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Part1 Monitor A Blog

This document discusses the evolution of sock and Birkenstock trends over time: Sock trends have evolved from sheer tube socks gaining popularity on Instagram in 2020 to socks paired with chunky sneakers or sandals in 2019 to socks and sandals being photographed on street style stars in 2018. Birkenstocks were introduced in the US in 1966 and became popular with the grunge movement in the 1990s when modeled by Kate Moss. They remained popular as the "ugly pretty" shoe through the normcore movement of 2014. However, the document argues that the Birkenstock trend needs to stop.

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59 views5 pages

Part1 Monitor A Blog

This document discusses the evolution of sock and Birkenstock trends over time: Sock trends have evolved from sheer tube socks gaining popularity on Instagram in 2020 to socks paired with chunky sneakers or sandals in 2019 to socks and sandals being photographed on street style stars in 2018. Birkenstocks were introduced in the US in 1966 and became popular with the grunge movement in the 1990s when modeled by Kate Moss. They remained popular as the "ugly pretty" shoe through the normcore movement of 2014. However, the document argues that the Birkenstock trend needs to stop.

Uploaded by

api-482730653
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PART 1 & PART 2

ACTIVITY 3
ALEXANDRA ERICKSON
TREND: SOCKS
WHO WHAT WEAR
"This Pretty Sock Trend Has Officially Taken Over My IG Feed" says Erin
Fitzpatrick. These sheer tube socks have taken over Instagram. Socks
have always been a trendy accessory, but now it cant be ignored.
TREND EVOLUTION

APR 21, 2020 AUG 30, 2019 JAN 30, 2018 NOV 3, 2016
"This Pretty Sock Trend This year, it's all about Socks and sandals are not Our editors are noticing
Has Officially Taken making it known that you're just meant to be sheer socks popping up
Over My IG Feed" sporting white ankle socks photographed on the feet of everywhere, from the runway
(which plenty of It girls have your favorite street style stars to street style outfits, blogger
been pairing with their —the combination is looks, and more. In fact, we
chunky sneakers) or a pair of completely useless if not are always bound to scroll by
sheer mesh socks (that team worn IRL by you everywhere a sheer pair on our Pinterest
exceptionally well with from the office to a cocktail feeds.
chunky sandals). party.
BIRKENSTOCKS
They have been around the block. Style
influencers and designers anointing
them an “it” shoe a couple years ago had
kept the brand afloat. However, now it's
run its course and this trend needs to be
stopped.
THE LOOK

1966 1990S
In the 1990’s, supermodel
2002 2014 NOW
In 1966, Birkenstocks were Kate Moss, who associated Clog Slides became popular The Normcore fashion Throughout the years, the
introduced in the United the Arizona sandals to the movement gains Birkenstock company has
States, as well as grunge movement, mainstream attention, left a lasting impression on
popularized the sandals. boasting the Birkenstock as its customers, leaving it
elsewhere.
the “ugly pretty” shoe. unlikely to fade out of the
fashion world for a long time.
but it needs to be

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