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01 Transcipt of Introduction To The Four Key Elements

The document is a transcript introducing a class on the four key elements of powerful sales copywriting: 1) the copywriting brief, 2) features and benefits, 3) attention-grabbing headlines, and 4) an irresistible call to action. The instructor, an experienced copywriter, will explain each element and provide exercises and examples. Students will apply what they learn to write a piece of their own sales copy, such as an email, brochure, or website page. The goal is for students to learn a straightforward method for writing compelling copy that gets people to take action.

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40 views

01 Transcipt of Introduction To The Four Key Elements

The document is a transcript introducing a class on the four key elements of powerful sales copywriting: 1) the copywriting brief, 2) features and benefits, 3) attention-grabbing headlines, and 4) an irresistible call to action. The instructor, an experienced copywriter, will explain each element and provide exercises and examples. Students will apply what they learn to write a piece of their own sales copy, such as an email, brochure, or website page. The goal is for students to learn a straightforward method for writing compelling copy that gets people to take action.

Uploaded by

wwe
Copyright
© © All Rights Reserved
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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Transcript of “Introduction to the Four Key Elements of

Powerful Sales Copy”


Hello. I'm Mirka Pohjanrinne. I'm a professional copywriter and co-founder of the NorthPoint
writing agency.

Writing in many different forms has been my bread and butter for more than 20 years
already. I've worked as an in-house copywriter for global companies like Polar and Nokia,
and I've also created copy for major brands like Reebok, and many other companies too.

In this class, I want to share with you some of the simplest but super-efficient copywriting
techniques I've learned along the way.

And when you learn to use them too, you can get the reader to do what you want them to
do and take action, which is the ultimate purpose of copywriting.

To break down this method, we're going to do a lot of writing together. We're going to look
at four key elements of powerful sales copy and how to write them: the copywriting brief,
where you ask all the relevant questions about your copy, the features and benefits part,
which gives you the basis for your headlines and your body text. Then we're going to look at
how to write attention-grabbing headlines, and finally, how to write an irresistible call to
action to seal the deal.

And as your class project, you get to practise these techniques and write your own piece of
sales copy. It can be an email, a brochure, or a sales page for your website, or anything
where compelling copy is needed. And I'm going to show you how to do it step by step.

There are a lot of exercises and examples included in each lesson, and finally, we're going to
put these, bring all these elements together for the finished piece of your sales copy.

This course is ideal for beginners and for anyone who wants a straightforward and easy
method of writing powerful sales copy. It's great for small-business owners and
entrepreneurs, who want hands-on training of how to write sales copy for marketing
materials.

So if you're new to copywriting, this is a great place to start. And if you've been doing
copywriting for some time already, this class is a great way for you to sharpen up your
writing process and make it a whole lot easier.
Once you put these lessons into action, you'll learn

 what to write and how


 how to find the key message
 how to structure your arguments
 how to speed up the writing process
 how to develop and sharpen up your copywriting skills

And what I really hope you get out of this class is that when you practise and put these
lessons into action, you'll see how this method will eventually develop into a mindset that
becomes an inherent part of your creative process.

I hope you enjoy this class. I can't wait to see you there and your class projects. And please
remember to review this class and let me know what you think about it.

So let's get started.

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