Dear Kroger Promotional Merchandising Partner,

We are pleased to present the Kroger Display Style Guide. The goal of this guide
is to clearly outline and communicate to our suppliers the necessary criteria for
developing and executing "best in class" promotional displays at all of the Kroger
Family of Stores.

As a trusted and valued partner, your company will be instrumental in helping

Kroger achieve its goal of bringing our shoppers the best shopping experience
possible. It is our expectation that by using this guide you will achieve improved
performance across several key areas including safety, faster speed-to-market,
improved display execution and more streamlined flow of goods within our
supply chain.

Our intent is not to deter or impede your creativity and limit potential, but to
work with you to create a more efficient flow of all displays through our supply
chain. If you have ideas or exceptions to the following content, simply contact
us to ensure we can make the promotion as successful as possible.

We look forward to working with you to reach our goals and utilize our stores to
give our customers what they want.

Sincerely,

Kroger Promotional Supply Chain Team

Kroger would like to thank Menasha Packaging for providing their expertise and
key resources to help Kroger prepare and produce this guide. For more
information on Menasha Packaging, please contact Robert Swan at (724) 433-
6046 (C) or (419) 606-6347 (0) or email [email protected] .

2
Table of Contents

Displays
Side Panels for Fixtures 4-7
Dump Bins 8-11
Floorstands 12-13
Roller Base Unit 14
Quarter Pallet Display 15
Half Pallet Display 16
Full Pallet Display 17
Stack-Out Displays 18-20
Micro Towers 21

In-bound Shipping Requirement

Outer Carton Markings 22-23
Shipping Units Requirements 24
Pallets 25-27

Kroger Contacts 28

3
Large Half Side Panel
Top to Bottom: Max. 23.25”
Left to Right: Max. 18”
Front to Back: Max. 5.5”
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional
Clips: WC-6 Power Wing (2 req)

Construction: Eliminate raw

edges when possible. Design must
securely hold product in place and
maintain structural integrity throughout
the entire supply chain and promotional
period.

TOP VIEW

4
Large Full Side Panel
Top to Bottom: Max. 47.25”
Left to Right: Max. 18”
Front to Back: Max. 5.5”
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional
Clips: WC-6 Power Wing (2 or 4 req)

Construction: Eliminate raw edges when

possible. Design must securely hold product
in place and maintain structural integrity
throughout the entire supply chain and
promotional period.

TOP VIEW
5
Small Half Side Panel
Top to Bottom: Max. 23.25”
Left to Right: Max. 12.75”
Front to Back: Max. 5.5”
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional
Clips: WC-6 Power Wing (2 req)

Construction: Eliminate raw edges when

possible. Design must securely hold
product in place and maintain structural
integrity throughout the entire supply
chain and promotion.

TOP VIEW

6
Small Full Side Panel
Top to Bottom: Max. 47.25”
Left to Right: Max. 12.75”
Front to Back: Max. 5.5”
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional
Clips: WC-6 Power Wing (2 req)

Construction: Eliminate raw edges

when possible. Design must securely
hold product in place and maintain
structural integrity throughout the
entire supply chain and promotional
period.

TOP VIEW

7
Small Format Dump Bin
Top to Bottom: Max. 36”
Left to Right: Max. 19.25”
Front to Back: Max. 15.25”
Max Cavity depth: 15”
Display shipped KD in master pack

Construction: Eliminate raw edges when

possible. Design must securely contain
product without bulging and maintain
structural integrity throughout the entire
supply chain and promotional period.

TOP VIEW

8
Large Format Dump Bin
Top to Bottom: Max. 36”
Left to Right: Max. 19.25”
Front to Back: Max. 19.25”
Max Cavity depth: 15”
Display shipped KD in master pack

Construction: Eliminate raw edges when

possible. Design must securely contain
product without bulging and maintain
structural integrity throughout the entire
supply chain and promotional period.

TOP VIEW

9
Octagon Dump Bin
Top to Bottom: Max. 36”
Left to Right: Max. 22”
Front to Back: Max. 22”
Max Cavity depth: 15”
Display shipped KD in master pack

Construction: Eliminate raw edges when

possible. Design must securely contain
product without bulging and maintain
structural integrity throughout the entire
supply chain and promotional period.

TOP VIEW

10
Full Pallet Dump Bin
Top to Bottom: Max. 36” (including
pallet)
Left to Right: Max. 48”
Front to Back: Max. 40”
Max Cavity depth: 15”

Construction: Eliminate raw edges when

possible. Design must securely contain
product without bulging and maintain
structural integrity throughout the
entire supply chain and promotional
period.

TOP VIEW

11
Large Floorstands
(Full & Half Side Panels)
Top to Bottom: Max. 56”
Left to Right: Max. 18”
Front to Back: Max. 18” area using 12” base
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional
Clips: WC-6 Power Wing
(2 req)

Construction: Eliminate raw edges when

possible. Design must securely hold product
in place and maintain structural integrity
throughout the entire supply chain and
promotional period. Display must remain
upright and stable as product is shopped.

TOP VIEW

12
Small Floorstands
(Full & Half Side Panels)
Top to Bottom: Max. 56”
Left to Right: Max. 12.75”
Front to Back: Max. 16” area using 12” base
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional
Clips: WC-6 Power Wing (2 req)

Construction: Eliminate raw edges when

possible. Design must securely hold product
in place and maintain structural integrity
throughout the entire supply chain and
promotional period. Display must remain
upright and stable as product is shopped.

TOP VIEW
13
Roller Base Display
Top to Bottom: Max. 60”
(including roller base & 12” header)
Left to Right: Max. 23”
Front to Back: Max. 19”
Shelf Lip: 2 inch minimum
Shops from 1 or 2 sides
Detachable header optional
Must rotate 360 degrees and be properly
secured to roller base

Construction: Eliminate raw edges when

possible. Design must securely hold product
in place and maintain structural integrity
throughout the entire supply chain and
promotional period.

TOP VIEW
Unless otherwise directed by Kroger, Quarter Pallet display shipping units
must deliver condensed on a master 40” x 48” block pallet. For a variance to
this requirement, please contact Kroger’s Promotional Supply Chain Team.
14
Quarter Pallet Display
Top to Bottom: Max. 60”
(including pallet & 12” header)
Left to Right: Max. 24”
Front to Back: Max. 20”
Shelf Lip: 2 inch minimum
Shops from 1 or 2 sides
Detachable header optional
Must be supported by Winged Pallet

Construction: Eliminate raw edges when

possible. Design must securely hold product
in place and maintain structural integrity
throughout the entire supply chain and
promotional period. Displays weighing over
50 lbs. must be on a wooden quarter pallet
and be accessible for hand-truck movement.

TOP VIEW

Unless otherwise directed by Kroger, Quarter Pallet display shipping units

must deliver condensed on a master 40” x 48” block pallet. For a variance to
this requirement, please contact Kroger’s Promotional Supply Chain Team.
15
Half Pallet Display
Top to Bottom: Max. 60”
(including pallet & 12” header))
Left to Right: Max. 48”
Front to Back: Max. 20”
Shelf Lip: 2 inch minimum
Shops from 1 or 2 sides
Detachable header optional

Construction: Eliminate raw edges

when possible. Design must securely
hold product in place and maintain
structural integrity throughout the
entire supply chain and promotional
period.

TOP VIEW
Unless otherwise directed by Kroger, Half Pallet display shipping units must
deliver condensed on a master 40” x 48” block pallet. For a variance to this
requirement, please contact Kroger’s Promotional Supply Chain Team.
16
Heavy Duty Full Pallet Display
Top to Bottom: Max. 60”
(including pallet & 12” header)
Left to Right: Max. 48”
Front to Back: Max. 40”
Shelf Lip: 2 inch minimum
Shops from 1 or 2 sides
Detachable header optional
Max. Weight: 2,500 lbs.

Construction: Shelves have clip

glued into front lip and lock into
clips glued into the towers. Design
must securely hold product in place
and maintain structural integrity
throughout the entire supply chain
and promotional period.

TOP VIEW

17
Quarter Pallet Tray Stack-Out
Display
Top to Bottom: Max. 48”
(including pallet)
Left to Right: Max. 24”
Front to Back: Max. 20”
Minimum Tray Footprint: 22” x 18”
No false bottoms
Shelf Lip: 3 inch minimum
No pallet skirts

Construction: Eliminate raw edges when

possible. Design must securely hold product
in place and maintain structural integrity
throughout the entire supply chain and
promotional period.

TOP VIEW

Unless otherwise directed by Kroger, Quarter Pallet display shipping units

must deliver condensed on a master 40” x 48” block pallet. For a variance to
this requirement, please contact Kroger’s Promotional Supply Chain Team.
18
Half Pallet Tray Stack-Out
Display
Top to Bottom: Max. 48”
(including pallet)
Left to Right: Max. 48”
Front to Back: Max. 20”
Minimum Tray Footprint: 46” x 18”
No false bottoms
Shelf Lip: 3 inch minimum
No pallet skirts

Construction: Eliminate raw edges when

possible. Design must securely hold
product in place and maintain structural
integrity throughout the entire supply
chain and promotional period.

TOP VIEW

Unless otherwise directed by Kroger, Half Pallet display shipping units must
deliver condensed on a master 40” x 48” block pallet. For a variance to this
requirement, please contact Kroger’s Promotional Supply Chain Team.
19
Full Pallet Tray Stack-Out Display
Top to Bottom: Max. 48”
(including pallet)
Left to Right: Max. 48”
Front to Back: Max. 40”
Minimum Tray Footprint: 46” x 38”
No false bottoms
Shelf Lip: 3 inch minimum
No detachable headers
No pallet skirts
Max. Weight: 2,500 lbs.

Construction: Eliminate raw edges when possible.

Design must securely hold product in place and
maintain structural integrity throughout the entire
supply chain and promotional period.

TOP VIEW

20
“Micro” Tower Displays
Top to Bottom: Max. 45”
Left to Right: Max. 11 1/2”
Front to Back: Max. 12”
Shelf Lip: 2 inch minimum
Header: 2 inch minimum
Detachable header optional

Construction: Eliminate raw edges when

possible. Design must securely hold
product in place and maintain structural
integrity throughout the entire supply
chain and promotional period. Display
must remain upright and stable as
product is shopped.

TOP VIEW

21
Outer Carton Markings
• All display outer shipping case markings must comply with Kroger
labeling to ensure uninterrupted movement from distribution, store
and order processing.

• Kroger reserves the right to reject any in-bound load that does not
comply with these requirements as well as charge for any applicable
rework or handling cost resulting from these defects.

• Instructions for assembly may be placed in a sealable pouch securely

affixed to outside shipping case, or printed inside the case containing
the shipper or on a visible side of the shipping case when standing
upright.

• When standing upright, “Store Display Unit” must be easily visible on

TWO opposing vertical sides of the shipping case.

• When standing upright, “This Side Up” must be easily visible on the
other TWO adjacent vertical sides of the shipping case.

• The UPC label must be visible at the top left of ONE side of the
shipping case when unit is in upright position.

• All UPC labels must be facing out when palletized, properly scannable
and the UPC information must be correctly assigned to the display unit.

• The gross unit weight (to nearest pound) must be stated on the Info
Sheet.

22
Outer Carton continued
• If a display shipping unit weighs between 50-100 pounds, “Team Lift”
must be stated on all four sides of the display outer cover when
standing upright.

• If “Team Lift” is required, a minimum of two suitable hinged access

hole cut outs must be provided on two opposing sides.

• A hinged-top flap cut out is preferred for hand holes with size allowing
easy hand access.

“Store Display Unit”

UPC Label Indication

“This Side Up”

Indication

Info Sheet (Including

Assembly Instructions and
Weight)

23
Shipping Unit Requirements
Corner boards: All in-bound display shipping pallets must be built to allow for double
stacking by utilizing increased strength in the carton manufacturing or utilizing a
minimum 3" x 3" .160 solid fibre corner boards that are properly affixed and secured to
each corner of the pallet to allow for double-stacking. The top of each corner board
should be level or no more than 1/8" higher than the top of the outer shipper with the
bottom properly level and positioned over a completely solid surface on the pallet.

Banding: All in-bound display pallets must be either banded using suitable plastic
strapping or stretch wrapped with an appropriate top to bottom pattern and overlapping
coverage to insure the safe transit and movement within Kroger's supply chain. Quarter
and Half Pallet display units must also be securely "belly banded" across the middle with
a plastic strap or suitable stretch wrapping.

It is the responsibility of the Vendor and their 3rd party suppliers to properly test the
proposed shipping and display units as part of a Vendor's SOPs for shipping
materials specifications and procedures.

3” x 3”
corner post

Belly band

24
Pallet Requirements
Imported: Imported pallets must have an IPPC (International Plant Protection
Convention) marking provided on the pallet to verify it was treated for heat.
Markings must be visible on two opposite sides of the pallet. No paper
treatment certificates will be accepted.

IPPC Stamp

Domestic: A 40” x 48” 4-Way Block pallet must be completely squared and
in good working condition. A complete pallet checklist is provided at the end
of this section. Certified pallets include CHEP, PECO, iGPS, Grade A,
Whitewood.

25
Pallet Requirements (continued)
Winged Pallet: Any inbound display unit that is not
completely accessible for all forklift equipment must ship on
a “winged” pallet.

Pallets requiring an alternative style or dimensional variance

due to product size, weight or protection must be reviewed
and approved by the Kroger’s Promotional Supply Chain
Team prior to CM approval.

Pallet Checklist: Any of the following defects are deemed as unacceptable

and must not be used. Kroger reserves the right to reject any in-bound load
that does not comply with these requirements as well as charge for any
applicable rework or handling cost resulting from these defects.

 Missing or broken boards on top or bottom in length

 No double stringers, metal, repair plates or  No tapered breaks with a depth of greater
patched boards than 1” along a ten inch or more run
 All stringers are to be solid, not broken and  Nail heads or nail points are not to exceed
or have cracks visible from three sides and 1/8” exposure from the surface of the
longer in run than one inch (excludes wood
weathering cracks which are not
 No partial footings defined as where a 1/4”
continuous and not visible from three
of a stringer board width or length
sides)
connecting to a bottom board has been
 Pallets should be clean, odor free, free of removed or securing nail shanks are
debris and stains exposed in the stringer
 No cracks on top or bottom boards greater
than 1/8” wide and 10 inches in length
 No exposed splinters greater than 3 inches

26
Pallet Requirements (continued)
Examples: Shown below are basic styles for most display pallets to be used
within the Kroger supply chain. Pallets requiring an alternative style or
dimensional variance due to product size, weight or protection must be
reviewed and approved by the Kroger’s Promotional Supply Chain Team prior
to approval.

27
Kroger Contacts
For additional information, please contact one of the following Kroger Promotional Supply
Chain Team Associates:

Doug Niebrugge
Manager of Promotional Flow
502-429-4852
[email protected]

Jim Bell
Manager, Supply Chain
502-429-4868
[email protected]

Mark Gruber
Manager, Supply Chain
502-429-4801
[email protected]

Amy Castro
Manager, Supply Chain
502-429-4828
[email protected]

Bill Morton
Manager, Supply Chain
502-429-4804
[email protected]

28