Scribd
Upload
49 views

Questionnaire: Relationship Between Holistic Marketing & Brand Equity

The document is a questionnaire for a research project on the relationship between holistic marketing and brand equity. It asks the respondent for their name, organization, designation, years in the organization and contact information. It then asks the respondent to rate their agreement on 15 statements related to relationship marketing, integrated marketing, internal marketing, socially responsible marketing, and brand equity on a 5-point scale from strongly disagree to strongly agree. The statements address topics like building strong customer relationships, considering other stakeholders, resolving complaints, integrating marketing communications, customizing messages, empowering employees, job security, brand loyalty, brand image, and brand performance.

Uploaded by

ShahbazAliMemon
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
49 views

Questionnaire: Relationship Between Holistic Marketing & Brand Equity

The document is a questionnaire for a research project on the relationship between holistic marketing and brand equity. It asks the respondent for their name, organization, designation, years in the organization and contact information. It then asks the respondent to rate their agreement on 15 statements related to relationship marketing, integrated marketing, internal marketing, socially responsible marketing, and brand equity on a 5-point scale from strongly disagree to strongly agree. The statements address topics like building strong customer relationships, considering other stakeholders, resolving complaints, integrating marketing communications, customizing messages, empowering employees, job security, brand loyalty, brand image, and brand performance.

Uploaded by

ShahbazAliMemon
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 2

QUESTIONNAIRE

As a part of my MBA course, I am working on a research project on ‘RELATIONSHIP BETWEEN


HOLISTIC MARKETING & BRAND EQUITY’. The information provided will be exclusively used
for the research project. It would be very much appreciated if you would spend a few minutes of your
precious time to answer the questions given below. Thank you for your cooperation.

FILL IN THE BOXES GIVEN BELOW:


Gender
Name:
 Male  Female

Organization: Designation:

Years in
Organization:  Less than 1  1 to 5  6 to 10  More than 10

Contact Info. (Phone, Email,) Phone:

Visiting card if available would be Email:


very much appreciated)
Visiting Card  Attached  Not available

Please indicate your agreement/disagreement with the following statements using the scale given below:

Strongly Disagree Disagree Neutral Agree Strongly Agree


1 2 3 4 5

RELATIONSHIP BETWEEN HOLISTIC MARKETING & BRAND EQUITY


DisagreeStrongly

AgreeStrongly
Disagree

Agree
Neutral
S.
No
QUESTIONS
Relationship Marketing
1 Your company always try hard to build strong relationship with customers 1 2 3 4 5
by providing them demanded offerings О О О О О
2 Your organization takes into consideration the other channels 1 2 3 4 5
partners’ relations such as suppliers, distributors, competitors, О О О О О
governments etc. to serve customers.
3 Customer complaints are collected comprehensively and are 1 2 3 4 5
resolved as soon as possible to enhance customer loyalty. О О О О О
Integrated Marketing
4 Your company considers all aspects of marketing communication such as 1 2 3 4 5
advertising, sales promotion, public relations, direct marketing, and social О О О О О
media to make customers aware of the new offerings.
5 Your organization integrate marketing communication plans to 1 2 3 4 5
ensure consistency at each customer contact point with the message. О О О О О
6 Your company put greater effort to customize delivery of the 1 2 3 4 5
messages in terms of culture, product features and availability. О О О О О
Internal Marketing
7 Your company empowers you to make timely decision in order to 1 2 3 4 5
respond to the customers’ complaints. О О О О О
8 Your organization provides Job Security so that you can serve 1 2 3 4 5
customers well. О О О О О
9 You are satisfied with the job because management values your 1 2 3 4 5
efforts. О О О О О
Socially Responsible Marketing
10 Your company complies with national and international standards when 1 2 3 4 5
marketing products and services to become socially responsible. О О О О О
11 Your organization always considers long-term interests of the society 1 2 3 4 5
when offering wide range of the products to the market. О О О О О
12 Your organization serve the society when it faces any disaster to become 1 2 3 4 5
socially responsible organization О О О О О
Brand Equity
13 The consumers are willing to pay more for a brand you offer, which in 1 2 3 4 5
turn is a measure of brand loyalty. О О О О О
14 Brand image is linked to functional and emotional elements, which could 1 2 3 4 5
also help your company to communicate with consumers. О О О О О
15 Brand performance always increase the brand equity of the company
Thank you for your help

You might also like