Executive Summary

Business Overview
Problem and Opportunity
The profitability of a hotel is directly linked to it’s occupancy rate. The occupancy of a hotel
room also impacts the sale of other products from the hotel. So hotels offer huge discounts to
attract customers and keep the non-occupancy rates to a minimum. This offers an excellent
opportunity for the the value hunters in hotel accommodation.

This need for unlocking the value hidden in under-utilized resources represents an ideal
opportunity for us to create an exchange linking the customers seeking value services at
discounted price and service providers with unused resources.

Solution
Greentree Technologies. Intents to create a Business-to-Customer price discovery portal
under the name flexyprice. The portal will enable service providers to list their service and
consumers to bid their price for the same.

flexyprice will be a multipurpose system which will also have facility to book many services
from many vendors at the regular and discounted prices. The system will be suitable for:

 Hotels

 Resorts

 Restaurants

 Cabs, Airlines, Cruise etc

flexyprice will create an Internet based brand that will help service organizations to
recognize promote, market and sell their products in the online retail marketplace. Company
revenues will be generated from the following sources:

1. Subscription fees paid by the service providers for the use of listing in our portal.
2. Commissions /service charges from customers
3. Integrated content and banner advertising on the web site.
4. Franchise fees paid by franchisees for reselling/re-branding

Services Offered
flexyprice will provide a comprehensive set of valued added consumer services that will be
specifically catered to our customers. These services include:

1. eCommerce: Service industry products will be sold online to the customer.

2. Bidding: Surplus/extra/unsold facilities will be sold to customers using the bidding

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 system
3. Business Listing: A visually rich and informative listing of service industry offerings
will be published in the portal.
4. Advertising: Various forms of advertising including Banner and Content marketing
will be offered on our websites.
Revenue Streams
flexyprice will build revenues and profits from a number of different sources:

1. Service Charges: Customers who have won a bid and avail the discounts will be
required to pay a service charge.
2. Subscriptions: The service organization will pay a nominal subscription fee to the
company for availing the services of the system.
3. Advertising: Advertisers will pay for banner ads, featured articles and link placements
in our content.
4. Value added services - flexyprice will offer additional services to our customers such
as: Live event web casting, Message boards, Mail box and hosting.

flexyprice intends to develop and market its own branded Website. Within one year of site
launch the Company expects to be charging for all services.
Value proposition to Consumers
Various service providers and consumers will be attracted to the site because of several key
value propositions:

 Service Providers:
 The portal will enable them to sell their unused inventory of products and realize
the value locked in them.
 The portal will also enable them to list and sell their other products and services.
 The portal will help them to reach wider customer base.
 Consumers:
 The portal will help consumers to avail premium service products at much lower
prices.
 The portal offers a simple and easy system to search and buy products. They need
not do any bargaining or negotiations.
 The portal will serve as an information center for the various services, their
providers, the facilities etc.

Market Analysis / Trends

There are a number of trends that are converging to make flexyprice the ideal solution for the
education industry.

 Technology: Is enabling new and exciting businesses to challenge existing marketing

and shopping experiences.
 Wide penetration of Internet: Today Internet has become more affordable. In
addition, internet usage has come down to simple mobile phones from the expensive

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 desktops. Tablets, PDA, Laptops and many internet ready devices have become cheaper.
 Increased use of Internet for buying: Consumers increasingly using Internet as a
buying tool.
 Significant growth of WWW consumers. According to International Data Corporation
there are approximately 500 million people worldwide online today and this figure could
exceed 1 billion within the next three years.
Market Size & Revenue Potential
While there are no absolute statistics on the potential of the online hospitality service market,
there are a number of indicators that point to the market potential.

 According to some statistics the Peak Occupancy rate of Indian hotels in the Year 2014,
2015 are around 70% and low occupancy rate is around 50%.
 The value of the unoccupied room nights @ 25% for three cities viz. Coimbatore,
Trippur and Chennai is around INR 2500 Millions.
 The service charge potential of filling up the above vacancy at 50% discounted price and
10% service charges is INR 125 Millions.
Competition
Presently, there are many online booing sites focused on either providing content or product
in the Internet marketplace, such as:
 priceline.com
 booking.com

flexyprice believes that it capture a reasonable market share in the industry. The company
will adapt the the following Strategies to accomplish this goal:

 Presenting high quality Products

 Personalized service
 Attractive pricing plans
 Initial concentration on tier II cities

Company Objectives and Strategies

Business Objectives
The business objectives of flexyprice are:

 Achieve and maintain a 20% efficiency/market share in selling unused room nights.
 Attract, integrate, retain, and motivate the highest quality management, personnel and
contractors.
 Develop the highest quality programming and content to attract and retain a global
audience through the Internet.
 Secure revenues from our Customers, sponsors and advertisers.
 Successfully execute our business strategies.
Business Strategies
The Company will implement the following strategies to achieve its goals of becoming the

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leading branded online auction and booking site for hospitality industries.

1. Create a compelling value proposition for both Providers and Consumers.

2. Build strong brand recognition and leverage the brand equities affiliated with flexyprice.
3. Develop key industry relationships with service providers and consumers.
4. Provide a compelling presentation of content and products to encourage repeat visits.
5. Leverage the company’s technology expertise to create a successful marketing and e-
commerce platform. .
6. Provide a high level of personalized service.
7. Build a team of franchisees for wider reach

Strategic Partnerships and Alliances

The Company will develop key strategic alliances and sponsorship with major key industry
organizations that help bring credibility, public relations, as well as traffic to the site. These
alliances typically result in extensive co-marketing by both organizations with the goal of
each company driving traffic and awareness of the other company’s products and services.
Competitive Advantage
flexyprice will become the dominant service products auction network and maintain its
position from the following competitive advantages and barriers to entry:

 Relationships - The team has continuous dealings with the service Providers and
administrators who control and influence their respective industries.
 Management, speed, flexibility - The Company will build the highest quality
management team, having experience in technology, hospitality and entertainment
industries.

 First mover in technology - The Company will utilize cutting edge technology to
present our programming and provide a high level of personalized service to our
customers.
 Maximize operating efficiency - flexyprice will leverage its investment in technology
to realize cost savings and efficiency in marketing, infrastructure, and management
resources.
Marketing
flexyprice’s marketing efforts will be directed toward executing the company strategies of
building awareness and driving traffic to the site. The combination of strong creative
marketing and partnerships with traffic generating sites is expected to result in many visitors
who will become loyal, repeat customers. The Company expects to use a variety of
marketing tools including guerrilla/grassroots marketing, Web advertising, and affiliate
marketing programs, public relations, and key strategic alliances to drive traffic. flexyprice
forecasts 100,000 users in the second year.
Web Site and Technology
The objectives for flexyprice’s ongoing Web site and technology development are as follows:

 Provide a compelling and user-friendly presentation of content and products to

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 encourage interaction and Create value for the flexyprice viewers
 The viewing/shopping experience will be simple, clutter-free, enjoyable, and
worthwhile.
 Provide a seamless transition from viewing content on our site to purchasing products.
 Implement an integrated e-commerce solution governing affiliate transactions,
merchandising and other business functions.
 Deploy a solution that integrates with our business partners’ existing business systems.
Management
Our management team combines the experiences of executives with extensive backgrounds
in managing and developing successful businesses within the Computer and IT Industries.
flexyprice currently has two senior executives and is in the process of hiring support staff,
who will be involved in site design, media programming and business development. In due
course Company will hire more full time staff to fully implement the business as outlined in
this plan. The Company will be operating from Coimbatore, India.

Opportunity
The management of flexyprice expects that the implementation of this plan will result in
substantial service provider subscribers, viewers, e-commerce revenues, and eventually
profits. A complete set of financial data is found in this Plan but key metrics include:

All Figures in INR

Particulars Year 1 Year II Year III Year 1V Year V

Market Reach Cities 3 3 6 9 12
Efficiency % 5 20 20 20 20
Income - Million 6 25 51 101 201
Expenditures - Million 14 16 25 31 39

Profit / Loss - Million -8 9 26 70 163

Funding and Use of Proceeds

In order to achieve this growth, the Company is looking to secure funding via Venture
Capital to fund cash flow requirements for the next twelve months of operation. The
Company is seeking Rs. 17,000,000 (Rupees Seventeen million) to finance these activities.
The proceeds from this financing activity will be used as follows:

Particulars Amount INR

Building & Equipment 1.65

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Start-up costs 0.1
Contingency/Reserve 1.175
Payroll 9.6
Others ops 4.5

Total - Million 17.0