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Fundamental of Entrepreneurship (ENT300) Guidelines For Business Model Canvas (BMC) Report (20%) General Guidelines

This document provides guidelines for students taking the Fundamentals of Entrepreneurship course to complete a 20% business model canvas report on a potential business idea. It outlines the formatting requirements and instructs students to choose one business to focus on. The report should include a cover page with company name and introduction, and sections describing the key partners, activities, value proposition, customer relationships, customer segments, resources, distribution channels, cost structure, and revenue streams of the business model. An appendix with the blank business model canvas template must also be included.

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John Smith
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132 views

Fundamental of Entrepreneurship (ENT300) Guidelines For Business Model Canvas (BMC) Report (20%) General Guidelines

This document provides guidelines for students taking the Fundamentals of Entrepreneurship course to complete a 20% business model canvas report on a potential business idea. It outlines the formatting requirements and instructs students to choose one business to focus on. The report should include a cover page with company name and introduction, and sections describing the key partners, activities, value proposition, customer relationships, customer segments, resources, distribution channels, cost structure, and revenue streams of the business model. An appendix with the blank business model canvas template must also be included.

Uploaded by

John Smith
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Fundamental of Entrepreneurship (ENT300)

Guidelines for Business Model Canvas (BMC) Report (20%)

General guidelines

1. Students are required to prepare the report individually.


2. Students need to choose ONE potential business for the BMC report.
3. Use Times New Roman 12 or Arial 11 with 1.5 spacing.
4. The report must be submitted in a softcopy form (pdf).

BMC ELEMENTS

For each section, please provide a clear description of the components AND the connections
you see that linked them and make them important.

Guidelines on contents

Cover page

1.Name of company

2. Introduction
A brief history or description of the company. This should describe briefly about the industry and
the organization. Next, indicate the existing business model pattern(s) that are the closest to
your model.

ENT300/NHZ2020
3. Key partners (Who will help you?)
Which partners and suppliers influence your business model? Who do you need to rely on?
Who are your key partners that can turn your business to something more powerful?

4. Key activities (How do you do it?)


What activities do you need to perform well in your business model? Which activities do we
need to excel? Marketing and sales, managing services? What activities are important to pursue
in our business model?

5. Value proposition (What do you do?)


What are you offering them?
What are the features that match the customers needs?
Which customer needs are we satisfying?

6. Customer relationship (How do you interact?)


What kind of a relationship would you like to have with your customers? Personalised or not?
How will we get, keep and grow customers?

7. Customer segment (Who do you help?)


For whom are we creating value?
Who are our most important customers?

8. Key resources (What do you need?)


What resources support your business model? Do I need a factory? Machineries?
What are the key things you need to have to deliver the values you created?

9. Distribution channel (How do you reach them?)


Through which channels will they want to communicate with you to receive the goods? Is it the
physical channels? Digital? Direct channels or indirect channels? Ask yourself how each
customer segment would like to be reached?

10. Cost structure (What will it cost?)


What is the resulting cost structure? Which key elements drive your costs? What are the most
important costs in our business model?

11. Revenue stream (How much do you make?)


What are customers really willing to pay for? How are they going to pay you for something that
they buy? How are you generating your revenue from?

12. Appendix
(Attach the BMC template)

ENT300/NHZ2020

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