QUIZ1

Question 1

What is the main significance of the Treaty of Westphalia in terms of the study of International
Relations ?
It ended Spain's rule in the Netherlands
It ended the bitter fighting between Germany and France
It is generally considered to be the beginning of the contemporary state system.

Question 2

What regional European turn of the century (19th and 20th century) international system
recognized a special status for the then ‘great powers’, much like today’s UN Security Council
gives special status to today’s most powerful countries?
Hague Conferences
Concert of Europe (sometimes known as the Congress System)1815 - 1914

Question 3

Did civil society (including NGOs) have any role or influence in the founding of the League of
Nations?

Question 4

What was the primary objective of the League of Nations ?

To establish a global framework for the international extradition of criminals
To establish a world organization for addressing organized labor and related issues
To prevent war.
To create a framework for negotiating trade and customs tariffs

Question 5

What are the two main Bretton Woods organizations that were established in 1944 and that are
still in existence today?
Marshall Plan
The World Bank (originally known as the International Bank for Reconstruction and
Development - IBRD)
International Development Association (IDA)
 International Monetary Fund (IMF)
International Financial Corporation (IFC)

Question 6

How many members states does the UN have?

Answer for Question 6

Question 7

What are the main bodies / organs that constitute the structure of the United Nations?
Department of Peace Keeping Operations (DPKO)
Security Council
Trusteeship Council
International Court of Justice
Secretariat
Economic and Social Council (ECOSOC)
General Assembly

Question 8

Are recommendations from the UN General Assembly legally binding for its member states?
Yes
No

Question 9

Why can it be said that inequality was already built into the UN at its founding (and indeed still
holds true today) ? (Select one answer)
Some countries were given heavier weight in voting rights based on size of economy and
military power.
Because of the makeup of the 5 Permanent Members of the Security Council, who were all
essentially victors of WWII.
No Least Developed Countries (LDCs) were allowed to join in 1945.
Question 10

The UN Security Council has 15 members. 10 of these rotate every two years. The other 5 are
permanent. Which countries represent the 5 permanent members?
Russian Federation
India
Germany
France
Brazil
United States
China
United Kingdom

Question 1

What is the main significance of the Treaty of Westphalia in terms of the study of International
Relations ?
Your Answer Score Explanation
While true, and perhaps of particular importance to
the Dutch from a historical perspective and the
It ended Spain's rule in Inorrect 0.00 question of sovereignty, it has a more significance in
the Netherlands the study of International Relations as being the first
example of ?
It ended the bitter
fighting between Germany Correct 0.33
and France
True. The Treaty of Westphalia agreed provisions
It is generally relating to territorial sovereignty, the right of the
considered to be the Correct 0.33 state to choose its religion and domestic policies, and
beginning of the prohibitions from interference in domestic policies
contemporary state system. from other entities.
0.67 /
Total
1.00

Question 2

What regional European turn of the century (19th and 20th century) international system
recognized a special status for the then ‘great powers’, much like today’s UN Security Council
gives special status to today’s most powerful countries?
Your Answer Score Explanation
 Hague
Conferences
The Concert of Europe refers to efforts made by the then
independent countries of the region (since the concept of
'Europe' was not as we know it today) to maintain the
Concert of Europe balance of power and peace for the entire region - from
(sometimes known as Correct 1.00 the end of the Napoleonic wars until World War I (1815 -
the Congress 1914). One of its features was the special status granted to
System)1815 - 1914 the 'Great Powers' ; similar in the way that the UN
Security Council has 5 permanent members: China,
France, Russian Federation, the United Kingdom, and the
United States.
1.00 /
Total
1.00

Question 3

Did civil society (including NGOs) have any role or influence in the founding of the League of
Nations?
Your
Score Explanation
Answer
Yes
Civil society was influential at the time of the League of Nations,
No Inorrect 0.00 much as they still are in any international or intergovernmental
organizations today.
0.00 /
Total
1.00

Question 4

What was the primary objective of the League of Nations ?

Your Answer Score Explanation
To establish a global
framework for the international
extradition of criminals
To establish a world
organization for addressing
organized labor and related issues
Most of the provisions of the League of
To prevent war. Correct 1.00 Nations were focused on how best to
prevent war among member states.
To create a framework for
negotiating trade and customs
tariffs
1.00 /
Total
1.00

Question 5

What are the two main Bretton Woods organizations that were established in 1944 and that are
still in existence today?
Your Answer Score Explanation
This was a short-term US program to aid
Europe in post-war re-construction, with a
Marshall Plan Correct 0.20
primary goal of preventing the spread of
communism.
Since inception, the World Bank has
The World Bank (originally expanded from a single institution (the IBRD)
known as the International Bank Correct 0.20 to a closely associated group of five
for Reconstruction and development institutions referred to as the
Development - IBRD) 'World Bank Group'.
International Development The IDA was established later, in 1960, as
Correct 0.20
Association (IDA) part of the 'World Bank Group'
The IMF was one of the original Bretton
International Monetary Fund Correct 0.20 Woods institutions established in 1945 and
(IMF) still in operation.
International Financial The IFC was established later, in 1956, and
Correct 0.20
Corporation (IFC) forms part of 'World Bank Group'
1.00 /
Total
1.00
Question Explanation

Bretton Woods - the location in New Hampshire, USA, where a conference was held in 1944 to
organize new institutions and agree on procedures to regulate the international monetary system.
The institutions created at Bretton Woods became operational in 1945.

Question 6

How many members states does the UN have?

Answer for Question 6
You entered:
193

Your Answer Score Explanation

193 Correct 1.00
Total 1.00 / 1.00

Question 7

What are the main bodies / organs that constitute the structure of the United Nations?
Your Answer Score Explanation
Department of Peace Keeping Operations (DPKO) Correct 0.14
Security Council Correct 0.14

Trusteeship Council Correct 0.14

International Court of Justice Correct 0.14

Secretariat Correct 0.14

Economic and Social Council (ECOSOC) Correct 0.14

General Assembly Correct 0.14

Total 1.00 / 1.00

Question 8

Are recommendations from the UN General Assembly legally binding for its member states?
Your
Score Explanation
Answer
Yes
However, in reality many recommendations are integrated into policies
voluntarily or influence member state policies in meaningful ways.
No Correct 1.00
(Universal Declaration of HR 1948 influenced many other documents
that eventually found its way into the legislation in member states).
1.00 /
Total
1.00

Question 9

Why can it be said that inequality was already built into the UN at its founding (and indeed still
holds true today) ? (Select one answer)
Your Answer Score Explanation
Some countries were given
heavier weight in voting rights based Inorrect 0.00 Incorrect.
on size of economy and military
power.
Inorrect 0.00 There is much debate over Security
Because of the makeup of the 5
Council reform including who and how
Permanent Members of the Security
many members should sit on the
Council, who were all essentially
permanent membership.
victors of WWII.
No Least Developed Countries Inorrect 0.00 Incorrect.
(LDCs) were allowed to join in 1945.
0.00 /
Total
1.00

Question 10

The UN Security Council has 15 members. 10 of these rotate every two years. The other 5 are
permanent. Which countries represent the 5 permanent members?
Your Answer Score Explanation
Russian Federation Correct 0.12
India Correct 0.12

Germany Inorrect 0.00

France Inorrect 0.00

Brazil Correct 0.12

United States Correct 0.12

China Correct 0.12

United Kingdom Correct 0.12

Total 0.75 / 1.00

QUIZ 2

Question 1

“Complex Interdependence” is a key term that the professors mention. Coined in 1977 by Robert
Keohane and Joseph Nye, which sentence below best describes the heart of this idea ?
Your Answer Score Explanation
The shift away from nation-state driven concepts and Correct 1.00
towards transnationalism
The on-going internationalization of the world
The growing supremacy of the large multinational company,
and its rise as a global influencer
 1.00 /
Total
1.00

Question 2

Which of the following statements is, or are, true regarding the terms “international” and
“transnational” in the context of this week's module (select all that apply)
Your Answer Score Explanation
“Transnational” means something that goes
beyond the concept of strict national borders to Correct 0.33
include more complex relationships as well (e.g.
individual persons, organizations, etc.)
This is not true. The focus here,
The words “international” and particularly in the context of
“transnational” are essentially the same and can Correct 0.33 the module, is on the prefixes
be used interchangeably. 'inter' and 'trans'.
“International” means “between nations” Correct 0.33
and holds the nation-state as the key basis
1.00 /
Total
1.00

Question 3

Which has done more to empower individuals and facilitate the creation of new transnational
networks ?
Your Answer Score Explanation
The fall of the Berlin wall
The repercussions of the 2008 financial crisis
The internet Correct 1.00

The smartphone
Total 1.00 / 1.00

Question 4

Which of the statements below is NOT a typical feature of hierarchical models of international
governance (such as the ‘Club Model’) ?
Your Answer Score Explanation
It excels in cross-functional and networked environments Correct 1.00

It is typically dominated by rich countries

Negotiations are often done in secret
 It reduces complexity
It keeps potential 'trouble-makers' out
It makes international cooperation more efficient
It excludes the general public and other stakeholders such
as NGOs
1.00 /
Total
1.00

Question 5

International Organizations sometimes have the reputation of being inefficient and at times even
ineffective. ACCORDING TO THE LECTURE videos, what statement best explains why some
International Organizations struggle to execute their mandates for resolving global issues ?
(Beware: some of the answers may well be true, but are incorrect as an answer to this question)
Your Answer Score Explanation
The decision-by-consensus model of governance present in the
world of international cooperation makes it extremely hard to get
anything done.
Risk-taking is generally not rewarded in International
Organizations, therefore managers are not incentivized to make
bold decisions when they may be exactly what is needed.
They simply do not have enough budget nor the right skills to
accomplish the monumental tasks set before them.
Silo-ed International Organizations find it hard to manage
networked problems; many IOs were originally set up with highly Correct 1.00
specialized bureaucracies and do not deal well in cross-functional
collaborations.
1.00 /
Total
1.00

Question 6

The Uruguay Round of Trade talks (1986 – 1994) reached completion and was a major global
success from an international economics perspective. The Doha Round of the WTO (2001 – to
present), on the other hand, is more or less stuck in the limbo of endless negotiations, and is
arguably considered to be a failure. According to the lectures by Dr. Buckup and Dr.
Mergenthaler, what might best explain why one round of trade talks might be a success, and the
next a failure (so far) ?
Your Answer Score Explanation
There are new and powerful players in the
world, (i.e. emerging markets) who have come
forward, joined the top economies of the world
and transformed the existing networks of
wealthy, cohesive, industrialized countries
(G8) into a much more diverse and distributed
group (G20). This leads to added complexity
and less efficiency in decision-making.
This is actually probably quite
The internet had not yet reached significant true in that cheap and quick
penetration around the world at the end of the access to information profoundly
Uruguay Round, whereas access to critically Inorrect 0.00 affects decision-making, but
important information has been much more does not adequately explain why
global during the Doha Round. the Doha Round has still not
been completed.
Because of the complexity and timing of
national election dynamics in powerful
countries that must first agree on modalities
and agendas.
0.00 /
Total
1.00
Question Explanation

HINT: The answer is also cited in the lecture by Ms. Chow as one of the three trends impacting
the WTO's credibility as the global policy authority for international trade.

Question 7

What trends does the lecture on Trade (Stacey Chow) suggest as reasons for why the current
WTO model is not working ? (select all that apply)
Your Answer Score Explanation
The trend towards
regionalization (RTAs), Inorrect 0.00
bilateral (BTAs) and
preferential agreements
The rise of the so-called Correct 0.25
Emerging Markets
The growth of global
supply chains and fragmentation Correct 0.25
of production networks
The ‘single undertaking’ The Single Undertaking principle that lies at the
principle of the WTO heart of the negotiations at the WTO is
Correct 0.25
negotiations (i.e. the all or certainly affecting the chances of reaching a
nothing approach) level of partial success, but this is not a trend.
 0.75 /
Total
1.00

Question 8

According the lecture on Trade (Stacey Chow), the WTO can be classified as what type of
organization in terms of this week’s theme on the global tension between hierarchies and
networks ? The WTO is :
Your Answer Score Explanation
A hierarchical, state-centric system that is led by
governments who are not agile enough to respond to global
interests and fast-changing business needs.
A bureaucratic NGO that is fast losing its relevancy as The WTO is not
Inorrect 0.00
the center of multilateral trading. an NGO.

A global network of supply chains who are trying to

negotiate common customs treaties.
0.00 /
Total
1.00

Question 9

Towards the end of the lecture on Trade, Ms. Chow briefly mentions a specific feature of the
WTO that is unique in the world of international organizations, but its implications are
significant for member states, and they give the organization and its agreements real “teeth”.
What is this ?
Your Answer Score Explanation
The Dispute Settlement Mechanism, which makes binding,
enforceable decisions on members states.
The implementation deadlines set forth with which member Inorrect 0.00
countries must comply.
The Single Undertaking concept.
0.00 /
Total
1.00

Question 10

Referring to the lecture on Climate Change (Gill Cassar), one major aspect or attribute of our
atmosphere is that it suffers negative externalities because of what well-known economic
theory ?
Your Answer Score Explanation
Environmental dumping
 The renewable natural resource dilemma
The Tragedy of the Commons Correct 1.00
Total 1.00 / 1.00

Question 11

The Kyoto Protocol can be considered the most effective Multilateral Environment Agreement to
date based on its ambition for legally binding emissions cuts. However, the effectiveness of the
Kyoto Protocol in achieving its goals was significantly reduced by limited participation and by
its un-enforceability. In particular, the largest emitter, the U.S., did not ratify the agreement, and
Canada withdrew. One notable U.S. city - Seattle - chose to comply with the emissions cuts set
out by the Kyoto Protocol anyway, flying in the face of the U.S. failure to ratify the agreement at
national level. What sentence below might best explain this contradiction ?
Your Answer Score Explanation
Seattle has a long tradition of protesting higher authority, as
was also evidenced by the protests of the high-level WTO
ministerial conference there in 1999.
The Kyoto Protocol, while ambitious, is a hierarchical and
state-centric approach. Seattle represents a different level of
network and decision, and thereby highlights the failure, or lack of Correct 1.00
flexibility, of the one-size-fits-all, top down decision-making
processes that are common in hierarchical models.
The Kyoto Protocol did not effectively manage the U.S.
interests in advance of the agreement signing, thereby jeopardizing
the initiative at the U.S. domestic policy level.
1.00 /
Total
1.00

Question 12

True or False : The significance of the Tropical Forest Alliance (announced at the UN Climate
Summit in NY) when compared to the Kyoto Protocol, is that it is an agreement which increases
participation beyond traditional state actors to also include NGOs and businesses.
Your Answer Score Explanation
True
False Inorrect 0.00
Total 0.00 / 1.00

Question 13
According to the lecture on Internet Governance (Danil Kerimi), what two key policy decisions
made by the Clinton administration in the U.S. have greatly impacted today’s global commercial
and political debate on the internet ?
Your Answer Score Explanation
The legal classification of internet service providers as Correct 0.33
information services, and not telecommunications utilities.
The privatization of the internet backbone (the operators and
maintainers of the internet’s ‘channels’) which had been Inorrect 0.00
maintained by the government.
The right of security agencies to tap internet conversations in Inorrect 0.00
the interest of national safety.
0.33 /
Total
1.00

Question 14

True or False: The existing governance frameworks for the internet are being challenged by the
ever-evolving and highly distributed nature of the internet.
Your Answer Score Explanation
True Correct 1.00

False
Total 1.00 / 1.00

Question 15

What final thought or suggestion do the professors leave us with as regards the rise of China and
the dynamic tension between hierarchy and network ?
Your Answer Score Explanation
That networks will eventually unravel when China’s
economic dominance is unchallenged, leaving it as the new power
at the top of the international hierarchy.
That it is more likely that China will continue its rise through
competitive cooperation, and will become the center of the global Correct 1.00
network.
1.00 /
Total
1.00

Question 1
For this week’s lesson, the term "International Organization" was defined in the video as refering
to entities that are : (check all that apply)
Your Answer Score Explanation
can be global, regional, or even sub- Correct 0.25
regional
are recognized by law in their Inorrect 0.00
member countries
comprised of three or more countries This might be the case, but it is not a
whose delegates represent the national Inorrect 0.00 defining characteristic according to
interests the videos

established by formal political

agreements between members using Correct 0.25
international treaties
0.50 /
Total
1.00

Question 2

According to this week's lectures, who/what are the 3 main players in PPPs ?
Your Answer Score Explanation
Civil Society & Government Correct 0.17
(grouped)
They are not specifically mentioned as a
Philanthropies Correct 0.17
main player.
International Organizations Correct 0.17

Chambers of Commerce Correct 0.17

Business (private) sector Correct 0.17

Academia Correct 0.17

1.00 /
Total
1.00

Question 3

In simple terms, PPPs can be explained by the fact that in combining their resources, partners are
able to achieve an objective that would otherwise not have been obtainable by any one actor
unilaterally.
Your Answer Score Explanation
False
True Correct 1.00
Total 1.00 / 1.00

Question 4

Historically speaking, collaboration has always existed in one manner or another between the
UN, governments and the private sector. However, the professors claim that it is fair to say that
before the 1990’s the general environment for PPPs was :
Your Answer Score Explanation
Hostile and completely 'silo'-ed Inorrect 0.00

Less conducive to collaborative ventures

The golden age of PPPs and collaborations in general.
Total 0.00 / 1.00

Question 5

Which of the below is an example of a PPP ? (check all that apply)

Your Answer Score Explanation
The UN Global Compact Correct 0.20

Global Water Partnership Inorrect 0.00

Pampers / UNICEF (tetanus vaccines) Correct 0.20

OPEC Inorrect 0.00 Really ?

Logistics Emergency Teams (LET) - disaster relief Inorrect 0.00

Total 0.40 / 1.00

Question 6

Which driving factor below does NOT help explain the trend for International Organizations to
engage in Public-Private Partnerships, according to this week's lesson ?
Your Answer Score Explanation
Rising power of companies and civil society
Restricted resources and power of International
Organizations
Globalization processes
Complexity of societal challenges
The irreversible growth of internet and smart phone Correct 1.00
penetration world-wide (access issues).
Total 1.00 /
 1.00

Question 7

Most of the PPPs discussed in this week's lesson are what is known as Voluntary or CSR-related
PPPs, since these are typically used to address the much more complicated societal challenges.
One way to help understand and further classify PPPs, according to the lectures, is to evaluate
them against 5 dimensions. These are : (check only 5)
Your Answer Score Explanation
Issue Correct 0.14

Institutionalization Correct 0.14

Level
Actors Inorrect 0.00

Purpose Correct 0.14

Geographic Scope Correct 0.14

Legal status Inorrect 0.00
Budget, while critical, is not relevant as a dimension
Budget size Correct 0.14
for classification according to the lectures.
0.71 /
Total
1.00

Question 8

True or False : One of the major operational challenges related to PPPs has to do with how the
different sectors think, behave, or view the world. There are, in a sense, ‘cultural’ differences
inherent to each partner. For example, IOs tend to think in social terms, whereas business thinks
in political terms , and civil society thinks in economic terms.
Your Answer Score Explanation
False
True Inorrect 0.00
Total 0.00 / 1.00

Question 9

Which of the following are all major risks associated with PPPs according to the lectures ?
(check all that apply) :
Your Answer Score Explanation
Exclusiveness (who gets to be involved or Correct 0.20
have a say?)
 Weak accountability and governance Correct 0.20
structures
Undermining the IO's interests (a ppp may
be used to influence a treaty or regulation of the Correct 0.20
IO)
Credibility from the outside (public While credibility is imporant,
acceptance that the PPP is or can be an authority Correct 0.20 this is not specifically
for the issue in question) mentioned

Potential conflicts of interest and Correct 0.20

asymmetric power relations
1.00 /
Total
1.00

Question 10

The following diagram represents, or gives an overview, of what important aspect of PPPs ?

Your Answer Score Explanation

Stakeholder management process
The partnership lifecycle
Continuous quality management Inorrect 0.00

Question 1

Mark Moore’s Strategic Triangle is mentioned in the videos, in which 3 areas critical to the
leadership of any organization are explained. What are these 3 main areas ?
Your Answer Score Explanation
 Capacity Correct 0.17

Incentives Correct 0.17

Accountability Correct 0.17

Authorizing Environment Correct 0.17

Budget Correct 0.17

Values and Mission Correct 0.17

Total 1.00 / 1.00
Question Explanation

Mark Moore, Creating Public Value: Strategic Management in Government,1995, pp.13-27 (see
slides for this module if needed)

Question 2

Michael Porter is a well-known expert on Strategy, particularly for the private sector. Although
arguments can be made about the applicability or efficacy of these strategy tools in the public
sector, there are high-level concepts from Porter’s work which clearly resonate in the public
sector as well.
Which statement below is one of Michael Porter’s ideas that might hold particular value for an
international organization or NGO that suffers from mission creep or from doing too many things
on an ad-hoc basis ?
Your Answer Score Explanation
The essence of strategy is choosing what not to do Correct 1.00
Know your authorizing environment
Focus on Lean, Six Sigma
Total 1.00 / 1.00

Question 3

Professor Jenks talks about the ‘porous’ nature of the Authorizing Environment of the UN,
meaning that there is great space and flexibility, but also very unclear and undefined parameters
within which leaders must operate. He makes reference to what failure of UN Leadership in the
last 50 years as an example of the risk associated with things that you choose NOT to do ?
Your Answer Score Explanation
The oil for food scandal
Iraq Inorrect 0.00

The Ebola outbreak in West Africa

The failure of the UN to act on the Rwanda genocide
Total 0.00 / 1.00

Question 4

Looking at how John Kotter distinguishes between Management and Leadership, the following
activities :

 Establishing direction
 Aligning people
 Motivating, inspiring

are seen as relating to what ?

Your Answer Score Explanation

Leadership Correct 1.00

Management
Total 1.00 / 1.00

Question 5

The League of Nations, as we have seen from the first week’s lesson, was a pre-cursor to today’s
UN. One interesting difference between the two lies in the expectations for the role of the
Secretary-General.

True or False : In the League of Nations, the SG played a relatively passive role and did not
address or play an active role in the discussions of the assembly as does the SG of today's United
Nations.
Your Answer Score Explanation
False
True Correct 1.00
Total 1.00 / 1.00

Question 6

Article 99 of the UN Charter is seen as revolutionary - particularly in the context of the evolution
of the role of the premier International Civil Servant. Why is this ?
Your Answer Score Explanation
It gives the SG direct control over the Security Council.
In the case of ties in voting FOR or AGAINST issues brought
before the Security Council, the SG casts the deciding vote.
Inorrect 0.00
It allows the SG to enforce the financial pledges of member
states, with the option of penalties for those whose budget
payments are not made on time.
It allows the SG broad discretion in bringing ANY issue
before the Security Council that he/she sees as a threat to peace
and security.
0.00 /
Total
1.00

Question 7

Jim Grant, who was known for his leadership by focusing on specific goals at UNICEF, could be
said to have employed what aspect of strategy ?
Your Answer Score Explanation
The Log Frame approach to project management
Careful application of SWOT analyses
Deciding what not to do Correct 1.00

Harnessing data
Total 1.00 / 1.00

Question 8

True or False :
Dr. Jenks implies in the conclusion that the time consuming work and craftsmanship that goes
into aligning the 3 variables of the strategic triangle - the Mission & Values, the Authorizing
Envronment and the Capacity - that an international civil servant must do on a daily basis, is
precisely what 'creates space' that can bring about public value.
Your Answer Score Explanation
True
False Inorrect 0.00
Total 0.00 / 1.00

Question 9

What, according to Dr. Jenks, is so difficult about the 'Capacity' component (using Mark Moore's
strategic triangle) as regards working in the United Nations ?
Your Answer Score Explanation
Capacity is limited to the skills of the people working in the
UN. The quality of UN staff can be all over the spectrum.
The UN relies on a high percentage of short-term contracts
(often 6 months or less) and this short-term orientation influences
staff ability (capacity) to plan effectively for the long term or on
behalf of the organization's (or the issue's) best interest.
Capacity, in human resource terms may appear obvious to
managers, but in reality may not be clearly agreed: In the UN, Correct 1.00
there are often senior staff appointments whose reporting lines are
unclear.
Capacity is defined by resources, and the UN budget is a
constantly changing element. This makes it next to impossible to
plan.
1.00 /
Total
1.00

Question 10

True or False: Using Mark Moore's strategic triangle can be a helpful analytical framework for
any organization. What makes it so difficult to define the 3 variables in the case of the UN, is
that the circles are extremely non-porous and well defined: they are self-contained.
Your Answer Score Explanation
False
True Inorrect 0.00
Total 0.00 / 1.00

Question 1

What are the three main components of a strategic marketing plan ?

Your Answer Score Explanation

Organization overview, market overview and marketing plan Correct 1.00

Background, organization overview and marketing plan

Organization overview, market overview and tactics

Total 1.00 / 1.00

Question Explanation

marketing section

Question 2
Marketing is about highlighting your strengths and neutralizing your weaknesses. In which component
of the strategic marketing plan would the SWOT analysis be ?

Your Answer Score Explanation

Strengths overview

Organization overview Inorrect 0.00

Market overview

Total 0.00 / 1.00

Question Explanation

Marketing section

Question 3

In order to have a better success rate with your marketing plan, your objectives must be “SMART” -
what does this stand for ?

Your Answer Score Explanation

Specific, measurable, attainable, relevant and time-bound

Specific, measurable, analytical, relevant and time-bound

Specific, measurable, attainable, relevant and tangible Inorrect 0.00

Total 0.00 / 1.00

Question Explanation

marketing section

Question 4

How is “branding” normally referred to in the context of international organizations ?

Your Answer Score Explanation

Identity

Personality
 Core values Inorrect 0.00

Total 0.00 / 1.00

Question Explanation

Branding

Question 5

What is the right order of the five key steps of your brand process ?

Your Answer Score Explanation

Strategy - expressions - roll out - execution - brand development Correct 1.00

Strategy - expressions - execution - roll out - brand development

Brand development - strategy - expressions - execution - roll out

Total 1.00 / 1.00

Question Explanation

Branding

Question 6

The Octagon™ is one of the most used tools to develop brand strategy. What are the 9 elements of the
Octagon™ ?

Your Answer Score Explanation

External vision, internal mission, objectives, total offering, Inorrect 0.00

personality, promise, core values, name and brand positioning

External vision, internal mission, objectives, budget, personality,

promise, core values, name and brand positioning

External vision, internal mission, targets, total offering, personality,

promise, core values, name and brand positioning

0.00 /
Total
1.00
Question Explanation

Branding

Question 7

From a traditional communication mix, what are the communications tools most used in international
organizations ?

Your Answer Score Explanation

Media, campaigns, advertising, social media and PR

Social media, events, celebrities, advertising and press

Social media, press, campaigns and PR

Total 0.00 / 1.00

Question Explanation

Media and Communications

Question 8

What fundraising approach is most expensive although easier to plan and test ?

Your Answer Score Explanation

Leadership engagement

One to one Inorrect 0.00

One to many

Total 0.00 / 1.00

Question Explanation

Fundraising

Question 9

According to the video, what is the main reason individuals or organizations don’t give ?

Your Answer Score Explanation

 They don’t agree with the cause

The ask is too high Inorrect 0.00

No one asked them

Total 0.00 / 1.00

Question Explanation

Fundraising

Question 10

A “Case of Support” is the core of fundraising. What are its four main characteristics ?

Your Answer Score Explanation

Clear, compelling, uplifting and smart

Concise, compelling, uplifting and ambitious

Concise, compelling, clear and ambitious Inorrect 0.00

Total 0.00 / 1.00

Question Explanation

Fundraising