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presentation-MailMan - Skalski

The document provides an overview and plan for Google Ads campaigns for the email marketing platform MailMan.io. It discusses setting up search campaigns targeting relevant keywords, focusing ad copy on the platform's advantages like free trials and templates. It recommends measuring campaign performance by leads and lifetime user value. In addition to search, the document suggests remarketing, display ads, and YouTube video ads to increase awareness of the new platform. It also discusses building out the marketing funnel through trigger emails, remarketing, social media integration, and affiliate marketing.

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nannify pl
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60 views

presentation-MailMan - Skalski

The document provides an overview and plan for Google Ads campaigns for the email marketing platform MailMan.io. It discusses setting up search campaigns targeting relevant keywords, focusing ad copy on the platform's advantages like free trials and templates. It recommends measuring campaign performance by leads and lifetime user value. In addition to search, the document suggests remarketing, display ads, and YouTube video ads to increase awareness of the new platform. It also discusses building out the marketing funnel through trigger emails, remarketing, social media integration, and affiliate marketing.

Uploaded by

nannify pl
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MailMan.

io
Skalski Growth
Presentation - Contents

Google Ads and it's Benefits

Competition Overview

Plan for Search Campaigns

Other Channels
Google Ads and it's Benefits
This is a movie, Click to play or watch directly from the attached files
skalskigrowth - Google Ads and it's Benefits

Google Ads Benefits


Be seen by customers at the
very moment that they’re
searching on Google for the
things you offer.
Only pay when they
Fast Return
click to visit your website or
call.

In Google you can use next


Flexible Budgets
types of Ads:
● Search Ads

● Display Ads
Multi-Level
Control
● Youtube Video Ads

● Universal App

● Remarketing Campaigns
skalskigrowth - Google Ads and it's Benefits

Search Network

Here Ads will be shown

Google Search
Sponsored Ads

Results of Organic
Search
skalskigrowth - Google Ads and it's Benefits

Google Display Network

Your ads will be shown on YouTube and more than 2 millions other websites, reaching
about 90% of all Internet users all over the world.

Text Ad

Medium Banner
skalskigrowth - Google Ads and it's Benefits

Remarketing

Step 1: Step 2: Step 3:


User see your product The Remarketing Google Tag (or
The User sees Ads of the viewed
on the website Google Analytics Tag) tracks
product
viewed products
skalskigrowth - Google Ads and it's Benefits

Gmail Ads Minimized Ads

Here Ads will be shown


Expanded Ads
skalskigrowth - Google Ads and it's Benefits

YouTube

Here Ads will be shown


Translucent overlay

TrueView in-
Masthead stream

Skip Skip Ad
Ad

Skip
Ad
skalskigrowth - Google Ads and it's Benefits

Mobile
Here Ads will be shown

“I’m Looking “I want to “I want to “I want to watch “Check the email...


for…” know..” buy...” ...”
Competition Overview
skalskigrowth - Competition Overview

On this screenshot we can see that competitors not using all advantages of
Google Ads extensions and it gives us some advantage
Plan For Search
Campaigns
Targeted Keywords Groups:

● Best email marketing ● Email automation


● Email marketing automation ● Marketing automation
● Top email marketing ● Email templates
● Email marketing tools ● Email Marketing
● Email marketing templates ● Email marketing business
● Smtp ● Newsletter templates
● Email marketing server ● Affordable email marketing service
● Best Email Marketing Software ● Marketing automation
● Email automation ● Email templates
skalskigrowth

USPs:
The product has hundreds of inbuilt email templates
available of all major industries industries.
Immediate support for all customers.

Offering:
Upto 1000 contacts of the product is FOREVER FREE.
14 days Free trial of all features of the product.
Real-time Reports
Lower Spam Rate
Unlimited Templates
High Delivery Rate
14 Days Free Trial
24*7 Support
Performance Tracking
Good PPC metrics are traffic-focused

Better PPC metrics are conversion-focused


Presentation – Plan for Search Campaigns

• For company MailMan.io I’d like to target first of all on common keywords
such as: email marketing, email marketing service etc., because the
product is new we have to inform as much users as we can about it
existing. Then for specific keywords as: email tool, price of email marketing
etc.
• In ads I will focus on advantages of the service, on that how much
opportunities the user will get if he starts to work with this platform like
“Free 14-day Trial”, “Always Free Basic Functions”, “Hudreds Of
Templates” etc.
• Performance of this campaign I will measure with amount of leads which it
has brought at an agreed price, which should be profitable for the client.
Also I would like to track Life Time Value of the users who have convert
with the help of this campaign.
Other Google Ads Channels
Presentation – Other Google Ads Channels

• For this company besides Search Campaigns I suggest to try GDN


Remarketing, Display Ads. Because the product is new and users don’t
know that it’s exist and we have to inform them
• After some period of time we have to launch Youtube Video Ads to inform
more users and get reach to those who didn’t see our ads.
• All this time have to be launched GDN Remarketing and Search
Remarketing. After we will receive enough information about our audience
we have to create custom audiences such as : amount of LTV, those who
converted, those who were on website more then 2 min and didn’t convert,
all visitors, users who has reached some micro goals etc. and connect this
audiences and similar with our search campaigns and create GDN
campaigns for this audiences and similar to them
• Also after all this operations and optimizing them properly we have to create
campaigns for our competitors, for our brand and launch campaigns for
similar subjects e.g “How to increase sales”, Advertisement in internet etc.
Building The Funnel

Enable trigger based emails for new leads

Use customer match & start remarketing

Integrate Social media marketing

Affiliate marketing
Thank You
Any Questions?

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