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Digital Marketing: Who Should Enroll What You'll Learn

This certificate program provides an overview of digital marketing and teaches strategies for implementing successful digital marketing plans. The program consists of 4 courses that can be completed in 2 months, with each course taking 3-5 hours per week. Learners will learn to assess customer needs, evaluate marketing objectives, analyze opportunities in paid and owned digital media, and develop an integrated digital marketing plan tailored to their organization. The goal is to prepare marketing professionals to effectively utilize leading digital marketing channels and platforms.

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117 views2 pages

Digital Marketing: Who Should Enroll What You'll Learn

This certificate program provides an overview of digital marketing and teaches strategies for implementing successful digital marketing plans. The program consists of 4 courses that can be completed in 2 months, with each course taking 3-5 hours per week. Learners will learn to assess customer needs, evaluate marketing objectives, analyze opportunities in paid and owned digital media, and develop an integrated digital marketing plan tailored to their organization. The goal is to prepare marketing professionals to effectively utilize leading digital marketing channels and platforms.

Uploaded by

DivwinDier
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Marketing

In a world where more and more activities are centered online, digital marketing is one of the most effective
ways to build customer relationships and promote your organization’s products or services. But it can also be a
struggle to make sense of the sea of acronyms, technologies and platforms.

This certificate series begins with an overview of the digital marketing landscape, preparing you to implement a
series of proven frameworks within your organization. The program then takes a detailed look at opportunities
and strategies associated with leading channels and platforms including digital, mobile and emerging
technologies. You will be guided, step by step, in assessing customer needs and marketing objectives and in
creating your own digital marketing plans for both paid and owned media. By the end of this program, you’ll pull
your marketing ideas together into a single, integrated plan based on your organizational priorities and resources.

You can complete all 4 two-week courses in this program and earn your certificate in as little as 2 months,
spending 3-5 hours per week.

Who Should Enroll What You’ll Learn


• Any marketing manager, product manager • Identify key players and types of companies
or entrepreneur looking to gain a deeper involved in advertising and marketing on digital
understanding of digital marketing. platforms.
• Anyone who is looking to move into digital • Thoroughly assess customer needs and determine
marketing or wants to have general knowledge of marketing objectives based on those needs.
the role digital marketing plays in an organization. • Analyze opportunities and strategies associated
This program is also suited for individuals who are with paid advertising on websites and digital
looking to improve their ability to converse with platforms owned by other companies.
marketing team members.
• Analyze opportunities and strategies associated
Inside the Program with content marketing and other initiatives
• Courses begin every 2 weeks, so you can start on websites, social media pages, and digital
whenever you’re ready. You can take the courses platforms that you will control or own.
back to back or take time off between your courses. • Develop a comprehensive marketing plan that
• Students spend approximately 3-5 hours per week establishes priorities and resourcing plans for the
on each course. use of paid and owned media appropriate to your
organization.
• Lectures, text transcripts, readings, discussions,
and projects are accessible 24 hours a day for Total Investment
three weeks each. Regular Certificate Pricing: $3600
• Courses include multiple choice quizzes and Monthly payment plan options also available.
instructor-moderated discussions.
Please contact us for details.
• Expect plenty of opportunities for collaboration
and networking with fellow participants both
during and after your courses.

Each course is two weeks long, so you can finish


To register today, visit:
your certificate in as little as two months. eCornell.com/DigitalMktg

LIVE [email protected] • (866) 326-7635, or (607) 330-3200 outside the USA


CHAT
Digital Marketing
Certificate CoursesCore Courses Include: Implementing an Integrated Digital Marketing Plan
(LSM518)
Understanding the Digital Marketing Landscape and
This course will help you evaluate and combine your
the Customer Funnel (LSM515)
ideas to create a single, encompassing marketing
This course provides a clear overview of the digital plan. This plan will include the priorities, resourcing
marketing world. Discover how players such as and performance metrics appropriate for your
ad networks, demand-side platforms and data organization. Once complete, you will be able to
management platforms interact with advertisers, immediately put this plan in place to drive results.
agencies and publishers. Then learn how to use
time-proven frameworks to assess your customers’
needs and identify your primary marketing
objectives. Once you’ve put that all together, you’ll
learn how to evaluate the performance of digital
marketing campaigns.

Assessing Opportunities in Paid Digital Media


(LSM516)
This course provides a tour of opportunities and
strategies associated with these various paid media
channels, and guides you in drafting a paid media
marketing plan that addresses your own marketing
objectives.

Assessing Opportunities in Owned Digital Media


(LSM517)
This course covers the unique opportunities of “owned
media” and how those differ from “paid media”. You
will learn more about content marketing, search engine
optimization, social media “fan pages”, mobile apps, and
virtual reality apps and assess the relevancy of owned
media initiatives for your own marketing objectives. By
the end of this course, you will have a plan outlining a
strategy for your own potential use of these channels.

LIVE [email protected] • (866) 326-7635, or (607) 330-3200 outside the USA


CHAT

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