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The document includes references to 15 research papers and articles about permission marketing and related topics such as mobile marketing, email marketing, and factors that influence consumer acceptance and response to various digital marketing techniques. The references cover research from 2001 to 2018 and topics like permission-based mobile advertising, email marketing effectiveness, and frameworks for analyzing permission marketing and driving consumer acceptance of mobile marketing.

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Geetika Khandelwal
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21 views3 pages

Citations

The document includes references to 15 research papers and articles about permission marketing and related topics such as mobile marketing, email marketing, and factors that influence consumer acceptance and response to various digital marketing techniques. The references cover research from 2001 to 2018 and topics like permission-based mobile advertising, email marketing effectiveness, and frameworks for analyzing permission marketing and driving consumer acceptance of mobile marketing.

Uploaded by

Geetika Khandelwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Aditya ka changer wala

Kot De R., isobel D., & Liem V., (2018, August ). When nothing is what
it seems: A digital marketing research agenda. Retrieved from
https://doi.org/10.1016/j.ausmj.2018.07.003

Himanshu

Kaur R., (2017, June ). A STUDY OF AWARENESS OF PERMISSION


MARKETING & ITS INFLUENCE. Retrieved from
https://www.ijser.org/researchpaper/A-STUDY-OF-AWARENESS-OF-
PERMISSION-MARKETING-ITS-INFLUENCE.pdf

C. Micu A., & H. Bentley C., (2004, ). YOU’VE GOT NEWS: A


PERMISSION-MARKETING MODEL USING SPONSORED ELECTRONIC
NEWSLETTERS. Retrieved from
https://www.semanticscholar.org/paper/You've-Got-News%3A-A-
Permission-Marketing-Model-Using-Micu-
Bentley/c1730c939ed1147e90d14ebbbfd2b5a2d672cf43

Grubor A., Djokic N., & Milićević N. ., (2018, October 10). THE USE OF
E-MAIL MARKETING IN ACCORDANCE WITH PERMISSION MARKETING
APPROACH IN PROMOTION OF A STUDY PROGRAM. Retrieved from
https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2018/1821-
34481804026G.pdf

B.A.M., A.A., & I.A.M., A. (2010). MOBILE MARKETING: EXAMINING THE IMPACT OF
TRUST, PRIVACY CONCERN AND CONSUMERS' ATTITUDES ON INTENTION TO
PURCHASE. Retrieved from https://www.semanticscholar.org/paper/MOBILE-
MARKETING%3A-EXAMINING-THE-IMPACT-OF-TRUST%2C-ON-B.A.M.-
I.A.M./1b38233b928cd151d6406b2621c6a3ceea08d7b1

Barnes . S., & Scornavacca E., (2004, January ). Mobile marketing: the
role of permission and acceptance. Retrieved from
https://www.academia.edu/1056916/Mobile_marketing_the_role_of_per
mission_and_acceptance

Geetika

Kemal, H.S., & Ispir, N. (2011). BASED MOBILE MARKETING AND SMS AD
AVOIDANCE.
Retrieved from
https://www.academia.edu/5742306/PERMISSION_BASED_MOBILE_MARKETING_AND_SMS_AD_
AVOIDANCE
Smutkrupt P., Kririt D., & Khang D. B., (2011, January ). The impact of
permission-based mobile advertising on consumer brand knowledge.
Retrieved from
https://www.researchgate.net/publication/275343559_The_impact_of_p
ermission-based_mobile_advertising_on_consumer_brand_knowledge

Chittenden, L., Rettie, R. An evaluation of e-mail marketing and factors


affecting response. J Target Meas Anal Mark 11, 203–217 (2003).
https://doi.org/10.1057/palgrave.jt.5740078

H. Bauer H. ., J. Barnes S. ., Reichardt T. ., & M. Neumann M. ., (2005, ).


DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING: A
THEORETICAL FRAMEWORK AND EMPIRICAL STUDY . Retrieved from
http://www.jecr.org/sites/default/files/06_3_p02.pdf

Gilbreath . B. ., (2010, ). The Next Evolution of Marketing . Retrieved


from https://dentalwealthbuilder.com/dwb-wp/wp-
content/uploads/2014/05/DWB_The_Next_Evolution_of_Marketing.pdf

Bhavesh

T.Breya E., So S. (., Dae-Young K., & M.Morrisond A. ., (2007, December


). Web-based permission marketing: Segmentation for the lodging
industry. Retrieved from
https://doi.org/10.1016/j.tourman.2007.01.002

Rettie R., (, ). Email Marketing: Success Factors. Retrieved from


https://eprints.kingston.ac.uk/2108/1/paper.html

Krishnamurthy, S. (2001), A Comprehensive Analysis of Permission


Marketing. Journal of Computer‐Mediated Communication, 6: 0-0.
Retrieved from:10.1111/j.1083-6101.2001.tb00119.x

Trabelsi I., & Ben Rached K. S., (2010, ). Teenagers Reaction towards
Mobile Advertising: Role of "Permission Marketing" Concept. Retrieved
from https://reader.elsevier.com/reader/sd/pii/S1877042815020224?
token=8D57E9D917D78288A0B45FFB4D952673B43DF7C9A7945F59E
560D013551F2EA1558411D43F1D497A2D2946768C5A61CC
Marinova, A., Murphy, J., & Massey, B. L. (2002). Permission E-mail Marketing as a Means of Targeted
Promotion. Cornell Hotel and Restaurant Administration Quarterly, 43(1), 61–69.
https://doi.org/10.1177/0010880402431006

Eva
Shereshewsky, J. Permission versus permissive marketing. J Direct
Data Digit Mark Pract 3, 11–18 (2001).
https://doi.org/10.1057/palgrave.im.4340108

Karjaluoto H., Lehto H., Leppäniemi M. ., & Jayawardhena C., (2008,


January 1). Customers Intention to Engage in Permission Based Mobile
Marketing Communications. Retrieved from
https://www.researchgate.net/publication/228867173_Customers_Inten
tion_to_Engage_in_Permission_Based_Mobile_Marketing_Communicatio
ns

Seyed A., (2010, June ). SMS Advertising Business Model: Toward


Finding Vital Elements of its Value Model. Retrieved from
https://www.researchgate.net/publication/234055894_SMS_Advertising
_Business_Model_Toward_Finding_Vital_Elements_of_its_Value_Model

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