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Lecture 402 - Ideation PDF

Ideation is the creative process of generating, developing, and communicating new ideas through various stages of thought. It can be done individually or collectively and is essential to the design process in both education and practice. However, ideation faces hindrances like fear of risk, clinging to norms, overthinking, quick judgments, lack of confidence, and criticism. Techniques like brainstorming, storyboarding, mind mapping, synectics, role playing, and SCAMPER can help overcome these challenges and drive ideation, which is important for solving new problems in a fast-changing world.

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Akande Ayodeji
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97 views

Lecture 402 - Ideation PDF

Ideation is the creative process of generating, developing, and communicating new ideas through various stages of thought. It can be done individually or collectively and is essential to the design process in both education and practice. However, ideation faces hindrances like fear of risk, clinging to norms, overthinking, quick judgments, lack of confidence, and criticism. Techniques like brainstorming, storyboarding, mind mapping, synectics, role playing, and SCAMPER can help overcome these challenges and drive ideation, which is important for solving new problems in a fast-changing world.

Uploaded by

Akande Ayodeji
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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EDS 411

Ideation
OSHOKOYA DAMILARE
IDEATION

Ideation is the creative process of generating,


developing, and communicating new ideas, where
an idea is understood as a basic element of thought that
can be either visual, concrete, or abstract.Ideation
comprises all stages of a thought cycle, from innovation,
to development, to actualization. Ideation can be
conducted by individuals, organizations, or crowds. As
such, it is an essential part of the design process, both in
education and practice
Hinderance to ideation
• Fear of taking risk
• Use to the norm
• Over thinking
• Quick Judgements
• Lack of confidence
• Criticism and scepticism
Why Ideation?
• Simplicity
• New era of problems
• Disruption
• Fast changing world
Ideation techniques

• Brainstorming
• Story boarding
• Mind Mapping
• Synectics
• Role Playing
SCAMPER TOOL
• Substitute
• Combine
• Adapt
• Modify
• Put to another Use
• Eliminate
• Reverse

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