -.107

[Trustworthiness] .115 -.084 -.156 -.113

[Satisfaction] .105 .079 .058 -.076

Inverse of Correlation Matrix

[Celebrity [Quality of
[Special Offers] Endorsements] [Free Gifts] Ingredients] [Trustworthiness]

[Price] .101 .065 .038 -.102 -.040

[Taste] -.126 .014 .033 .010 -.009

[Brand Image/ Name] -.227 -.032 .058 -.151 .092

[No Added Sugar] .213 .112 -.143 .086 .086

[No Preservatives] -.182 -.129 -.040 -.171 .183

[No Side Effects] -.012 .067 -.040 -.119 -.039

[Advertisements] -.100 -.023 .059 .066 -.130

[Consistent Availability] .041 .102 -.015 .183 .118

[Promotional Offers] -.093 -.098 -.074 .082 .233

[Packaging] -.017 -.085 .045 -.085 .115

[Health Benefits] -.308 .031 .003 -.026 -.084

[Product Range/ Flavours] .046 -.470 -.192 .124 -.156

[Convenience/ Pack Size] .210 -.310 .104 -.107 -.113

[Special Offers] 1.639 -.013 .106 -.257 -.119

[Celebrity Endorsements] -.013 1.854 -.683 .099 -.190

[Free Gifts] .106 -.683 1.591 -.187 -.288

[Quality of Ingredients] -.257 .099 -.187 1.489 .170

[Trustworthiness] -.119 -.190 -.288 .170 1.329

[Satisfaction] -.467 -.074 .123 -.459 -.081

Inverse of Correlation Matrix

[Satisfaction]

[Price] -.034

[Taste] -.028
[Brand Image/ Name] -.077

[No Added Sugar] -.153

[No Preservatives] -.078

[No Side Effects] .015

[Advertisements] .077

[Consistent Availability] -.361

[Promotional Offers] -.010

[Packaging] .105

[Health Benefits] .079

[Product Range/ Flavours] .058

[Convenience/ Pack Size] -.076

[Special Offers] -.467

[Celebrity Endorsements] -.074

[Free Gifts] .123

[Quality of Ingredients] -.459

[Trustworthiness] -.081

[Satisfaction] 1.597

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .880


of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1736.707

df 171

Sig. .000

Communalities

Initial Extraction

[Price] 1.000 .527

[Taste] 1.000 .636

[Brand Image/ Name] 1.000 .493

[No Added Sugar] 1.000 .715


[No Preservatives] 1.000 .580

[No Side Effects] 1.000 .540

[Advertisements] 1.000 .486

[Consistent Availability] 1.000 .404

[Promotional Offers] 1.000 .631

[Packaging] 1.000 .649

[Health Benefits] 1.000 .465

[Product Range/ Flavours] 1.000 .629

[Convenience/ Pack Size] 1.000 .500

[Special Offers] 1.000 .565

[Celebrity Endorsements] 1.000 .694

[Free Gifts] 1.000 .574

[Quality of Ingredients] 1.000 .500

[Trustworthiness] 1.000 .516

[Satisfaction] 1.000 .615

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 6.106 32.136 32.136 6.106 32.136 32.136

2 1.693 8.912 41.049 1.693 8.912 41.049

3 1.516 7.976 49.025 1.516 7.976 49.025

4 1.401 7.373 56.398 1.401 7.373 56.398

5 .973 5.121 61.519

6 .836 4.402 65.921

7 .778 4.097 70.019

8 .701 3.692 73.711

9 .641 3.371 77.082

10 .613 3.225 80.306

11 .582 3.065 83.372

12 .492 2.592 85.964


13 .447 2.352 88.315

14 .415 2.185 90.500

15 .399 2.101 92.601

16 .379 1.995 94.596

17 .374 1.969 96.565

18 .354 1.862 98.427

19 .299 1.573 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative %

1 3.014 15.862 15.862

2 2.753 14.487 30.349

3 2.487 13.091 43.440

4 2.462 12.958 56.398

Extraction Method: Principal Component Analysis.


Component Matrixa

Component

1 2 3 4

[Price] -.442 .308 .103 -.475

[Taste] .674 -.077 .331 .258

[Brand Image/ Name] -.612 .296 .151 -.088

[No Added Sugar] .728 -.167 .241 .314

[No Preservatives] -.677 .240 .037 -.248

[No Side Effects] .588 -.154 .250 .328

[Advertisements] .604 .067 .330 -.091

[Consistent Availability] -.519 .120 .046 .344


[Promotional Offers] .632 .063 .360 -.313

[Packaging] .563 .146 .425 -.360

[Health Benefits] -.485 .124 -.004 .463

[Product Range/ Flavours] .683 .394 -.086 -.009

[Convenience/ Pack Size] .609 .351 .068 .029

[Special Offers] -.531 .285 .380 .239

[Celebrity Endorsements] .518 .603 -.246 -.034

[Free Gifts] .460 .500 -.325 .078

[Quality of Ingredients] -.464 .312 .430 .046

[Trustworthiness] .342 .392 -.390 .306

[Satisfaction] -.479 .333 .412 .323

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Price] -.671 .150 -.083 .216

[Taste] .674 .402 .140 -.029

[Brand Image/ Name] -.485 -.128 -.117 .478

[No Added Sugar] .755 .328 .142 -.129

[No Preservatives] -.641 -.153 -.169 .342

[No Side Effects] .682 .255 .090 -.048

[Advertisements] .339 .584 .159 -.072

[Consistent Availability] -.092 -.415 -.091 .463

[Promotional Offers] .209 .740 .115 -.160

[Packaging] .122 .785 .114 -.068

[Health Benefits] -.004 -.493 -.030 .469

[Product Range/ Flavours] .227 .379 .637 -.168

[Convenience/ Pack Size] .263 .406 .513 -.046

[Special Offers] -.153 -.128 -.129 .713

[Celebrity Endorsements] .002 .243 .790 -.101


[Free Gifts] .065 .084 .739 -.128

[Quality of Ingredients] -.246 .051 -.134 .647

[Trustworthiness] .178 -.164 .672 -.073

[Satisfaction] -.074 -.119 -.067 .769

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .578 .525 .435 -.448

2 -.357 .173 .774 .494

3 .235 .619 -.424 .618

4 .695 -.557 .179 .417

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

GET DATA /TYPE=XLSX /FILE='C:\Users\hp\Desktop\Book7.xlsx' /SHEET=name


'Sheet1' /CELLRANGE=full /READNAMES=on /ASSUMEDSTRWIDTH=32767.
FREQUENCIES VARIABLES=ProductRangeFlavours SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness NoPreservatives Satisfaction C onveniencePackSize
NoSideEffects Advertisements Packaging HealthBenefits ConsistentAvailability
CelebrityEndorsements QualityofIngredients BrandImageName Price
/ORDER=ANALYSIS.

Frequencies

Notes

Output Created 23-Apr-2020 03:19:26

Comments

Input Active Dataset DataSet8

Filter <none>
Weight <none>

Split File <none>

N of Rows in Working Data 267


File

Missing Value Handling Definition of Missing User-defined missing values are treated
as missing.

Cases Used Statistics are based on all cases with


valid data.

Syntax FREQUENCIES
VARIABLES=ProductRangeFlavours
SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness
NoPreservatives Satisfaction
ConveniencePackSize NoSideEffects
Advertisements Packaging
HealthBenefits ConsistentAvailability
CelebrityEndorsements
QualityofIngredients BrandImageName
Price
/ORDER=ANALYSIS.

Resources Processor Time 0:00:00.015

Elapsed Time 0:00:00.012

[DataSet8]

Statistics

[Product [No Added


Range/Flavours] [Special Offers] [Taste] Sugar] [Free Gifts]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[No [Convenience/
[Trustworthiness] Preservatives] [Satisfaction] Pack Size] [No Side Effects]
N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[Consistent [Celebrity
[Advertisements] [Packaging] [Health Benefits] Availability] Endorsements]

N Valid 267 267 267 267 267

Missing 0 0 0 0 0

Statistics

[Quality of [Brand Image/


Ingredients] Name] [Price]

N Valid 267 267 267

Missing 0 0 0

Frequency Table

[Product Range/Flavours]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 16 6.0 6.0 6.0

2 41 15.4 15.4 21.3

3 101 37.8 37.8 59.2

4 76 28.5 28.5 87.6

5 33 12.4 12.4 100.0

Total 267 100.0 100.0

[Special Offers]

Cumulative
Frequency Percent Valid Percent Percent
Valid 1 85 31.8 31.8 31.8

2 61 22.8 22.8 54.7

3 75 28.1 28.1 82.8

4 32 12.0 12.0 94.8

5 14 5.2 5.2 100.0

Total 267 100.0 100.0

[Taste]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 10 3.7 3.7 3.7

2 18 6.7 6.7 10.5

3 68 25.5 25.5 36.0

4 112 41.9 41.9 77.9

5 59 22.1 22.1 100.0

Total 267 100.0 100.0

[No Added Sugar]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 3.0 3.0 3.0

2 19 7.1 7.1 10.1

3 46 17.2 17.2 27.3

4 106 39.7 39.7 67.0

5 88 33.0 33.0 100.0

Total 267 100.0 100.0

[Free Gifts]
Cumulative
Frequency Percent Valid Percent Percent

Valid 1 84 31.5 31.5 31.5

2 68 25.5 25.5 56.9

3 57 21.3 21.3 78.3

4 42 15.7 15.7 94.0

5 16 6.0 6.0 100.0

Total 267 100.0 100.0

[Trustworthiness]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 72 27.0 27.0 27.0

2 110 41.2 41.2 68.2

3 64 24.0 24.0 92.1

4 21 7.9 7.9 100.0

Total 267 100.0 100.0

[No Preservatives]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.6 2.6 2.6

2 29 10.9 10.9 13.5

3 100 37.5 37.5 50.9

4 131 49.1 49.1 100.0

Total 267 100.0 100.0

[Satisfaction]
Cumulative
Frequency Percent Valid Percent Percent

Valid 1 103 38.6 38.6 38.6

2 84 31.5 31.5 70.0

3 57 21.3 21.3 91.4

4 23 8.6 8.6 100.0

Total 267 100.0 100.0

[Convenience/ Pack Size]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 105 39.3 39.3 39.3

2 94 35.2 35.2 74.5

3 40 15.0 15.0 89.5

4 28 10.5 10.5 100.0

Total 267 100.0 100.0

[No Side Effects]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 8 3.0 3.0 3.0

2 31 11.6 11.6 14.6

3 80 30.0 30.0 44.6

4 148 55.4 55.4 100.0

Total 267 100.0 100.0

[Advertisements]

Cumulative
Frequency Percent Valid Percent Percent
Valid 1 100 37.5 37.5 37.5

2 77 28.8 28.8 66.3

3 64 24.0 24.0 90.3

4 26 9.7 9.7 100.0

Total 267 100.0 100.0

[Packaging]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 87 32.6 32.6 32.6

2 90 33.7 33.7 66.3

3 54 20.2 20.2 86.5

4 36 13.5 13.5 100.0

Total 267 100.0 100.0

[Health Benefits]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 7 2.6 2.6 2.6

2 26 9.7 9.7 12.4

3 60 22.5 22.5 34.8

4 106 39.7 39.7 74.5

5 68 25.5 25.5 100.0

Total 267 100.0 100.0

[Consistent Availability]

Cumulative
Frequency Percent Valid Percent Percent
Valid 1 67 25.1 25.1 25.1

2 65 24.3 24.3 49.4

3 52 19.5 19.5 68.9

4 55 20.6 20.6 89.5

5 28 10.5 10.5 100.0

Total 267 100.0 100.0

[Celebrity Endorsements]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 146 54.7 54.7 54.7

2 63 23.6 23.6 78.3

3 22 8.2 8.2 86.5

4 29 10.9 10.9 97.4

5 7 2.6 2.6 100.0

Total 267 100.0 100.0

[Quality of Ingredients]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 34 12.7 12.7 12.7

2 53 19.9 19.9 32.6

3 66 24.7 24.7 57.3

4 85 31.8 31.8 89.1

5 29 10.9 10.9 100.0

Total 267 100.0 100.0

[Brand Image/ Name]


Cumulative
Frequency Percent Valid Percent Percent

Valid 1 191 71.5 71.5 71.5

2 49 18.4 18.4 89.9

3 12 4.5 4.5 94.4

4 11 4.1 4.1 98.5

5 4 1.5 1.5 100.0

Total 267 100.0 100.0

[Price]

Cumulative
Frequency Percent Valid Percent Percent

Valid 1 12 4.5 4.5 4.5

2 23 8.6 8.6 13.1

3 73 27.3 27.3 40.4

4 91 34.1 34.1 74.5

5 68 25.5 25.5 100.0

Total 267 100.0 100.0

FACTOR /VARIABLES ProductRangeFlavours SpecialOffers Taste NoAddedSugar


FreeGifts Trustworthiness NoPreservatives Satisfaction Convenienc ePackSize
NoSideEffects Advertisements Packaging HealthBenefits ConsistentAvailability
CelebrityEndorsements QualityofIngredients BrandImageName Price /MISSING
LISTWISE /ANALYSIS ProductRangeFlavours SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness NoPreservatives Satisfaction Convenience PackSize
NoSideEffects Advertisements Packaging HealthBenefits ConsistentAvailability
CelebrityEndorsements QualityofIngredients BrandImageName Price /PRINT
UNIVARIATE INITIAL CORRELATION SIG DET KMO INV EXTRACTION ROTATION /PLOT
EIGEN /CRITERIA MINEIGEN(1) ITERATE(25) /EXTRACTION PC /CRITERIA
ITERATE(25) /ROTATION VARIMAX /METHOD=CORRELATION.

Factor Analysis
Notes

Output Created 23-Apr-2020 03:19:53

Comments

Input Active Dataset DataSet8

Filter <none>

Weight <none>

Split File <none>

N of Rows in Working Data 267


File

Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined


missing values are treated as missing.

Cases Used LISTWISE: Statistics are based on


cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES ProductRangeFlavours
SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness
NoPreservatives Satisfaction
ConveniencePackSize NoSideEffects
Advertisements Packaging
HealthBenefits ConsistentAvailability
CelebrityEndorsements
QualityofIngredients BrandImageName
Price
/MISSING LISTWISE
/ANALYSIS ProductRangeFlavours
SpecialOffers Taste NoAddedSugar
FreeGifts Trustworthiness
NoPreservatives Satisfaction
ConveniencePackSize NoSideEffects
Advertisements Packaging
HealthBenefits ConsistentAvailability
CelebrityEndorsements
QualityofIngredients BrandImageName
Price
/PRINT UNIVARIATE INITIAL
CORRELATION SIG DET KMO INV
EXTRACTION ROTATION
/PLOT EIGEN
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/CRITERIA ITERATE(25)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources Processor Time 0:00:00.250

Elapsed Time 0:00:00.466

Maximum Memory Required 39720 (38.789K) bytes

[DataSet8]
Descriptive Statistics

Mean Std. Deviation Analysis N

[Product Range/Flavours] 3.26 1.053 267

[Special Offers] 2.36 1.194 267

[Taste] 3.72 1.004 267

[No Added Sugar] 3.93 1.027 267

[Free Gifts] 2.39 1.244 267

[Trustworthiness] 2.13 .900 267

[No Preservatives] 3.33 .773 267

[Satisfaction] 2.00 .973 267

[Convenience/ Pack Size] 1.97 .982 267

[No Side Effects] 3.38 .806 267

[Advertisements] 2.06 1.002 267

[Packaging] 2.15 1.025 267

[Health Benefits] 3.76 1.024 267

[Consistent Availability] 2.67 1.331 267

[Celebrity Endorsements] 1.83 1.130 267

[Quality of Ingredients] 3.08 1.208 267

[Brand Image/ Name] 1.46 .876 267

[Price] 3.67 1.084 267

Correlation Matrixa

[Product [No Added


Range/Flavours] [Special Offers] [Taste] Sugar]

Correlation [Product Range/Flavours] 1.000 -.322 .389 .359

[Special Offers] -.322 1.000 -.392 -.447

[Taste] .389 -.392 1.000 .428

[No Added Sugar] .359 -.447 .428 1.000

[Free Gifts] -.322 .438 -.269 -.551


[Trustworthiness] -.158 .482 -.281 -.258

[No Preservatives] .218 -.255 .318 .287

[Satisfaction] -.158 .427 -.308 -.320

[Convenience/ Pack Size] -.017 .356 -.238 -.260

[No Side Effects] .106 -.196 .276 .289

[Advertisements] -.189 .381 -.286 -.387

[Packaging] -.143 .372 -.238 -.347

[Health Benefits] .170 -.205 .379 .376

[Consistent Availability] -.135 .224 -.191 -.191

[Celebrity Endorsements] -.159 .196 -.211 -.202

[Quality of Ingredients] .234 -.224 .345 .335

[Brand Image/ Name] -.120 .159 -.178 -.233

[Price] .183 -.182 .323 .302

Sig. (1-tailed) [Product Range/Flavours] .000 .000 .000

[Special Offers] .000 .000 .000

[Taste] .000 .000 .000

[No Added Sugar] .000 .000 .000

[Free Gifts] .000 .000 .000 .000

[Trustworthiness] .005 .000 .000 .000

[No Preservatives] .000 .000 .000 .000

[Satisfaction] .005 .000 .000 .000

[Convenience/ Pack Size] .391 .000 .000 .000

[No Side Effects] .042 .001 .000 .000

[Advertisements] .001 .000 .000 .000

[Packaging] .010 .000 .000 .000

[Health Benefits] .003 .000 .000 .000

[Consistent Availability] .014 .000 .001 .001

[Celebrity Endorsements] .005 .001 .000 .000

[Quality of Ingredients] .000 .000 .000 .000

[Brand Image/ Name] .025 .005 .002 .000


[Price] .001 .001 .000 .000

a. Determinant = .003

Correlation Matrixa

[Free Gifts] [Trustworthiness] [No [Satisfaction]


Preservatives]

Correlation [Product Range/Flavours] -.322 -.158 .218 -.158

[Special Offers] .438 .482 -.255 .427

[Taste] -.269 -.281 .318 -.308

[No Added Sugar] -.551 -.258 .287 -.320

[Free Gifts] 1.000 .314 -.206 .320

[Trustworthiness] .314 1.000 -.277 .408

[No Preservatives] -.206 -.277 1.000 -.380

[Satisfaction] .320 .408 -.380 1.000

[Convenience/ Pack Size] .291 .438 -.267 .582

[No Side Effects] -.216 -.305 .421 -.340

[Advertisements] .298 .375 -.263 .397

[Packaging] .306 .330 -.165 .351

[Health Benefits] -.223 -.182 .244 -.211

[Consistent Availability] .154 .249 -.227 .293

[Celebrity Endorsements] .178 .180 -.194 .219

[Quality of Ingredients] -.159 -.203 .152 -.189

[Brand Image/ Name] .148 .169 -.140 .031

[Price] -.172 -.204 .353 -.228

Sig. (1-tailed) [Product Range/Flavours] .000 .005 .000 .005

[Special Offers] .000 .000 .000 .000

[Taste] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[Free Gifts] .000 .000 .000

[Trustworthiness] .000 .000 .000

[No Preservatives] .000 .000 .000


[Satisfaction] .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000 .000

[No Side Effects] .000 .000 .000 .000

[Advertisements] .000 .000 .000 .000

[Packaging] .000 .000 .003 .000

[Health Benefits] .000 .001 .000 .000

[Consistent Availability] .006 .000 .000 .000

[Celebrity Endorsements] .002 .002 .001 .000

[Quality of Ingredients] .005 .000 .006 .001

[Brand Image/ Name] .008 .003 .011 .308

[Price] .002 .000 .000 .000

a. Determinant = .003

Correlation Matrixa

[Convenience/
Pack Size] [No Side Effects] [Advertisements] [Packaging]

Correlation [Product Range/Flavours] -.017 .106 -.189 -.143

[Special Offers] .356 -.196 .381 .372

[Taste] -.238 .276 -.286 -.238

[No Added Sugar] -.260 .289 -.387 -.347

[Free Gifts] .291 -.216 .298 .306

[Trustworthiness] .438 -.305 .375 .330

[No Preservatives] -.267 .421 -.263 -.165

[Satisfaction] .582 -.340 .397 .351

[Convenience/ Pack Size] 1.000 -.278 .376 .363

[No Side Effects] -.278 1.000 -.242 -.236

[Advertisements] .376 -.242 1.000 .570

[Packaging] .363 -.236 .570 1.000

[Health Benefits] -.195 .349 -.290 -.288

[Consistent Availability] .265 -.188 .534 .430

[Celebrity Endorsements] .171 -.144 .408 .275


[Quality of Ingredients] -.124 .184 -.265 -.165

[Brand Image/ Name] .035 -.054 .320 .244

[Price] -.204 .236 -.245 -.147

Sig. (1-tailed) [Product Range/Flavours] .391 .042 .001 .010

[Special Offers] .000 .001 .000 .000

[Taste] .000 .000 .000 .000

[No Added Sugar] .000 .000 .000 .000

[Free Gifts] .000 .000 .000 .000

[Trustworthiness] .000 .000 .000 .000

[No Preservatives] .000 .000 .000 .003

[Satisfaction] .000 .000 .000 .000

[Convenience/ Pack Size] .000 .000 .000

[No Side Effects] .000 .000 .000

[Advertisements] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .001 .000 .000 .000

[Consistent Availability] .000 .001 .000 .000

[Celebrity Endorsements] .003 .009 .000 .000

[Quality of Ingredients] .021 .001 .000 .004

[Brand Image/ Name] .282 .190 .000 .000

[Price] .000 .000 .000 .008

a. Determinant = .003

Correlation Matrixa

[Consistent [Celebrity
[Health Benefits] Availability] Endorsements]

Correlation [Product Range/Flavours] .170 -.135 -.159

[Special Offers] -.205 .224 .196

[Taste] .379 -.191 -.211

[No Added Sugar] .376 -.191 -.202

[Free Gifts] -.223 .154 .178


[Trustworthiness] -.182 .249 .180

[No Preservatives] .244 -.227 -.194

[Satisfaction] -.211 .293 .219

[Convenience/ Pack Size] -.195 .265 .171

[No Side Effects] .349 -.188 -.144

[Advertisements] -.290 .534 .408

[Packaging] -.288 .430 .275

[Health Benefits] 1.000 -.186 -.201

[Consistent Availability] -.186 1.000 .551

[Celebrity Endorsements] -.201 .551 1.000

[Quality of Ingredients] .399 -.168 -.100

[Brand Image/ Name] -.085 .342 .352

[Price] .473 -.148 -.177

Sig. (1-tailed) [Product Range/Flavours] .003 .014 .005

[Special Offers] .000 .000 .001

[Taste] .000 .001 .000

[No Added Sugar] .000 .001 .000

[Free Gifts] .000 .006 .002

[Trustworthiness] .001 .000 .002

[No Preservatives] .000 .000 .001

[Satisfaction] .000 .000 .000

[Convenience/ Pack Size] .001 .000 .003

[No Side Effects] .000 .001 .009

[Advertisements] .000 .000 .000

[Packaging] .000 .000 .000

[Health Benefits] .001 .000

[Consistent Availability] .001 .000

[Celebrity Endorsements] .000 .000

[Quality of Ingredients] .000 .003 .052

[Brand Image/ Name] .083 .000 .000


[Price] .000 .008 .002

a. Determinant = .003

Correlation Matrixa

[Quality of [Brand Image/


Ingredients] Name] [Price]

Correlation [Product Range/Flavours] .234 -.120 .183

[Special Offers] -.224 .159 -.182

[Taste] .345 -.178 .323

[No Added Sugar] .335 -.233 .302

[Free Gifts] -.159 .148 -.172

[Trustworthiness] -.203 .169 -.204

[No Preservatives] .152 -.140 .353

[Satisfaction] -.189 .031 -.228

[Convenience/ Pack Size] -.124 .035 -.204

[No Side Effects] .184 -.054 .236

[Advertisements] -.265 .320 -.245

[Packaging] -.165 .244 -.147

[Health Benefits] .399 -.085 .473

[Consistent Availability] -.168 .342 -.148

[Celebrity Endorsements] -.100 .352 -.177

[Quality of Ingredients] 1.000 -.185 .448

[Brand Image/ Name] -.185 1.000 -.084

[Price] .448 -.084 1.000

Sig. (1-tailed) [Product Range/Flavours] .000 .025 .001

[Special Offers] .000 .005 .001

[Taste] .000 .002 .000

[No Added Sugar] .000 .000 .000

[Free Gifts] .005 .008 .002

[Trustworthiness] .000 .003 .000

[No Preservatives] .006 .011 .000


[Satisfaction] .001 .308 .000

[Convenience/ Pack Size] .021 .282 .000

[No Side Effects] .001 .190 .000

[Advertisements] .000 .000 .000

[Packaging] .004 .000 .008

[Health Benefits] .000 .083 .000

[Consistent Availability] .003 .000 .008

[Celebrity Endorsements] .052 .000 .002

[Quality of Ingredients] .001 .000

[Brand Image/ Name] .001 .085

[Price] .000 .085

a. Determinant = .003

Inverse of Correlation Matrix

[Product [No Added


Range/Flavours] [Special Offers] [Taste] Sugar] [Free Gifts]

[Product Range/Flavours] 1.369 .184 -.341 -.166 .231

[Special Offers] .184 1.773 .234 .261 -.243

[Taste] -.341 .234 1.583 -.225 -.106

[No Added Sugar] -.166 .261 -.225 1.943 .665

[Free Gifts] .231 -.243 -.106 .665 1.632

[Trustworthiness] -.005 -.467 .043 -.191 -.132

[No Preservatives] -.133 .028 -.122 -.071 -.043

[Satisfaction] .010 -.249 .080 .029 -.081

[Convenience/ Pack Size] -.272 -.054 .078 .016 -.131

[No Side Effects] .078 -.139 -.076 -.126 .035

[Advertisements] .006 -.086 -.033 .206 .019

[Packaging] -.017 -.174 -.023 .111 -.085

[Health Benefits] .065 -.062 -.247 -.202 .024

[Consistent Availability] .046 .048 -.042 -.139 .086

[Celebrity Endorsements] .062 -.010 .071 -.027 -.065


[Quality of Ingredients] -.116 .036 -.159 -.179 -.104

[Brand Image/ Name] -.055 .017 .084 .176 -.024

[Price] -.009 -.074 -.063 -.064 -.011

Inverse of Correlation Matrix

[No [Convenience/
[Trustworthiness] Preservatives] [Satisfaction] Pack Size]

[Product Range/Flavours] -.005 -.133 .010 -.272

[Special Offers] -.467 .028 -.249 -.054

[Taste] .043 -.122 .080 .078

[No Added Sugar] -.191 -.071 .029 .016

[Free Gifts] -.132 -.043 -.081 -.131

[Trustworthiness] 1.587 .054 -.084 -.326

[No Preservatives] .054 1.499 .283 .016

[Satisfaction] -.084 .283 1.884 -.700

[Convenience/ Pack Size] -.326 .016 -.700 1.768

[No Side Effects] .211 -.411 .154 .030

[Advertisements] -.149 .038 -.143 -.134

[Packaging] -.054 -.144 -.075 -.164

[Health Benefits] -.066 .034 -.093 -.003

[Consistent Availability] -.005 .099 -.098 -.078

[Celebrity Endorsements] .037 -.011 -.074 .036

[Quality of Ingredients] .080 .180 .082 -.079

[Brand Image/ Name] -.116 .116 .232 .121

[Price] .053 -.356 -.009 .095

Inverse of Correlation Matrix

[No Side Effects] [Advertisements] [Packaging] [Health Benefits]

[Product Range/Flavours] .078 .006 -.017 .065

[Special Offers] -.139 -.086 -.174 -.062

[Taste] -.076 -.033 -.023 -.247

[No Added Sugar] -.126 .206 .111 -.202

[Free Gifts] .035 .019 -.085 .024

[Trustworthiness] .211 -.149 -.054 -.066


[No Preservatives] -.411 .038 -.144 .034

[Satisfaction] .154 -.143 -.075 -.093

[Convenience/ Pack Size] .030 -.134 -.164 -.003

[No Side Effects] 1.427 -.033 .069 -.294

[Advertisements] -.033 2.039 -.591 .043

[Packaging] .069 -.591 1.720 .229

[Health Benefits] -.294 .043 .229 1.620

[Consistent Availability] .038 -.472 -.299 -.023

[Celebrity Endorsements] -.007 -.190 .091 .119

[Quality of Ingredients] -.020 .123 -.099 -.265

[Brand Image/ Name] -.078 -.157 -.105 -.127

[Price] .069 .060 -.090 -.454

Inverse of Correlation Matrix

[Consistent [Celebrity [Quality of [Brand Image/


Availability] Endorsements] Ingredients] Name] [Price]

[Product Range/Flavours] .046 .062 -.116 -.055 -.009

[Special Offers] .048 -.010 .036 .017 -.074

[Taste] -.042 .071 -.159 .084 -.063

[No Added Sugar] -.139 -.027 -.179 .176 -.064

[Free Gifts] .086 -.065 -.104 -.024 -.011

[Trustworthiness] -.005 .037 .080 -.116 .053

[No Preservatives] .099 -.011 .180 .116 -.356

[Satisfaction] -.098 -.074 .082 .232 -.009

[Convenience/ Pack Size] -.078 .036 -.079 .121 .095

[No Side Effects] .038 -.007 -.020 -.078 .069

[Advertisements] -.472 -.190 .123 -.157 .060

[Packaging] -.299 .091 -.099 -.105 -.090

[Health Benefits] -.023 .119 -.265 -.127 -.454

[Consistent Availability] 1.849 -.676 .095 -.194 -.066

[Celebrity Endorsements] -.676 1.583 -.182 -.283 .113

[Quality of Ingredients] .095 -.182 1.486 .167 -.454

[Brand Image/ Name] -.194 -.283 .167 1.326 -.075

[Price] -.066 .113 -.454 -.075 1.587


KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure .869


of Sampling Adequacy.

Bartlett's Test of Sphericity Approx. Chi-Square 1510.231

df 153

Sig. .000

Communalities

Initial Extraction

[Product Range/Flavours] 1.000 .543

[Special Offers] 1.000 .618

[Taste] 1.000 .496

[No Added Sugar] 1.000 .614

[Free Gifts] 1.000 .577

[Trustworthiness] 1.000 .479

[No Preservatives] 1.000 .397

[Satisfaction] 1.000 .637

[Convenience/ Pack Size] 1.000 .650

[No Side Effects] 1.000 .454

[Advertisements] 1.000 .631

[Packaging] 1.000 .500

[Health Benefits] 1.000 .575

[Consistent Availability] 1.000 .694

[Celebrity Endorsements] 1.000 .579

[Quality of Ingredients] 1.000 .501

[Brand Image/ Name] 1.000 .516

[Price] 1.000 .619

Extraction Method: Principal Component Analysis.


Total Variance Explained

Initial Eigenvalues Extraction Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 5.624 31.244 31.244 5.624 31.244 31.244

2 1.678 9.322 40.566 1.678 9.322 40.566

3 1.488 8.269 48.835 1.488 8.269 48.835

4 1.290 7.168 56.003 1.290 7.168 56.003

5 .972 5.400 61.403

6 .833 4.630 66.033

7 .777 4.318 70.351

8 .700 3.887 74.238

9 .622 3.458 77.696

10 .610 3.391 81.087

11 .577 3.204 84.291

12 .490 2.723 87.014

13 .438 2.436 89.450

14 .410 2.275 91.725

15 .399 2.215 93.940

16 .378 2.102 96.042

17 .361 2.007 98.049

18 .351 1.951 100.000

Extraction Method: Principal Component Analysis.

Total Variance Explained

Rotation Sums of Squared Loadings


Compo
nent Total % of Variance Cumulative %

1 2.809 15.603 15.603

2 2.466 13.698 29.301

3 2.427 13.482 42.783

4 2.380 13.220 56.003

Extraction Method: Principal Component Analysis.


Component Matrixa

Component

1 2 3 4

[Product Range/Flavours] -.421 .280 .233 -.483

[Special Offers] .646 -.015 .226 .386

[Taste] -.607 .315 .134 -.106

[No Added Sugar] -.669 .234 .084 -.323

[Free Gifts] .567 -.100 .142 .475

[Trustworthiness] .594 .094 .340 .038

[No Preservatives] -.532 .168 -.107 .273

[Satisfaction] .639 .065 .459 -.116


[Convenience/ Pack Size] .568 .155 .525 -.170

[No Side Effects] -.504 .179 -.198 .359

[Advertisements] .698 .363 -.095 -.045

[Packaging] .614 .348 .033 .034

[Health Benefits] -.541 .359 .236 .313

[Consistent Availability] .542 .551 -.258 -.176

[Celebrity Endorsements] .475 .454 -.369 -.105

[Quality of Ingredients] -.472 .376 .346 .132

[Brand Image/ Name] .355 .357 -.496 .130

[Price] -.498 .422 .226 .376

Extraction Method: Principal Component Analysis.

a. 4 components extracted.

Rotated Component Matrixa

Component

1 2 3 4

[Product Range/Flavours] .097 -.084 .194 -.699

[Special Offers] .454 .146 -.030 .624

[Taste] -.160 -.118 .469 -.487

[No Added Sugar] -.201 -.164 .316 -.668

[Free Gifts] .310 .087 -.026 .688

[Trustworthiness] .608 .163 -.084 .275

[No Preservatives] -.413 -.086 .461 -.081

[Satisfaction] .754 .110 -.161 .172

[Convenience/ Pack Size] .792 .111 -.079 .062

[No Side Effects] -.485 -.024 .468 .005

[Advertisements] .396 .635 -.167 .208

[Packaging] .427 .513 -.049 .227

[Health Benefits] -.127 -.134 .723 -.132

[Consistent Availability] .243 .790 -.107 -.021

[Celebrity Endorsements] .087 .743 -.136 .040

[Quality of Ingredients] .040 -.136 .644 -.257


[Brand Image/ Name] -.148 .669 -.058 .209

[Price] -.113 -.068 .772 -.077

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.

Component Transformation Matrix

Compo
nent 1 2 3 4

1 .566 .461 -.473 .493

2 .178 .717 .607 -.293

3 .775 -.519 .354 -.064

4 -.217 -.062 .531 .816

Extraction Method: Principal Component Analysis.


Rotation Method: Varimax with Kaiser Normalization.

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