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E Commerce Enabling Factors

E-commerce in India has been enabled by several factors related to society, government, companies, and customers. Higher standards of living, internet and smartphone penetration, an educated workforce, and an emerging middle class have influenced society. Government initiatives like cheaper internet access, 3G/4G networks, and digital payment methods have also contributed. Companies optimize their sites for ease of use, next day delivery, and easy returns. Customers are drawn to the convenience, lower prices, wider selection and reviews offered by e-commerce versus traditional shopping.

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Vignesh Kivicky
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55 views

E Commerce Enabling Factors

E-commerce in India has been enabled by several factors related to society, government, companies, and customers. Higher standards of living, internet and smartphone penetration, an educated workforce, and an emerging middle class have influenced society. Government initiatives like cheaper internet access, 3G/4G networks, and digital payment methods have also contributed. Companies optimize their sites for ease of use, next day delivery, and easy returns. Customers are drawn to the convenience, lower prices, wider selection and reviews offered by e-commerce versus traditional shopping.

Uploaded by

Vignesh Kivicky
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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E commerce enabling Factors

Under the influence of Society


• Raised Standard of living
• Changing Culture
• Influence from others (Everybody started to use therefore I also start to use)
• Deeper Internet penetration
• Increased Smartphone usage
• Changing role of women
• A better educated, More white collar, More professional Population
• Increase in Upward mobile middle class

Under the influence of Government


• 3G/4G Technology
• Internet at cheaper price (BSNL)
• Digital India – Cashless transaction/online transaction ( BHIM ) Upi

Under the influence of company


• COD – Popular mode of payment of Indian e-commerce
• Use of 3rd party Logistics providers for Next day delivery, easy returns in Tier2 and Tier3 cities
• Optimized user interface for easy Site Navigation
• Site loading speed

Under the influence of Customer


• Convenience and Simplicity
• Comparable price
• Cheaper price
• Wider choice
• Variety of Products
• Lower price than Traditional shops
• Reviews from other online shoppers
• Ability to find a Different Product
• Lack of time
• Ability to obtain a required service or product without leaving one’s home
• No time bound we can shop 24/7
• Finding an item becomes easy
• Save Time and Money
• Ideal for Niche Products
• Avoiding Crowds

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