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WMS Assignment Cover Sheet

This document is a marketing assignment cover sheet and part 1 for student Abir Islam. It includes: 1) A cover sheet with the student's name, ID, assignment details, and a note to include this page as the first page of the submission. 2) In part 1, the student describes their product called "Socialize" - a card game to help young people improve their social skills. They define the target market as people aged 15-34 in New Zealand and outline the product benefits and positioning. 3) Part 2 estimates the size of the target market in New Zealand based on census data, identifying around 1.28 million potential customers aged 15-34.

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Abir Mustasin
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
137 views

WMS Assignment Cover Sheet

This document is a marketing assignment cover sheet and part 1 for student Abir Islam. It includes: 1) A cover sheet with the student's name, ID, assignment details, and a note to include this page as the first page of the submission. 2) In part 1, the student describes their product called "Socialize" - a card game to help young people improve their social skills. They define the target market as people aged 15-34 in New Zealand and outline the product benefits and positioning. 3) Part 2 estimates the size of the target market in New Zealand based on census data, identifying around 1.28 million potential customers aged 15-34.

Uploaded by

Abir Mustasin
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Marketing 101 – Assignment 2

WMS Assignment Cover Sheet

Family Name: Islam First Name: Abir

Student ID Number: 1525528

Group Number:

Paper Code: MRKTG101

Tutorial: TUTORIAL O

Assessment 2 –
Assignment Name:
Individual Component

Due Date: 10-April-2020

Please fill in the above information and then save this page as the first page of your assignment
to be submitted.
Marketing 101 – Assignment 2

Part 1- Segmentation

A. Product Description

With the increasing use of social media platform, social skills of young people are slowly
decreasing. While they have next to no issues communicating on digital media, people often
feel awkward and uncomfortable dealing with social situation. Our product, Socialize, will try to
tackle this problem in a playful manner. Socialize is a card game which is very similar to Cards
Against Humanity. This will help people learn how to handle situations better and can be good
ice-breaker game among strangers. The game will simply contain a pack of cards, where
different social situations will be presented. There will be a card master who will be in-charge of
the game. The card master will shuffle the deck and pick a random card and then read out the
social scenario that the group of players who are taking part. Then the players write down how
they would handle the situation which has been presented by the card master within a minute.
After the round ends, the players will read out their answer and the rest will vote on it, which
the card master will keep track of. The players who gets the most vote will be the winner of
that round. This cycle will go on until the end of the game.

B. Target Market Segment


Benefits Psychographi Geographi
Sought Demographic c Behavioural c Image of a typical customer

 To make it The target The game is The product Initially the


easier for demographic of situatable for will be aimed product will
people to game would be everyone, but it towards be targeted
understand people aged is targeted and people who towards
how to between 15 to will help people likes to play young
handle social34 years. Both with social card games or people in
situations male and anxiety and wants to New Zealand
better. female and those who are socialize with but it has the
people of all introverts. other. potential to
 I can be a ethnicities can become a
ice-breaker take part in the global
game among game. product.
strangers or
a group of
friends so
Marketing 101 – Assignment 2

that they
know about
easy other
with the
answers that
they
provide.
Marketing 101 – Assignment 2

Part 2 –Estimating Target Market Size

Our target market will range from 15 to 34-year-old. Millennials and Gen Z takes part in social
gathering more often than other age range and they are more likely to purchase a product
which they can enjoy in a group. As such, the price is going to be $25, which will make it very
affordable even among teenagers.
According to the 2018 census from Figure.NZ, there are 1,280,727 individuals living in New
Zealand in the age group of 15 to 34-year-old, which is roughly 27.25% of the entire population.
Penetrating this market would be easier as this age range tends to spend more of leisure
activities.

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