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White Revolution: Objectives

The White Revolution was a program launched in 1970 by the National Dairy Development Board in India to make the country self-sufficient in milk production. It did this by establishing cooperative dairy societies owned and operated by milk producers. The program was hugely successful, transforming India from a milk-deficient nation to the world's largest milk producer and making dairy farming India's largest self-sustainable rural employment. The objectives of the White Revolution were to increase milk production, support rural development, and reduce poverty in rural India by providing dairy farming as a source of livelihood and income.

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388 views3 pages

White Revolution: Objectives

The White Revolution was a program launched in 1970 by the National Dairy Development Board in India to make the country self-sufficient in milk production. It did this by establishing cooperative dairy societies owned and operated by milk producers. The program was hugely successful, transforming India from a milk-deficient nation to the world's largest milk producer and making dairy farming India's largest self-sustainable rural employment. The objectives of the White Revolution were to increase milk production, support rural development, and reduce poverty in rural India by providing dairy farming as a source of livelihood and income.

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Smity
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WHITE REVOLUTION

White Revolution as the name suggests is to


increase the production of the milk in India. The
White Revolution in India occurred in 1970 when
the National Dairy Development Board (NDDB)
was established to organise the dairy
development through cooperative societies. The
dairy development programme was established in
the state of Gujarat. They were managed and
owned by the milk producers. White Revolution
also known as Operational Flood, a project of
NDDB was launched in 1970. It was the biggest
dairy development programme that made India
from milk-deficient to the world’s largest milk
producers. It made the dairy farming India’s
largest self-sustainable rural employment
generator.
OBJECTIVES:
First and foremost objective was to increase the
milk production.
Focusing on rural development and to increase
the rural incomes.
Removing poverty from rural India.
IMPORTANCE OF MILK PRODUCTION IN RURAL
INCOME
 As we all know that majority of the rural
population are illiterates and they have to
depend upon animal husbandry, dairy farming
to earn their livelihood. The small and the
poor farmers earn their living by selling the
milk. Because of this reason we see that there
is large number of milk-producing animals in
the rural areas.
 The White Revolution made a positive impact
on the rural areas and encouraged them to
take dairying as an occupation.
 The Operation Flood Programme helped
organizing dairy farmers co-operatives in the
rural areas and linking them with urban
consumers created a strong network of
procurement and distribution of milk over a
lakh villages in rural India.
 Dairy farming is a great income generation
opportunity for the villagers. But the main
problem is they lack capital. Inspite of having
the main resource in abundance they can’t
grow after a certain extent.
 The main emphasis is laid on both cattle and
buffalo milk. The major challenges faced are
The grazing area is reduced every year
due to industrial development resulting in
shortage of supply of feeds and fodder. It
limits the performance of dairy animals.
The major problem faced in the most of
the Indian cattle breeds is late maturity.
There is no effective detection of heat
symptoms during oestrus cycle by the
cattle owners.
 Dairy products are the only
acceptable source of animal protein
for large vegetarian segment of Indian
population, particularly the landless,
small and marginal farmers and
women.

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