Principles of Design
Principles of Design
Balance
Rhythm/Movement
Emphasis
Proportion/scale
Harmony/unity
Balance
Regular Rhythm
A element is repeated at
the same
repetition/interval each
time
Rhythm
Rhythm
Rhythm
Rhythm
Rhythm
Gradated Rhythm
RHYTHM
• Rhythm is created by repetition of lines, patterns, shapes or colors.
• By use of gathers, pleats, buttons and tucks we can make a rhythmic
effect in the garment.
• Printed suit fabrics are a wonderful example of rhythm on fabric.
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Harmony/Unity
When the principle of unity in fashion design is applied well, a garment or fashion
accessory should look good overall.
It should look as though it goes together, and it should look as though all the design
elements are contributing to make a harmonious whole.
In an effective application of the principle of unity, each element enhances the others,
rather than distracting from the design.
Harmony/Unity
* Unity + Variety = Harmony
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HARMONY
Principles of Harmony
Silhouette of the garment should be in a good relation to the body
shape of the garment.
Style lines should be consistent on every area of the garment.
All areas of the garment should reflect the same shapes so that
the continuity of the design is not broken.
Similar or contrasting textures should be used in a pleasing way.
Unity in the color combination should be there to provide harmony.
Small differences in the hem lengths of sleeves and garment ends
should be avoided as they interfere with the horizontal movement of
the eye
Discuss the design of this room
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EMPHASIS
There are a number of techniques that a fashion designer may use to place emphasis on a
feature of a garment or a fashion accessory.
Such techniques may include the addition of embellishment, cut-outs, ruffles, peplums, and so
on.
Use of color and its placement is another way to create emphasis, making some areas stand out
more than others.
Exaggerated or unusual designs, such as the leg-o-mutton sleeves that were popular on 1980s
wedding gowns, also create emphasis, highlighting a particular area.
Knowing about emphasis, which can be part of the design itself or emphasis on the body
because of the way a garment is designed, can help any woman when she is selecting a garment
or fashion accessory.
For example, if a woman wants to showcase her shoulders, she may select a strapless top or
dress. If she wants to highlight her cleavage, she may select a gown with a deep V-neckline.
EMPHASIS
•Points of attention in a
design.
•The feature in a design that
attracts one’s eye.
•The focal point.
•Emphasis can be achieved
through size, placement, color
and use of lines.
•The most personal aspect of a
design.
EMPHASIS
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Proportion
Small
Medium
Large
The person who is of small body size should not wear garments which have big patterns on it ,
excess of jewellery also do not look good on small statured people.
The person who is of medium body size can wear a wide variety of garments and different types
of fabrics according to their body size.
The person who has large body size can wear garments which have small motifs on it which
can accentuate the body shape of the person.
Is this area well-proportioned or disproportioned?
Compare the size and scale of the objects in the room to one
another